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The Surprising Demise of Reddit

Tim Knight from Slope of Hope's picture




 

Well, it seems Ellen Pao managed to step in yet another bucket of syrup.

This is going to require a bit of back-story..........

Some people on the Internet really go for quantity. On their Twitter account, they follow hundreds of people. On Facebook, they connect with thousands of "friends." And in their browser, they visit dozens of web sites each day.

I tend to be a minimalist. I have precisely 100 friends on Facebook. If I decide I really want someone to be a friend, well, someone else is going to get the boot. On Twitter, even though I have over 13,000 followers, I follow only 8. And as for web sites, there are only three sites I visit repeatedly each day: Slope of Hope, ZeroHedge, and Reddit.

In case you've been hiding in a cave somewhere, Reddit is one of the most frequently-visited sites on the web, and it was recently valued at half a billion dollars. It consists of myriad "subreddits" which focus on particular topics of interest, each of which is managed by unpaid (and evidently very dedicated) moderators. Readers can upvote and downvote tidbits of the web, bringing to the front page of reddit itself, or any particular subreddit, the most interesting articles and curiosities.

There isn't a day that goes by where I'm not entertained and better-informed thanks to reddit and the millions of people who make it possible. Similar to Wikipedia, it's one of those delightful free gems on the web which isn't slathered with advertising and is made possible mostly by the heart and hard work of its community. Slope of Hope, in a miniscule way, is very much like that.

None of this would be especially interesting were it not for the shitstorm taking place at this very moment in the usually placid world of Reddit. To wit:

0704-redditnews

As you've gathered from the above, a woman named Victoria Taylor was fired for reasons that have not been explained, and Redditors are absolutely freaking out about it.

Victoria, pictured here, was the director of communications for the past couple of years. It strikes me as odd that the firing of one individual would cause such a revolt, but I don't consider myself a "deep" Redditor at all. I have a parasitic relationship with the site, similar to "lurkers" on any site (including Slope). I contribute nothing to it. I don't even upvote/downvote stuff. I just go there to read. So I don't pretend to "get" the subculture there at all.

But for some of the folks there, I'm sure this weekend is one they'll remember on their deathbed. The Reddit community has never been particularly keen on the company's Interim (and everyone emphasizes Interim) CEO, Ellen Pao, about whom I wrote a number of articles here on Slope regarding her widely-publicized sex discrimination lawsuit. In fact, they really, really, really hate her.

It would be sort of like if every Sloper really couldn't stand me, but they tolerated me only because my friend Dutch did such a great job - - - and then I fired Dutch. That's sort of what's going on.

Now keep in mind Reddit isn't some weird, edgy, nobody-ever-heard-of-it site like Slope. It's a big, big site (which is why the likes of Time magazine are writing about what's going on right now). The Reddit community is upvoting anything they can that has to do with (a) other companies that pissed off their customer base and lived to regret it (b) getting rid of Pao (c) general castigation of Pao.

0704-top

Want to know the real shame of this? A missed opportunity. And as a former Internet entrepreneur myself, I can't help but shake my head at this one..........

About a year ago, a couple of guys put together a site that does exactly the same thing as Reddit called Voat. The thing with communities is - - - once a community has a home, it stays there. Reddit is ranked as the 32nd most popular web site in the world. Want to know Voat's rank? 20,100.

So there's no way Voat would have ever amounted to anything, because there's no reason for anyone to leave reddit and go to Voat............until this weekend. Suddenly everyone agitated to basically jump ship and make Voat the new Reddit. And while it's virtually out of the question that this would have happened, Voat had an amazing opportunity to capture a meaningful chunk of those users. Even if it was only 5%, that would have make Voat a real business.

But what folks are getting instead when they try to go to Voat is this:

0704-voat

Thus, one of the top links on Reddit is this:

 

 

The sad thing for Voat's founders is that once they've finally got their infrastructure act together and can actually handle the traffic coming their way, this whole Reddit thing will have blown over. So they'll have invested in a bunch of equipment and bandwidth, only to see themselves vault from 20,100th place to 19,900th. It's a damned shame, and frankly, they've blown the opportunity of a lifetime.

