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Here We Go Again: "Warm Weather" Blamed For Poor Retail Sales

Tyler Durden's picture




 

We’ve often said that the only people worse at their jobs than weathermen are economists. In fact, getting it wrong might as well be in the job description. Here’s what we said back in August:

Here’s the job description: make predictions that are almost never right and then make up any reason you want to explain away the fact that you were wrong. These explanations run the gamut from intentional obfuscation via opaque statistical tinkering (“residual seasonality”) to comically absurd attempts to turn common sense into an excuse for poor outcomes (“snow in the winter”). 

The irony there of course is that economists and weathermen have something in common other than the fact that they’re virtually always wrong: they both talk about the weather a lot. Indeed, weather has become a catch-all excuse for poor economic outcomes no matter what time of the year it is.

Indeed, late in September Citi jumped the shark and suggested that what the Fed needs to do is assume that economic data is actually better than it looks to avoid making policy decisions based on faulty numbers. Why are the numbers faulty, you ask? Simple: because of the summer.

Several times during this expansion, the Fed has made important policy decisions in the month of September. The history of payroll revisions for August and September has shown that some of those decisions might have been based on false signals, which could have biased policy toward accommodation.

 

 

We have found serious residual seasonality in payroll reports for the period from August through October. Weak August and September readings typically lead substantially stronger October reports, including sharp upward revisions to August and September data. This pattern has given rise to shifting market (and Fed) views of the labor market – from weakness to strength – each fall.

 

We have seen that the seasonal weakness in August payroll gains has supported accommodative policy decisions during this expansion. For instance, shortly after the extremely weak August 2011 payroll report, the Fed announced the plan to ease through Operation Twist. In 2012, after another soft August figure, the Fed announced QE3. In September 2013, the Fed unexpectedly delayed tapering QE3.


In each case, subsequent data showed that the August jobs data had been misleadingly weak – the labor market had been improving all along. 

Well, just as snow in the winter is blamed for recessionary GDP prints and just as the summer is now blamed for bad jobs data, Citi and BofA are now out blaming warm weather for poor October retail sales. From BofA: 

Based on the BAC aggregate credit and debit card data, our proxy for seasonally adjusted retail sales ex-autos declined 0.3% in October. This left the three month moving average at -0.3% mom SA, revealing a slowing trend.  

 


We believe abnormal weather patterns may have biased retail ex-auto sales lower in October. There has been a late start to the winter this year: the average temperature in October was 57.4 degrees Fahrenheit, which is the highest since 1963 and above the historical average of 54.3 degrees. Intuitively, this would depress sales of cold weather apparel, such as coats, hats, boots, etc.

 

 

No, BofA, there is nothing “intuitive” about that statement. No one would notice a three degree difference when they walk outside and even if they did, it wouldn’t keep them from buying a "hat".

And then there's Citi (again): 

Warm weather combined with already weak traffic trends likely led to a shortfall in sales and we expect inventory to appear elevated across the sector (good for BURL, ROST and TJX). We believe this is particularly true for the mid-tier players, and we are lowering our estimates for M and KSS.

Got it. So now, warm weather and cold weather are fair game when it comes to explaining bad data.

We suppose it's only a matter of time before "mild" weather joins the mainstream economist "Axis of Evil." 

Finally, for those curious what comes next, here is one answer:

 

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Tue, 11/10/2015 - 10:53 | 6772038 pods
pods's picture

When you look at all the clownfuckery of today, Fonz jumping a shark really wasn't that bad.

pods

Tue, 11/10/2015 - 10:55 | 6772054 Latina Lover
Latina Lover's picture

Damn Climate Change! We should place a 100% carbon tax on everyone, bankrupting everyone except the Banksters.  This way, Retail Sales won't matter under the NWO, aka Feudalism 2.0.

Tue, 11/10/2015 - 10:56 | 6772057 Tom Servo
Tom Servo's picture

Don't forget: EL NINO...

 

Tue, 11/10/2015 - 10:59 | 6772073 Latina Lover
Latina Lover's picture

Fuck El Nino.  After we are finished sterilizing everyone except the docile, there will be no El Nino, La Nina, or any other filthy little rat human beings scurrying around.

 

Signed The Banksters.

