Following the violent anti-free-speech protests in Berkeley, California last night - sparked by cal's special snowflakes hurt feelings at the potential words that would come out of Milo Yiannopoulos' mouth during a sold-out event - it appears America's curiousity has been piqued.
Sales of Milo's book have increased 12,740% overnight sending it rocketing from 642nd to 5th ranked best-seller on Amazon. Pretty impressive considering the book is not even released until March 14th 2017.
When the book was first announced last year, a twitter storm also sparked panic-buying of the book.
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So despite all the best efforts of the liberal intelligentsia to shut down his 'free-speech' last night - hurting the feelings of 600 conservatives who were looking forward to the event - we suspect a lot more than 600 Americans are now about to get a crash course in how Milo thinks.