The most amusing subreddit of all right now is PaoYongYang. (Someone even made a painstaking claymation of Ellen Pao singing "Why Don't You Go Over to Voat?") Here's what it looks like; you, uhhh, can kind of get the idea:

0704-pao

There's even a petition going around to dump Ellen Pao from Reddit which has garnered 100,000 signatures as of this writing. ("A vast majority of the Reddit community believes that Pao, "a manipulative individual who will sue her way to the top", has overstepped her boundaries and fears that she will run Reddit into the ground") Again, the community really, really hates her. Partly because of her sketchy husband. Partly because of the Kleiner lawsuit. But mostly because of the perception of how she treats the community.

And that, frankly, is the principal point of this post (I'm not looking for excuses to put up pictures of Pao's peculiar countenance). Community matters. Indeed, in this hyper-interconnected world in which we live, it matters more than ever. If you're involved in any kind of Internet business, the relationship not only with your users but between your users is the glue that holds your enterprise together.

The thing is, humans are a tribal lot, and they will gladly band together and turn against the people or institutions they feel have wronged them. On this day (I'm writing this on July 4), look no further than these lines from a document you may have heard about:

....all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.

Personally, I found Ms. Pao singularly unlikeable, based on everything I've read, and just as I hope our friends in Greece throw off the EU shackles with a resounding "Oxi!" vote on Sunday, I hope the Redditors succeed in their quest to kick Pao to the curb and send her back to Buddy Fletcher, where husband and wife can romantically contemplate whom they'd like to sue next.

 

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Mon, 07/06/2015 - 04:44 | 6275385 Ramv36
Ramv36's picture

And speaking of Pao's husband, wow, talk about SKETCHY and suspicious:

https://en.wikipedia.org/wiki/Buddy_Fletcher 

Mon, 07/06/2015 - 04:17 | 6275367 Jack Daniels Esq
Jack Daniels Esq's picture

One big useless telco data fuck to grabass all our cash

Mon, 07/06/2015 - 03:34 | 6275341 Joe A
Joe A's picture

I never vistited Reddit, am not on facebook, don't twitter and don't follow anybody on twitter. I have 20 favorite websites at most (ZH one of them, if not nr. 1). Oh, and I haven't owned a TV since 2001.

The DSM-V might consider me mentally ill, the government might consider me an enemy of the state and the Millennium generation might consider me 'out of touch' but I feel actually quite happy.

Sun, 07/05/2015 - 23:10 | 6274987 JoJoJo
JoJoJo's picture

Winning!  when National Review and Reddit go down there's hope Based out of San Fransicko Reddit is the go to for learning about and pushing the phony White Privilege/Supremacy fraud as well as Climate Alarmism. You want  lib news Rachel Maddow style, Reddit is for you.

Here is a sample  reddit.com/r/education/  If you want to see a real good bashing of the Civil War South, the Confed flag by lib intellectuals.

Sun, 07/05/2015 - 23:20 | 6275015 JoJoJo
JoJoJo's picture

NOT National Review. New Republic although National Review has slidden since Buckley

Sun, 07/05/2015 - 15:22 | 6273163 The Delicate Genius
The Delicate Genius's picture

reddit was outed as heavily editing/manipulating stories re Israel/Palestine.

You can guess the ideological tendencies of those doing the thought policing...

Sun, 07/05/2015 - 15:21 | 6273156 erikaappleihzyjtyeg
erikaappleihzyjtyeg's picture

Wow. I have zero followers on twitter.

 

Sun, 07/05/2015 - 14:10 | 6272707 LawyerScum
LawyerScum's picture

I've always been partial to 4chan. The posters there appreciate the idiocy of it all.  Plus, Baneposting is the dankest meme of modern times.

http://www.dailydot.com/entertainment/4chan-reddit-tom-hardy-batman-lock...

Sun, 07/05/2015 - 13:29 | 6272475 U4 eee aaa
U4 eee aaa's picture

Yahoo sends its condolences Reddit

Sun, 07/05/2015 - 12:44 | 6272237 Joebloinvestor
Joebloinvestor's picture

REDDIT

The electronic equivalent of a transgender bathroom wall.

