TJ Maxx Joins "Anti-Trump" Resistance: Orders Workers To "Discard" Ivanka Trump Signs, Keep Merchandise Separate

Tyler Durden's picture

Having lashed out at Nordstrom's earlier for dropping his daughter's products earlier in the day, Trump will hardly be pleased to learn that another major retailer, TJ Maxx parent, TJX Companies, has ordered its employees to throw away Ivanka Trump signs and to display her merchandise separately according to a note to employees on Wednesday, a copy of which was obtained by The New York Times.

“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into the runs,” the note read. “Runs” refers to the normal clothing racks where the majority of products hang. “All Ivanka Trump signs should be discarded.”

Quoted by the NYT, a spokeswoman for the TJX Companies, Doreen Thompson, confirmed that the message had been sent to stores.

“The communication was intended to instruct stores to mix this line of merchandise into our racks, not to remove it from the sales floor,” Ms. Thompson wrote in an email. “We offer a rapidly changing selection of merchandise for our customers, and brands are featured based on a number of factors.”

While Thompson did not respond directly to questions about whether instructing stores to discard signs was unusual a worker at one of the company’s stores, who was not authorized to speak publicly, said she had not received such a request during her several years at the company.

And so another retailer has joined the "anti-Trump" resistance, which has seen moves by other retailers to reduce or eliminate their exposure to Trump. Such pull backs from companies associated with Trump products have been applauded by critics of Trump. Many have called for shoppers to boycott Ms. Trump’s handbags, jewelry, clothes and other accessories. “I think they all have probably been looking closely at Ivanka’s sales numbers and weighing whether they’re worth all the problems she’s brought them,” said Shannon Coulter, who helped found #GrabYourWallet, an online campaign to boycott Trump products.

The #GrabYourWallet campaign has even put together a spreadsheet keeping track of all the retailers currently carrying Trump products.

Others have called for a boycott on those stores boycotting Trump.

Indeed, as the NYT adds, "businesses who do pull back also risk attracting other attacks, and not just from customers who support the president. Mr. Trump is not shy about using Twitter to air grievances against people or companies he thinks have treated him unfairly. On Wednesday, Mr. Trump fired back at Nordstrom, which dropped his daughter’s products from its website last week."

In a statement last week, the department store said that its decision had been based on sales performance, not politics. Nordstrom still has Ivanka Trump items in its inventory, which will be sold in some of its physical stores. Shares of Nordstrom dipped slightly after the tweet but quickly recovered, despite many of Trump's supporters tweeting #BoycottNordstrom in the aftermath.

Another retailer, Neiman Marcus, also recently changed its relationship with the Trump brand, "but Ms. Trump’s clothing is still sold at Macy’s, the nation’s largest department store, as well as its sister company Bloomingdale’s, where her shoes and handbags are available online."

Ultimately, some more cynical elements speculate that this is merely a publicity campaign to get ailing retailers' names out in the news. For now it is working: TJX shares are up 0.6% to intraday highs on the news.

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xavi1951's picture

Sounds like they are asking to be boycotted.

Shocker's picture

Amazing times... Why would companies want to get involved in politics, never good for business

Layoff List:


CheapBastard's picture

Starbucks Offering Legal Assistance to Employees Affected by Travel Ban


One moar reason to boycott Starbucks. I am surprised BLM has not wised up to see the coffee shop prefers immigrants and refugees over American born blacks.

J S Bach's picture

Yep.  All of you who voted for Trump (and that's half the country)... do your duty and put TJ Maxx on the list of stores never to shop at again.  These commie-libs will learn quickly that their Social Justice Warrioring is going to hurt them BAD.  heh heh

spastic_colon's picture

i'm sure nobody here will be surprised to learn how many retailers are massive lib donors [cough] costco [cough] everyone else.

NoDecaf's picture

Anyone see CNN playing in a hotel lobby or dining place or anywhere in public, ask them to change it or you will take your business elsewhere.

Time to fight back.

jcaz's picture

Wow that's smart.  Yeah, let's alienate the customers that have money to spend on the products, so we can support the few snowflakes that are making all this noise and don't buy our shit anyway;


FireBrander's picture

ANY business that picks EITHER SIDE; just reduced it's customer base (or potential base) by 50%...beyond dumb to mix politics and business.

I've closed my COSTCO membership and will be directing the family away from TJ Smaxx.

Manthong's picture

Asshat libturd retailers think that they can insult half the population with impunity.

