Americans' Trust In Mass Media Plunges To Record Low

Tyler Durden's picture

Submitted by Mike Krieger via Liberty Blitzkrieg blog,

In yesterday’s post, The Death of Mainstream Media, I noted:

At the end of the day, I have concluded that my focus on Hillary as of late (vs. Trump) has as much to with my disgust for the mainstream media as anything else. To see these organs, which have destroyed this country by keeping the people uninformed for decades, now rally around a sickly, corrupt, oligarch coddling politician as the empire enters the collapse stage is simply too much to stomach...


The only positive thing to happen during this election season is the death of mainstream media. With their insufferable propaganda fully exposed, there is no coming back. 

Then today, we learned the following from Gallup:

WASHINGTON, D.C. — Americans’ trust and confidence in the mass media “to report the news fully, accurately and fairly” has dropped to its lowest level in Gallup polling history, with 32% saying they have a great deal or fair amount of trust in the media. This is down eight percentage points from last year.

Here’s a chart.


If that’s not a trend, I don’t know what is.

Gallup began asking this question in 1972, and on a yearly basis since 1997. Over the history of the entire trend, Americans’ trust and confidence hit its highest point in 1976, at 72%, in the wake of widely lauded examples of investigative journalism regarding Vietnam and the Watergate scandal. After staying in the low to mid-50s through the late 1990s and into the early years of the new century, Americans’ trust in the media has fallen slowly and steadily. It has consistently been below a majority level since 2007.


While it is clear Americans’ trust in the media has been eroding over time, the election campaign may be the reason that it has fallen so sharply this year. With many Republican leaders and conservative pundits saying Hillary Clinton has received overly positive media attention, while Donald Trump has been receiving unfair or negative attention, this may be the prime reason their relatively low trust in the media has evaporated even more. It is also possible that Republicans think less of the media as a result of Trump’s sharp criticisms of the press. Republicans who say they have trust in the media has plummeted to 14% from 32% a year ago. This is easily the lowest confidence among Republicans in 20 years.

Meanwhile, if there is any hope for the future, it can be found here.

Older Americans are more likely than younger Americans to say they trust the media, but trust has declined among both age groups this year. Currently, 26% of those aged 18 to 49 (down from 36% last year) and 38% of those aged 50 and older (down from 45%) say they have a great deal or fair amount of trust in the media.


In 2001, younger Americans (55%) were more likely than older Americans (50%) to express trust and confidence in mass media. This gap emerged again in 2005 when 53% of 18- to 49-year-olds had trust and 45% of those 50 and older expressed the same sentiment. Yet in the past decade, older Americans have mostly had more confidence than younger Americans, and this year, the gap between these age groups is 12 points. And 2016 marks the first time that confidence among older Americans has dropped below 40% in polling since 2001.


Before 2004, it was common for a majority of Americans to profess at least some trust in the mass media, but since then, less than half of Americans feel that way. Now, only about a third of the U.S. has any trust in the Fourth Estate, a stunning development for an institution designed to inform the public.

For related articles, see:

The Death of Mainstream Media

A Detailed Look at The New York Times’ Embarrassing, Deceitful and Illogical Endorsement of Hillary Clinton

First Brian Williams, Now George Stephanopoulos Has Lost All Credibility in Latest Mainstream Media Scandal

20-Year CBS News Veteran, Sharyl Attkisson, Details Massive Censorship and Propaganda in Mainstream Media

Hillary Clinton Enters the Media Wars

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Charles Offdensen's picture

You bet she's fit to serve. Served to a thousand worms 6 feet under! Better yet make it 12 ft. Evil that deplorable needs to be buried twice as deep to keep from coming to the surface.

For the record I tried!!!

flaminratzazz's picture
William Casey (CIA Director) "We'll know our disinformation program is complete when everything the American public believes is false."


The problem is always government

I am more equal than others's picture



How does the MSM stay in business if more than two thirds don't trust them?


Stuck on Zero's picture

If the National Enquirer is included in the list of mass media then I can understand why the number of people having confidence in it is so high.

Ignatius's picture

I like Mike Krieger, but he isn't going to blaze this trail and I don't blame him.

David Cole tells the tale of his 'friendship' with sleaze Michael Shermer from 1994 and the power of propaganda, and does so in his own very entertaining way:

J S Bach's picture

"Propaganda is the executive arm of the invisible government."

On rare occassions, it is advisable to believe the word of a Jew such as Berneys... for here, he does speak the truth.  Is it any wonder that as soon as the jews arrived en masse in New York in the late 1800s, many made a bee-line for the media business (newspapers, advertising, etc...)?  And is it further any wonder that once Edison's motion picture was invented, the jews made a bee-line for Hollywood (after unsuccessfully trying to cheat Thomas on patent violations in NYC)?  And is it further further any wonder that once radio and television came into existence, the jews leapt to monopolize every major broadcasting corporation?

