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In Ironic Twist, Stock Crash Leads To First CNBC Ratings Increase In Years
If CNBC's intention when moving its Squawk Box crew from Englewood Cliffs in NJ to the Rock Center in Manhattan, not to mention hiring Andrew Ross Sorkin four years years ago (there has been a 23% decline in total viewership since then) was to boost the popularity of the sagging flagship program which is celebrating its 20th anniversary this year, it failed.
Yet where CNBC won, is in the irony department, because while its ratings had sunk so law at the end of 2014 that - as we first reported - CNBC was forced to ask Nielsen to "stop" counting its viewers, in the past several month Squawk Box's viewership had experienced a renaissance of sorts. Why? For the same reason CNBC's viewers had all but disappeared: the recent surge in volatility as a result of the first market correction since 2011, following the most artificial, laughable and central-bank orceshtrated rally in history.
Ironic, because it is precisely CNBC's constant cheerleading of what little viewers it had left that pushed the market to such nosebleed levels that on August 24 it suffered its second flash crash in just five years.
It is even more ironic, because instead of a rational, objective coverage of the newsflow, the constant stream of cherry-picked, "double-seasonally adjusted" good news is precisely why viewers had left the Comcast cable station in droves, realizing the disconnect between the economy and stocks is simply too ridiculous to stomach, and that they are being lied to with every instance of the "BTFD" dogma.
As a result, it wasn't until the much dreaded market crash that viewers finally came back. At least some of them.
The same pattern is visible when looking at the entire CNBC viewership, for both the 25-54 demographic and total audiences. Still, for what many - and certainly google trends - said was the most dramatic crash since 2008, the recent rebound is simply far too little, and certainly too late.
In any event, now that CNBC's advertisers have seen it can be done, don't be surprised if suddenly the channel's "cautiously optimistic" tone undergoes a dramatic transformation for the more objective and/or nuanced. After all, in a day and age when "apps are the next big thing on TV", suddenly every CNBC anchor is expendable unless revenue quotas are met.
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I am developing an app called Liesman2Me so that nobody ever has to hear the truth again.
Another clue about the massess in the 401k pretend investing community. That's why it all so easy for WallStreet/Institutions.
If Kiernen could clean the Fascist giz out of his mouth and enunciate clearly at least I would be able to overlook his ignorance.
I only watch to see when Rick Santelli says "Fuck you CNBC" on the air live and shows up at FBN 6 months later.
I myself turned on CNBC that Monday, not looking for information or news of any kind. I just wanted to watch it all burn.
santellis job is to try and create the illusion that cnbc is "objective." he's just a pumper pretending to be a journalist. Not a bs artist. i remember the days when he "give me a d-o-w----that's dow!" dont kid yourself. he aint going no where
The Liesman2Me app probably secretly photographs you visiting CNBC so they can blackmail you later (don't let anyone know you were dumb enough to watch CNBC).
Any chance the CNBC morons will start cheering for a crash now since they can figure they'll get more eyeballs that way? Crashporn in 3.....2....1....
I ditched CNBC and the MSM years ago. Only tune in every now and then to see if anyone has woken up or if it's still the same "rose colored glasses" / fact oblivious / cheerleading that it [MSM/CNBC] has become known for.
I suspect the recent rise in viewership coincides with others of similar disposition.
That clip ZH runs of Will Farrell asking if anyone else sees what is going on, comes to mind. I suspect others have thought the same while watching what is purported to be news and begun questioning their sanity.
Just like rubber neckers at a car crash.....peeples need to LQQK at their money crashing....
cnbc has cool graphics, and women with plunging necklines, so Joe Sixpack can choke his chicken while his money toilets....
I haven't fapped to cnbc since Trish left. I tried Amanda and Kelly a couple of times, but just wasn't the same.
Well, if this isn't bullish, I don't know what is!
More people fly during the summer vacation season, so there's more people in airports lounges and terminal waiting areas to boost CNBS ratings.
Hahaha...true. Just think how low their numbers would be if airports didn't have TVs.
LIGHT INTRODUCTIONS PRESENTS:
A Fly On The Wall Production
A conversation between Mr. Yellen and her protege.
