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Apple Beats On Sales And EPS, Misses iPhone, iPads Sales, China Slows Down: The Quarter In Charts
The much awaited AAPL earnings came and unlike previous product launch quarters, it was a mixed picture.
On one hand, both revenues and EPS beat, with AAPL reporting Q4 sales of $51.5 billion, above the $51.0 billion expected, resulting in EPS of $1.96, above the consensus forecast of $1.88.
Apple also achieved a higher than expected gross margin of 39.9%, beating expectations of 39.3%, and above last quarter's 39.7%.
That was great news; the not so great news was that iPhone sales of 48.05 million missed expectations of 48.5 million, while iPad shipments, now largely cannibalized by the iPhone Plus, not only missed expectations of 10.2 million sales, but declined by 1 million from last quarter's 10.9 million to 9.9 million.
Likewise, the geographic breakdown left a bit to be desired, mostly out of China, which at $12.5 billion in sales, dropped notably from last quarter's $13.2 billion, however this was offset by an increase in US sales from $20.2 billion to $21.8 billion, and while Europe was largely flat at $10.6 billion, there was a notable boost out of Japan, where revenues rose by $1 billion from $2.9 billion to $3.9 billion.
The forecast given by apple about the holiday quarter was as follows:
- revenue between $75.5 billion and $77.5 billion, Consensus est. $77.1 billion
- gross margin between 39 percent and 40 percent
- operating expenses between $6.3 billion and $6.4 billion
- other income/(expense) of $400 million
- tax rate of 26.2 percent
Finally, the number everyone is mostly fascinated by, AAPL's gross cash rose once more, hitting a record $206 billion, up from $203 billion the quarter prior...
... however much of this was offset by the increase in AAPL's debt position, which also rose to a new record high of $65 billion, implying that AAPL's net cash has remained largely flat for the past 3 years at just around $140 billion.
The machines are in charge of AAPL stock after-hours as high and low stops have been run and now it is fading off the highs...
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The watch is going the way of Betamax vcr's.
iCrapped
iSharted
Funny, I don't see any chart included showing China's declining 0-64yr/old consumer base? No charts of China's tapped out credit? No charts of China's slowing wage growth? Probably just an oversight those aren't included!
Here, I'll take care of it...
http://econimica.blogspot.com/2015/10/explosion-of-china-shopping-centers-for.html
Good for Apple, however, American cannot live on Apple alone. Not sure why that trans index put in a poor showing today given all those Ipad, Iphones to move?
AAPL beats again.
Up a whopping 75 cents LOL
That watch is a good example of what can happen when nerds are surrounded by too many 'yes men'...
I have only seen one person with the watch, it was 3 months ago next to me on a plane. none since
Will the apple fanboi that downvoted this please stand up? Damn. You will be able to swim in used watches iWatches pretty soon. There is no reason to be nasty...
Whoever it was likely proselytizes about how cool their iWatch is to people while they're rolling their eyes...
dbl post
I saw one at the gym this morning on a woman riding a spinning bike. That's been the only one I've seen out in the wilds.
So, if phones missed and iPads missed and they've only sold 12 watches, does that mean Macs and MacBooks went crazy good for sales since they beat the top line?
I haven't seen any yet and I work in a high tech area.
So i'M happy and sad for them?
AAPL unit sales down, but revenue up. Hmmm, that makes sense.
What did valeant close at today??
Somebody Timmy Cooked the books.
More digital sales and iphone 6 plus is all I can think of
buy, buy, buy!!!
not.
I still cannot grasp how a company can gross $51 BILLION a QUARTER.
Their margins are insane as well.
Say what you will, someone is buying their stuff.
pods
beware the channels and their ability (AAPL's) to stuff them
Media drones....if Apple sold an Irock it would be $250 and people would buy it every day with their EBT Never been impressed with their year late technology and all propriety stuff. It is like they invented video conferencing with facetime...about a decade after Skype... I find the it is very non-intuitive. But congrats to them to get heavily indebted people to fork over more debt. Of the 3 iphone I had 2 broke....every other smart phone still works...but I tired of them and upgrade. Each to their own....but people are ripped off bigtime....paying up for the name....and that is why they have to upgrade so often
I try to figure out how $50 billion is sold into a market that is really only about $8 billion big all the time.
