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Marriott Buys Starwood At A 4% Discount, Creates World's Largest Hotel "Take-Under"

Tyler Durden's picture




 

While the debt-funded buyback bubble may finally be on its way out, the M&A bubble is still on its 4th wind, confirmed moments ago when Marriott International announced it would buy Sheraton-owner Starwood Hotels & Resorts Worldwide Inc in a $12.2 billion deal to create the world's largest hotel chain.

After the transaction, the combined company will own or franchise more than 5,500 hotels with 1.1 million rooms worldwide, giving Marriott greater presence in markets outside the United States. Starwood, which gets nearly two-thirds of its revenue from outside the United States, had essentially put itself up for sale in April, when it said it was considering strategic alternatives.

Both hotel chains have seen their revenues decline in recent years as a result of increasing "disruption" by the unprofitable likes of AirBNB and other startups which have little chance of making money but hope to but their competitors either out of business or to consolidate.

Today's deal proves that Air BnB may be succeeding.

However, the most interesting aspect of the deal is that instead of the traditional transaction premium, Marriott will buy Starwood in a deal where shareholders will receive 0.92 Marriott Class A shares and $2 in cash for each Starwood share, the companies said on Monday. This works out to $72.08 per share for Starwood, a discount of about 4 percent to the stock's Friday close. In other words, an aggressive take under for a company that was trading as high as $86/share, suggesting the purchase price is about 16% below the 52 week highs.

According to the press release, Starwood shareholders will also get about $7.80 per share from the spinoff of its timeshare business and subsequent merger with Interval Leisure Group Inc.

Starwood shares were down 3.3 percent at $72.50 in premarket trading on Monday, while Marriott shares were up 1.7 percent at $74.01.

According to Reuters, Starwood, the owner of St. Regis and Aloft hotel brands, had reached out to InterContinental Hotels Group Plc, Wyndham Worldwide Corp and sovereign wealth funds for a possible deal since July.

"This greater scale should offer a wider choice of brands to consumers, improve economics to owners and franchisees, increase unit growth," Marriott Chief Executive Arne Sorenson, who will head the combined company, said in a statement.

 

Marriott said it expected one-time transaction costs of $100 million-$150 million related to the deal. The company expects the acquisition to add to earnings from the second year after it closes.

 

Up to Friday's close, Starwood shares had fallen about 14 percent since April 29, when the company said it was exploring strategic alternatives.

Expect more unexpected "take unders" as the private tech bubble finally shifts to the public markets, where valuations are likewise revealed to be stratospheric for an environment of declining cash flows.

 

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Mon, 11/16/2015 - 08:56 | 6799074 aliki
aliki's picture

i believe the term here is "stop-loss" lol

Mon, 11/16/2015 - 10:58 | 6799529 Stuck on Zero
Stuck on Zero's picture

Bet the CEO of Starwood got a hefty under-the-table payoff.

Mon, 11/16/2015 - 13:11 | 6800267 nufio
nufio's picture

i dont know why people book hotels anymore, when its possible to book an entire apartment through airbnb for the same price in most cities.

I only stay in hotels for corporate travel. 

Mon, 11/16/2015 - 09:06 | 6799101 Cognitive Dissonance
Cognitive Dissonance's picture

Clearly Sheraton's board understood their share price was overvalued for them to accept this 'offer'. The truth hurts.....the pocket book in this case.

Mon, 11/16/2015 - 09:08 | 6799106 Monetas
Monetas's picture

Terror trumps cheap fuel .... stay home and hunker down .... and cuddle up with your Bitcoins .... LOL ?

Mon, 11/16/2015 - 09:12 | 6799112 Monetas
Monetas's picture

You know .... hotels provide lodging .... to a lot of pompous, overpaid burocrats .... they start to think they are protected like the pompous pampered brats .... no, they live in the cruel cold world .... and feast on the crumbs the socialist burocrats leave  behind ?

Mon, 11/16/2015 - 09:28 | 6799151 Hubbs
Hubbs's picture

I sure would like to sell my Vistianna  Villages Orlando Starwood Timeshare for only a 4% discount.

Mon, 11/16/2015 - 09:42 | 6799195 Seasmoke
Seasmoke's picture

Canary in the Hotel. 

Mon, 11/16/2015 - 10:15 | 6799334 duo
duo's picture

We're headed back to the Gilded Age all right.  Huge monopolies.  Once company makes the beer, another owns all the hotels.

Mon, 11/16/2015 - 10:23 | 6799369 Omen IV
Omen IV's picture

Game forward is endless inflation of prices and expanding margins in every industry - the hotel footprint in the big cities is baked cannot get land cheap - moon shot coming up - pharma, hotels, systems of all kinds, followed by commodities

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