Hillary Spent Nearly Twice As Much Per Vote As Trump... For Nothing

Tyler Durden's picture

Donald Trump pulled off one of the biggest upsets in American political history last night and he was able to do it after spending nearly half of what the Clinton campaign spent.  According to Reuters, Hillary Clinton raised over $520 million for her campaign compared to only $270 million for Trump, much of which came out of his own pocket.  Given the current popular vote count those spending figures equate to roughly $8.80 per Hillary vote versus $4.57 for Trump.  Moreover, those spending figures don't even factor in the money spent by the various Super PACs where Hillary likely outspent Trump by a hefty margin as well.

Relying heavily on an unorthodox mix of social media, unfiltered rhetoric, and a knack for winning free TV time, the New York real estate magnate likely paid less than $5 per vote during his insurgent White House bid, about half what Clinton paid, according to a Reuters analysis of campaign finance records and voting data. Those figures assume the candidates spent all the funds they raised.


Trump's cost-effective win has upended prevailing concepts about the influence of money in American politics and raised the question of whether a lean, media-savvy campaign can become the new model for winning office in the United States.


Political strategists and academics tend to agree, however, that Trump's performance would be tough to repeat. A household name for his luxury brand resorts, reality TV stardom, and ability to surround himself with non-stop controversy, Trump held advantages that many political candidates lack.


"I think this is a case where Trump had unique characteristics as a candidate that allowed him to pursue a different type of strategy," said Tony Corrado, a professor of government at Colby College in Maine.

While Trump pursued a lean financial strategy, Hillary went heavy of the traditional campaigning model that included $100s of millions spent on TV and radio ads across the country and over $40 million on high-priced strategists.  There must be an awful lot of "millionaires, billionaires, private jet owners" this morning thinking about how they would like a redo on some of their contributions from the past year.

The former secretary of state stuck to the more traditional campaigning model of launching expensive television ads and funding hundreds of staffers who fanned across the country to work to increase voter turnout on Election Day.


She spent more than $237 million on television ads and more than $42 million on hundreds of staffers.


She also benefited from spending by the Super PACs supporting her candidacy, which are allowed to raise and spend unlimited amounts of money but cannot coordinate directly with the campaign. More than a dozen people, including hedge fund magnate Donald Sussman and global financier George Soros,  wrote multi-million checks to Priorities USA, the primary PAC supporting her campaign, according to filings.

In addition to her huge advertising spend, Hillary also massively outspent Trump on "field operations."  Trump was frequently criticized throughout the election cycle for not having a well developed "ground game" but it turns that his voters turned out in record numbers despite his relative lack of spending.

Campaign Spending


Meanwhile, here is a look at where the candidates spent their "field operations" budgets by state.



In addition to shocking the world with his victory, we suspect that Trump has forever changed how money is spent by future political campaigns.

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drink or die's picture

If only Hillary had written more articles about how Pepe the frog is racist, maybe she would have won.

J S Bach's picture

Soros will probably demand his $200 million back from the Clinton Foundation.

Holy hand grenade of Antioch's picture
Holy hand grenade of Antioch (not verified) J S Bach Nov 9, 2016 12:59 PM

This is horseshit. I'll lay ODDS that more than half of those so called 'expenditures' got kicked back into the 'The Clinton Foundation' coffers.

SWRichmond's picture

She's gone where the goblins go
Below, below, below
Yo-ho, let's open up and sing and ring the bells out
Ding Dong's the merry-oh, sing it high, sing it low
Let them know the Wicked Witch is dead

nope-1004's picture

Every career politician only knows how to waste money, not preserve and use wisely.

The fact that she wasted twice as much and has nothing to show for it is karma for this criminal.

ndree's picture

On time, under budget! Way to go.

GadExp's picture

He didn't have to pay a dime for my vote!

JRobby's picture

She received many, many votes that Trump paid for when his votes were flipped to her electronically.

Would need to work an estimate of the stolen votes into the analysis.

Bottom line is, even with vote rigging, she lost. Trump might have picked up a few more states (Colorado - electronic voting machines as an example)

Muddy1's picture

If he can run a successful campaign this economically I can't wait to see how his economics reduce federal spending and the national debt.

undertow1141's picture

And in CA Gov. Brown registering illegals to vote when he gave them drivers licenses. He should be brought up on treason charges.

divingengineer's picture

Turned out to be a bad investment. 

Ideas that have reached their expiration date usually are.

Anyone want to buy some buggy whips?

Didn't think so. 

ItsyBitsy90's picture

This approach is exactly what happens in the real-world...a world where the Deplorables have had to "make do" with stagnated wages over the past 15 years.  How can I get more with less??? 

Mr. Schmilkies's picture

Just goes to show no matter how much lipstick you put on the pig, it's still a pig.

This was an anti-Hillary, anti-obamacare vote, and nobody wants to see Bill back in the WH either.

zuuma's picture

An exciting, but not widely known phenomenon of campaign spending is for the losing party to stiff all creditors. Big time.
Demorats are ESPECIALLY prone to this.
The Magic continues...

CheapBastard's picture

All that money could not hide her corruption. Perhaps Trump will award a true American Medal of Freedom to heroes like Assange, Alex Jones, Snowden and others, many of whom actually gave their life to expose the criminality. RIP.