Sun, 07/05/2015 - 12:25 | 6272135 ThisIsBob
ThisIsBob's picture

Place is crawling with queers.

Sun, 07/05/2015 - 12:18 | 6272108 Who was that ma...
Who was that masked man's picture

Reddit, "subreddit", Facebook, Twitter, cell phones, etc.  All of them are a total fucking waste of time.  Something to give morons a sense of self worth, cause them to falsely believe they actually have some sort of purpose in existing, and that they actually have "friends".  

ZH, Drudge, and occasionally, Huffington post for a little lite humor and that's it.

Sun, 07/05/2015 - 12:08 | 6272026 nightwish
nightwish's picture

Reddit? That site makes me sick. Its one of the worst hangouts for liberals and so called progressives to stroke each others narcissism with the help of government trolls, who are supported by other govt troll accounts who together make sure that anyone commenting with  sensibility and reason about anything political are ganged up on and downvoted to oblivion. Reddit was recently bought out by a jewish owned media company to specifically push the official narrative and propagandize based on random upvotes and downvotes that supposedly reflect objective views on various topics. These visible votes are there to shape public opinion and are under the total control of site administrators and moderators who lean heavily liberal. Ive stopped visiting that site for years. 

Sun, 07/05/2015 - 11:47 | 6271929 Obamamerica
Obamamerica's picture

dup

Sun, 07/05/2015 - 11:43 | 6271928 Obamamerica
Obamamerica's picture

Reddit? Why would anyone go anywhere besides Zerohedge and Drudge?

Sun, 07/05/2015 - 20:15 | 6274432 SixIsNinE
SixIsNinE's picture

truthfrequencyradio.com has also experienced the same problems as VOAT .   been over a week now...

 

oh - how about that Philadelphia cable cutting incident recently .... a fat fiber cable....ouch, that hurts

Sun, 07/05/2015 - 11:13 | 6271758 Hope Copy
Hope Copy's picture

I'm totally into GOOGLE'S AI humor..  Adolf * gets the sugestion of  * Pao.... 

Sun, 07/05/2015 - 11:45 | 6271934 Obamamerica
Obamamerica's picture

How long before typing in "Barak Obama" has the google suggestions "Do you mean Lord and Savior, Jesus Christ?"

Sun, 07/05/2015 - 10:56 | 6271705 Eddy Vluggen
Eddy Vluggen's picture

Lots of whining about a public forum not meeting the standards of one of its users.

There's a subreddit for that.

Sun, 07/05/2015 - 10:28 | 6271609 bugs_
bugs_'s picture

an important lesson about anything of value on the internet

the value can walk at any moment

it is not bricks and mortar

Sun, 07/05/2015 - 09:23 | 6271418 williambanzai7
williambanzai7's picture

When I first got started with Visual Combat, it took me one day to determine that I wanted nothing to do with reddit and the digital Nazis called moderators.

Sun, 07/05/2015 - 10:57 | 6271709 Reaper
Reaper's picture

Same one day with me. A moderator is a controller.

Sun, 07/05/2015 - 21:21 | 6274631 Reaper
Reaper's picture

Reddit's moderates controlled thought, not non sequitur.

Sun, 07/05/2015 - 12:54 | 6272269 I Write Code
I Write Code's picture

No, every public site has moderators, even this one, site won't last more than a few days without it.

But I don't even like stackexchange, where the moderation is rigidly on topic, and you have to earn so many red points before you can do this and so many greens point before you can that, yada yada.

There's some art, and some manners, involved.

Also, you can't have more than about X contributors on a site before it collapses of popularity, "Nobody goes there anymore it's too crowded".  Slashdot has suffered from this since the beginning.

On the plus side, of course you need good topic control, but you also need a small core of good commenters, makes it seem like a community, like the bar in Cheers.  Otherwise it's just the kind of barking chaos you get in the comments sections on the newspaper sites and such.

