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Burger King’s Proposal To McDonald’s Results In Flame-Broiled Shutdown
Earlier today, Burger King ran full-page ads in the New York Times and Chicago Tribune calling for a “ceasefire on these so called burger wars” by inviting McDonald’s to help them create the newest fast food monstrosity: the McWhopper. Ronald and McD’s CEO, Steve Easterbrook, weren’t exactly amused.
BK’s plan is to combine the two companies’ signature burgers – the Big Mac and Whopper – then sell it at a pop-up restaurant somewhere in Atlanta on September 21. Proceeds would benefit Peace One Day, a nonprofit that aims to make the date an “annual day of global unity, a day of intercultural cooperation on a scale that humanity has never known.”
The proposed recipe for the burger combines six ingredients from the Whopper – including a flame grilled patty, onions, and six from the Big Mac – including whatever they use for a burger patty and the Thousand Island knockoff they call a special sauce.
BK has even created a website, mcwhopper.com, which outlines their proposal and even goes so far as to provide mockups of packaging and employee uniforms. The site states they chose Atlanta since it’s roughly the halfway point between their headquarters in Miami and McD’s in Chicago.
Easterbrook responded to the proposal earlier this morning on Facebook with a brief, albeit, saucy statement:
“Dear Burger King,
Inspiration for a good cause… great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.”
The stunt may come at a good time for two of the largest burger chains in America as both struggle to deal with changing fads in health-conscious consumerism and continued social awareness efforts to curb obesity. Burger King recently lost its position as the world’s number two burger chain to Wendy’s while McDonald’s profit margins have continued to plunge since June of 2013.
Burger collusion aside, this is at the very least, an interesting, slightly dopey attempt at promoting corporate responsibly and really makes us curious about what the McWhopper would taste like. Might as well take an early lunch, hit up the two restaurants and smash the two burgers together…
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That's a Royale McFuck Off with Cheese in France.
Of course it would have cheese in France...friggin cheese eaters. It's the only thing they are good at except surrendering.
... or helping the American revolutionaries beat England.
Napoleon had a pretty good run at European domination and we got Louisiana
Nasty, nasty "food"
Have not eaten at either place in 7 years. Don't miss it.
What will I do with those Million Dollar cheese trucks?!
Burger King should hook-up with Wendy and do a leveraged buyout of McDonalds’s then promptly close all the locations.
Re-open as Baby Daddy's McBastard King.
actually LOL.
The King should run for POTUS. I mean, we already have tried a Messiah and that hasn't worked so well. So why not try a King? Or give the Clown a chance.
So you support Trump?
Or Mayor McCheese, seeing he already has some political experience.
Five Guys.
Five Guys.
No, In-n-out burger.
In-n-Out Burger for the win. Apparently, some folks have never had the pleasure...
SmashBurger
Five Guys, massively over priced. You're having to pay, five guys!
Ate there once, won't again.
Hmm...the one by my work, there was 1 Spanish person that was bilingual taking the orders to the 2 in the "back" cooking... Looked more like 3 "amigos"...except 2 including the server is women.
When you compare their normal one to Wendy's you pay more but you get more.
You get a bag 'o fries....
1 in the front and 2 in the back?
Huh?
I thought it was 2 in the front and 1 in the back.
You know. "Two in the taco, one in the paco", or better said, "Two in the Bush and One in the Cheney"?
Opps. Wrong topic. So sorry. ;)
I drive for a junk food addict. When we're running too late to have dinner with the Mrs. we usually hit one of several burger spots. Of all of them Five Guys stinks up my car the worst. Smells like burnt canola oil.
How true, Five Guys cooks their burgers between well-done and burnt, and the fries are consistently dark brown. What is up with that?
At least the peanuts aren't burnt.
All the better for the Semi Volatile Organics to party in your colon. Eat enough and your lower GI tract will look like an inside out sea anemone from all the polyps...
This is why I won't buy any fast food burger. I like my burgers medium done and commercially that's playing E.coli 157:h7 roulette. I get fresh ground top sirloin from a trusted butcher and make my own. No burger joint can out do homemade in taste and quality. They use Tube-O-Beef which is an unholy mishmash of numerous cows and God knows what fillers. The prices go up and the patties shrink.
Miffed
Same here.
Realistically, I can cook at home for less $, higher quality, safer, etc. for about 90% or more of what can be had at any restaraunt including high-end establishments. My kids say that I have ruined them because eating out usually fails to compare.
For the folks who like 5 guys style, just get a big cast iron pan. Pretty damn easy to replicate thin patty style burgers like that.
Good food.
Over Priced.
Concur with your analysis.
Olá, We're from 3g Capital and we're here to help
They should sell it out of D.C. where the biggest McWhoppers come out of... (or, aka Home of the Big Lies!)
The proceeds should go the Heart Association and National Cancer Society.
Brilliant marketing ploy..
Free follow-up publicity..
Underdog, supplicant positioning..
They knew it could never happen
Peace One Day?? How about edible beef one day?
CONSUMER REPORTS STUDY FINDS THAT NEARLY ALL GROUND BEEF SOLD IN AMERICA HAS FECES IN IT
And what the hell is in the special sauce?
..have not been in a BK in nearly 20 years.
..only a handful of nostalgia craving McD’s visits in that time.
I worked in a Mickie D’s as a kid when we peeled, blanched and cut the fries on-site.
McDs has been so mismanages in the past 8 or so years it ain't funny. Their last CEO should have been dumped after sales started to plunge. Then, when the SHTF with all the bad meat in Asia, the Board should have axed him pronto. They didn't and the company continued to lose sales not only to BK but across the board.
Add to that the rude shitheads behind the counter with chips on their shoulders and you have a lethal combo for failure. The reason they shun BK now is b/c they are scared and hugely jealous of BK sales that have soared due to much better management the last 2-3 years; no longer hiring pimple people behind the counter, cleaning up their stores, better products, and great deserts, etc.
I don't think I've been to a McDs recently ever since the last two times the idiot behind the counter was so rude, not to mention the stagnant pink slime menu.
jmho
That tells you something about the American marketing genius, making a global profitable business from essentially producing and sellling s.th. that tastes like compressed dogshit and has the same effect on a human body as Napalm, only from inside. Never understood what's so special about SW with those silly cardboard-bread "subs".
This shit isn't food. Hell, even the pro's can't stomach the stuff ...
http://www.fark.com/comments/8829109/Man-sets-world-record-by-eating-17-...
For a crack fix, if you crave it, sure maybe once a month or something.
Fact: Despite having a professional career, I worked a Micky D's after my Ex destroyed me financially (was up to two part time jobs and a pro job at one point - all behind me now).
If you want to be an asshole (LOOKING AT YOU WALL STREET), show up at closing time, buy 20 or 40 cheap ass burgers (cheese burger/etc) and then modify them (extra pickle/extra onion) and the poor sod in the kitchen who is cleaning, will have a machine go ape shit, destroy the roll of tape for printing specials, and they will have to reassemble the grill (that has been cleaned) and make your shit. The manager will be frustrated and try to game you out of your order. Bust his chops for free shit (they got tons of chicken patties, nuggets, you name it). They will likely give away a shit ton of more expensive food to avoid the delay in actually filling the order.
Only works on the stores that close at midnight or approximate, not the 24 hour ones.
BONUS: Not hungry? Bag it up and give it to homeless on your way back home.
Regards,
Cooter
About 15 years ago, I turned a whopper upside down and pulled off the bottom bun. That allowed me to really inspect that meat pattie up close. I've never been back.