Cramer Does It Again: Camera-On-A-Stick Crashes 30% After Slashing Guidance, Cuts 7% Of Jobs

Tyler Durden's picture




 

Who could have seen this coming? Week after the CEO ordered his mega-yacht and 6 months after Jim Cramer said "it was going higher," GoPro has just slashed Q4 revenue guidance by 15% (from $510.9mm to $435mm) and has addtionally decided to layoff 7% of the workforce. For now, GPRO is halted... but Ambarella is not (and is collapsing 6% after hours) leaving them down 65-80% since Cramer said "buy buy buy."

Camera-On-A-Stick Statement:

GoPro, Inc.  today reported certain preliminary financial results for the fourth quarter and year ended December 31, 2015.

 

GoPro expects revenue to be approximately $435 million for the fourth quarter of 2015 and $1.6 billion for the calendar year. Fourth quarter revenue reflects lower than anticipated sales of its capture devices due to slower than expected sell through at retailers, particularly in the first half of the quarter. Fourth quarter revenue includes a $21 million reduction for price protection related charges resulting from the HERO4 Session repricing in December. Non-GAAP gross margin for the fourth quarter of 2015, excluding the impact of price protection and a charge of between $30 million and $35 million to cost of revenue for excess purchase order commitments, excess inventory, and obsolete tooling is anticipated to be between 44.5% and 45.5%. Non-GAAP gross margin for the fourth quarter of 2015 is anticipated to be between 34.5% and 35.5%. Non-GAAP operating expenses for the fourth quarter of 2015 are estimated to be between $150.0 million and $152.5 million.  Cash, cash equivalents and marketable securities at December 31, 2015 totaled approximately $475 million.

 

...

 

Reallocation of Resources
Over the past two years, GoPro's headcount has grown by more than 50% annually, to more than 1,500 employees at the end of 2015. To better align resources to key growth initiatives, GoPro has implemented a reduction in its workforce of approximately 7 percent. The Company estimates it will incur approximately $5 million to $10 million of restructuring expenses in the first quarter of 2016, substantially all of which will be severance costs.

GPRO crashes 30% after hours...

 

One of GPRO's suppliers, Ambarella is crashing after-hours...

 

But for now GPRO is halted... though that will hardly help "mom-and pop"

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Wed, 01/13/2016 - 16:35 | 7042382 kliguy38
kliguy38's picture

Who in the hell follows this huckster???? watta putz

Wed, 01/13/2016 - 16:42 | 7042437 nuubee
nuubee's picture

As I understand it, even he doesn't follow his own Advicertainment.

Wed, 01/13/2016 - 16:45 | 7042458 ZippyBananaPants
ZippyBananaPants's picture

Maybe they can team up with Twitter (another useless idea), yea thats the ticket!

Wed, 01/13/2016 - 16:49 | 7042482 OrangeJews
Wed, 01/13/2016 - 17:00 | 7042544 Hippocratic Oaf
Hippocratic Oaf's picture

my head trader, at a another bank, followed his advise on Bear

How many people actually buy this crap?

a camera on a stick or head by a small part of the public and only once until something better comes along.

set up for failure

Wed, 01/13/2016 - 17:17 | 7042632 johngaltfla
johngaltfla's picture

Pfffffffffffffttttttttttttttt.. I trust Cramer. Afer all he did assure me that BSC (Bear Stearns) was healthy and could not go kablooey (that's CNBC talk for a stock going to ZERO).

Wed, 01/13/2016 - 17:25 | 7042661 aint no fortuna...
aint no fortunate son's picture

You need to remember Crammer's roots. He is just the set-up guy for Goldman to take the other side of YOUR trade.

Thu, 01/14/2016 - 01:32 | 7044677 pndr4495
pndr4495's picture

I guess Goldman Sachs is still his primary clearing guarantor. 

Thu, 01/14/2016 - 06:44 | 7044954 aint no fortuna...
aint no fortunate son's picture

and Crammer's their bitch

Wed, 01/13/2016 - 17:40 | 7042724 Antifaschistische
Antifaschistische's picture

this is absurd...someone at ZH must be pumping their short position.   No one will ever be able to compete with Polaroid...I mean Kodak...I mean GoPro!!

The fact that in 1960 the 1/2 life of a new camera was 5 years....and today, it's 4 months, is completely irrelevant.

