Trump Bypasses Media With Direct YouTube/Twitter Distribution As Feud With Mainstream Outlets Rages

Tyler Durden's picture

For the past year and a half the Trump team has played the mainstream media like a fiddle.  During the republican primary, he was granted millions of dollars of free air time as the unwitting mainstream outlets thought they were boosting one of Hillary's chosen "pied piper" candidates that could be easily defeated in the general election.  Then, after helping to catapult him to the republican nomination the media predictably turned on him in a blatant effort to elect their chosen candidate.  Unfortunately for the mainstream media, none of their plans to destroy Trump came close to working and, in fact, he used their corrupt, biased coverage to rally his supporters which is likely a big reason for his ultimate victory.

Perhaps no one has summarized Trump's relationship with the media and establishment institutions better than Michael Moore who famously predicted two weeks before election day that Trump's election would be the "biggest fuck you ever recorded in human history":

"They [working class voters] see that the elites who ruined their lives hate Trump.  Corporate American hates Trump.  Wall Street hates Trump.  The career politicians hate Trump.  The media hates Trump, after they loved him and created him and now hate him.  Thank you, media.  The enemy of my enemy is who I'm voting for on November 8th."

But now that the campaigning is finally over, the true panic is setting in for the mainstream media as Trump is threatening to cut off the one thing they have left:  access.

While Trump's decision to bypass the media in recent days (starting with the message below posted on YouTube which has received millions of views) by speaking directly with the American electorate through direct distribution outlets like YouTube and Twitter may not seem like a big deal, it has the potential to be quite revolutionary.  After running a campaign that proved that blatant, and frankly insulting, pandering to various minority groups and endless cash hoards weren't necessarily direct determinants of election success, Trump seems intent upon proving that the mainstream media can be completely bypassed in the modern world...and it is glorious to watch.


Of course, we suspect this is part of the reason for the mainstream media's recent crusade against "fake news" outlets, of which we're apparently one.  To the extent they can discredit competitive news sources then they get to maintain their monopoly on ideas and information, and the blatant manipulation of those ideas into their own customized narratives.

As The Hill points out, Trump's distaste for the media is starting to sow fear and panic in the mainstreamers.  For evidence of that fact, one has to look no further than the outrage expressed when Trump decided to ditch the press to have a steak dinner with his family.  Where was that same outrage when Hillary ditched the press on 9/11 because of her pneumonia?

White House reporters are worried about access to Trump, who didn’t allow reporters on his campaign plane and ditched media staking out Trump Tower last week to have dinner with family at New York’s 21 Club.


The president-elect’s frequent threats to the press have added to a sense that the rules for covering this White House might be different.


“Every incoming president has basic, generally agreed upon rules of the road,” said Joe Lockhart, who served as White House press secretary for President Bill Clinton.


“The Trump team has decided they’ll blow up and the road and build a new one. Where it goes from here will be a test of how far the new president and his team want to push things, and the strength and will of the press to push back.”

As The Hill further notes, Trump has little incentive to go through traditional media outlets.  Not only have they proven time and again to be an extension of the democratic party but with his social media following, Trump's direct distribution of his message gets just as much coverage as a press conference would.

But Trump has little incentive to go through traditional media channels, some experts say.


Facebook and Twitter combine to give him one of the most powerful social media presences in the world.


He has former Breitbart executive Stephen Bannon at his side in the White House, giving him a powerful ally in the massively influential world of right-wing news.


And when Trump releases a straight-to-camera video to announce his 100-day agenda — as he did this week, in lieu of a press conference — it elicits the same volume of coverage as a press conference would.


Trump was lavished with billions of dollars worth of free airtime and exposure during the campaign, irrespective of how he chose to engage.


Press advocates are worried that the president-elect appears to be holding all the cards.

As the head of the advocacy group Free Press points out “over the last 20 to 30 years, each White House has thrown up more obstacles and become more obsessed with controlling their own message, but this is a new apex, and it’s really dangerous."  While we tend to agree that the disintermediation of the corrupt media may be dangerous for their employees...we suspect the rest of us will be just fine.