Janet’s Protege: “What about if we pre-empt the market? In effect front run the market instead of letting the market front run us?”
Mr. Yellen: “It might work. that way we could raise rates .25 because the market would appear to have already priced in an interest rate increase. We could time the MSM to confirm that.”Janet’s Protege: “Exactly. It might be a little painful at the outset, but it would gradually wean the markets and prevent market players from pinning us to the zero bound. It should reverse the anticipated downward pressure on equities markets of interest rate increases. The net effect would be to make it look like the interest rate increase is already priced in, before we increase the rate.”
Mr. Yellen: “Yes. If we could just get a little breathing room off that pesky zero bound. We just have to have that kind of policy credibility back. Otherwise we risk an increasing perception of irrelevance and give our critics the opportunity they want to get rid of us. But what if the markets don’t buy it?”
Janet’s Protege: “Well, it’s at least worth a try. Even just the illusion or perception on the part of the markets that an interest rate increase is already priced in might be enough to stabilize equities.”
Mr. Yellen: “True. They're always so happy to buy the illusion. So we need to make the markets drop about 10 percent off the highs, say about 2000 points, about a month before we announce the rate increase. We'd program the MSM to blame it on the upcoming rate increase. The PPT would always be around to manage vol and protect us from any prolonged downward swings. Then we increase the rate on the predictable schedule and get the MSM to say that it's already priced in."
Not I.
Only weird humans view CNBC.
I honestly have been watching it lately for the comedy
Get stoned and watch it...you realize how they're all faking much quicker
CNBC has viewers.
It's the last 500 people that actually have any money left.
There should be a general international boycott on the companies that advertise on CNBC as well as the major networks.
When I used to watch CNBC, I noticed that they had a lot of Depends commercials airing in the morning...
Nobody listens to CNBC they watch it on mute. That Michelle Caruso-Carbrera needs to be punched in her attention whore horse face.
Don't read this if you want to have a good day. The Feds and the states are fighting over who gets your assets in asset forfeiture, politicians need to go to jail... lots of them.
http://dailysignal.com/2015/09/08/how-the-federal-government-is-deterring-this-state-from-reforming-civil-asset-forfeiture-laws/
MCC has great tits...and that's all that matters.
Now, if I could get that little sex kitten Mandy Drury in the sack, I would die a happy man.
LIESman probably has a little (key word) chubby
They need to merge with WWE
If you cannot develop your own macro view of the economy, you deserve to get crushed.
Only daytraders watch this garbage.
CNBC is great... because of their forever-and-ever optimism, when even they start being "down" I know it is the moment to buy tons of puts...
It works all the times. We need CNBC as well as all other "it is wonderful" people to help us identify the time to act. CNBC is a good sentiment indicator.
More boxes less squawking.
Looks more like a case of rubbernecking. It's the bad news that increases viewership.
It's like what I do when there is a snowstorm. The only time I watch the news is to decide whether to go to work or not.
Net neutrality and the big cable companies are going to lose twenty percent of market share. They will blame NEXFLIX. Complete Bullshit. Netflix was planning to add new mind numbing channels for only pay per view.
The main steam media will also lose ratings. Humans just adapt and move to better service's.
Financial Times, how's your sign up or shut up business model working out. I can see trends outside of Google propaganda.
Good luck FT fuck knobs.
We need ZeroHedge TV. That would scare
the hell out of some people.
Although I sometimes pop over to the website, I've never actually watched the network before seeing a few minutes of it in passing on Monday.
Don't know who it was, but he was on about attending some economist conference and of the twenty there, not a one could see anything that spoke of a recession in the near future because while there was volatility, the funderrmentals were still strong.
All the while he was yammering, the banner said "reasons to be optimistic," so maybe they are going to go with what they know just to keep massaging the muppets.
I engage in a drinking game nightly with CNBC.
I take a shot when Pete Najarian says "these names" or better yet (double shot)...."you gotta be in these names". Alternatively, I take a shot when Guy Adami says "having said that, I think it goes higher from here". The only time I stop these activities is when Melissa Lee teases the upcoming segment, when she bats her eyelashes and flashes that beautiful smile. My thoughts then meander to other proclivities that are not appropriate for family audiences and definitely NSFW.