Wikileaks Reveals Google's "Strategic Plan" To Help Democrats Win The Election, Track Voters

Tyler Durden's picture

Among the latest set of Podesta releases, was the following email sent on April 15, 2014 by Google's Eric Schmidt titled "Notes for a 2016 Democratic Campaign" in which the Google/Alphabet Chairman tells Cheryl Mills that "I have put together my thoughts on the campaign ideas and I have scheduled some meetings in the next few weeks for veterans of the campaign to tell me how to make these ideas better.  This is simply a draft but do let me know if this is a helpful process for you all."


While there are numerous curious nuances in the plan, presented below in its entirety, the one section that caught our - and Wikileaks' attention - is the following which implicitly suggests Google planned the creation of a voter tracking database, using smart phones:

Key is the development of a single record for a voter that aggregates all that is known about them.  In 2016 smart phones will be used to identify, meet, and update profiles on the voter.  A dynamic volunteer can easily speak with a voter and, with their email or other digital handle, get the voter videos and other answers to areas they care about (“the benefits of ACA to you” etc.)

As a reminder, two days ago it was revealed that just days prior to the April 15, 2014 email, Schmidt had sent another email in which he expressed his eagerness to "fund" the campaign efforts and wants to be a "head outside advisor." In the email from John Podesta to Robby Mook we learned that:

I met with Eric Schmidt tonight. As David reported, he's ready to fund, advise recruit talent, etc. He was more deferential on structure than I expected. Wasn't pushing to run through one of his existing firms. Clearly wants to be head outside advisor, but didn't seem like he wanted to push others out. Clearly wants to get going. He's still in DC tomorrow and would like to meet with you if you are in DC in the afternoon. I think it's worth doing. You around? If you are, and want to meet with him, maybe the four of us can get on t

Another email from February 2015 suggested that the Google Chairman remained active in its collaboration with the Clinton campaign: John Podesta wrote that Eric Schmidt met with HR "about the business he proposes to do with the campaign. He says he's met with HRC" and adds that "FYI. They are donating the Google plane for the Africa trip"

The remainder of Schmidt's proposed plan, presented in its entirety below, is just as troubling.

Notes for a 2016 Democratic Campaign
Eric Schmidt
April 2014


Here are some comments and observations based on what we saw in the 2012 campaign.  If we get started soon, we will be in a very strong position to execute well for 2016.

1. Size, Structure and Timing

Lets assume a total budget of about $1.5Billion, with more than 5000 paid employees and million(s) of volunteers.  The entire startup ceases operation four days after November 8, 2016.  The structure includes a Chairman or Chairwoman who is the external face of the campaign and a President who is the executive in charge of objectives, measurements, systems and building and managing the organization.

Every day matters as our end date does not change.  An official campaign right after midterm elections and a preparatory team assembled now is best.

2. Location

The campaign headquarters will have about a thousand people, mostly young and hardworking and enthusiastic.  Its important to have a very large hiring pool (such as Chicago or NYC) from which to choose enthusiastic, smart and low paid permanent employees.  DC is a poor choice as its full of distractions and interruptions.  Moving the location from DC elsewhere guarantees visitors have taken the time to travel and to help.

The key is a large population of talented people who are dying to work for you.  Any outer borough of NYC, Philadelphia, Atlanta, Boston are all good examples of a large, blue state city to base in.

Employees will relocate to participate in the campaign, and will find low cost temporary housing or live with campaign supporters on a donated basis.  This worked well in Chicago and can work elsewhere.

The computers will be in the cloud and most likely on Amazon Web services (AWS).  All the campaign needs are portable computers, tablets and smart phones along with credit card readers.

3. The pieces of a Campaign

a) The Field

Its important to have strong field leadership, with autonomy and empowerment.  Operations talent needs to build the offices, set up the systems, hire the people, and administer what is about 5000 people.  Initial modeling will show heavy hiring in the key battleground states.  There is plenty of time to set these functions up and build the human systems.  The field is about organizing people, voter contact, and get out the vote programs.