There are consequences to this behavior.


MANvsMACHINE's picture

T.J. Maxx owns a few other brands.  They include Marshalls, Home Goods, Winners, and Home Sense.

Also, parts of Europe, T.J. Maxx goes by T.K. Maxx.

Countrybunkererd's picture

Anyone with time should compile a list of all of them and present it to ZH to keep posted for us all to see and tell others about (not FC, the names of course) going forward.  It isn't too long yet, but knowing their connections and other names are key.

Carl Spackler's picture

Time fir DOJ to open financial reporting. tax, and employee hiring practices investigations onTJ Maxx.

Raffie's picture

Well since they want to pick the anti-trump side there is unity in bankruptcy.

Half_Irish's picture

This is actually good.  They lose.  What can be better than that. 

no ice's picture

They've all committed career suicided.  Time carries on, things settle down, we all see the light, and we don't ever forget those businesses and Hollywood puppets who tried to control the false narrative, who thought their opinions would really sway us and like they really matter in the scheme of things.  They can go to hell.  I will not spend a dime on any one of them, ever.  Keep outing them ZH, so we know where to take our business.  

Son of Loki's picture

TJMaxx, Starbucks, Nordstroms, etc bashing the American middle class, all 63 million of us.

I guess they expect angry white liberals, refugees and immigrants to support them?

I will definitely spread the word at work and school and help the Depolrables make American great again by bankrupting these anti-American stores.

fleur de lis's picture

Agree !00%.

Retailers have no right to sway voters.

Since TJMaxx decided to get mixed up in what is none of its business I will skip purchases there along with the other two.

Obviously they don't need the money.

Syrin's picture

The lack of logic here is breath taking.   They pander to out of work, highly indebt SJW's, while pissing off their customer base who works, pays taxes, raises a family and likely voted for Trump.   So when the Trump supporters leave, their stores will be great places for the SJW's to hold an anti-Trump rally that can end in the store being burned to the ground.   Incredibly stupid.   Boycot them along with Target,

FireBrander's picture

For whatever the reason(s), Target is really hurting.

A typical route home takes me by a Sams Club, Walmart, Kmart, and Target store.

Sams and Walmart are packed.

Kmart is empty, litterally more employee cars than customers....and Target isn't far behind Kmart....HUGE Super Target in a prime retail spot off a major highway...and you will NEVER see the lot more than half full; most of the time 1/8 to 1/4 full. I was in there a while back and inventory levels were bare bones for many items; sometimes only 2 or 3 of an item on a shelf making some aisles look skeletal.

Son of Loki's picture
Target issues profit warning on weak holiday sales(Jan, 2017)


I guess potentially allowing pedos into the little girls bathroom has had some impact. I know the Chinese-American community where I live was aghsat at thier decision and stays away now..which is bad for Target since they are pretty wealthy folks. The thought of someone like pizza pedopodesta or Tyrone Jamal Washinging (out on bail with an arms length of felonies) near their little Chinese Princesses sends them over the top.

FireBrander's picture

Fallons "Hashtags"...lady said..."I hadn't shaved my legs all winter. In the stall next to me, a little girl cries out "Mommy!, there's a man in here!"!

meterman's picture

Please remember that Target came out of the closet about two years ago supporting the Libtard agenda. I havn't shopped at Target since. Looks like thousands more - like me - are boycotting Target also. Takes some time for a movement to build. 

King Tut's picture
King Tut (not verified) J S Bach Feb 8, 2017 2:17 PM

Actually it was 25% of the country as half the country did not vote

Syrin's picture

He has a 53% approval rating, which is not related to voting, but keep being technical Spanky, it's cute.

King Tut's picture
King Tut (not verified) Syrin Feb 8, 2017 2:22 PM

Read the comment I responded to, jackass 

WOAR's picture

He did.

That 50% approval for policies includes people who didn't vote.

shovelhead's picture


as long as it was enough to to make you cry, it's all good.

King Tut's picture
King Tut (not verified) shovelhead Feb 8, 2017 2:25 PM

Non-thinking Trumptards thinking he received some kind of mandate from only half of the country- typical.

FireBrander's picture

60% of the states voted Trump...that is a mandate.

The Congress is solidly Republican...that is a mandate.

"Non-thinking Leftards" thinking only the popular vote count matters...when it actually MATTERS THE LEAST!


