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Burger King’s Proposal To McDonald’s Results In Flame-Broiled Shutdown
Earlier today, Burger King ran full-page ads in the New York Times and Chicago Tribune calling for a “ceasefire on these so called burger wars” by inviting McDonald’s to help them create the newest fast food monstrosity: the McWhopper. Ronald and McD’s CEO, Steve Easterbrook, weren’t exactly amused.
BK’s plan is to combine the two companies’ signature burgers – the Big Mac and Whopper – then sell it at a pop-up restaurant somewhere in Atlanta on September 21. Proceeds would benefit Peace One Day, a nonprofit that aims to make the date an “annual day of global unity, a day of intercultural cooperation on a scale that humanity has never known.”
The proposed recipe for the burger combines six ingredients from the Whopper – including a flame grilled patty, onions, and six from the Big Mac – including whatever they use for a burger patty and the Thousand Island knockoff they call a special sauce.
BK has even created a website, mcwhopper.com, which outlines their proposal and even goes so far as to provide mockups of packaging and employee uniforms. The site states they chose Atlanta since it’s roughly the halfway point between their headquarters in Miami and McD’s in Chicago.
Easterbrook responded to the proposal earlier this morning on Facebook with a brief, albeit, saucy statement:
“Dear Burger King,
Inspiration for a good cause… great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.”
The stunt may come at a good time for two of the largest burger chains in America as both struggle to deal with changing fads in health-conscious consumerism and continued social awareness efforts to curb obesity. Burger King recently lost its position as the world’s number two burger chain to Wendy’s while McDonald’s profit margins have continued to plunge since June of 2013.
Burger collusion aside, this is at the very least, an interesting, slightly dopey attempt at promoting corporate responsibly and really makes us curious about what the McWhopper would taste like. Might as well take an early lunch, hit up the two restaurants and smash the two burgers together…
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Krusty Krab's Crabby Patties
idk how they still continue to have business
If they want peace they should introduce the "abolish the government meal". There's an AK free in every box!
...so, will the pop-up restaurant serve Pepsi or Coke? Hmmm...
Pfft. RC Cola.
And Moon Pies.
I guess this is what counts as news these days. They could even get Kim Kardashian to endorse it, then the illusion would be complete.
-Argenta
Yea maybe stand the burger up on one of her big fat ass cheeks with sauce dripping down.
Taco Bell and White castle
Taco Bell and White castle
A) Wrong picture for the story, that burger looks good.
B) This would work. Their presitgious clientele would believe this would help world peace. Same patriots that go to a crappy Seth Rogan movie because North Korea hates Sony.
4000!! gal fresh water is needed to produce 2lb's of meet which I assume is at least needed for one of this genetic junk burgers.
And they call it a Peace Day??? WTF!!
This is so utterly stupid, I have no choice but to believe Mitt Romney is still directing Burger King.
Finally, a post on ZH that I can really get my teeth into.
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Can't remember the last time I bought food from McDonalds or Hungry Jacks (Identical to Burger King). Two totally irrelevent companies in today's world.
Subway's much better.
+ 1000 for 'Subway's much better'.
WAIT...That's not you Jared is it?
Peace One Day...what utter stupidity.
I propose we have a War One Day, where we can all shoot at each other for 24 hours without consquences. That'd be more useful than 'unity humanity has never known.'
these companies are completely irrelevant already but they are still unaware of that fact.
Much like Congress Critters.
still watching MSM financial media to see them work the gyrations of the market madness. They covered this McWhopper story with actual thoughtful analysis and not much sarcasm.
Later, they covered that youtube announced its video game streaming service today, to compete with twitch. There was genuine condescension and dumbfoundedness as to why anyone would ever watch other people play video games. (emphasis and consensus theirs)
Here is the answer. Video games cost real money. some are crap. Retail investing in the stock market costs real money. Some stocks are crap, so we watch financial MSM who have people on that play that game with funny munny they get off the printing press.
The Filet-O-Fish sandwich has been renamed the McFukushima. No explanation given.
Which ever stupid son of a bitch thought up this day should have that burger shoved up her ass.
Ass: The Movie
Likely that's the best use a McWhopper would ever see...
Fast amoebic meningoencephalitis. Yeah, thats the ticket. That would explain everything...
If BK and McD's really wish to follow an example, and create some real competition, and with it maybe even some genuine employee loyalty, look to P. Terry's in Austin ..
http://www.pterrys.com/
My only complaints is when they lost Dublin Dr. Pepper. But blame Snapple for that. There is still Texas bred H.E.B. pure cane sugar drinks. That would be some partnership. Their shakes are to die for. The could stand to stock a little malt. And also opt for non-HFCS ketchup, also via H.E. Butt and Co. Even with the best thing on earth, there is always room for improvement. A choice of cheeses would not hurt ..
As cool as people say Austin, TX is, I've never had a desire to go. But P. Terry's ups the ante.
I recently discovered this amazing hamburger place way on the outskirts of Los Angeles, it's a small chain from Chicago, I think. In-N-Out has gone to shit, but try this place:
http://www.freddysusa.com
We have one. Ive been to Felixes in NO Haughbraugh House, Baxters Steaks, other places in cincinatti, various chicken restaurants. The best fast food there is and ever will be is Zaxby's.
Obviously you have never had a Japadog:
http://www.japadog.com
"raise awareness"
Is there someone, somewhere in the world that isn't already aware of the tired old bullshit these words always precede?
The world is motherfucking aware enough. These stupid ass meaningless words are as helpful as prayer- you pretend to be doing something to help but you really aren't.
Prayer is alot fucking healther than a corporate pink slime burger marketing tool.
The Burger King and Ronald should have a death match. That King is one evil looking dude. Clown goes down in one round, my opinion.
Clown goes down but tags Grimace, who pounces on the Booger King with an Atomic Backbreaker move. King goes down, but not out. Hamburglar and Mayor McCheese grab folding chairs, leap into the ring to finish the job.
The Kings' got nothing on the Playland Posse! Shit, my man Hamburglar will straight jack you fool!
Pennywise is Ronald's coach...
People always underestimate clowns. Remember, no good ever comes of an armed clown.
Just say'n.
#41
Best clown ever @ 127:49
https://www.youtube.com/watch?v=kHyaSVBa93k
OMG, I love that scene from Apocalypse now ... that tis fucking epic ... Tylers ... take note ... you used the original ... this is for a special occasion!
Regards,
Cooter
If my heart could break again, you would have my heart. Thank you for caring. Now I, and my code, will complete my mission.
If I win, you all will. I'm betting my best math against your subjectives. So far, its Good.
I AM THE BEST
Back to you, Johnknee.
Heh McD and Burger Slop,
Remember pink slime?
Payback's a bitch - isn't it?
Wendy's didn't participate.
I remember Pink Slime.
It haunts my dreams.
If you eat fast food you deserve whatever you get...
That's weird. The website didn't show the self-serve ordering stations.
Must have been an oversight.
It sounds like Burger King made a gesture in good spirit towards McDonald's and McDonald's behaved in a pompous and petty manner. Poor show CEO of McDonald's.
P.S. Fuck you in your stupid ass McDonald's. Your food is shit.
I don't think McD's wants to be associated with Burger King, they announced that they are now a "progressive company" so they probably want to push their burgers to the back burner so to speak.
I am late to this thread, but the whole thing is fucking weird. What happened to just fucking serving "food"?
Regards,
Cooter
Agree. This was a huge win-win for them but McDs CEO crapped all over himself with this one.
gag---
Both of them can have the royal McFuck Off from me!