I mean if what is reported by retailers adds up to $8 billion in a market category, how can $50 billion worth of goods be sold to end users?????
It literally doesn't add up. Unless the missing $42 billion is never really sold, but just shifted around and marked as sold.
Remember the product a publicly traded company is actually selling is stock, not end products. Stock makes CEOs and directors rich. Selling product couldn't even pay for one of their yachts.
this is part of why i don't feel sorry for people
Enjoy your EXTRA BIG ASS FRIES! [/Carl's Jr. Computer, Idiocracy]
Last quarter was the last great quarter for this once amazing company. Nothing new in the pipeline until AppleCar debuts never. Their closed system means they can't participate in the cloud revolution the way Amazon and Google can. Pretty much Nokia with apps now
As predicted, the numbers were magnificent and ZH is the absolute biggest debbie downer in history.
Whatever you may think of Apple or ZH this was not an "amazing" quarter. Decent is about all
It's the best in the entire fucking world. What's your measuring stick? Show me another company in the world that's done better or that is going to do better this quarter? The answer is no one.
Whoa, sorry Mrs. Cook (or Mr. If you prefer). Look at their last quarter if you want to see amazing. This quarter I see slowing momentum in China, a stall on phones, iPad is in reverse and the iWatch never got off the launching pad, TV is dead and the iCar is the next idea? Where's the company going? They are a phone maker now that skims profits off apps. This quarter was decent, when compared to the past, and asks a lot of questions about the future
Apple is a handheld computer company that just happens to be a telephone too. It's pretty fucking magnificent. It's also the best 4th quarter earnings apple has ever had in its history. The iPad is in reverse because the large iphone is kicking so much ass. And China is surging.
Please explain to me what computational capabilities are inherent in an iPhone. The iPhone is an internet portal that happens to be a phone. Nothing else!!!
They've already failed as a computer company...twice. They innovated getting to your music and then getting to the internet on a small device (innovate is not really true, they made a prettier package), that's awesome. Apple has done great things, but the operative word is HAS. You made my point for me - they are in a commoditized business now. You can't keep selling $700 products when $100 products have the same features. Ask Dell or Compaq. Or ask Apple which saw this same thing happen before...TWICE. Their closed system has always been the downfall of the company and it keeps them from leveraging the cloud revolution. Amazon, Google and Microsoft are much better alternatives going forward
Yes, but they "could" be bad in the future. That is what ZeroHedge is waiting for :)
Smartphones are fast becoming a commodity. How many people will continue to pay $1000 for an iphone when other smartphones cost $100? That day is coming soon and the AAPL fanbois won't know what hit them.
Isn't it amazing how Apple can sell all those phones in one week during the quarter!!!
20 million Americans upgraded their phones in a week, unbelievable.
What do you mean that isn't how corporate numbers work. 20 million people didn't buy phones, that is just the dollar value of the phones Apple shipped to retailers and haven't even been paid for them yet. PREPOSTEROUS.
I wonder how Sprint, Verizon, and T-Mobile even paid Apple for the phones. Sprint was giving them away for free (well money down), Verizon was selling them for $1 down. Sprint made them $19 a month for two years. Over two years you pay $450 for the phone, but the phone retails for $800. Where does the money come from to actually pay for the phone????
Apple recorded a sale and Sprint recorded a sale, but nobody actually paid for the phone. Based on Sprint's charges, the phone is only half paid for.
What is it that makes me think this whole thing is a mirage and that even though Apple claims to have over $100 billion in cash, it probably is nothing but accounting bullshit.
Nah, corporations don't lie.
You're right about the sudden flood of deals for the phones themselves.
Lots of money still in the data plans, etc.