Wed, 01/13/2016 - 18:36 | 7042955 Mr. Universe
Mr. Universe's picture

BTFD!

Wed, 01/13/2016 - 16:47 | 7042464 LoneStarHog
LoneStarHog's picture

Gartman does.  If memory serves me The Gartman Letter and its operation is resident in Cramerica.

Wed, 01/13/2016 - 17:20 | 7042647 mandalou
mandalou's picture

Cramer, move back to Israel mother fucker and worship your lunar cult god baal.

Thu, 01/14/2016 - 00:18 | 7044530 SilverSphinx
SilverSphinx's picture

He's an Askenaz descendant of goy converts to Judaism, not an Hebrew, not semitic.

Wed, 01/13/2016 - 16:37 | 7042398 Wulfkind
Wulfkind's picture

GoProlaroid

Wed, 01/13/2016 - 16:42 | 7042434 algol_dog
algol_dog's picture

Maybe GoPro can buy What's App for 19 billion.

Wait ... Sorry, that was already done by Facebook.

Wed, 01/13/2016 - 16:45 | 7042459 Yen Cross
Yen Cross's picture

lol

Wed, 01/13/2016 - 16:43 | 7042410 buzzsaw99
buzzsaw99's picture

I'll bet you stayed up all night analyzing that dog... [/Gordon Gekko]

Wed, 01/13/2016 - 16:40 | 7042413 Squid Viscous
Squid Viscous's picture

breaking - TheStreet.com headline:

"Will GoPro Be Hurt By Lowered Guidance??"

haaa, you can't make this shit up!

Wed, 01/13/2016 - 16:41 | 7042432 nuubee
nuubee's picture

I would say they may flash to the red.

Wed, 01/13/2016 - 16:41 | 7042431 Yen Cross
Yen Cross's picture

  I guess I shouldn't have shown those Chinese cameras for 1/3 the cost on Ebay last week?

Wed, 01/13/2016 - 17:55 | 7042795 duo
duo's picture

Same sensor, maybe better optics, 1/3rd the price.  CNBC was talking about how little IP GoPro has, so they aren't really a takeover target until the stock gets really cheap.

Wed, 01/13/2016 - 16:42 | 7042438 JustObserving
JustObserving's picture

GPRO hit 10.62.  The horror, the horror.

Now at 11.

Wed, 01/13/2016 - 16:45 | 7042454 Squid Viscous
Squid Viscous's picture

that means 7-8 in a couple weeks.

Wed, 01/13/2016 - 16:58 | 7042527 NEOSERF
NEOSERF's picture

Perhaps they can hire the RadioShack CEO as a consultant?

Wed, 01/13/2016 - 16:42 | 7042440 herkomilchen
herkomilchen's picture

Once again, GPRO is leading edge.  That press statement is the model, the boilerplate for every other company to follow in GPRO's footsteps as the recession gets going.  Just swap out the name and the specific numbers.

GPRO just unhalted, now trading around $11.

Wed, 01/13/2016 - 16:44 | 7042450 Squid Viscous
Squid Viscous's picture

my sister was long AMBA in the 100's last summer, suggested she buy some puts at least... but no, it was all blue skies ahead...and Cramer at 6pm

Wed, 01/13/2016 - 16:57 | 7042525 commishbob
commishbob's picture

Hopefully it didn't affect your sister too badly.

You tried. 

Wed, 01/13/2016 - 16:45 | 7042453 RacerX
RacerX's picture

what's that saying? boo-ya? well here's BOOYA back at you cramer. dork.

camera on a stick. Lol... "innovation"

Wed, 01/13/2016 - 16:48 | 7042472 22winmag
22winmag's picture

Stupid iz as stupid duz.

Wed, 01/13/2016 - 16:57 | 7042475 Squid Viscous
Squid Viscous's picture

and, it's gone.

 

thanks Cramer!

 

watch out for flying tire irons...

Wed, 01/13/2016 - 16:51 | 7042490 abyssinian
abyssinian's picture

Gopro to GoNo! 

 

Anyone take stock tips from clown Cramer deserves to lose every penny. GoNO!

Wed, 01/13/2016 - 16:52 | 7042500 Automatic Choke
Automatic Choke's picture

is there an ETF available that runs an inverse-Cramer portfolio?   perhaps even a -2x target?

.....safest place I can think of to put money (except perhaps an inverse-Gartman....)

