Undersize Me? McDonald's Franchise Owners Admit Fast Food Giant "Facing Its Final Days"

Tyler Durden's picture

Having seen the writing on the $15 minimum wage wall...

h/t @TopherCarlton


And given the new 'lack of transparency' following McDonalds' managements' decision to stop reporting sales numbers monthly...



It appears McDonalds' franchie owners are voicing their concerns... rather ominously... as TheAntiMedia.org's Nick Bernabe reports,

Embattled fast food giant McDonald’s is making headlines yet again. The company has just launched its much advertised all-day breakfast program, but as that campaign rolls out, franchise owners are voicing their concerns over what may be the company’s dying days.

As we covered at Anti-Media in June, the McDonald’s franchise has been shrinking for the first time in the company’s over 40 year history:

“McDonald’s announced in April that it would be closing 700 ‘underperforming’ locations, but because of the company’s sheer size — it has 14,300 locations in the United States alone — this was not necessarily a reduction in the size of the company, especially because it continues to open locations around the world. It still has more than double the locations of Burger King, its closest competitor.”

However, for the franchisees, the picture looks much worse than simply 700 stores closing down.

“We are in the throes of a deep depression, and nothing is changing,” a franchise owner wrote in response to a financial survey by Nomura Group. “Probably 30% of operators are insolvent.” One owner went as far as to speculate that McDonald’s is literally “facing its final days.”

Franchisees have also been complaining about the erratic nature of McDonald’s corporate decision-making process. As Business Insider reports,

“The lack of consistent leadership from Oak Brook is frightening, we continue to jump from one failed initiative to another.”

They are likely referring to the company’s many marketing schemes that have been implemented recently to slow the bleeding of younger customers as they choose healthier, more local options en masse. As Anti-Media also reported in June,

“Though the chain has dominated the fast food market for decades, recent competition and health consciousness has challenged the popularity of its product. The growth of chains like Chipotle, which recently stopped using genetically modified ingredients, has reportedly diverted customers away from McDonald’s. Additionally, the company is losing a share of its young patrons while the rise of boutique burger chains such as Five Guys has put a dent in profits.


[…] The increased closures denote a growing shift in dietary preferences among Americans. This is consistent with recent moves by fast food chains to remove toxic chemicals from their ingredients, as well as with the exponential growth of organic, healthy alternatives.”

Are we seeing McDonald’s final days? If the trend towards healthier alternatives to McDonald’s continues, it’s a very real possibility.

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Gordon Freeman's picture

Calling this article brain-dead would be too flattering...

JustObserving's picture

Selling toxic, tasteless food to your customers is not a viable business model.

Lab Tests: McDonald’s ‘Devastates’ Gut Health In 10 Days

Subject also 'turned strange grey' color

We all know food at McDonald’s is virtually unfit for human consumption. Now, disturbing new lab results have reportedly demonstrated the true extent of the damage you are doing to your body when you eat fast food. Specifically, we’re talking about the ‘devastation’ of your gut health — the attack on the most important part of your biological immune response.

In just 10 days of consuming Big Macs, chicken nuggets, fries, and Coca-Cola, Spector’s son was found by laboratory fecal testing to lose nearly 1,400 types of bacteria species from his gut – that’s nearly 40% of his total variety. What’s worse is that these did not return after he switched back to a normal diet.



This 20-Year-Old Burger From McDonald’s Looks Brand New


Deathrips's picture

Free advice for Mc D's.


Customers were looking for food, not poison. You dissapointed the scheduled programmers that now have Dia bee tis.



coinhead's picture
coinhead (not verified) Deathrips Oct 18, 2015 11:18 AM

We gonna go and grab one of their burgers so we can pass it on to our grandkids, so they will know what a cheeseburger looked like.  It shouldn't require refrigeration to make it that long either.

jbvtme's picture

sally fallon "nourishing traditions"

Oh regional Indian's picture

Sadly, here in India, McD's is a booming business.... Till they go boom I guess...

Billy the Poet's picture

Run for cover if you hear the words, "Where's the beef?"


India’s Food Fight Turns Deadly

A mob recently killed a 50-year-old Muslim man. His alleged crime? Eating beef.



Fredo Corleone's picture

"Two all-beef patties special sauce lettuce cheese pickles onions on a sesame seed bun."

Those were the days when Mayor McCheese and the Grimace ran the fast food show; when the Burger King was still a char-broiling, minimum wage jack with a cheap paper coronet. Alas, with Big Mac out on SSDI, and the Hamburglar now doing life, having run afoul of the EPS "three-time loser" sentencing guideline, McDonald's fattest profit days are far behind it.