No.  It is all perfectly natural for a parasite of the mind to seek newer and better ways of hypnotizing its prey.  The internet seems to be an enigma for them, however.  They haven't yet found a way to silence the independent thinking goy from airing hidden facts and forbidden opinions.  It may well turn out to be mankind's saving grace against this deplorable infection.

J S Bach's picture

Yes, GadExp...

I looked at your BBC post.  The thing that stands out for me are the "Readers should be aware..." and "Readers should be wary" warnings of those terrible "conspiracy theories".   It's such a joke for those with eyes to see.  Notice how they never allow and comments on those sites.  That says it all.

MisterMousePotato's picture

Don't read too much into this. The decline is due to the fact that the MSM recently said something that wasn't 100%, gushingly, fawningly, obsequiously worshipful of hILLary; i.e., "There's a new, crazy conspiracy theory being bantered about by crazy right wing extremists that there hILLary might not, in fact, have the best health of anyone ever. Can you believe it?!?"

Instantaneous 20% decline by incredulous democrats.

Escrava Isaura's picture

You don’t get it:

“Propaganda is the executive arm of the invisible government.”

Invisible government means Private Power.


Second, most online news are no different than massmedia. Most news is to drive people apart.


"The problem it’s not ignorance, it’s preconceived ideas."Hans Rosling


New World Chaos's picture

Sometimes I wonder if the internet will finally turn the little Jews against the big Jews.  Little Jews aren't part of the Cabal.  They are either Lenin's useful idiots, or they just want to live their lives in peace.  They have to live within the system created by the big Jews, so they get parasitized along with us.  The big Jews will even throw them under the bus as a sacrificial distraction or as fodder for a wider agenda (see Balfour/WWII).  It is coming again in Europe.  Whether the 4th Reich or the Caliphate does it is an open question at this point.  Maybe if the little Jews can for once challenge the big Jews in a meaningful way, they might escape retribution for a problem created by big Jews like Soros and the Ziocons.  I rather doubt it will happen this way.

J S Bach's picture

I hear you, NWC.  In my middle age, I've grown a bit cynical about the chance of the "little jews" turning tail on their rabbinical masters.  As far as I have gleaned (through years of observation), the jews - as a whole - tend to think exactly that way - as a whole.  "Is it good for the jews" has always been their tribal mantra and I see no sign of that having been changed.

auricle's picture

I call bullshit on those polls. Most people like to think that they are not under the control or suggestion of the MSM and that is what those polls reveal.  The reality is that the vast majority of people are firmly under their influence. Those polls are there to propagandize that americans are independent thinkers. 

cbxer55's picture

Well, not me. I rarely ever watch tv, and when I do only the local snewze channels. The big sleeze channels can go play in traffic, far as I'm concerned. Don't even get them on wabbit ear tv. ;-)

I mostly watch to keep up on the weather. Don't need to pay for tv to get that. No cable, no dish, no newspaper, no magazines. They're all, every last one of them, infested with fucking commercial interruptions. I got sick of that shit when I was still a kid.

tc06rtw's picture

 Bernays…  is he the guy who invented Béarnaise sauce?

FrankDrakman's picture

What are you? Some kind of homophobe?

flaminratzazz's picture

lately it seems big pharma pushing drugs is keeping the lights on. After all advert revenue dries up, I am sure the gov will subsidize them.

Bam_Man's picture

People still pay their cable TV bill.

Twee Surgeon's picture

I have not seen a "TV show" in 10+ years, nor payed a cable bill, ask me why.

I have seen "TV shows" at the homes of the elderly and the welfare recipient homes, I do not know many people that actually watch TV anymore.

I'm 50+ and say fuck team sports, CNN, Fox, and the BBC, brain-douche club. The people I associate with are mostly of the same mindset except, for a few seniors that have early stage Alzheimer's ,literally, and a few Weebles that lick the windows. No Sentient functioning people other than the latent homosexual team sport crowd are actually watching television anymore, as far as I can tell.

I bought a newspaper last year because some one I know was in it.

Traditional media is done, only the bath-tub ring of humanity is still engaged with that SHIT. Much to their own detriment.

Magazines are in dire straits, Cable is finished, Newspapers are kaput, Network TV and studio Hollywood are croaking slow on politically correct opinion films.

Netflix has peaked most likely. The writing is on the wall and the past will not be retrieved, ever.

MisterMousePotato's picture

I haven't had a television since 1984. Thirty-two years now, and counting.