Ok Tut, tell me:

1. Why all these States? Why not just America with 1 government in DC?

2. Why did the founders PURPOSELY write into the CONSTITUTION the idea of the electoral college to ensure the "popular vote" WOULD NOT pick the next President?

Go out, educate yourself, and be free of this Trumptard/Hillartard bullshit.

Chet Ricco's picture

Never reason with a nitwit. A logical, well written post like yours bounces off the 4 inch thick skull and either careens into space or injures an innocent bystander.

Countrybunkererd's picture

free schooling teaches us we live in a "democracy" and all that free indoctrination is hard to overcome.

FireBrander's picture

The true "Popular Vote" winner was "None of the above"


1. 87,067,651 eligible voters didn't vote; didn't care who won...the "None of the above" vote.

2. 70,827,997 voted for someone other than Hillary.

3. 65,845,063 voted for Hillary.


tripletail's picture

The most important number in a republic based on an electoral college vote is that 85% of all counties voted ( and won ) for Trump! Nothing else matters in our republic.

Needless to say, the millions for fradulent voters must be stopped come 2018! In Wayne county, MI, alone, it was estimated by the MI state review that roughly a 3rd of all votes were fradulent. In one precint, only 50 paper ballots could be found for 300+ scanned ballots. This kind of fradulent voting is common across the country.

We either fight and win against the Marxists and the State --- or resign ourselves to serfdom for generations to come. It's up to us! I say fight!

BarkingCat's picture

A blade can slice both ways.


The Chief's picture

What could be their motivation? Gee, I wonder...

A management team would NEVER do this on their own volition. This is the act of a shareholder.

But really, who knows?

The end is near for child murdering freaks and the politicians that supported them. The drum beats louder. This event and others like it will continue. I wonder if they have major shareholders that practice pedophilia or child torturing. I'm curious.

If so, would this be one of the desperate actions they'd take to lash out at Trump? Some fucking sick freaks would do anything. Nothing surprises me about the sickness of these leftists anymore.

If anyone thought that ridding the world of these evil fuckers would be a walk in the park, they are crazy. However, TJ Maxx is as much of a threat to Trump as is the biggest jewish termite.

My guess is that they realize that the end is near for all WE call "the economy", otherwise they would NEVER do this.

They will lose 10's of millions in revenue. But then, a company heading to bankruptcy anyway might be resigned to pull a kamikaze tactic. Of course, Trump is the largest battleship that has ever been afloat and TJ Maxx is but a mosquito exploding on its windshield.

I'm just waiting for the green light to lend a hand. The military will be dispatched to hundreds of addresses to sweep up this mess eventually. There is no other way. Collapse is here wearing a dress. Have a look; ain't she swell?!

Unleash the hounds, Mr President. They are dying to get to it. If it has to go down, let's not leave any of them standing.

jmack's picture

next terror attack, i am sueing all of these companies for opposing constitutional measures to ensure security.   

Chris Dakota's picture
Chris Dakota (not verified) CheapBastard Feb 8, 2017 3:30 PM

(((they))) are predators like the protesters who find a group of 4 Trump supporters separate one guy from the group, chase him down and attack him as a mob.

They are trying to pick off Trumps support network, Bannon, Ivanka, Meliania, Barron.

Countrybunkererd's picture

That is like picking a fight with John Wayne, or worse, a Navy Seal.

keep the bastards honest's picture

Yes Chris, thats the Allinsky model that Hillary did her thesis on.    Ivankas clothes plus accessories line is very good IMO. and she can design for austerity and endurance.

World-Gone-Mad's picture

I stopped going to Starbucks two years ago. Just another confirmation of that good decesion.

gatorengineer's picture

Anyone aware of a list of companies to avoid? 

The Jaguar's picture

You can download a good app called second vote, they list companies.

insanelysane's picture

Better to find a list of companies that the DEMS are supporting.  Remember no Budweiser or any InBev product.  Drink Guinness.

Shitonya Serfs's picture

Simple. All big box retailers...and tech companies.

jmack's picture

   There are veteran owned companies to replace all of these companies.

Chris Dakota's picture
Chris Dakota (not verified) gatorengineer Feb 8, 2017 3:44 PM


TJ Max



LL Bean




Ben Shapiro







Church of Latter Day Saints


Paul Ryan

John McCain

Lindsay Graham


Jeb Bush

Marco Rubio

John Kasich


JP Morgan

Wells Fargo

Washington Post






El Torito



84 Lumber



cowdiddly's picture

Not bad, add, Facebook, Pepsi and Fidelity