US Consumers Tap Out: Retail Sales End Weakest Year Since 2009 As Control Group Tumbles

Tyler Durden's picture




 

Several days ago, Bank Of America was "confused" why retail spending refuses to pick up, although it hoped that this would be a one time aberation and that the official government data would disprove what it was seeing in its card data. Well, that did not happen after the headline retail sales printed moments ago at -0.1% in December, falling from an upward revised 0.4%.

As Bloomberg summarizes, sales at U.S. retailers declined in December to wrap the weakest year since 2009, raising concern about the momentum in consumer spending heading into 2016.

This is where Janet Yellen decided to hike:

The 0.1 percent drop matched the median forecast of 84 economists surveyed by Bloomberg and followed a 0.4 percent gain in November, Commerce Department figures showed Friday in Washington. For all of 2015, purchases climbed 2.1 percent, the smallest advance of the current economic expansion.

But BofA's confusion should at least be resolved when looking at the core data, which was a big disappointment, as the Retail Sales ex auto was down 0.1% in December, below the 0.2% expected. Putting this miss in context, 66 out of 69 economists thought December retail sales ex autos would've been higher than actual.

But the biggest disappointment was the GDP-feeding control group which tumbled by 0.3%, a mirror image of the expected increase of 0.3%, and down from the revised 0.5% in November.

And just like that US retail sales put the wrap on the weakest year since 2009 as the manufacturing recession is now officially starting to spread to the service sector.

“It’s a disappointing finish, especially in light of the low oil prices,” Thomas Costerg, a senior U.S. economist at Standard Chartered Bank in New York, said before the report. “We need better wage growth.”

But that would mean hiring less minimum wage, part-time workers, which in turn would mean a sharp collapse in the only thing that the US economy "has going" for it.

So much for those "gas savings" prompting Americans to spend, spend, spend...

More details from the WSJ:

December’s sales slump was broad-based, as consumers spent less on general merchandise, clothing and accessories, groceries and gasoline.

 

Excluding motor vehicles, sales were down 0.1% in December, and excluding gasoline, sales were unchanged. Excluding both categories, sales were still flat last month.

 

Consumer spending is a key driver of the U.S. economy, representing more than two-thirds of economic output. Household consumption has helped the economy grow in recent quarters despite a stronger dollar and weak demand overseas, which have weighed on U.S. exporters.

 

Retail sales data, which are a key gauge for overall consumer spending, can be volatile from month to month. Sales growth has decelerated over the past year, reflecting declines in sales on gasoline, electronics and appliances, and department stores. Overall sales were up just 2.1%, a marked slowdown from the previous year’s 3.9% annual gain.

 

Slumping oil prices have also held down the sales figure over the past year, as consumers spent less at gas stations thanks to lower gasoline prices. In December, sales at gas stations fell 1.1%, and were down 19.4% from a year earlier.

 

Friday’s report also showed consumers stepped up spending at furniture stores, building supply and garden centers, bars and restaurants and online retailers.

 

Other recent data has suggested Americans may be starting to open their wallets as their incomes continue to pick up.

The slowdown, including electronics stores, clothing merchants and grocers, indicates Americans probably preferred to sock away the savings from cheaper fuel instead of splurging during the holiday season.  The full table breakdown shows the widespread damage across every category:

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Fri, 01/15/2016 - 08:46 | 7049919 NoDebt
NoDebt's picture

There is only one solution- charge more for health insurance.  If you mandate the spending it will never go down and you can make the number whatever you want it to be.

Fri, 01/15/2016 - 08:52 | 7049945 VinceFostersGhost
VinceFostersGhost's picture

 

 

charge more for health insurance

 

I stand in the presence of brilliance.

Fri, 01/15/2016 - 09:08 | 7050013 Handful of Dust
Handful of Dust's picture

We need an executive order mandating all Americans to buy moar sweaters, shoes, jeans, etc....

 

 

 

Fri, 01/15/2016 - 09:35 | 7050159 Save_America1st
Save_America1st's picture

But obammy just told everyone the other night that everything was doing great.  He must not read ZeroHedge.