This is part of the reason I don't even try to cope with Facebook, Twitter, or hardly any of the major social sites, they do not fit these guidelines.

Sun, 07/05/2015 - 15:03 | 6273045 Herd Redirectio...
Herd Redirection Committee's picture

This.  Yes.   Thats why I accept that migration to Fight Club 2.0 is inevitable at some point.

Sun, 07/05/2015 - 06:14 | 6271149 Gold Eyed Cat
Gold Eyed Cat's picture

I don't know jack shit about Reddit.  However it's not difficult to figure out what's going on here. 

When a company decides to make sudden and unpopular changes it hires an "interim" CEO to do the dirty work.  They take all the heat and stick around just long enough to implement new policy and fire people. 

Then the "interim" CEO leaves suddenly, with a bag of cash and disappears.  The employees (or in this case, the community) feels victorious.  Yay!  We win!  They will now be more likely to accept the new management that are all still ass-hats, but less so than the "interim" CEO they dubbed Hitler.  And after some kind of outreach bologna the storm settles and tomorrow is a new day.

Mission accomplished.

Sun, 07/05/2015 - 17:01 | 6273567 free
free's picture

We call those interim CEOs "hatchetmen".

With no morals or scruples, they sell their souls for a few sheckles of gold.

Fuckers - all of them.

Sun, 07/05/2015 - 21:15 | 6274608 tbone654
tbone654's picture

PSYCHOPATH = first described systematically by Medical College of Georgia psychiatrist Hervey M. Cleckley in 1941, psychopathy consists of a specific set of personality traits and behaviors. Superficially charming, psychopaths tend to make a good first impression on others and often strike observers as remarkably normal. Yet they are self-centered, dishonest and undependable, and at times they engage in irresponsible behavior for no apparent reason other than the sheer fun of it. Largely devoid of guilt, empathy and love, they have casual and callous interpersonal and romantic relationships. Psychopaths routinely offer excuses for their reckless and often outrageous actions, placing blame on others instead. They rarely learn from their mistakes or benefit from negative feedback, and they have difficulty inhibiting their impulses.

Sun, 07/05/2015 - 05:20 | 6271121 I Write Code
I Write Code's picture

Public sites have a half-life of about four years before they implode for one reason or another, I think it's one of those laws of psychohistory.  You have to moderate them tightly or they go even faster, but at some point the moderation goes nuts and the site dies.  As certain as the planets in their orbits.

Sun, 07/05/2015 - 04:05 | 6271087 The Darwin Mode
The Darwin Mode's picture

"Similar to Wikipedia, (Reddit) is one of those delightful free gems" --Tim Knight

Am I understanding you correctly, Mr. Knight... that Wikipedia is a "delightful free gem"? Note to self: cross "Slope of Hope" off the list...

Sun, 07/05/2015 - 03:55 | 6271082 cookies anyone
cookies anyone's picture

I gave up on reddit when I realized it is tightly controled propaganda site. http://www.reddit.com/r/conspiracy/comments/1dz470/most_reddit_addicted_...

Sun, 07/05/2015 - 15:01 | 6273030 Herd Redirectio...
Herd Redirection Committee's picture

Aren't they all, aren't they all.

I sometimes browse MMA forums, for MMA news, rumors (and the occasional bikini pic of female fighters) and the level of general knowledge and awareness is frightfully low.  

Sat, 07/04/2015 - 23:36 | 6270800 JBilyj
JBilyj's picture

Reddit's demise wasn't surprising at all. They followed the same recipe as Digg did, censorship and blatant propaganda which made everyone migrate to a better platform. Voat & Frizbee are great alternatives.

If you are a reddit goer like me, check out my multi-reddit, News for Americans. Has the broadest collection of news from home, around the world, left, right, conservative, progressive, libertarian etc.

Sat, 07/04/2015 - 19:58 | 6270240 jomama
jomama's picture

Doesn't help her cause that she's fugly as all get out.

Sun, 07/05/2015 - 16:18 | 6273405 Skiprrrdog
Skiprrrdog's picture

'Fugly' does not quite describe her; if she put on white-face, she would look just like a "Scream" mask. I would be more inclined to have a threesome with Hitlery Clitton and Nancy Piglosi than I would to go near that brain dead, dirt legged Asian twat...

