Apple Plunges After Nikkei Reports iPhone Production Cuts Up To 30%

Tyler Durden's picture




 

Yesterday's miraculous dip-buying in Apple stock has been erased as yet another wourse raises concerns about iPhone production:

  • *APPLE MAY CUT IPHONE 6S, 6S PLUS PRODUCTION BY ~30%: NIKKEI
  • *APPLE SEEN CUTTING IPHONE 6S, 6S+ OUTPUT ~30% IN JAN-MAR:NIKKEI

The stock is down 2.5% on the news. Time to unleash moar buybacks!!

As Bloomberg reports,

Apple may cut iPhone 6s and 6s Plus production by ~30% in January-March quarter vs original plans, Nikkei reports without saying where it got the information.

 

AAPL initially told parts makers to keep production for quarter at same level as iPhone 6 and 6 Plus year earlier

 

Production expected to return to normal levels in April-June quarter

 

Nikkei says cos. likely to see drop in shipments include Japan Display, Sharp and LG Display, Sony, TDK, Alps Electric and Kyocera

And AAPL is tumbling...

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Tue, 01/05/2016 - 12:19 | 7000054 JustObserving
JustObserving's picture

China's economic troubles will hurt Apple and Chinese domestic phone makers gaining share in China and worldwide:

China passes US to become Apple's biggest iPhone market

April 27, 2015

 

http://www.cnet.com/news/china-passes-us-to-become-apples-biggest-iphone...

 

Apple loses top spot in Chinese smartphone market to Xiaomi

Aug 3, 2015

http://www.cnet.com/news/apple-loses-top-spot-in-chinese-smartphone-market/

Tue, 01/05/2016 - 12:41 | 7000268 y3maxx
y3maxx's picture

...Uhhmmm, doesn`t AAPL lead the markets

Tue, 01/05/2016 - 12:51 | 7000347 JustObserving
JustObserving's picture
No

 

Chinese Brands Huawei, Lenovo, Xiaomi And More Dominate Global Smartphone Industry BY  @DAITHAIGILBERT ON 09/02/15
http://www.ibtimes.com/chinese-brands-huawei-lenovo-xiaomi-more-dominate...
Tue, 01/05/2016 - 13:22 | 7000568 Jlasoon
Jlasoon's picture

Waiting for the 'Apple-Cramer-e-mail' stick save.  

Tue, 01/05/2016 - 12:18 | 7000071 KnuckleDragger-X
KnuckleDragger-X's picture

Well shit, they are running out of hipsters. Apple has relied on cool, new stuff, sold for high prices. Jobs was a creative thinker and there's nobody left to replace him......

Tue, 01/05/2016 - 12:41 | 7000271 silverer
silverer's picture

You are right.  It's why I evacuated at the 125 mark.  I don't think we'll be seeing that again.  Maybe ever.

Tue, 01/05/2016 - 12:18 | 7000073 conraddobler
conraddobler's picture

Hey Adam, God is looking for you and Eve and he looks pissed off.

Tue, 01/05/2016 - 12:28 | 7000133 Squid Viscous
Squid Viscous's picture

time for an I-con tweet!

Tue, 01/05/2016 - 12:26 | 7000143 Soul Glow
Soul Glow's picture

Oh no!  What will I do!  Wait.  I don't give a fuck.

Tue, 01/05/2016 - 12:26 | 7000146 orangegeek
orangegeek's picture

Apple will be launching the testicle scratcher next month.

 

Estimated sales in the trillions of dollars.

 

ONWARD!!!

Tue, 01/05/2016 - 12:40 | 7000263 silverer
silverer's picture

Did they say every Chinaman will buy one?

Tue, 01/05/2016 - 12:43 | 7000269 Temporalist
Temporalist's picture

Yes I heard of that with its matching female counterpart...The iScrote and the iVulv

Tue, 01/05/2016 - 14:21 | 7000942 Automatic Choke
Automatic Choke's picture

 

 

There once was a man from Racine,

Who invented a wanking machine,

Both concave & convex,

it would take either sex,

But oh, what a bastard to clean.