People always forget about the apps.
android apps - that universe is divided 1000 ways. but apple store and itunes universe is huge and all apple's.
I dont want to be the apple guy on a site that hates apple because if anything I see Samsung and HTC as taking more and more of a lead... but I'm old school enough to not root against American companies - even ones that build all their shit in China.
It's accounting bullshit, no doubt, in large part - but think of it like this: Apple is Barry Bonds, and you can "hate on" them all you want.... but everyone else is doing the same shit as they are [accounting fuckery, selling your data, leaving the seat up, etc.]
I like your post
creative accounting adr. its what makes the world go round today.
Also, big push from Ipad side to the Iphone 6+, contributed to the high phone sales.
So Apple, which designs and builds things, things that are better designed and programmed, for the most part, than anyone else...
is doing better than just about everyone else, even in a bullshit market flooded with fedbux and day traders...
And that's bad because "apple fanboys" are irritating?
Does not
compute.
better designed and programmed than anything else? you missed that one.
That's what you call a true apple fanboi
I will say that Apple things are better designed, but not better made. Apple has been putting shiny wrappers on substandard parts for years. The Macbook Pro has been a steaming pile almost from the get go. Bad graphics chips, bad screens, faulty RAM, and faulty hard drives. But it looks pretty.
The old Mac Pro Tower was a marvel to look at but a bitch to actually work on. Proprietary everything and parts that didn't last half as long as what you got in PCs that cost a quarter of what the Mac did.
The new Mac Pro desktop seems to have disappeared completely.
For what you pay for an iPhone, it should stand up to a 6" drop. It shouldn't have reception issues or battery issues.
I don't like Samsung either. They used to make the best quality phones, but skimped on quality to focus on pop. I decided to buy a Galaxy Tab S last year and within two months the battery was having issues. They used a substandard battery in order to make the tablet thinner than the IPad. I would have preferred an extra mm or two for a better battery.
Motorola and Sony make the best phones by far. They are built like tanks and last for years. I'm on year three of my Sony TL and haven't had a single issue and the battery still lasts all day on a charge. I've even tossed the thing on concrete without a single crack in the screen.
Apple can afford to channel stuff China to the tune of millions of iPhones. It doesn't mean they are succeeding. Every time I go to China I see more and more people with Xiaomi and One Plus phones. The Chinese don't want American brands anymore. As the population matures as consumers they want homegrown brands. Think Americans wanting to buy Ford trucks. Ford trucks are a laughing stock outside America. Soon all the non Chinese brands will be that way in that country.
It is not the fanboys that are irritating... IT IS THE ONE FUCKING BUTTON
ONE FUCKING BUTTON... BECAUSE STEVE JOBS WAS A FUCKING PSYCHO
ONE FUCKING BUTTON ON A PHONE. ONE FUCKING BUTTON ON A MOUSE.
Clue: Two buttons have tremendous value.
The ONE FUCKING BUTTON demonstrates what Jobs' Apple is all about: 1 FUCKING OPTION WITH OUR ONE FUCKING BUTTON.
Samsung is still the #1 smartphone company. Android still dominates the market with 83% share. Does that compute?
The apple fanbois can't get over that. LMAO!!!
40% margins.
I don't think illegal activities even get 40% margins.
still makes me chuckle seeing how many lemmings are stil running out there spending money most don't have so they can own a personal display assistant when there are near identical options for 75% less money.
Apple faithful will never ever stop buying their products! It's like a religion.
Can't argue the fact they know how to sell to their customer base...Over and over again!
What happens is that you gain so little moving into the next set of "have to haves", you finally begin to realize you "don't have to have".
With how f-up the market is I bet tomorrow AAPL will be at all time highs.
The last deep breath?
Apple can always count on their consumer zombies.
LOL, they'll sell their blood or mortgage their house to have the newest Apple product produced in China.
Radio broadcasting, which produces nothing, used to have a COGS of 30%. Manufacturing margins of 40% are pretty amazing
Ifixit has done teradowns and found that the manufacturing cost for the lower end iPhone is around $80. Apple uses really shoddy parts but makes everything look nice.