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AmandaFawndel's picture




Clara Tardis's picture

Here's a list of CNN sponsors/advertisers:
"Natural News announces economic boycott of CNN corporate sponsors, including GEICO, WellsFargo, Sprint, Dodge and ETrade"

TeraByte's picture

"We will boycott you, but I do not need you"

gregga777's picture

Just 6 conporations control at least 90% of the Mainstream Media & Entertainment Oligolopy and Social Media. And the United States CIA (Central Insanity Agents) controls them. That's why it's all propaganda.

DaBard51's picture

Reporters replaced by internet/twitter.  Reporters/press corp are now redundant.






When nine hundred years old you become, look this good you will not.

AViewFromDublin's picture

The man is an absolute genius, the way he played the mainstream media through the whole campaign while simultaneouly tapping into the zeitgeist of alternative media has been stunningly effective.

Don't worry about Trump's cabinet picks, he knows exactly what he is doing ;)

GreatUncle's picture

I have no doubt ... it sure ain't going to be the same as the last 8 years of bullshit for sure.

Cancelling TTIP, it has a global effect though, you look to support your own as much as any other nation and that is good for people and it will spread. No protectionism, it is called putting your own people first, something the criminal lawmakers in the UK could do with learning.

Honest about it too, so lets get this right if the electoral college decide to flip for a Clinton bribe they are responsible for TTIP that she will agree too having accepted the globalist bribes.

Like his statement, if yuo flip him now you ain't getting that ... going to piss off so many people.



RiverRoad's picture

So far I like his hires.  It will be fascinating to see who he fires....

AmandaFawndel's picture

Mainstream media = AshkeNAZI Jew media = FAKE NEWS



Investment Grade's picture

When is Trump going to release another statement via Twitter/YT on the Wisconsin recount?  He needs to take control of the information being disseminated.  The MSM will f*** him over and get the advantage unless he acts quickly.

GreatUncle's picture

Nope, too many are ignoring the MSM now they just look like assholes and worse ... people see them as being vindictive.

Nobody likes nasty people, hehe why Clinton gets the thumbs down, but they hate nasty MSM reporters more.

MSM is a dead duck now ... if they want a story to improve their rating here is a list for them would work like a fucking charm.

1.) Veritas videos, Scott Foval, Demcrat votre rigging and what happened to Romney.

2.) Podesta E-mails some of the crap in there is surreal.

3.) The Syrian fiasco, especially the oil pipeline into turkey funding ISIS / Syrian rebels.

That is just for starters, but I would expect at least a 10% rise in circulation if you start printing that.

No ... time for them to die then ... no news is good news is the old saying.

ecrtr's picture

Trump will have to be cautious about lying on Twitter. Lying on Twitter could define his account as a fake news source and cause him to lose his account. That would make the Republican National Committee happy. 

GreatUncle's picture

You assume he lies ... not a politician.

Twitter is a statement and therefore a planned release.

Dot the i's and cross the t's, be safe.

samsara's picture

Can't wait to see a press briefing at the WH. Front row Tyler Durden, Jon Rappaport, Alex jones, etc etc.

Way in back row NYT, CNN, WashPost etc

HRH of Aquitaine's picture
HRH of Aquitaine (not verified) samsara Nov 25, 2016 8:42 PM

Same here! Alex already interviewed Trump. Six months ago? Seven? It was an amazing interview and I heard it live! The thing is Alex and Rappaport and the Durdens have their own businesses and could give a shit less about living in the swampland of DC, otherwise known as Moria on the Potomac. Smart. You couldn't pay me to live in that craphole of a city. It's infested.

DEMIZEN's picture

Should have happened a long time ago, but better late then never.

Mena Arkansas's picture

The lugen-juden-presse should be given NO access to Trump. No press credentials.

He should only invite outlets listed on the #fakenews list to future press conferences.

Let NYT, WaPo and CNN get their news from the #fakenews sites.

He should go direct to the American people via the internet.

And demand free television time.

Have the FCC cancel their broadcasting license if they don't comply.

It's now or never. There is no upside to playing nice.

Payback's a bitch.

christiangustafson's picture

Yes, this.

The legacy media needs to be shut out entirely.  Trump can do this.

JustPastPeacefield's picture

"... and you can tell them, to go fuck themselves."  DT, in one of HRC's least effective, but most entertaining ads. I assume he was talking about CNN.


LibertarianMenace's picture

A far more lethal strategy to obtain their destruction instead of anti-trust, I must admit. Bravo.

ecrtr's picture

His direct access to the public will help us see how the main stream media handles his statements without spinning what he is actually saying.