I guess it's just us pesky gun owners messing everything up.  We're not tapping out...we're just putting everything into guns, ammo, food storage, and phyzz PM, bitchez!!! ;-)

Keep stackin'! 

Fri, 01/15/2016 - 08:53 | 7049946 Truther
Truther's picture

No Wonder the BDI is what it is today. This is fucking scary.

http://www.dryships.com/pages/report.php

 

Fri, 01/15/2016 - 09:34 | 7049947 AssFire
AssFire's picture

Exactly... take half of a working person's income through gov theft and give 10% of it to someone who has never worked, spend 200% of the remaining 40% on gov bullshit/fake jobs and now you have a situation where the golden goose goes Gault.

Fri, 01/15/2016 - 08:58 | 7049967 herkomilchen
herkomilchen's picture

And if you have no money to spend on insurance, the government prints up the money and pays for the insurance, also counting as spending.

Fri, 01/15/2016 - 09:14 | 7050043 BullyBearish
BullyBearish's picture

"We never saw this coming"

Fri, 01/15/2016 - 10:06 | 7050397 TheDanimal
TheDanimal's picture

Why stop there? If healthcare can be a right, so can iShit.

Fri, 01/15/2016 - 08:48 | 7049927 pods
pods's picture

Don't these people realize that if you have no money or credit, buying shit becomes difficult?

pods

Fri, 01/15/2016 - 08:53 | 7049951 Baron Munchausen
Baron Munchausen's picture

My dear Mr.Pods:

Such an ideacould not be further from their minds.

The consumer must be taxed more if he's too damned selfish to spend his meager savings on a new Ford Fusion!

Selfish taxpayerses! Tricksey, false non-spending 'saverses' - we hates them, Precious!

Fri, 01/15/2016 - 08:54 | 7049955 Truther
Truther's picture

Pods... They don't give a fuck, as long as the 0.01% lead the sheep to slaughter.

Fri, 01/15/2016 - 09:13 | 7050038 __Usury__
__Usury__'s picture

trav7777 once said that they would have to 'reset' everyone credit score to 900 to jumpstart debt based consumerism,........or was that Mako?

 

either way they were both right

Fri, 01/15/2016 - 09:15 | 7050047 silverer
silverer's picture

I guess they didn't know it was already 'mission accomplished'.

Fri, 01/15/2016 - 08:49 | 7049931 NDXTrader
NDXTrader's picture

Pretty simple folks, everything ZH and the commentors here have been talking about...it's happening. TPTB are going to force this down until the Fed meets to try and get them to do something. I expect a cut and rumors of QE5 by March

Fri, 01/15/2016 - 09:38 | 7050182 tarsubil
tarsubil's picture

That won't matter.

Fri, 01/15/2016 - 08:49 | 7049932 Baron Munchausen
Baron Munchausen's picture

An economy based on consumer spending based on credit cards and loans running into trouble, eh?

Putin's fault.

Fri, 01/15/2016 - 09:19 | 7050080 bamawatson
Fri, 01/15/2016 - 08:57 | 7049962 overmedicatedun...
overmedicatedundersexed's picture

overheard on the street:

"why don't they just give every family in America the money they owe us?"

the reply of passer by:

"yep, dat powerball money should go to everyone who bought a ticket"

me, I just smile and think: if ave john q public only knew the fucking they get by our money masters, they would demand blood with that helicopter drop of dollars for everyone.

Fri, 01/15/2016 - 09:06 | 7050002 o r c k
o r c k's picture

chopper dollars from the sky

a billion silv---

Fri, 01/15/2016 - 08:58 | 7049965 Spitzer
Spitzer's picture

Dash 19 ? Holy Ffff

Fri, 01/15/2016 - 09:00 | 7049977 Panic Mode
Panic Mode's picture

Pop-Cornomy

Fri, 01/15/2016 - 09:01 | 7049981 NDXTrader
NDXTrader's picture

Cramer looks like he just had an enima. But "earnings have been pretty good" lol

Fri, 01/15/2016 - 09:04 | 7049990 o r c k
o r c k's picture

He's good now, He went to the jon and had an outima.