Joe Davola's picture

...cannot coordinate directly with the campaign


Jim in MN's picture

Chelsea's gonna be eating straight from the can when they take her wedding china back.

Takeaction2's picture
Takeaction2 (not verified) drink or die Nov 9, 2016 12:59 PM

THE BEST VIDEO YOU WILL WATCH ALL DAY  Fuck yeah...  I have to think ZH...was part of this victory.


QE4MeASAP's picture

BREAKING NEWS is that Jeb Bush is going to challenge the Florida results and Paul Ryan the Wisconsin results, so hold off on any premature celebrating.

JRobby's picture

"Laugh Track Deafening !!!!!"

The Bush's & Clinton's need to leave for a country with a non-extradition treaty.

Ryan is out within weeks, or less.

Jim in MN's picture

They both voted for Deez Nuts but their votes didn't tally.

ZH Snob's picture

money, as they say, isn't everything.

Quantum Bunk's picture

They bost lost. Trump will be a centrist piece of establishment shit by days end

Takeaction2's picture
Takeaction2 (not verified) Quantum Bunk Nov 9, 2016 12:59 PM

Stick to MSNBC...and you all can keep crying together.  P.S.  Please follow through and move to CANADA.

Miffed Microbiologist's picture

Ok, what is your reasoning on this? This would be pointless for him to do.

Though I am unsure if he can make effective change in the pit of vipers ensconced in DC, I'm certain he will try. My biggest worry is they assassinate him.


JRobby's picture

House and Senate get in line or get voted out.

Many get voted out anyway because people are sick of thier bullshit spewing mugs.

Bastiat's picture

With 98% of the vote in and Trump with a 4% lead how is it that AZ has not yet declared?

dilligaff's picture

they're afraid it'll piss off all the illegals in the state.  I'm hoping to see car loads of them heading south soon!

The Saint's picture
The Saint (not verified) dilligaff Nov 9, 2016 1:06 PM

The illegals can just stay on their Obama Voting Buses and take them all back to Mexico.


JRobby's picture

Riots in LA in 3, 2, 1........

Denver? Sanctuary City

Jim in MN's picture

Michigan.  Book it.


12:22 PM EST 9/9/16


Donald Trump wins Michigan by 13,225 votes in final unofficial count


, Detroit Free Press

JRobby's picture

63,225 when you add back the flipped and rigged votes

bonin006's picture

They have not yet given up on re-calibrating the machines.

scsherman's picture
scsherman (not verified) Bastiat Nov 9, 2016 1:55 PM

Some of the beaners were late to the the polls after missing the deadline thanks their their tequilla fueld afternoon siesta. The inteterpreters are taking their votes now.

Intelligence_Insulter's picture

I don't think i heard a trump ad once during this election cycle.

scsherman's picture

In PA they picked up big time the last week. I am used to hearing a lot of local poltiical crap, but this is the first time in my life I can remember getting national attention, from both candidate.

AViewFromDublin's picture

None of it her own money - the greedy hoor.

Able Ape's picture

HRC is in deep shit; she now has to return all the money from the 2017 Lincoln Bedroom reservations she and Bill sold...

Bastiat's picture

Yeah, plus she's go some BIG legal bills coming in . . .and with the Foundation under investigation she won't be stealing it from there.  No doubt she has plenty of people to blackmail though . . . of course that can be a very risky business when you don't a huge organization to protect you.

seek's picture

A pardon will cut the legal costs.

Without a pardon, I bet they cut and run to a non-extradition country. There's so much evidence of felony level fraud with the foundation there's really no escape, even with good lawyers. And now that they're officially out of power, no one is going to taint themselves helping them.

Also wouldn't be surprised if they both just croak within a year. Then satan will collect on the souls he was promised, assuming they ever had one.

Bastiat's picture

He may pardon the classified information crimes, that would be bad enough, but I don't think even Bozo would dare pardon the Foundation--there is no plausible basis whatsover for doing it, no way to make even the weakest justification for such a thing.  I know Clinton pardoned Rich but hell, he was PAID well for that . . . hmmm . . . I suppose there's no telling how many 100s of millions the Clintons have stashed around the world, outside the Foundation.

SWRichmond's picture

Maybe she can move to Saudi Arabia...

defender1be's picture

I don't understand this pardon crap. Can't Trump revoke/annul that pardon with executive order or something like that?

khakuda's picture

Now if he channel that to finally get government to run on the cheap the entire country will be better off.

Panic Mode's picture

Perhaps, the Soros didn't donate enough to Hillary.

The Saint's picture
The Saint (not verified) Panic Mode Nov 9, 2016 1:09 PM

Any chance Soros died of a heart attack last night after he found out that Trump won?


WTFUD's picture

Icing on the cake! Allahu Akbar, all those Googly, Faceshit , Twatter and Hedgies Investment up in smoke; Poetic.

Ms No's picture

It will be interesting to look at the numbers of "mass shooting" events, that correlate perfectly with the march to disarm us, and see how quick that shit just stops.  If the agencies keep that shit up Trump will pull the plug on their asses and expose them.  This is freaking hilarious.  ISIS is in over 30 countries right now.  How are the CIA going to keep that shit up without Trump knowing? 

If the TPTB lay one hand on him this country will burn!  The secret service better make damn sure they do a better job than with Kennedy or it's their heads this time.