WillyGroper's picture

who backed helliary?  earache schitt.

who provided the seed $$$ for goog?

while this has the potential to be good, that door swings both ways.

time will tell.

LibertarianMenace's picture

Of course, if Trump owns that door it will only swing open for him. I doubt the Trump Communication Network TCN(TM) is yet out of the question.

WillyGroper's picture

with the FCC, i reckon it would need to be web based...licensing?

since the big 6 own most of it, anything he could buy over the air would be limited.

the demographics could also have a negative effect.

Wilcox1's picture

Don is the coolest Dude there ever was! I love the way it is so easy to pick up what he wants to talk about through the posts and links at grassroots level. The last thing I need is some msm shithook trying to filter and manage what the Don has to say. I'm so glad he elected us. Now we are going to WIN WIN WIN !!!

August's picture

We're going to get SO tired of winning all the time! 

We're going to be so damn happy, we'll have to have our grins removed surgically.

Snaffew's picture

easy there dude...america doesn't have the means to can't make a royal flush out of a 2,3 of clubs, 8 of hearts, and a Jack, King of diamonds.  He gets an incredibly shitty hand and nobody would be able to do shit with it...there will be far more pain than pleasure coming soon enough...especially if he is doing anything right.

Archive_file's picture

I hope he does what he said he would do: Default on our national debt.

tarabel's picture



As always, it's ironic tha tthe media is complaining about Trump doing what Obama pioneered.

Anybody remember excluding the White House Press photographers and only releasing flattering pictures taken by the official White House Goebbels-ite?

But it raises a larger question: Do we need a "media" at all in this instant communication era? The press was supposed to be our stand-ins in far-off Washington City while we plowed the back 40 in Missouri. Since we can now actually witness what is happening in real time, what do we need an overpaid middleman for anyhow?

Strap a 24/7 GoPro to the back of every elected official and send these preening anachronisms back for retraining as call center pros.

northern vigor's picture

I haven't watched MSM news or cable news for a few years now...I get my news on ZH.

I don't miss the MSM...even my blood pressure is better now.

tarabel's picture



Same for me. 

But I do read articles from all sides. Nothing worse than catching a bad case of confirmation bias.

Spigot's picture

The MSM are private business for profit corporations first and foremost. They deliver the viewers' eyes to advertisers. Of course they have tried, in some cases successfully, to convince the public that they are the only legitimate, "professional" news channels. (See sentence #2). The MSM losing access to watching the Prez pee or cough or wave as he steps out of the WH, etc is like the NFL ceasing to use the MSM in favour of Utube or some other direct streaming channel. They will attempt to fight him simply as a means of keeping their dwindling viewership from leaving sooner.

As dis-information channels they did very, very well. As information channels, not at all. For 100+ specific reasons they have undercut themselves quite well, and are doubling down repeatedly. The essence is that the bullshit they have been spewing with such self satisfied smugness is an absolute contradiction to what most people experience in their day to day lives. That gets old really quickly. No one has bought the story line since the aftermath of the last election (2012).

turnoffthewater's picture

"Strap a 24/7 GoPro to the back of every elected official" Excellent idea!

I Write Code's picture

>Where was that same outrage when Hillary ditched the press
>on 9/11 because of her pneumonia?

Who wants access to cooties?

>While we tend to agree that the disintermediation of the
>corrupt media may be dangerous for their employees...we
>suspect the rest of us will be just fine.

Better than fine, without having to breath sewage all day.

LibertarianMenace's picture

OT, but reminds me that we should try something similar with The Fed and their attendant banker shills, The Primary Stealers: permit two competing systems of note issue to exist side by side and see which, either fiat or specie backed currencies come out on top.

Wilcox1's picture

Actually seems dead on topic to me. The idea is the the same. Realness TRUMPS imaginary. Mainstreet became sick and tired of our fake and lying politicians enabled by the msm. Our awareness of what is real got rid of the fake candidate. Our money system isn't as easy to understand as our political system, but understandable nonetheless. Without a doubt the shift of emphasis from fiat to specie is a very worthy next goal.

I Write Code's picture

Eliminate the electoral^H^H^H^H^H^H^H^Hpressoral college, and have direct communications between governers and governed.