Tue, 11/10/2015 - 11:02 | 6772088 Baby Bladeface
Baby Bladeface's picture

And bad weather caused by ........ sneaky Putin.

Tue, 11/10/2015 - 11:27 | 6772186 Latina Lover
Latina Lover's picture

Don't worry, we  have a plan for Putin. The debate is over if we should poison his vodka, hire an attractive suicide assassin, or give him a free date with Michelle/Michael Obama.

Tue, 11/10/2015 - 11:55 | 6772303 SoilMyselfRotten
SoilMyselfRotten's picture

Poor sales of what? Snow shoes?

Tue, 11/10/2015 - 12:15 | 6772440 LowerSlowerDela...
LowerSlowerDelaware_LSD's picture

I can only order from Amazon when it is between 69.3 and 72.1 degrees outside.

Tue, 11/10/2015 - 12:17 | 6772457 nuubee
nuubee's picture

Jesus, what kind of a moran jumps a shark in a black leather jacket?? He must have been embarassed by his own hairy chest.

Tue, 11/10/2015 - 23:28 | 6775699 Alvin Fernald
Alvin Fernald's picture

Lol, it wasn't Erin Moran.

Tue, 11/10/2015 - 12:34 | 6772554 1stepcloser
1stepcloser's picture

We are in an El Nigro cycle...nothing more

Tue, 11/10/2015 - 11:28 | 6772195 Panic Mode
Panic Mode's picture

Another tip for putting into my No. 8 Ball to use for board meetings.

Tue, 11/10/2015 - 11:36 | 6772229 StychoKiller
StychoKiller's picture

They may as well blame the phase of the Moon, it's just as insane (or should I say 'Lunacy?")!

Tue, 11/10/2015 - 11:49 | 6772282 commishbob
commishbob's picture

Nice, Stycho. ISWYDT.

Tue, 11/10/2015 - 11:39 | 6772236 Big_Hitman
Big_Hitman's picture

My last pay check was $9500 working 12 hours a week online. My sisters friend has been averaging 15k for months now and she works about 20 hours a week. I can't believe how easy it was once I tried it out. This is what I do... www.wallstreet34.com

Tue, 11/10/2015 - 12:37 | 6772573 MortimerDuke
MortimerDuke's picture

@Big_Hitman I regret that I can give you only one up-arrow.  I'm pleased to know that someone (or two someones, if we count your sister's friend) is doing well in this economy and that you're willing to share your trade secrets with the rest of us, even if it is a little off-topic.  Thank you for sharing!  Oh, and speaking of sharing, do you have any pictures of your sister?

Tue, 11/10/2015 - 10:53 | 6772039 Doubleguns
Doubleguns's picture

They should just start blaming the boogy man. Folks might fall for that. 

Tue, 11/10/2015 - 11:54 | 6772301 Sudden Debt
Sudden Debt's picture

we shouldn't make fun of the boogy man... he's president of the US of BARRY!

Tue, 11/10/2015 - 10:54 | 6772047 LoneStarHog
LoneStarHog's picture

It's that damn Groundhog, I tell ya.

Tue, 11/10/2015 - 11:00 | 6772077 unplugged
unplugged's picture

fuck the banks and anything a bank says

Tue, 11/10/2015 - 11:01 | 6772083 o r c k
o r c k's picture

No, it's The Wind They Call Mariah.

Tue, 11/10/2015 - 11:01 | 6772087 MoHillbilly
MoHillbilly's picture

I just wish they would be more creative with their weather excuses. Stop being reactive and be proactive

Sales of cloth umbrellas are down this quarter because people know it will be raining fire next March

Tue, 11/10/2015 - 11:04 | 6772097 Glass Seagull
Glass Seagull's picture

 

 

Lavorgnamenon!

Tue, 11/10/2015 - 11:06 | 6772105 spanish inquisition
spanish inquisition's picture

It really sucks having to see how Christmas sales will be without having an accurate weather forecast.

Too bad you can't extrapolate container traffic to gauge arriving retail inventory for the holiday season.

Tue, 11/10/2015 - 11:07 | 6772108 Francis Marx
Francis Marx's picture

I wonder if China is going to pick up on this...you know, blame the dence chinese smog for retail sales.

