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Fitness Fad FUBAR: FitBit Flounders As Planet Fitness IPO Fails

Tyler Durden's picture




 

Is the fitness fad fubar? It appears so. FitBit is getting hammered - down 10% overnight...

 

 

and new IPO Planet Fitness is trading notably below its "no brainer" IPO price level...

  • *PLANET FITNESS INC OPENS AT $14.50, IPO AT $16.00

 

Perhaps a 43x P/E and 4.8x Price to Sales was a little too rich after all?

 

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Thu, 08/06/2015 - 10:24 | 6397155 Dr. Engali
Dr. Engali's picture

FitBit, the new Crox.

Thu, 08/06/2015 - 10:29 | 6397182 NoDebt
NoDebt's picture

I beat my goals every single week but haven't lost a fucking ounce of weight.  My wife says that's because most of my steps are back and forth to the fridge.

This thing was supposed to make me lose weight.  What the fuck?

 

Thu, 08/06/2015 - 10:41 | 6397227 Dr. Engali
Dr. Engali's picture

I heard shaking your arm a lot while it's on your wrist helps.

Thu, 08/06/2015 - 10:49 | 6397255 NoDebt
NoDebt's picture

I do that at least once a day.  So far, not helping.

Thu, 08/06/2015 - 10:56 | 6397286 Handful of Dust
Handful of Dust's picture

My gf told me to walk to Krispy Kreme and KFC from now on instead of driving.

 

... and that's how the fight began ....

 

 

Thu, 08/06/2015 - 11:01 | 6397321 nerfCash
nerfCash's picture

Does this fitbit make me look fat?

Thu, 08/06/2015 - 11:14 | 6397377 Professor Blunt
Professor Blunt's picture

Im so fucking stupid and lazy I need a gadget and plan to exercise. Wheez a deep breath america , then shove another donut down the fat greese coated throat while you drive to the mailbox.

Thu, 08/06/2015 - 11:43 | 6397486 Dr. Engali
Dr. Engali's picture

I'm not really sure I'm getting your point. You care to elaborate a bit? 

Thu, 08/06/2015 - 13:41 | 6398191 Oh regional Indian
Oh regional Indian's picture

I think he was pretty blunt about his feelings...

Thu, 08/06/2015 - 11:32 | 6397447 clade7
clade7's picture

You gotta be gripping your dick while shaking your arm to have any results...its the little details..

Thu, 08/06/2015 - 10:48 | 6397247 spastic_colon
spastic_colon's picture

hey easy i love products that dont support the super narcissistic lifestyle.......wait, is this the doritos blog?

Thu, 08/06/2015 - 10:58 | 6397302 Son of Loki
Son of Loki's picture

Soon there'll be a free fitbit inside every box of cereal ... and $1 at Dollar Tree is around the corner, same aisle as the hand-held calculators.

Thu, 08/06/2015 - 11:08 | 6397352 Calculus99
Calculus99's picture

Another good joke -

The wife said, why don't you get some of those pills that help you get a hardon?

You should have seen her face when I threw her a box of diet pills. 

Thu, 08/06/2015 - 11:28 | 6397412 clade7
clade7's picture

My dick is so short, I have to take a viagra just to piss!...I'm hung like a Hobbit, on a good day like a Hummingbird..

I am self diagnosed to have AIDS, I told my boss so he cant fire me...'Ass Is Dragging Syndrome' complecated by wheat belly of course...

Nother thing, Whats with all these catheter commercials?  I mean, how did people take a piss back in the old days?  Did they use an 1/8" copper refrigerator pipe for a catheter or just piss out they ass?  Its like if you dont have a catheter now a days you cant piss?  I wonder if they make an insulated Northern Version so a guy can do spirographics in the snowbanks?  So many Questions...

 

I'd sure love to have sex again someday, but its so tiring and painful for both me and my partner...perhaps I'm being too hard on myself?

 

(all Clade7 originals, keep your plagarizing asses off my junk Jimmy Kimmel and that other guy late night guy who has his finger wrapped up..or send a check)

 

 

Thu, 08/06/2015 - 13:19 | 6398088 One Eyed Jack
One Eyed Jack's picture

I'm hung liked a horse....fly, horsefly

Thu, 08/06/2015 - 23:31 | 6398297 Larry Dallas
Larry Dallas's picture

Never trust an IPO. They are for ma-n-pa investors looking to bet the farm on the chance to get rich quick.

Thu, 08/06/2015 - 10:25 | 6397163 arbwhore
arbwhore's picture

Let's see what happens to SoulCycle.

Thu, 08/06/2015 - 10:31 | 6397171 hedgeless_horseman
hedgeless_horseman's picture

 

 

Mrs_horseman and I went on a nice trail run last night.  It cost us $0.00.  My resting pulse, as I sit here, is 40, and I drank a french press coffee this morning.

Monetize that.

Thu, 08/06/2015 - 10:33 | 6397197 arbwhore
arbwhore's picture

Dammit! You are not contributing the banks... I mean, the economy. Get into debt, buy some stawk and join a fitness club on the way to Macdonalds.

