This page has been archived and commenting is disabled.
The Videos Are In: US Shoppers Go Wild, Beat Each Other Up To Celebrate Black Friday Sales
It's Black Friday which means the US is flooded with videos of its favorite pastime: mauls in the malls, as vicious brawls and fights break out among total strangers across across America's countless retail outlets.
The first videos trickle in:
And yet, this year there may be a shift.
Moments ago IBM Watson Trend released the latest Thanksgiving online sales which rose 26% from 2014, with mobile traffic reaching nearly 60% of all online traffic, an increase of 14.8% over 2014. According to IBM, consumers spent $123.45/order with 40% of all online sales came from mobile devices, an increase of 24% over Thanksgiving 2014.
Some other notable findings:
- Smartphones accounted for 47% of all Thanksgiving online traffic vs tablets at 13.7%; smartphones also surpassed tablets in sales, driving 24% of online sales vs tablets at 16%
- IBM Watson predicts Black Friday online sales up more than 14.5% y/y
- Consumers indicate top products incl. Apple Watch, Samsung, Sony, LG TVs, Microsoft Surface Pro 4
And while this is good news for the Amazons of the world as consumers continue to migrate to online shopping platforms, this is bad news for traditional brick-and-mortar retailers for whom today was supposed to be the one day when sales are solidly in the "black."
As Bloomberg summarizes, the online rush comes as Wal-Mart Stores Inc., Macy’s Inc. and other chains roll out their Black Friday specials, aiming to get more shoppers into stores. About 135.8 million Americans are expected to shop in stores or online over the four-day weekend, according to the National Retail Federation, the largest U.S. retail trade organization. The amount they’ve spent has declined over the past two years, dropping 11 percent to $50.9 billion in 2014.
Though consumers are benefiting from lower fuel prices and unemployment rates, retailers have their challenges. Mall traffic is in the midst of a long-term slowdown, and shoppers are spending more on experiences and less on stuff. More recently, a warm autumn has curtailed sales of seasonal merchandise, leaving stores with excess inventory. All those factors point to a need for heavy discounting -- good for consumers, but not so great for retailers’ profits.
“From the perspective of the amount of discounting that’s going on, the over-inventory situation, it seems like there are going to be a lot of great deals in the next 45 days,” said Bob Drbul, a retail analyst at Nomura Securities International.
The NRF’s traffic forecast represents a 1.6 percent increase from last year although in a zero-sum market, "there’s a risk that fewer shoppers than expected may show up." Last year, the NRF had forecast 140.1 million consumers would hit stores and e-commerce sites, 4.8 percent more than actually turned out, according to its post-weekend shopping survey. Expect more of the same as the transition to online shopping accelerates.
Furthermore increasingly more stores are pulling back on their Thanksgiving weekend hours this year and electing to spread more of their specials throughout the month. Wal-Mart said it expects record crowds on Friday, even though it’s putting most of its discounts online first.
So videos of the occasional brawl the best evidence of the demise of traditional retailer comes from in person "channel checks" such as what TheStreet's correspondent Brian Sozzi has been doing all night. Here are some of his "ghost town" findings.