Fri, 01/15/2016 - 09:07 | 7050010 Cangaroo.TNT
Cangaroo.TNT's picture

Cramer is retarded:

What the heck is the consumer doing? Why doesn't she go out? Why doesn't she spend more?

http://realmoney.thestreet.com/articles/01/14/2016/cramer-best-buys-holi...

Fri, 01/15/2016 - 09:06 | 7050000 youngman
youngman's picture

What dont these Economists know..its all going to Obamacare....its easy to see

Fri, 01/15/2016 - 09:07 | 7050006 Janet Shalom Be...
Janet Shalom Bernanke's picture

CENTRAL BANKS' CRIMES AGAINST HUMANITY -- HEARINGS, TRIALS, & PUNISHMENT

When do the Congressional Hearings to examine the crimes that the Fed has committed start?

Then the public outcry for criminal charges and jail time?  

Maddoff got 300 years for his crimes,  the Fed's are much worse.  Can we give them 1000 years each?

Fri, 01/15/2016 - 09:10 | 7050024 o r c k
o r c k's picture

Only after we "Restore Democracy to Syria".

Fri, 01/15/2016 - 10:12 | 7050413 Caleb Abell
Caleb Abell's picture

"Maddoff got 300 years for his crimes, ..."

That was his own fault.  The Feds went after Bernie like a pack of rabid hyenas because he stole from the rich.

If he stole from workig people and widowed grandmothers living on social security ... like the rest of Wall Street ... he would still be getting bonus checks and floating around on his yacht in Palm Beach.

Fri, 01/15/2016 - 09:10 | 7050027 pazmaker
pazmaker's picture

It's really hitting the fan now isn't it?

Fri, 01/15/2016 - 09:13 | 7050035 silverer
silverer's picture

Fan up from low to medium speed.  Just one more notch to go!

Fri, 01/15/2016 - 09:20 | 7050087 pods
pods's picture

Fan will be running at ludicrous speed before all is said and done.

pods

Fri, 01/15/2016 - 15:38 | 7052329 chilller
chilller's picture

It's not so much the speed of the fan as it is quality of the crap that will spray us....

Fri, 01/15/2016 - 09:13 | 7050031 uhb
uhb's picture

speaking about taps: how about a double tap to the central banksters?

Fri, 01/15/2016 - 09:14 | 7050042 fishbum2
fishbum2's picture

If you save $5.00 at the pump and spend it somewhere else there's no gain in the economy. Gas station revenue  down-$5.00 somewhere else is up+$5.00.

Someone please teach math to the economists and the Fed.

 

Fri, 01/15/2016 - 11:35 | 7050660 spiral galaxy
spiral galaxy's picture

True, but $$ spent at the pump is some 20-50% tax revenue to the Feds, locals and states.  The same $$ in retail only results in 0 - 9% sales tax.......unless it's alcohol, which is a tax on a tax to some 50%.   So basically, the government wants you to take your gas $$ savings and sit at home and drink!  Cheers!

Fri, 01/15/2016 - 16:04 | 7052462 A is A
A is A's picture

LOl. So true. I am so sick and tired of hearing this dumb shit about "where is the boost in consumer spending from low oil price?" I can't be too suprised though. These are the same people who think taking a dollar out of the economy and having the governement spend it instead is some sort of net increase in money spent. We are all doomed because our world is ran by complete morons.

Fri, 01/15/2016 - 10:00 | 7050327 Caleb Abell
Caleb Abell's picture

"... a year marked by slowing consumption despite a steadily improving labor market ..." - Bullshit Artist

It's a mystery I tell you.  All those new 25 hour per week jobs at minimum wage with no benefits, and yet they are still hoarding their money.  Golly, some mysteries will never be understood.  Perhaps they are smuggling the cash out of the country to pay for their Swiss chalet with the Bentley in the garage.  Yeah ... that's the ticket!

On the other hand ...

“Anyone claiming that America’s economy is in decline is peddling fiction.” - Barack Obama

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