For organizing tools, build a simple way to link people and activities as a workflow and let the field manage the system, all cloud based.  Build a simple organizing tool with a functioning back-end.  Avoid deep integration as the benefits are not worth it.  Build on the cloud.  Organizing is really about sharing and linking people, and this tool would measure and track all of it.

There are many other crucial early investments needed in the field: determining the precise list of battleground states, doing early polling to confirm initial biases, and maintaining and extending voter protection programs at the state level.

b) The Voter

Key is the development of a single record for a voter that aggregates all that is known about them.  In 2016 smart phones will be used to identify, meet, and update profiles on the voter.  A dynamic volunteer can easily speak with a voter and, with their email or other digital handle, get the voter videos and other answers to areas they care about (“the benefits of ACA to you” etc.)

The scenario includes a volunteer on a walk list, encountering a potential voter, updating the records real time and deepening contact with the voter and the information we have to offer.

c) Digital

A large group of campaign employees will use digital marketing methods to connect to voters, to offer information, to use social networks to spread good news, and to raise money.  Partners like Blue State Digital will do much of the fund raising.  A key point is to convert BSD and other partners to pure cloud service offerings to handle the expected crush and load.

d) Media (paid), (earned) and (social), and polling

New tools should be developed to measure reach and impact of paid, earned and social media.  The impact of press coverage should be measurable in reach and impact, and TV effectiveness measured by attention and other surveys. 

Build tools that measure the rate and spread of stories and rumors, and model how it works and who has the biggest impact.  Tools can tell us about the origin of stories and the impact of any venue, person or theme.  Connect polling into this in some way. 

Find a way to do polling online and not on phones.

e) Analytics and data science and modeling, polling and resource optimization tools

For each voter, a score is computed ranking probability of the right vote.  Analytics can model demographics, social factors and many other attributes of the needed voters.  Modeling will tell us what who we need to turn out and why, and studies of effectiveness will let us know what approaches work well.    Machine intelligence across the data should identify the most important factors for turnout, and preference.

It should be possible to link the voter records in Van with upcoming databases from companies like Comcast and others for media measurement purposes.

The analytics tools can be built in house or partnered with a set of vendors.

f) Core engineering, voter database and contact with voters online

The database of voters (NGP Van) is a fine starting point for voter records and is maintained by the vendor (and needs to be converted to the cloud).  The code developed for 2012 (Narwahl etc.) is unlikely to be used, and replaced by a model where the vendor data is kept in the Van database and intermediate databases are arranged with additional information for a voter.

Quite a bit of software is to be developed to match digital identities with the actual voter file with high confidence.  The key unit of the campaign is a “voter”, and each and every record is viewable and updatable by volunteers in search of more accurate information.

In the case where we can’t identify the specific human, we can still have a partial digital voter id, for a person or “probable-person” with attributes that we can identify and use to target.  As they respond we can eventually match to a registered voter in the main file.  This digital key is eventually matched to a real person.

The Rules

Its important that all the player in the campaign work at cost and there be no special interests in the financing structure.  This means that all vendors work at cost and there is a separate auditing function to ensure no one is profiting unfairly from the campaign.  All investments and conflicts of interest would have to be publicly disclosed.  The rules of the audit should include caps on individual salaries and no investor profits from the campaign function.  (For example, this rule would apply to me.)

The KEY things

a) early build of an integrated development team and recognition that this is an entire system that has to be managed as such
b) decisions to exclusively use cloud solutions for scalability, and choice of vendors and any software from 2012 that will be reused.
c) the role of the smart phone in the hands of a volunteer.  The smart phone manages the process, updates the database, informs the citizen, and allows fundraising and recruitment of volunteers (on android and iphone).
d) early and continued focus of qualifying fundraising dollars to build the field, and build all the tools.  Outside money will be plentiful and perfect for TV use.  A smart media mix tool tells all we need to know about media placement, TV versus other media and digital media.

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Looney's picture


Remember the movie “There’s Something About Mary”?