Thu, 08/06/2015 - 10:34 | 6397201 mayhem_korner
mayhem_korner's picture

 

 

But did you release any carbon?  If so then you cost the rest of us millions and therefore are a bona fide trrst. 

Thu, 08/06/2015 - 10:40 | 6397220 StackShinyStuff
StackShinyStuff's picture

Yes - he farted, and he exhaled hundreds of times.  KILL HIM!

Thu, 08/06/2015 - 10:57 | 6397216 Dr. Engali
Dr. Engali's picture

We could bundle your ride with various other exercise  activities, slice them up into non-collateralize investment vehicles, back them up by selling CDS' and list them on a carbon exchange as a virtual carbon footprint trading vehicles and voila; monetized horse shit.

 

Edit: That's so fucked up it just may work. Maybe I should be working for the squid.

Thu, 08/06/2015 - 11:04 | 6397334 Bunghole
Bunghole's picture

I didnt know they collaterized sammiches

Thu, 08/06/2015 - 11:44 | 6397494 gafgroocK
gafgroocK's picture

 

 

It only works if you Pick a Sammich

Thu, 08/06/2015 - 12:11 | 6397683 Miffed Microbio...
Miffed Microbiologist's picture

My 100lb overweight lab assistant has been wearing one for a year now. She still asks me to carry the lab specimens back to the microbiology department after she has received them. I suggest maybe she should to add to her step count. " oh no, I've reached my step count goal for the day." Commenting on her step count goal doesnt seems to be translating to a change in the scale number doesn't seem appropriate at work.

Miffed;-)

Thu, 08/06/2015 - 13:08 | 6398026 Duty Chief
Duty Chief's picture

You can be a fit bit surrogate!  With your fitness enthusiasm and my shitty bracelet I am going to be in the best shape of my life.  $19.99 a month would be a bargain.  You could probably sell the whole enterprise for 50X EBITDA.

Thu, 08/06/2015 - 10:45 | 6397176 Glass Seagull
Glass Seagull's picture

 

 

As technology cycles spin ever-faster, FitBit is at once innovative and obsolete.

Thu, 08/06/2015 - 10:29 | 6397183 JailBank
JailBank's picture

If it were a FatBit or Planet Fatness were you could snag a doughnut and not be fat shamed by thin people, and it was covered by a government program of some sort it would be to the moon.

Can't get anything going in this economy unless the goverment is providing the customer base, a grant, or a garuneteed loan for the purchase of your product.

Thu, 08/06/2015 - 13:02 | 6397991 One Eyed Jack
One Eyed Jack's picture

Bullish!

Thu, 08/06/2015 - 10:31 | 6397189 Consuelo
Consuelo's picture

I roll iron in a dungeon of my own making.   That said, do you know what some of these fitness places charge per month...?   I'm either an albino from living in the dark too long, or prices for 'frivolous' expenses are off the F'ing charts.

Thu, 08/06/2015 - 11:06 | 6397341 moonman
moonman's picture

Planet fitness $10

Thu, 08/06/2015 - 12:20 | 6397737 Miffed Microbio...
Miffed Microbiologist's picture

Some of these extreme fitness clubs are very expensive. There's a local one that starts at 140/mo. I not sure what the attraction is to beat the shit out of yourself. For a good all body workout I do P90X core synergistics in my basement.

I do have to admit I pay $100/month for unlimited yoga. The classes they offer go from 6am to 10 at night so it is very convenient for me. They also offer classes at 104-108 deg with 40-60% humidity which really gets deep into the muscle when you hold the poses. Great for flexibility after lots of hiking. There is just no way to duplicate this effectively at home. I think I'd have to move to Florida.

Miffed

Thu, 08/06/2015 - 10:37 | 6397210 madcows
madcows's picture

I like the fitbit.  I wouldn't buy their stock, but the gadget is fine.  The ms. and I do lots of walking and it's a nice way to track activity.  But, screw the food and sleep monitoring.  I'm not willing to give them that info to sell to some creepy entity.

Thu, 08/06/2015 - 10:51 | 6397270 spastic_colon
spastic_colon's picture

wife had this product for a week, she is very active, it helped her ADD for a day or two, then she found she was counting along with the gadget, said it was wrong......took it back.

Thu, 08/06/2015 - 13:51 | 6398246 Sokhmate
Sokhmate's picture

Hilarious. +

Thu, 08/06/2015 - 10:48 | 6397248 Puncher75
Puncher75's picture

Planet Fitness is actually a fantastic franchise and great place to work out.  I'm sure some sour puss will jump on and complain about the place, but it's always clean and the staff is excellent.  Glad I didn't buy the stock however.  I know they make money, but not much matters in our "markets" anymore anyway.  There is no true price discovery.  There are no free markets. 

Thu, 08/06/2015 - 10:54 | 6397280 TahoeBilly2012
TahoeBilly2012's picture

So glad my fitness comes by living far from the burbs...