Tue, 01/05/2016 - 12:27 | 7000147 orangegeek
orangegeek's picture

.

Tue, 01/05/2016 - 12:31 | 7000191 R.R.Raskolnikov
R.R.Raskolnikov's picture

Good to hear. Cha-ching! Thank you!

Tue, 01/05/2016 - 12:34 | 7000211 markar
markar's picture

not to worry. The iCar will save them.

Tue, 01/05/2016 - 12:39 | 7000254 silverer
silverer's picture

Next smart step for Apple would be to buy Tesla. Add some cool factor to smart.  LMAO!

Tue, 01/05/2016 - 12:43 | 7000282 Temporalist
Temporalist's picture

And we all thought the iWatch was the breakthrough of the millennia.

Tue, 01/05/2016 - 12:39 | 7000259 Temporalist
Temporalist's picture

Nooooooooooooooooo!!!!!  (The sound of 10 million SIRI's crying out in terror simultaneously)

Tue, 01/05/2016 - 12:54 | 7000367 Kaiser Sousa
Kaiser Sousa's picture

and this the day after the Fed and ESF pought it to pump the Dow in the last 20 minutes of trading yesterday...

total bullshit............

Tue, 01/05/2016 - 13:00 | 7000375 dreadnaught
dreadnaught's picture

Since you guys hate APPL-its hard to take any thing you write seriously, as you cherry pick-just like the MSM-the info you want to support your bias; I guess there is little difference between you and MSNBC, TIME ABC CBS FOX

Would it help to know that MS is now giving away free SURFACE tablets via specailly marked boxes of LUCKY CHARMS, FRUIT LOOPS, FROSTED FLAKES etc-cause they are collecting dust on store shelves-no doubt due to "high demand" ha!=going the way of the ZUNE...lol!

And sales of Window 10 are cratering-due to the recently discovered back door/keystroke logger to the NSA?-and because its an "antiquated OS"-WSJ Sept 2010

Tue, 01/05/2016 - 13:07 | 7000463 Consuelo
Consuelo's picture

While I don't hate APPL, I sure love those Tits...

 

 

 

 

Tue, 01/05/2016 - 13:36 | 7000646 Nobody For President
Nobody For President's picture

Ah, another fanboy.

And Windows 10 is NSA's wet dream.

I have GOT to switch back to Unix...

Tue, 01/05/2016 - 14:20 | 7000938 sun tzu
sun tzu's picture

All electronics gadgets become commodities. Why is it so hard for you fanbois to understand?  The money is in software, not hardware. Computers used to vost $2000 and now they are $200. Same with flatscreen TVs and bluray DVDs

 

You won't find many MSFT fanbois here either.

Tue, 01/05/2016 - 19:17 | 7002313 Kefeer
Kefeer's picture

Show me the $2000 dollar computer that now costs $200 and has the same level of technology given the relevent time period and I'll buy 10 right now.

Tue, 01/05/2016 - 19:14 | 7002306 Kefeer
Kefeer's picture

I'd say the main problem with the surface pro is that it starts at $900 and goes to $1800, the same as the macbook pro price range.  I buy Microsoft; so I can get 3 overtime for the price of 1 Apple...Microsoft is going to loose "big time" on this epic failure in my opinion.

http://www.microsoftstore.com/store/msusa/en_US/pdp/Surface-Pro-4/produc... (MS)

http://www.apple.com/shop/buy-mac/macbook-pro  (Apple)

Tue, 01/05/2016 - 20:27 | 7002564 nidaar
nidaar's picture

When you compare Apple with MS, you are comparing a snake with an Elephant's trunk.

Tue, 01/05/2016 - 13:01 | 7000417 Janet Shalom Be...
Janet Shalom Bernanke's picture

Hope the foreign central banks holding this turd are called to account to their public as to how and why they are gambling on tech stocks with their citizens' tax dollars.   