Heterodox economics's picture

And Trump can go even further.  Say four years from now, Trump should arrange for the Presidential debate to be presented solely online.  Google, Yahoo, or some other internet search company could host it.  Two moderators for the debate, one picked by the Trump, the other picked by the Democratic candidate.  Imagine Matt Drudge as one the moderators.  

Warthog777's picture

I vote for Alex Jones for moderator.  The guy is an animal, and I mean that in a good way.  He would maul any bullshitter, if he can control himself long enough to let them talk.

The Old Man's picture

Well, I finally broke down and bought a flat screen TV last Monday. ( We just got a microwave a year ago!) Best Buy had great prices and I didn't want to get into a fistfight Friday with some greedy asshole. Anyway, it's a smart Samsung, 40" LED. I came home and set it up. It fits perfectly into our Ethan Allen Armour which held the old 32" tube 135# beast Panasonic, in the living room.


We don't have cable. We do have internet and WiFi. I coupled the TV with a new DVD player by Samsung as well. Works like a hand in a glove with the TV. 


First thing me and the woman watched on the TV was a digitally enhanced version of "The Wizard of Oz.".  We thought it appropriate. 


And then we caught up on old episodes of "Blacklist" on Netflix.


I saw Trumps presentation a few days ago when it first aired on Youtube. I thought at the time that he was making a good decision by going direct to the masses, not only here in the US, but to the WORLD as well. That made me understand that this is a guy that can be reached by the average person. Not some suited up schmuck who hides behind a Press Secretary, reads teleprompters and waxes poetic. I had a feeling about Trump that he was a gamechanger. I'm glad I voted for him. God's Speed Mr. Trump! This is the kind of real change we need!!!!


The Old Man

HRH of Aquitaine's picture
HRH of Aquitaine (not verified) The Old Man Nov 25, 2016 8:47 PM

Cool! Sounds like you got everything set up and got a great deal! Smart! I love technology but no longer jump in to buy the latest / greatest. Which saved me from wasting money on the Galaxy Note 7 debacle / failure / blowup / inferno.

Technology is imperfect. Stuff happens. But when it works it is just fricken amazing!

Who said old dogs can't learn new tricks? Congrats, Old Man!

The Old Man's picture

There is nothing new under the sun my HRH. Just more complicated and breaks easier on the rush to market. Greed is not the answer.


Steady as she goes and man the helm. 


The Old Man

Mr.BlingBling's picture

You may want to do some privacy-focused research on smart TV's, and their ability to spy on you. If its connected to the internet it can be or has been hacked. You may choose to block its camera and mic, just as a prudent person does on their laptop. Just my 2¢ . . .

The Old Man's picture

This is last years model they were trying to get rid of. Camera and the like are not on this one. (I checked, the old lady made me.) And so what if I watch porn when the old lady is asleep and buy bullets on sale. Now they're going to arrest consumers? LOL! I'm too old. Come and get me. Bring a pretty nurse! I'll hide behind the piano!


The Old Man

TradingTroll's picture

Your tv is smart?

Can it file taxes, fly a plane or rebuild an engine?

I can do that and I don't call myself smart

These smart descriptors are used on dumb appliances. Don't fall for it

essence's picture

New TV and microwave? Great.

The TV will spy on you and the microwave's effect on the food you consume will be deleterious to your health.


Archive_file's picture

"The TV will spy on you..."



johnnycanuck's picture

"For the past year and a half the Trump team has played the mainstream media like a fiddle. "

Malarkey.  The MSM saw an opportunity to make a yugge amount of money building a strawman, and an even yugger amount of money knocking it down.

The later part of their scheme didn't go as planned as Amurikans are pissed and they do love Reality TVeee personalities.  Unfortunately, many of your citizens think of the creations of the studios and Holy Wood as the true Reality, not just some fantasy the new Barnum and Bailey folks hawk to the masses.

Oh and about avoiding the MSM and their nasty and biased questions, tuff guys don't hide and Cowboys don't cry out loud.


MaxThrust's picture

Interesting how Trump interviews Romney for the position of SOS, knowing he is not compatable. Then comes the comment from Conway that she is getting much negative feedback on this choice.

In other words bring in Romney who slandered Trump in the lead up to the election, build him up so he assumes he is the the top pick then prick his ego by saying sorry my friend your fired.