There was an old orange lady, high on drugs, vacuuming the room all night long non-stop?

Well… This morning, Tyler has been churning-up articles every 4-5 minutes! He just reminded me of that ‘ole lady.  ;-)



Il Dottore's picture
Il Dottore (not verified) Looney Nov 1, 2016 8:13 AM

Yeah and look who is supporting Trump.

Hillary and WWIII or THIS.

This is what lies behind the all organized set up of Wiki Leaks and the FBI thing, THE ISRAELI LOBBY

Cause of all the problems of this country

Viva Brother Nathanael

VinceFostersGhost's picture



Don't use Google......don't have an iPhone either......I get by.

smithcreek's picture

"Do no evil", and "I'm with Her".  How exactly do you square those two up?

Joe Davola's picture

"the benefits of ACA to you"

Higher taxes, higher insurance premiums, harder to see a doctor, death panels...

BigJim's picture

Ironically, Schmidt himself looks quite unwell to me.

Holy hand grenade of Antioch's picture
Holy hand grenade of Antioch (not verified) BigJim Nov 1, 2016 8:42 AM

I'm with Evil

Joe Davola's picture

In the case where we can’t identify the specific human, we can still have a partial digital voter id, for a person or “probable-person” with attributes that we can identify and use to target.  As they respond we can eventually match to a registered voter in the main file.  This digital key is eventually matched to a real person.

My guess is their records are pretty accurate even without an exact match.  Heck, why stop with "real person", can't everyone be a "probable person".  Goebbels must be drooling with envy.

Ghost of PartysOver's picture

Notice the use of Smart Phones?  They know everything about you without your knowledge.  Damn I love my Flip phone!!!!!!

BTW, Google, Facebook, Instagram and all the other "Social Media" will be your and my downfall.  Stop participating while you still have the chance.

PrayingMantis's picture


... "go  ogle" ... their name says it ...


beemasters's picture

So Trump has thanked Weiner (albeit sarcastically)...but has not mentioned Julian Assange. What's the deal?

bob_stl's picture

Hey Eric, if you don't want [eople to know things about you, you shouldn't put it out there.

SWRichmond's picture

This large amount of money is why the Clinton Foundation needs to be as big as it is

Dr. Spin's picture



Dr. Spin's picture



FGH's picture

Tommorrow's Headline: Google Buys Diebold for $2 billion

balolalo's picture

HOW IS THIS NEW ?!?!?!?!?

omg, google wants to track me!!!!!!  THey want to use my publicly available and consented information to target me and my demographic!!!!!!   Wait, a person can talk to a voter and ask them for their information and then google it!!!!  

What!   OMG!

nothing new here. 


Holy hand grenade of Antioch's picture
Holy hand grenade of Antioch (not verified) FGH Nov 1, 2016 10:01 AM

Next day after headline:


Hillary wins election


Followed by:

- Hillary and Tel Aviv launch nukes against Russia & Syria

- Incoming NUKES!


Followed by:


smoke signals, carrier pigeons, pony express, Western Union


Nice forward thinking Google!

SWRichmond's picture

This is a perfect illustration of what exactly is wrong with "government".  Imagine the ROI on the $1.5 Billion "investment" when you win the "election" and then are in charge of handing out $Trillions in government contracts?  Deciding who to invade?  Writing regulations to destroy the business models of your clients' competitors?  Deciding who gets audited by the IRS?  Starting a new exchange to trade carbon credits?

Dabooda's picture

But WAIT!  It gets BETTER!  Imagine you are a "government" yourself, on the receiving end of billions of dollars in US "foreign aid," like Israel, to pick a completely random example.  You can USE that "foreign aid" -- given to you out of the pockets of the US taxslaves -- to get yourself all those trillions-worth of goodies you mentioned, plus even MORE "foreign aid," and maybe a few small wars to wipe out any neighbors you don't happen to like.  

Rule the world by proxy, and it's all FREE!

FriendlyAquaponics's picture

Love your user name.

I love ham.....

