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The Most Important Earnings Report You Should Know About
Submitted by Andrew Zeitlin of Moneyball Economics
The Most Important Earnings Report You Should Know About
ROK: Better than CAT as a barometer of macroeconomic/industrial trends
All industrial equipment uses semiconductors, and ROK (Rockwell Automation) is the premier industrial automation focused semiconductor company.
Factories and mines are hostile environments: lots of dust, heat, chemicals, liquids and vibrations. Less than ideal conditions for delicate components like semiconductors. But increased automation means more semiconductors, and ROK specializes in making hardy components.
ROK as best barometer
- Breadth of industrial customer base: hard to find a company that touches more capital intensive projects.
- Upstream in the demand chain: ROK demand comes in before CAT demand. In fact, that CAT extractor needed ROK chips
Correlation to US Industrial Production
ROK revenues strongly correlate to the US Industrial Production. That's because much of the business is cyclical.
The advantage comes with ROK's forward guidance: it's 1:1 with developments in the manufacturing space and with regional growth.
The latest data says: US is deteriorating rapidly and so is China.
Latest Earnings: Bad News
Nothing pretty on today's earnings call
3QCY Revenue dropped (-10%)
FY2016 Sales guidance lowered to -4% y/y
"As we progressed through the quarter, conditions softened. And September was especially weak, particularly in the U.S. product businesses....September typically is the strongest month of the year."
- Keith Norbusch, ROK CEO
The accelerating pace of contraction and regional distribution is very noteworthy

- Canada, Latin America, US: Exposure to commodities is the general trend. The pace and timing of the slowdown reflects the lag in capital intensive projects. This means that the worst has not hit yet and the pain will continue at a faster pace into 1Q 2016.
- Asia Pacific (aka China): Collapse.
- EMEA: Good news as signs of a bottom are in place. Maybe.
Forward Guidance
"There appears to be a general slowdown in U.S. industrial customer spending, both capital and operating spending"
- Theodore Crandall, ROK CFO
Secular trends remain healthy (industrial growth continues) but near-term customers are pushing out spending. And there is no visibility.
Our view: producers are still adapting to China's real level of demand.
At this stage, small cuts in spending (CAPEX & OPEX) until we get to 1Q 2016 and clearer visibility to Chinese demand. This is driving poor visibility.
When does it change? MAYBE in 12 months. Maybe. And that's based on nothing but hope. There is no customer ordering or data that ROK uses to base their 2H 2016 call for improving conditions.
"we're not expecting to see sequential growth until the second half of the year (2016)"
- Theodore Crandall, ROK CFO
Every manufacturer is looking at two options.
- Plan A: Hold steady. Stop hiring, stop CAPEX
- Plan B: Cut CAPEX, Cut Payrolls, Cut Orders
Plan B is ready to go starting in January, pending customer order outlook.
The silver lining:
Per the ROK CFO, weaker sales means lower commissions, which equals a margin and EPS tailwind! (That was actually said on the earnings call.)
Goodbye wage inflation.
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… Goodbye wage inflation
This is how Wage Inflation turns into Wage Flatulence.
Thank you, Keith, for the whiff of what’s comin’ ;-)Looney
If only there were a borrower of last resort who could save us all...
Save yourself gets a completely new meaning
Here are some signs of a coming recession.
1. Business loans for M&A not CAPEX.
http://www.zerohedge.com/news/2015-10-15/there-goes-final-pillar-us-recovery-loan-growth-paradox-explained
2. Factory orders continue to drop
http://www.zerohedge.com/news/2015-10-02/us-factory-orders-flash-recession-warning-drop-yoy-10th-month-row
3. Default risk spikes
http://www.zerohedge.com/news/2015-10-02/us-financials-default-risk-spikes-2-year-high
4. M&A set record
http://michaelekelley.com/2015/05/29/mergers-and-acquisitions-set-record/
5. Fed sees 2 bubbles
http://michaelekelley.com/2015/02/20/fed-warns-of-two-bubbles/
o Commercial Property higher than pre-2007 level.
http://nreionline.com/finance-investment/cre-prices-are-now-officially-above-pre-recession-peak
o Global Corporate Debt Market hits $5 trillion.
http://fn.dealogic.com/fn/DCMRank.htm
Here is how to prepare.
http://michaelekelley.com/2014/10/16/8-things-to-do-when-recession-happens/
Here is how to get your mind off this stuff.
http://michaelekelley.com/category/humor/
Good luck!
"we're not expecting to see sequential growth until the second half of the year"
Heard that one before.
No worries the debt ceiling was raised so BO can continue destroying what's left of the US. The rest is colateral damage.
Everything is awesome. Mr Norbusch did not get the memo. Forward
"we're not expecting to see sequential growth until the second half of the year (2016)"
Really ?
the only THING one needs to know about EARNINGS is they downgrade the reports, and they always beat. FANCY EFFING THAT!??
Do you see how that works. haha. LOL. What a con-job!? ey?
Every one since the last 8 weeks is looking for a crash, but it still is not coming. Plus I doubt listening to the bears is going to help anyone, why? simple….
This video here, shows that we are now back in a FULL on bull market. =>https://www.youtube.com/watch?v=QRzuyt9KMoY
So next year, more up is coming, could be lots more up. Time will tell.
It is called "Lowered Expectations" to give the illusion of meeting expectations.
I work for Rockwell(ROK), it is no secret that we do not make semi-condutors. We uses them in many many products.
Please look at
rockwellautomation.com
or
ab.com
Your article is correct on other counts.
A quick thought, with out Rockwell Automation, Dr Copper would be a dunce!