Like you, I see it every once in a while. Actually, I see some probably about every five or eight years. In fact, I can't recall watching (ANY) television since 2003 or thereabouts.

I was at my mother's house. She has cable television. I asked her to show me this "Fox News" I had read so much about. After an hour or two, I asked her, "Mom? Is there another Fox News channel?"

I will never have one.

JRobby's picture

Cut the cord, scrap the dish, go it alone, read.

flaminratzazz's picture

I never pay for that crap, free over antenna. I get 15 or 20 channels.. not sure but I like to see what the sheep are grazing on.

Parrotile's picture

Don't scrap the dish - strip off the paint, and buff the surface using a power polisher / wet polishing system to mirror finish. Coat with a protective clear varnish, Fit a 100W LED array at the focal point, and you have a very useful searchlight!

Nekoti's picture

Yes. A combo of gov, msm and one should not forget entertainments role in the divide, distract and conquer of the sheeple's mind.

Ms. Erable's picture

Funny how the percentage of those who trust MSM outlets corresponds with the percentage of likely blue team voters.


I'll take Brainwashed Dipshits for $500, Alex.


Perimetr's picture

Next thing that needs to be reconsidered is what we are and aren't taught in school.

How about the difference between currency (paper, no intrinsic value) and money (gold and sliver, intrinsic value), and what is "legal tender"?  no it's not a steak, it is what the government says you have to accept as payment for all debts (brightly colored pieces of paper that the banksters print, or better, just create digitally when they want to buy something or someone).

Or history . . . did you know that Russia had about 19 million of its people killed by the Nazis in World War 2, and that the US lost 400,000 men? (the Soviet Union lost 27 milllion or more, and Russia lost 70% of them).  80% of all Nazi soldiers were killed by the Soviets, they won the war . . . that's not what I was taught.  800,000 Russians died in Leningrad (now St. Petersbug) during the Nazi seige, twice as many killed as the US lost in World War 2. 

The propaganda runs a lot deeper than the headlines.  It's necessary to keep the population obedient, willing to pay taxes and fight in endless wars that only benefit the RICH.


flaminratzazz's picture

the schools pretty much lie about all history. My son damn near got kicked out of school when he said that Custer was a murdering butcher not a war hero that the school was trying to push. I think just about everything you see, read, and hear are lies. Just watched the movie Benghazi last night.. what a crock that was.

It is all bullshit.. that has to be the salt you pour when you look at anything it seems


Supafly's picture

The dung beetles will take care of her.

sgt_doom's picture

First of all, let us be clear about the obvious:




Got that?  I have never received any news, any facts, from any so-called newsy swine, self-described reporters, or self-described journalists.


Anything factual I found out about the JFK assassination, the RFK assassination, the MLK assassination, the murders of Paul Wellstone and some members of his family and aircraft crew, all derived from three sources:  academics, other intrepid researchers, and my own research!


I found out NOTHING from swine and swill such as Dan Rather, Brian Williams, Tom Brokaw, Jim Lederer; anyone at Fox, anyone at NPR or PBS, etc., etc., etc. --- not years ago, not yesterday --- although I did hear them repeatedly repeat disinformation, misinformation and downright fictional bullcrap!


Got that?

Which is why the Koch brothers have bought up various college faculties around the country; the movement to do away with real tenure, replacing it with adjunct professorships, etc., ad nauseum --- once they either own or have dismantled academia, they have cut out one of the few remaining news sources in America today!

[Sidebar:  You know, some complete douchetard actually made a movie about Dan Rather's blithering idiot move at CBS --- where he missed the actual story (i.e., Bush's never qualifying as an officer, he only attended enlisted basic training at Lackland AFB, and never qualified as a pilot --- he never attended USAF flight school), and instead using counterfeit documents detailing the missed ANG formations, admittedly truthful, but as I just stated, the story was a Bush impersonating an officer and pilot and receiving military pay thusly!]

wildbad's picture

i didn't think lower was possible in this case.

BustainMovealota's picture

More folks should study up on Bernays.  Once you learn the medias game its more difficult to mind fuck you like they do.

Implied Violins's picture

There is a decent one-hour documentary available on the 'net called 'Ethos', narrated by Woody Harrelson, that goes into Bernays quite a bit - and on the elite's plans for us (total financial control via microchips etc.).

NoWayJose's picture

The media simply re-Inforce this every stinking day!

wisehiney's picture

I still have high regard for the ass media.

Thanks Mr Hefner.

chrsn's picture

The mess media calling themselves unbiased and even-handed is pretty much akin to them believing in the tooth fairey

Manipulism's picture

Not only americans, the whole fucking worlds trust is vaporised.