A long time ago they figured out if they spend $1 on shiny metal with a nice logo to wrap some chips, they can sell a product for twice what the competition charges.
Do you really think an iPhone costs any more to manufacture than a $120 retail Moto G?
Look, APPL is peaking. What else can you incorporate into a smart phone? Digital butt wipe? Soon other global vendor's will be making cheap and reliable smart phones with all of the latest bells and whistles. That's when smart phones become commodities, like desktop computers. The glory days are over for AAPL.
they already are commoditized.
You can buy any number of smartphones for $200-$350 that are superior to the iPhone in every way.
Faster processors, more ram, higher res screens.
Speaking from personal experience ONLY. My daughter went from an iphone to a galaxy (this was two summers ago--so not the most recent releases.) She found the transition tough and did not like how it worked. She actually paid for an upgrade less than a year later back to an iphone 5.
Me? I would still be happy with my old palm pilot. I liked the little "doink" noise it made when I was tapping it.
I often wonder why I have a friggin smart phone anyway. I am a photographer by trade, so I always have a phone. I don't go anywhere so I dont need maps.
I am an idiot.
i got a $50.00 Tracphone
cheap.simple...used only for emergency's while on the road
in life,that's really all you need
simple....no drama
Yep. Here's a bunch right here:
http://www.phonearena.com/news/Best-Chinese-Android-smartphones-2014-edi...
Note the link says 2014, but they are reviewing 2015 phones.
Apple phones may be peaking but that doesn't necessarily mean the company is peaking. With all that cash they have stashed off shore, they can do any number of things. Besides, who knows what they have in the pipeline.
Numbers are a Fucking lie and did I mention the CEO sucks cock?
October retail sales might end up looking good - but not for good reasons.
I think a lot of people, afraid they might lose their job, are basically going out and trying to buy "deals" on stuff right now (like Apple crapple).
Who knows ...
(Santa is Dead)
Still using iPhone 4 and Macbook Pro 2008. Refuse to buckle.
Wait till you see their earning, when they replace their iWatch or iPhone with 'iBot': Biometric Implants.
You'll just wave your hand by an iScanner, and you can not only buy anything instantly -- w/o fear or loss or theft -- but you can now be tracked in real time in 4D, for your own safety. Even if you get lost in the Wilderness (or try to). Ditto for any TPP or TPIP country.
What could possibly go wrong?
p.s. TAALR Borg-Bots (being beta tested) never leave home without them.
The stock is dead in the water...guess "WE" were the last to know.
Bought brand new Nexus 5, 2013 model. $203.00. Free shipping. Yeah, two years old but brand new as I said. Repacing LG710 which was a two year old model when I bought it. Don't want to be TOO current, ha-ha!
"NEW" technology is expensive for this cheapo mooch. So I buy in two years when prices are off 50% for new in box.
07 Mercedes GL 450 (?) big, monster SUV, 80k new. With 78k now sells for 18500.00!
Sorry to not support the NEW economy.
Apple pisses me off. Have perfectly good 2008 MacBook upgraded ram and memory but now can't have latest software. Machine is fine but updating software is getting harder. WTF? Now I have to buy new machine soon?
It's called planned obsolesence. It has been going on for decades. Rule of thumb when buying any electronics. Plan on buying a new one every 5 years.
At least with Microsoft and Linux, the user has the choice to try and run the latest OS on their 7-year old equipment, even if it will be slower. With apple, they lock out any devices older than five years from even attempting to upgrade the OS. So for those that think they're getting a great deal on a 5-year old mac, just realize that the OS will be stuck there forever.
I work abroad in a large mult-international organization. All the Asians, Indians and South Americans have idiot (I)Phone strapped to their belt for everyone to see. But when they want to call home to mom, they whip out their Huawei. LMFAO. Roll back 5 years and it was a Blackberry on the belt for status show.
The worrm turns.