Even the #StarWars plush dolls and bedding not selling @JeffMacke pic.twitter.com/qqbx0Feurj
— Brian Sozzi (@BrianSozzi) November 27, 2015
Star Wars toys not flying off shelves today, lots of stuff bought on "Force Friday" in September #BlackFriday $HAS pic.twitter.com/zljAoyGM6r
— Brian Sozzi (@BrianSozzi) November 27, 2015
1 thing very clear being up over 24 hours in stores:
Star Wars fatigue has set in. Stuff not selling #BlackFriday pic.twitter.com/3XlTphQXNC
— Brian Sozzi (@BrianSozzi) November 27, 2015
It's a quiet morning so far here at Target in jersey city! @MorganLBrennan has more 6am @SquawkCNBC pic.twitter.com/37XVksdOWX
— Amanda Weindel (@AmandaWeindel) November 27, 2015
To unload its weak fall styles, Gap offers people free totes with a purchase on #BlackFriday pic.twitter.com/3Gr1Xboxfs
— Brian Sozzi (@BrianSozzi) November 27, 2015
Good job on #BlackFriday Sears friends... pic.twitter.com/5a35Vv0o0D
— Brian Sozzi (@BrianSozzi) November 27, 2015
Kohl's lines looking weak, unsurprising given how strong JC Penney has started #BlackFriday $JCP $KSS pic.twitter.com/uNe5WdNC2K
— Brian Sozzi (@BrianSozzi) November 27, 2015
I did not do this JC Penney #BlackFriday pic.twitter.com/MZPYx4DVzH
— Brian Sozzi (@BrianSozzi) November 27, 2015
Best Buy store manager: "We still have both sizes of the Apple Watch in stock."
Store opened 6 hours ago...
— Brian Sozzi (@BrianSozzi) November 27, 2015
New store, more GoPro stuff collecting dust $GPRO #BlackFriday pic.twitter.com/bhXsZQhaxC
— Brian Sozzi (@BrianSozzi) November 27, 2015
JC Penney women's shoe department
#Thanksgiving vs. #BlackFriday pic.twitter.com/ECZaN7oVwr
— Brian Sozzi (@BrianSozzi) November 27, 2015
»
- 5410 reads
- Printer-friendly version
- Send to friend
- advertisements -
yo Adrian, I got us a TV
Never went shopping today but I still know that I'm paying for it.
Nothing can be done to tame the teeming, seething, masses of human trash beating each other to death to buy some Chinese fecal-stone.
The masses are asses.
If given another opportunity,
They will reelect Obama or elect Clinton.
These are Obama's voters.
democrats in action
This all started with "Tickle Me Elmo". It wasn't about price, it was about demand and availability.
Shareholders at Wally world must be proud. And laughing their asses off.
ANIMALS! AKA Shoppers.
"Black/Mex/White Trash Friday" ?
black and blue friday.
I usually bring a bucket of KFC for a diversion.
God do I hate retail shopping! The fluorescent lights, the overhead announcements, the sounds and smells, the lines at the registers...
Hell for me would be a crowded mall, with big screen tv's showing some football game, and elevator music playing in the background.
Heaven would be a huge estate sale, where I walk in the front door and am greeted by a couple of pleasant older women who say, "Everything's for sale, feel free to dig around..." and it's a house FILLED with STUFF...boxes, drawers, closets...stuff that hasn't been touched in DECADES...
And there's me, in the middle of it, making a 'pile'. Of course my little biddies will give me a great price, and I'll load up the car and return for round 2.
This is the devil-scourge of mindless beasts foretold in revelations so long ago ...
These are the wandering and lusty throngs of shirtless young men - in search of busty women to ravage and craft beer to steal ...
Pity these mindless demons - and prepare for the day when their EBT cards stop working.
This just in. President Obama has determined that Black Friday shopping is becoming too dangerous, leaving many americans too frightened to exercise their shopping rights. The White House has confirmed that he is considering legislation, by executive order, that would arm moderate shoppers in an effort to re-establish normalcy in the beloved states of america.
These scum-beasts are just filthy animals ...
I wonder if it is all choreographed. Fighters with the most points win lunch and their name on a plaque. 5 points for punching, 10 for breaking merchandise over somebody's head, 5 pt penalty for kicking below the belt, and 15 points for the women's match: screaming and hair pulling. Regular mall shoppers may find it advisable to have ears and noses tattoed with ID, in case they are bitten off and need to be re-attached later.
"Black Friday" is like the running of the bulls?
(and what was Robinson Crusoe's companion's name?)
(and what color was he?)
(just verifying - for science)
Why doesn't Santa have any children ? A: Because he only comes once a year, and when he does, it's down the chimney. Merry Christmas Debt Slaves