Al Bondiga's picture

All of the MSM is nothing but corporate-state propaganda. It's been that way for a very long time. Probably since Bernays schooled the ruling oligarchs of his day in propaganda techniques and how to implement them.
If you have even the most superficial idea of how this shit works, one look at any piece of so called "news" from the MSM is all you need to show you what absolute propaganda it is. Knowledge in this case, works very much like the sun glasses in the movie They Live, which I highly recommend as basic primer into wtf is really going on.

Father ¢hristmas's picture

Wolf Blitzer's a cocksucker.  I used to respect this nigga, but he's been trying to tickle the clit of the unwashed masses with this Clinton propaganda.

It ain't working, fool.  Gotta sit up and hear his goofy ass voice carry water for these corrupt assholes cause my chick is a birdbrain true believer who watches CNN.

I just go in the next room, pull up ZH on my wireless Android device, and chase a boatload of vodka with some fruit punch Gatorade.

shovelhead's picture

Thought you duskies liked that grape drank.

crossroaddemon's picture

That's what you get for having a girlfriend. One night stands FTW... 

Implied Violins's picture

Fruit punch? Really? I chase my Russian potato vodka with Rasputin stout (brewed in my home town, Fort Bragg, CA). I figure If that hasn't killed me yet, nothing will.

WillyGroper's picture

fort bragg...whata beautiful place.

83_vf_1100_c's picture

Born and raised in Fayettenville. You deserve downies for leaving off the sarc tag.

SidSays's picture

"I used to respect this nigga"....

You should look a little deeper into Wolf and his pals, my friend.

He ain't been respectable for decades, if ever.

gregga777's picture

The United States government has repeatedly and egregiously lied about extremely important and divisive events over more than 50 years:

• just about every aspect of the Vietnam War and its aftermath;
• the connections between Iran and the Central American Contra rebels;
• the multiple Wars on poverty and drugs;
• the connections between it and Osama Bin Laden and Al Qaeda;
• the faked atocities used to justify the United States and NATO going to war against the breakaway republics of the former Yugoslavia;
• the false flag attack on 9/11/2001 including the pre-planned controlled demolitions of World Trade Center buildings 1, 2 & 7;
• the subsequent wars of unprovoked aggression against Afghanistan and Iraq;
• the unprovoked war of aggression against Libya;
• the unprovoked war of aggression against Syria;
• the overthrow of the legal, democratically government of Ukraine;
• the overthrow of the Honduran government;
• the shoot down of the Malaysian Airlines 777 over Ukraine by its ally Ukraine that the United States refuses to release true details including satellite intelligence and signals intercepts;
• provocations against the Russian Federation and the People Republic of China designed to foment war;

That's just a brief, non comprehensive listing. Anyone who questions the LIES is labeled a conspiracy theorist. [Most people in prison have been convicted, at least in part, of conspiracy to commit a crime(s).] Anyone who questions the purveyors of LIES may be labeled a racist, sexist, homophobe, xenophobe, Islamophobe, etc.

They've also created organs of state propaganda entirely controlled by the government:

The first thing Hitler did was take over the press and make it subservient to the government. Lenin did the same in Russia. A totalitarian government cannot survive with a free press.

Likewise President William Jefferson "Bill the Pedophile" Clinton ordered six giant corporations to acquire all print, broadcast and cable media and all entertainment creation, production, distribution, broadcast spectra and cable channels.

The formation of the mainstream media & entertainment oligopoly was predicated on the condition that in exchange for monopolistic pricing power and profits, that these six corporations would act as organs of state propaganda. Since then, everything in every form of media and in entertainment has been Feral government approved propaganda.

NPR, CNN, MSNBC, Fox, CBS, ABC, NBC, TIME, Con Street Journal (WSJ), New York Times, Washington Post, FacePlant, Google, Twitter, Puffington Host,, etc., are all Feral government


There is NO such thing as a Free Press in the United States of America. They are ALL Feral government controlled propaganda organs. They should all be known by the Soviet names Pravda (TRUTH) and Tass (NEWS). Which brings to mind that old Soviet saying: "…there's no TRUTH in the NEWS and no NEWS in the TRUTH."

The government LIES and the Feral government's organs of state propaganda (mainstream media & entertainment oligopoly) dutifully parrots its LIES.

Hillary Rodham Clinton is an accomplished, inveterate, pathological LIAR and her LIES are dutifully parroted by the very same Feral government's organs of state propaganda (mainstream media & entertainment oligopoly).

Schlub's picture

Gotta love the CBS newsfeed on Facebook... Pure. Propaganda. Blatant. Bullshit. They don't even do it artfully.