Tue, 11/10/2015 - 11:11 | 6772125 Peak Finance
Peak Finance's picture

They are talking down Friday's retail numbers rekease?

But why?

If the numbers are really bad, it will be seen as bullish and rate hike odds go down. 

Tue, 11/10/2015 - 11:12 | 6772127 yogibear
yogibear's picture

Just blame it on the weather so the Wall Street partying continues.

Unlimited Fed drugs (QE) going forward. 

Tue, 11/10/2015 - 11:26 | 6772183 Panic Mode
Panic Mode's picture

Warm Weather is a 6000 years of cycle according to those buttholes in banks. 

Tue, 11/10/2015 - 11:30 | 6772188 nakki
nakki's picture

I'm blaming it on those 55 and older. If they weren't so lazy, perhaps after they got off from that second high paying job they could get out there and buy that new Escalade. They start at $72k and should be well within reach for those pulling in $600 a week, with a 120 month car loan.

Now get out there and buy a new car you communist bastards and quit trying to save for your future. 

Tue, 11/10/2015 - 11:32 | 6772213 aleph0
aleph0's picture

" the only people worse at their jobs than weathermen are economists"

 

I thought the eCONomists were the Weathermen .... mainly because they are always wrong.

 

 

Tue, 11/10/2015 - 11:41 | 6772250 StychoKiller
StychoKiller's picture

Meh, Weather(wo)men have actually increased their accuracy over the years, and SuperComputers have certainly contributed to forecast accuracy. Economists on the other hand...let's just say tossing chicken bones would probably help them! :>D

Tue, 11/10/2015 - 11:37 | 6772233 chinaboy
chinaboy's picture

Blame weather. Blame China. 

Tue, 11/10/2015 - 11:45 | 6772264 Gatos Locos
Gatos Locos's picture

I was going to do something today but I couldn't because there was weather today.  Maybe there will not be any weather tomorrow.

Tue, 11/10/2015 - 12:27 | 6772306 yellowsub
yellowsub's picture

Blame it on the rain...

https://youtu.be/rB0Le3oM1b8?t=87

Weather as an excuse may make sense back 20 years ago but with internet shopping today it doesn't jive...

 

Tue, 11/10/2015 - 11:57 | 6772307 Temporalist
Temporalist's picture

"Dog ate my homework." -Fed

Tue, 11/10/2015 - 12:09 | 6772395 Smegley Wanxalot
Smegley Wanxalot's picture

It's a nice day out. 
"Was gonna buy a new shirt, but bought a car instead" ... said nobody.

Tue, 11/10/2015 - 12:16 | 6772449 grumpyoldgit
grumpyoldgit's picture

It's the goldilocks economomy, not too hot, not too cold, but just right.....

Tue, 11/10/2015 - 12:32 | 6772543 insanelysane
insanelysane's picture

The temp was 57.4 and the average is 54.3.  Apparently the humans couldn't figure out if they should wear a light jacket or not when going out so they just stayed home.  

I polled the squirrels running around my yard and 72.8% of them said they delayed gathering nuts due to the warm weather.

Tue, 11/10/2015 - 13:12 | 6772804 To Hell In A Ha...
To Hell In A Handbasket's picture

What interest would it serve for TPTB to lie regarding poor retail sales? I believe them and if you're a patriot, you should believe them too. They have our best interests at heart when they make their decisions. All they ask in return is blind obedience and gross stupidity. I'm personally going to do everything they ask, as I'm a patriot first and an idiot second. We must spend, spend, spend and do our bit to stimulate the economy. USA! USA! USA! Gawd bless America.

Tue, 11/10/2015 - 13:22 | 6772826 Grandad Grumps
Grandad Grumps's picture

It just doesn't matter.

Stock price will still be mainatined by the banks. They do it like it is their job.

It would be cool if all of the rich bankers had to repay all of the people that they stolen from and defrauded through price manipulation ... but it is hopeless situation.

Tue, 11/10/2015 - 17:28 | 6774265 bid the soldier...
bid the soldiers shoot's picture

The economy won't be in serious trouble until the Fed starts blaming things on nice weather

Tue, 11/10/2015 - 23:31 | 6775708 Alvin Fernald
Alvin Fernald's picture

The fucktards are using weather as an excuse. Why? Please answer.

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