There will not be another heyday.

James_Cole's picture

The increased closures denote a growing shift in dietary preferences among Americans.


Stainless Steel Rat's picture
Stainless Steel Rat (not verified) James_Cole Oct 18, 2015 2:46 PM

They have serious quality and health issues that can ONLY be addressed if they dig deep and spend the money necessary to hire the finest public relations firms available.

Supernova Born's picture

Food price inflation takes out those who dwell at the margin first.

McD's has operated on the borderline between food and garbage for decades.



Amish FinEng's picture

What's so 'Special' about the sauce? Well it turns out Propylene Glycol mixed with salt, sugar, and a dab of horseraddish flavor really sells burgers.

Nah, antifreeze is perfectly safe to consume, daily if you prefer.

And what is a burger? Sawdust mixed with 'pink slime' and beef flavorings. Yum.

RafterManFMJ's picture

Probably get banned for this just shy of my 5th year 'versary, but I quit going to McNigger's years ago when I first realised they had this website:


I just checked, and sho enuff, it's still there.

Any White, Hispanic, Asian, or White Hispanic that goes to McNigger's should be laughed at, then shunned.

buzzardsluck's picture

LOL, clearly they didn't hire sha'ronda, leroy, shadey-nastie or tyrone to write that site.


hope you don't get banned btw

cheka's picture

the US white young adults are not keen on mcrap

a core demo from the good ole mcdays

need to get ebt for fast food approval in all 57 states

Antifaschistische's picture

There's another angle, and I'm not at all convinced that America is now only interested in health food. McDonalds was a way of life for many of us. It was almost a cultural Icon. But go to a McDonalds today and just look around you.  I live in 77024 and it's a dang nice neighborhood...but you cross 1-10 going north to the McDonalds 1/2 a mile away and it's like you're in Tijuana.  Most of the customers don't speak English...and the few that do speak some form of ebonics.  Seriously, everyone tells their kids to NOT go to this McDonalds.

The McDonalds inside Memorial City Mall refuses to hire anyone who could pass a 4th grade math test.

The McDonalds we all did love (in spite of it's health consequences) is gone.  It's a different culture now and is a reflection of America's decline.

Antifaschistische's picture

ps...and how can you say the younger generation is interested in healthy alternatives and then say they're going to Five Guys...the greasiest burger in town!! it's all demographics...look at the people IN Five Guys.  It's a demo shift.

Proofreder's picture

Grease is where the flavor resides -

When the FDA recommended lowering the fat content of processed foods, people noticed it tastes like cardboard.  So, Sugars were added to make up the taste difference.  Excess sugars are deposited into fat cells in the form of glycogen - fat people's 'cellulite'.  It's fat, folks, contributed by sugar.  Lots of sugar in most everything now, from sucrose (white table sugar) to HFCS (High Fructose Corn Syrup) and all cause disease, from obesity to heart disease to acne, when consumed in excess.   

It's the sugar, not the grease

fallout11's picture

Michael Pollan (and the documentary Supersize Me) pointed out over a decade ago that even the BUNS at McDonalds contained high fructose corn syrup. It is deliberately added to early everything McDonalds sold as of 2005.

A Nanny Moose's picture

Demo shift = (Same burger + white folks) mo money.

Dave Thomas's picture

Yeah, remember when BBQ was something that Texans loved? Now it's all taco and chicken joints. Si Supede! / Word up!

wizteknet's picture

Guess you never been to No Name BBQ then?

sun tzu's picture

Their PR firm targeted illegal immigrants and hoodrats. Now they can live with it.

A Nanny Moose's picture

CAtering to the lowest common denominator, in order to maximize shareholder value. This brought us Mc D's, Bud, Automatic Transmissions, and the latest World of Warcraft expansion....among other things.

mkkby's picture

McNigger isn't cheap any more.  That's the main problem.  For the same price you can get a decent meal with real food in a lot of places.  So they shouldn't complain.  They jacked up prices as much as they could - now it's pretty much impossible to grow.

I'll never believe fat, TV watching morons are switching for health/quality reasons.  That takes brain power and decision making, which is sorely lacking.  It's just the price.

strangewalk's picture

At any airport in China, you rarely see an obese person and very few who are even mildly overweight, at any airport in America, you rarely see someone who is not noticably overweight or obese. The runaway culprit-->PROCESSED AND FAST FOODS. If it comes in a can, bottle, box, carton or any kind of wrapping, it is usually poison that will make you fat and sick. If the lying liars tell you otherwise it amounts to the lies of lying liars who lyingly lie, and it is not just the food processors, because fat people equal sick people equal really big profits for doctors, hospitals and big pharma. 