Sat, 07/04/2015 - 23:53 | 6270828 americanreality
americanreality's picture

Obligatory "Why the looong  face"?  Or is it Lueng? 

Sat, 07/04/2015 - 19:30 | 6270167 PoasterToaster
PoasterToaster's picture

It's a fucking message board.  Those have been around since the 1980's, yet somehow this one is magical and worth half a billion.

Social Retard Media.

Sun, 07/05/2015 - 03:18 | 6271055 garypaul
garypaul's picture

wo wo wo, I don't understand your complaining about the valuation. I would have expected at least 20 billion judging by the other Social Retard Media sites.

Sat, 07/04/2015 - 22:13 | 6270594 chumbawamba
chumbawamba's picture

But these days we have mice to point and click on topics instead of having to select a number or enter a keyword with the keyboard = $500,000,000 valuation.

And no busy signals!

I am Chumbawamba.

Sat, 07/04/2015 - 22:25 | 6270627 New_Meat
New_Meat's picture

and dat modem don't skreeeeech at 'cha

Sat, 07/04/2015 - 19:11 | 6270117 Binko
Binko's picture

The essential problem is that every last little decent thing in the world is getting the full blown corporate workover. Every last thing that people do for simple pleasure, or to share, or for community is grabbed up and monetized.

The Pao bitch was hired because she convinced some big money guys that she could make Reddit corporate friendly and extract mega cash from it's millions of rabid users. Of course, that won't happen. But like most psychopathic business hardcases she believes like a religion that everything in life can be turned into profits.

Sun, 07/05/2015 - 10:26 | 6271592 RafterManFMJ
RafterManFMJ's picture

Yup Binko.

My fitnesspal - awesome app. Bought by UnderArmor for 425 million.

Now, they want to charge me 9.99/month, or 49.99 bucks per year (my choice, whee!) for a premium version. Are they FUCKING INSANE? And I've read they've also offered 39.99 per year; using an internet connected social customer base to ham-handedly try different price points. Unsmart UnderArmor, unsmart.

They didn't water down what you get for free (yet) but who in the heck thinks ANY app is worth 50 bucks per year? So you overpaid, UA; your problem, you deal with it.

Sun, 07/05/2015 - 06:33 | 6271156 Gold Eyed Cat
Gold Eyed Cat's picture

Too true Binko.

I miss radio the most.  Remember real DJs?  My station had a guy called MoonDog and he had a real talent for picking a killer playlist.  Plus, he howled when he came on at midnight.  That shit was a special WKRP-kind of cool.

Now I pay for Pandora.

Sat, 07/04/2015 - 17:27 | 6269853 kublia khan
kublia khan's picture

hands up you got me lol, had to check google.

Sat, 07/04/2015 - 17:26 | 6269852 Consuelo
Consuelo's picture

Didn't somebody over at that VC place get a little Kung Pao on the side...?

 

 

Sat, 07/04/2015 - 16:44 | 6269760 Bernanke'sDaddy
Bernanke'sDaddy's picture

Fuck all thse worthless companies propped up only by QE Infinity.

Sat, 07/04/2015 - 17:24 | 6269849 Skateboarder
Skateboarder's picture

You're gonna like this one:  "technological fauxgress"

Concentrating on useless fucking "apps" and staring at screens non-productively like good-for-nothing retards instead of building great things to harness the Earth's electromagnetic energy. The last guy who tried was (proverbially) crucified.

Sat, 07/04/2015 - 17:30 | 6269861 RafterManFMJ
RafterManFMJ's picture

Tesla, we hardly knew ya.

Sat, 07/04/2015 - 16:34 | 6269739 0b1knob
0b1knob's picture

Yeh sure Reddit will come back.

Just like MySpace, AOL and the alt groups on usenet.

Sun, 07/05/2015 - 11:46 | 6271940 Obamamerica
Obamamerica's picture

soon to be joined by Facebook

Do NOT follow this link or you will be banned from the site!