...and jam....

...and Spamalot!

HowdyDoody's picture

OT: So it begins for Duerte.

The US as stopped the sale of 26,000 US rifles to the Philippines because of alleged human rights abuses. The US is 'concerned' about human rights - ROFL.

Next, I guess there will be armed US-trained Islamists running terror attacks against Philippinos.

WordSmith2013's picture

Where the Google revelation is quite HUGE, the real October Surprise is you know what.


This Is Why The Biggest October Surprise EVER Just Happened in 2016
Ghost of PartysOver's picture

Russia will be announcing the sale of 26,000 AK 47's to the Philippines any day know.   China was once known as the Paper Tiger, soon the USSA will be known as the Featherless Eagle.

Raging Debate's picture

Ghost - Dying empires ahead a decade or more in weaponry should not be considered lightly. 

JRobby's picture

Fraction Magic!!!!  Black Box Voting!!!!

They have black boxed everything else so........

"Mr. Mark Twain, Paging Mr. Mark Twain, please pick up the courtesy phone, your prediction is true!"

Muse minus Time's picture

JR right on...they are going to use the secret key alogrithm to manipulate votes right down to the county and no one will know it's happening....

Schmit - Soros you will be defeated!!!

Oh my...looks like a change in deep state, MSM Chris Matthews throwing kILLary under the bus

chubbar's picture

That's an amazing piece by Matthews. I never in my life thought I'd see something like that coming out of his mouth. I agree, the deep state just decided to either shitcan Hillary OR they are trying to set up a contested election that divides the country and starts a civil war. I doubt it will be a clean kill where Trump is clearly elected and takes office, although I'm hoping for that.

Mr. Universe's picture

Candidates lose. Individuals lose. Cites and countries lose. The Deep State never loses. Expect a response, yeah probably something really nasty as a reward for rejecting their latest Demon Hillary and her coven.

Muse minus Time's picture

chubbar...I just found out the video was's what CM advised Trump to stay on track...

EhKnowKneeMass's picture

Actually, no, Chris Matthews is not throwing her under the bus. That video has been edited to make it appear that he is endorsing Trump. Matthews was actually commenting on how trump should run his campaign. Entire commentary here.

tmosley's picture

Drop the former, as they did when they became "Alphabet".

Wonder what they will think when "How to sue Google for invasion of privacy" explodes on google trends?

shuckster's picture

jokes on Google, those retards have 1.5 billion people to keep track of. Good luck proving that someone is who Google says they are in court. Note to self, search "car bombs" on Google, see if SWAT shows up

EhKnowKneeMass's picture

I'll tell you how. The phrase actually is "Do know evil". So, if you know evil then you are with her, because she is evil. Hence, "Do know evil" = "I'm with her"; Google = Clinton.

Google fooled the world with homophones.

soyungato's picture

Do no evil. Eric Schmuck is evil and he does not want anyone to do him.

Buddha 71's picture

or Eric Shidtler, reminscent of Nazi Germany, all celebrities and wealthy supported hitlers crimes, they always do - eric shmidtler shamelessly gushing all over himself to support hrc, as most sv ceo's, and celebs - breathtaking how they will always rationalize selling out our country. 

Zorrohodge's picture

Can we really not use google in 2016?

Beowulf55's picture


Use Startpage.........they use the google search engine but do not track your searches........

1777's picture

Use Yandex, not even created in the surveillance state. I reccomend the English version!


SgtSchultz's picture

Flip phones are reliable and work great.

beaker's picture

Fuck you in the ass, Google!  

Switching my search engine today.

cowdiddly's picture

quit anything associated with google years ago and have a dumb phone and dumb appliances.
when a Democrat calls me they hear the same thing.
My entire file with them will always consist of two words.


nightwish's picture

Think googles bad?

This is fucking childsplay compared to what Zuckerberg and Sandberg have been up to this election. 

How much information has facebook shared with liberal plotters and fellow J fucks back in israel? They have 1000 times the meta than google searches from joe shmoe