Tue, 01/05/2016 - 13:01 | 7000423 Tyrone Shoelaces
Tyrone Shoelaces's picture

Yeah, and it is time for them to wise up and get on the bandwagon and start selling StarWars shit!

Tue, 01/05/2016 - 13:05 | 7000454 Consuelo
Consuelo's picture

"Production expected to return to normal levels in April-June quarter"

 

'Transitory' it is...

 

 

Tue, 01/05/2016 - 13:07 | 7000466 City_Of_Champyinz
City_Of_Champyinz's picture

Apple is rapidly becoming a joke, all of its products have been commoditized, and i do not really see them bringing anything revolutionary to the market in the near future...

Tue, 01/05/2016 - 13:22 | 7000569 Dan'l
Dan'l's picture

As long as Tim Cook is at the top, Apple is going down.

Tue, 01/05/2016 - 13:36 | 7000647 Allen_H
Allen_H's picture

Apple will always go down, I had to go to this one company and they asked me how I was working on an Apple, I did not know it, but said it was no problem. D-Loaded a video, learnt it in 1/2 hour, got to the place, and proceeded to do the job no problem. After the owner asked what I thought, he knew I had not worked on a Apple, I told him the computer sucked, and even my 6 year old self build and assembled PC was much better. He was not impressed. Apple can die already, really, the world does not need anything from this sheite company.

Tue, 01/05/2016 - 19:25 | 7002338 Kefeer
Kefeer's picture

Apple is for Yuppie-types and Tim-Cook types (wink).

 

Oh William:  I use only Apple products; goes well with my hair, tofu and my Mercedes...wouldn't you say William my boy?

 

Bye William; I have a date with the groomer for my toy poodle; you remember Sissy and my iWatch needs a charge as well...see you soon William.

Tue, 01/05/2016 - 14:03 | 7000816 Batman11
Batman11's picture

Apple road the crest of a wave, being the first entry into mobile digital music and Apps.

They thought of platforms that could utilise them:

iPod, iPhone, iPad

Is there anything new to carry on the success story?

The iWatch ... maybe not.

Tue, 01/05/2016 - 15:04 | 7001183 TheDanimal
TheDanimal's picture

I'm a homeless bum and even I have iShit.  Where's the growth going to come from? iDevices are a pain in the ass if you're poor too. Can't do much of anything with them unless you jailbreak them which requires a desktop of some sort that you can run downloaded exe's on. Luckily I'm a resourceful little bastard. I have little to no aspiration to purchase another Apple product and found this one under some leaves in an alley(don't ask). So there's my street analysis of the Apple product market.

Tue, 01/05/2016 - 16:18 | 7001613 Rikky
Rikky's picture

I can get an IPad equivalent Android tablet for 20% of the price.  Heck I just picked up an Amazon Fire Tablet for $35 on black friday they're normally $50.  Was only a matter of time for the deterioriation to set in.

Tue, 01/05/2016 - 19:19 | 7002321 Kefeer
Kefeer's picture
How to turn off Windows 10's keylogger (yes, it still has one)

http://www.pcworld.com/article/2974057/windows/how-to-turn-off-windows-1...

 

----------------------------------

 

Internet Explorer® 9: How to change the privacy settings on Windows® 7? https://www.youtube.com/watch?v=NfNVqUI3Nxs
Tue, 01/05/2016 - 19:55 | 7002433 Heterodox economics
Heterodox economics's picture

Well, I got money on the line.  I bought Apple stock yesterday.  Even after today, I am slightly up.   Apple fulfills three crtieria I've been using when investing:  1. Its a S&P500 stock.  2.  Its near its 52 week lows.  3. I use the company's products.

Also, the current price is below the Peter Lynch Earnings Line.  See the chart at the bottom of this webpage:

http://www.gurufocus.com/stock/AAPL

 

 

 

 

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