Thu, 08/06/2015 - 12:50 | 6397928 SRVDisciple
SRVDisciple's picture

Yeah, right. Has anyone ever gotten fit at pf? They also allow men to use the women's locker room and bar any woman who complains about it: http://dailycaller.com/2015/03/23/judgement-free-gym-being-sued-by-woman...

Thu, 08/06/2015 - 10:52 | 6397262 Handful of Dust
Handful of Dust's picture

The fact people need a $200 gadget wrapped around their arm to tell them when to move their ass is a perfct example of what dismal shape Merika is.

 

U.S. Obesity Rate Inches Up to 27.7% in 2014

 

The percentage of Americans who are underweight has remained steady at 2.0%.

 

 

http://www.gallup.com/poll/181271/obesity-rate-inches-2014.aspx

Thu, 08/06/2015 - 11:29 | 6397432 JailBank
JailBank's picture

The one person in my office that has one of these is roughly 300 lbs. Seems to be working!

Thu, 08/06/2015 - 12:52 | 6397934 cheech_wizard
cheech_wizard's picture

It's that whole "Quit Smoking" campaign... Ever since it went into full effect, the masses have substituted their oral cravings with food.

 

Thu, 08/06/2015 - 10:52 | 6397272 Lendo
Lendo's picture

Looks like they're running out of garbage, bullshit, companies to take public. 

Thu, 08/06/2015 - 10:56 | 6397287 Bitcoin Meiser
Bitcoin Meiser's picture

Investors are moving from speculative stocks to blue chip and value stocks.

Thu, 08/06/2015 - 10:58 | 6397300 wissen dass scheiBe
wissen dass scheiBe's picture

Folks here in detroit metro would rather pop adapex and the like to lose weight( related to a bunch through marriage)

Legal speed paid by gov't subsidy....

Isn't progress great!?

Thu, 08/06/2015 - 10:59 | 6397309 Son of Loki
Son of Loki's picture

I bet the best way to lose weight in Detroit is to buy a pair of Air Jordans ... and get ready to run for your life!

Thu, 08/06/2015 - 11:03 | 6397330 Duc888
Duc888's picture

 

 

I'm in great shape.  Round is a shape, right?

 

Thu, 08/06/2015 - 11:16 | 6397383 madcows
madcows's picture

Sam: "What are you up to, Norm?"

Norm: "My ideal weight if I were 11' tall."

Thu, 08/06/2015 - 11:03 | 6397331 bmr22
bmr22's picture

Another peice of crap that no one really needs, like the i watch or a new phone every six months.

Thu, 08/06/2015 - 11:08 | 6397356 Platinum
Platinum's picture

The slide continues as we sail through August. September is going to be one to remember.

Thu, 08/06/2015 - 11:09 | 6397359 Billy Shears
Billy Shears's picture

The world is going to hell in a hand basket but HELL I'm in the best shape of my life. Bury your head in the sand much? FitBit, the most moronic piece of electronic junk ever. When I was in my teens and through college I was very physically active(a LOT of running and some weight training) and I didn't need an electonic dongle (tracking device) to prove or know it.

Thu, 08/06/2015 - 11:31 | 6397441 JailBank
JailBank's picture

My FitBit says I walked 3 miles today. I guess I can rewrad myself with the Bloomin Onion, a steak, and a desert. Man I am healthy!

Thu, 08/06/2015 - 11:37 | 6397463 clade7
clade7's picture

Walking?  Screw that!  Unhealthy!  Proved it...I hooked my Fitbit up to my sawzall and the damn thing had a heart attack half way through a 2x4...!

Thu, 08/06/2015 - 12:13 | 6397695 Wahooo
Wahooo's picture

I didn't even know this was a public company. They went to market with a fitness bracelet? I guess there is still hope for stawks.

Thu, 08/06/2015 - 12:25 | 6397761 Billy Sol Estes
Billy Sol Estes's picture

Wait guys, Neiman Marcus is filing for IPO, the recovery will continue once they are on the scene!

Thu, 08/06/2015 - 12:36 | 6397838 22winmag
22winmag's picture

Love it!

 

Planet Fitness can die with thier fake feminized politically correct branding.

Thu, 08/06/2015 - 12:49 | 6397919 cheech_wizard
cheech_wizard's picture

Yet another one hit wonder stock in the age of dotcom bubble 2.0.

Standard Disclaimer: If you only have a single product to sell, eventually you are going to hit market saturation, regardless of how many revisions you make to it.

Thu, 08/06/2015 - 14:01 | 6398308 kchrisc
kchrisc's picture

The CueCat of fitness.

Liberty is a demand. Tyranny is submission..

 

"Does this FitBit make me look fat and stupid?"

Thu, 08/06/2015 - 18:53 | 6399290 Hope Copy
Hope Copy's picture

I wouldn't be buying this one..  Leases in old strip malls and buildings that had tenants walk..  It will get hit with rent increases if the economy goes up slightly and it caters to an under 40 crowd that is perpetually broke.

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