RafterManFMJ's picture

I agree with you 100%, with the niggling point that vodka, gin, and rum also come in bottles. As does hot sauce.

Oh regional Indian's picture

trouble is that except in extreme moderation, those three will kill you, reduce your quality of life and are great destroyers of men and manhood too.

I am a recovered Alcoholic (functioning at the time, but an alcoholic nonetheless)...

Hard truth...

Oh regional Indian's picture

My liver appreciates your appreciation Wanna :-)

Crisismode's picture



Chinese people . . . excellent


American peple . . . ignorant fools.



sun tzu's picture

No. American people, fat slobs. Most of Asia and Europe, fit and healthy. The difference is Americans eat more processed and fast foods.

sun tzu's picture

Compare an obese Chinese with an obese American. It's not even close. An obese Chinese or European is like the average American. Only in America is fast food and deep fried crap a way of life for 50% of the population.

jcaz's picture

Obese is obese, dude-  and when you're paying your workers 40 cents/hr to slap Nikes and Apples together,  it's tougher for them to buy doughnuts.


dark pools of soros's picture

you could see them through that cloudy air??

they must of been fat then




Stuck on Zero's picture

Amazing thing about China.  They smoke like fish, live in the most polluted, toxic, unhealthful conditions in the world, and have a lower cancer rate than the USA.

Proofreder's picture

... lower cancer rate than the U$A

Give it time, tadpole, just give it time.

Cancer is not like the Flu - takes time to become rooted, develop, spread out and be noticed.  Bad pollution in China is many years behind the US example.  Think LA smog.  China just geting started with serious deadly pollution.  Guess the series of explosions and fires do not aid the people either.

What's Inside Your Body ?

kareninca's picture

Riiiiight.  Believe the Chinese government's cancer rate stats.  Since the Chinese government is notoriously truthful.

You're being ironic, right?


conscious being's picture

US .gov cancer stats are real?

azusgm's picture


Cancer is big business.

FreedomGuy's picture

Your first sentence about China versus America is true...for now. After that you get it mostly wrong. Americans are fat because they eat too much and are too sedentary. It is not like they are not involved in their own eating habits. For convenience many choose prepackaged foods which contrary to your assertions are not actually poisoned. However, if you choose Twinkies and Hot Pockets three times a day there will be consequences. You can get fat and unhealthy off many things including home made fried chicken.

Processed foods are designed to be convenient and tastey. I eat them all the time. I do not have time or energy to cook. However, I try to choose better frozen complete meals and not load up on food everyone knows is unhealthy if eaten in excess.

For most of history food scarcity and unreliability has been the rule. Through the wonders of technology and free trade we now have the exact opposite problem. You and I sit behind laptops which seem to comprise the core of most everyone's work. We are not so physically active and we have food available 24/7 in amounts, varieties and accessibility not dreamed of even by kings 500 years ago. Even the poorest people in an American slum can buy enough food to double their body mass and it will all taste good and not be spoiled.

However, too many of us have not adapted our habits and appetites to adjust for these factors.

It is not a conspiracy of your doctors, hospitals, pharma and MacDonald's to make you large and unhealthy. That is just conspiracy stupidity that I see too often. What all of those players actually DO is adapt to the demands and realities of the public. As people get larger doctors will get more expert at diabetes and if a pharma company can come up with a better mousetrap to treat it, they will. Interestingly, I expect or hope that MacDonalds and others might come up with better menu choices over time to attract a different sector of the public.

It is economic evolution.

sun tzu's picture

Processed and packaged foods are not poisonous? Have you tried reading some of the crap in the ingredients section of those boxes?

conscious being's picture

Fresh is the only way to go. Very fresh.

sun tzu's picture

Notice the pharmas hardly cure anything anymore. They just give you a pill to take every day for the rest of your life. 

jmcwala's picture

Amen brother. Just follow the money. Curing disease by finding the real cause is not a profit making endeavor.

Theosebes Goodfellow's picture

"Well, I've always said that they were doomed the moment they introduced the Chicken McFuckits!"

I mean seriously folks, where's the "nuggets" on a chicken? And, if a chicken did have "nuggets", do you really want to know where they are? Aren't "chicken nuggets" strictly a rooster thing, like "Rocky Mountain Oysters"? Anyway, I think the whole marketing idea was detesticle, er..., detestable!

logicalman's picture

You'll be telling us next that fish don't have fingers!