 

Wed, 01/13/2016 - 16:59 | 7042530 booboo
booboo's picture

Yes there is CLWN a double inverse to Cramer calls or for the real thrill seeker ASSCLWN a triple inverse

Wed, 01/13/2016 - 17:27 | 7042674 Squid Viscous
Squid Viscous's picture

better to short the triple Cramer long KIKE, for the decay...

Wed, 01/13/2016 - 16:53 | 7042504 VegasBob
VegasBob's picture

Why would any sane person spend $400 on a branded camera when they can buy a Chinese knockoff, identical in all respects, for $20 wholesale or $50 retail?

GoPro is a no-go, headed to zero.

Wed, 01/13/2016 - 16:59 | 7042531 The Greek horse
The Greek horse's picture

You want to make money listen to Cramer BUT just do the opposite of what he tells you to do!!! 

Wed, 01/13/2016 - 17:00 | 7042545 lester1
lester1's picture

How on earth is Jim Cramer still on TV? The guy is been far more wrong and he has been right.

 

Its time to fire Jim Cramer and hire Peter Schiff. We need a dose of economic sanity!?

Wed, 01/13/2016 - 17:08 | 7042574 Squid Viscous
Squid Viscous's picture

send a memo to Brian Roberts, crypto-Jew of the Century Hall of Fame along with his daddy

Wed, 01/13/2016 - 17:16 | 7042620 greenskeeper carl
greenskeeper carl's picture

that would be great. But it would basically b him on there for an hour explaining how the other 23 hours of programming on CNBS are complete bullshit, which wouldn't fly

Wed, 01/13/2016 - 17:14 | 7042613 Bill of Rights
Bill of Rights's picture

Any stains on the pavement yet?

Wed, 01/13/2016 - 17:17 | 7042626 Kprime
Kprime's picture

I hope there will be a POV, GoPro, video showing the event.

Wed, 01/13/2016 - 17:14 | 7042615 Bastiat
Bastiat's picture

Unfortunately they keep losing clients:  https://www.youtube.com/watch?v=CCRZbnOVsRU

Wed, 01/13/2016 - 17:15 | 7042619 Kprime
Kprime's picture

 GoPro, GoFigure. Picture that.

Wed, 01/13/2016 - 17:17 | 7042624 CHoward
CHoward's picture

Cramer is a sloth, why anyone would listen to him is beyond me.

Wed, 01/13/2016 - 17:22 | 7042653 henry chucho
henry chucho's picture

They took a fuckin' pooper-scooper,mounted a camera on it,called it "cutting edge" technology,and fleeced the sheeple for a couple billion bucks..

Wed, 01/13/2016 - 17:36 | 7042715 Yen Cross
Yen Cross's picture

 lol. Welcome to the SiliCON potemkin village.

 If you have an idea, we'll sell your shit! {Crawl Spaces}, are our specialty. Bitchez

Wed, 01/13/2016 - 17:36 | 7042665 izzee
izzee's picture

Cramer and Gartman ON TVeee...that is the Keyeee.....

wait, what were U saying about, about what were you saying....

just came back from a Bthrm break....now did Gartman say Buy Oil, or was that yesterday's episode.....awww the microwave is beeping.....

Buy Camera on a Stick....yeh HERO...I'm a HERO there must be tons us out there....let's share our POV's of RAPIDS, SKYDIVES, MT Biking INTO Trees and off Clifffs....Black Diamond Skiing....there must be a couple of Hundred thousand of us out there...but but where are we all I see is the end or your boat, the earth from 2000 feet, that single track.....oooooo a treee...can I see some Blood ....naw camera's pointed the wrong way.

Oh Well BORED.

GOPRO the HI DEF With muffled Sound KODAK CAROUSEL SLIDE SHOW YOU PULL OUT WITH THE BOTTLE OF BOURBON.....

to BORE YOUR FRIENDS Nationally on YouTube/Vimeo/DA GOPRO CHANNEL .....WOW WOW

where are they now:  SHARE THAT KODAK..........er... SHARE THAT GOPRO MOMENT WITH SOMEONE U LUV---OR WANT TO F^&K

 

http://40.media.tumblr.com/tumblr_m0woke1t3W1rnrtl0o1_r2_1280.jpg

Wed, 01/13/2016 - 17:42 | 7042746 markar
markar's picture

I smell a Pets.com moment on the horizon

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