Are The NY Times, Guardian, And WaPo Buying Clicks? China Jumps From Trickle To Half Of All Traffic In Two Months

ZeroPointNow's picture

Last week the Failing New York Times published an article crediting Donald Trump and the controversial election for "more subscribers in three months than all of 2015," claiming the addition of 276,000 new "digital-only" customers. The beleaguered publication owned by Mexican Billionaire Carlos Slim is doing so well in fact that they are vacating 8 floors of their New York headquarters to generate "significant rental revenue," as well as pushing lame Twitter ads offering 40% off subscriptions which state things like "Truth. It's vital to democracy" and "The best independent journalism."

While subscriber count has allegedly increased, website traffic really didn't start picking up until the first week in December. The Washington Post and The Guardian (UK) saw similar traffic trends around the same time, in stark contrast to most of their peers. A quick before-and-after illustrates the dramatic pickup in visitors:

Rankings at the beginning of December, 2016:

DecrankingsFinal

Rankings as of February 8th, 2017:

comparisonFinal

Traffic begins to pick up significantly around the middle of December for all three. Here's a look at the overall picture compared to various other news outlets:

overall1

That's odd. Now let's take a look at each outlet's traffic by country for the NYT, which shows significant increases in visitors from China - jumping from 5.1% to 49.2% of all site traffic in two months:

NYTBlockedFinal

What's most interesting is that The NY Times has been completely blocked in China since 2012, and just last month Apple was ordered to pull two NYT apps from the App store despite users being unable to view content since the original 2012 ban. Per the NY Times:

"When the Chinese government began blocking the Times websites in 2012, it also prevented users with Times apps from downloading new content."

People seeking to bypass internet filters have traditionally used VPN's (Virtual Private Networks) which tunnel through China's highly restrictive firewall, however China has been cracking down on VPN use for several years.

Now let's take a look at the Washington Post and The Guardian, which are not blocked in China - jumping from virtually no traffic to 58.9% and 57% of site-wide visitors respectively.

WaPoOverTimeFinal1

 

guardianstatsFinal1

These dramatic increases in traffic have significantly bumped each site's Alexa ranking by as much as 38%, a key metric used in website valuation. Of note, BBC.com experienced a similar boost, and others may have as well.

Not to overstate the obvious, but considering China's ban on the New York Times, one might conclude that this massive increase which now accounts for nearly half of all website traffic is some type of high volume traffic generating bot server unimpeded by China's restrictive firewall, synthetically inflating visitor counts for affected sites.

All three news outlets spent much of 2016 trying to influence the election in favor of Hillary Clinton with biased coverage and regular hit pieces against Donald Trump. Since winning the election, President Trump has declared war on much of the mainstream media - branding it the "opposition party," while remaining under heavily biased attack. China is no fan of the US President either; between the threat of tariffs and Trump's disregard for the long held "One China" policy over Taiwanese recognition, China has both economic and political reasons to try and mitigate the US President's tough talk. 

In fact, Chinese state-owned JAC Motor and Mexican auto manufacturer Giant Motors, co-owned by NYT owner Carlos Slim, are jointly investing over $200 Million USD to build SUV's in Hidalgo, Mexico after President Trump's continued spats with Mexico over the proposed border wall, as well as the demand-killing tariffs he claims will pay for it. Amazon, which shares an owner with the Washington Post, was recently granted permission by China to begin forwarding freight from Chinese merchants selling on its site, and they have also been allowed to operate Amazon Web Ser?vices (AWS) in the highly restrictive country.

While not much else is known at this point, the list of entities with the capability of pushing half the traffic to several major websites from Chinese domains seems rather short.

UPDATE: A user on 8chan found this: http://adage.com/article/media/washington-post-continues-debut-ad-produc...

Related??

UPDATE II (02/17/2017) Alexa has blocked the country-specific data for the affected sites

 

Content originally generated at iBankCoin.com * Follow on Twitter @ZeroPointNow

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
exelwood's picture

Investor lawsuits galore! :)

ZIRPY's picture

How long are advertisers going to throw ad $$$ down this completely opaque hole?

How profitable are customers in China for most of the advertisers on WaPo NYT etc?

otschelnik's picture

2 new subscriptions, you get flee egg loll!

----_-'s picture
----_- (not verified) Feb 10, 2017 2:15 AM

someone had to play the "bad" guy to make trump look like a winner.

 

 

 

rbianco3's picture

I looked at Alexa statistics the other day and WashingtonP was ranked for China along with being ranked globally. I thought that was odd that so many readers were from China - never made the connection but the clicks idea- it's a good one.

Stinkytofu's picture

living in china...........i can confirm that NYT is blocked in china.

anytime i'm directed there from another website, i must fire up the

VPN in order to access.

funny thing about that......(unless i'm misteaken) when using a VPN,

your click will be added to the statistics of whatever country port

you're accessing through.

reg'lar folks don't have server access with china ipn stuff located

outside the great firewall......

 

 

 

 

 

stant's picture

" Yoo noo bring Yoo fake news here round eye , Yoo fake news giv ours bad name"

Sanity Bear's picture

Oh hai, I thought I was the only one who noticed that China is now the main audience for the New York Times and WaPo. Found out totally by coincidence as I was drawing up some traffic comps for news sites.

Pretty interesting ain't it?

DaBard51's picture

If paid by foreign government, foreign agent does that you make?  Hmmm...

https://www.fara.gov/

 

 

 

When nine hundred years old you become, look this good you will not.

truthalwayswinsout's picture

There is still a chance for Hillary. Let's get another recount; let the Chinese do it.

Neochrome's picture

The NYT right now: if we can blame this report on Putin it won't even matter that is criminal...

borderdog's picture

Used to work for a major media company. Among other things I monitored the website and comments (thankless, that) and the registrations to comment. One day there were thousands of new registrants, all Chinese. I asked them what the hell is going on?

Shut up, they explained.

 

RightLineBacker's picture

Think maybe their advertisers might be interested in the legitimacy of these clicks?

Fraud is probably not a long term fix for their failing readerships.

Westcoastliberal's picture

You DO know there are companies whose business is to increase a website's Alexa ranking? Like this one: http://www.improvealexaranking.com

Therefore, Alexa rankings can be gamed and mean nothing.

Donald J. Trump's picture

Coincidence that Amazon's spying device is named Alexa?

flea's picture

Well, that would be just as bad.

Arnold's picture

They claim to be accredited.

lasvegaspersona's picture

all thews fit for a bot to read

scv's picture

let them talk to themselves and their bots

Smerf's picture

They've been doing that for 25 years.

peddling-fiction's picture

I will never forgive NYT for destroying the International Herald Tribune (IHT).

peddling-fiction's picture

+1 "Too much truthiness."

Yep, and wide international coverage in one newspaper that often had in-depth articles.

Can't have that.

gaoptimize's picture

They better be careful that their advertisers will sue them over this fake traffic.

Ex-Oligarch's picture

please god make it happen

peddling-fiction's picture

Their chances? Slim to none.

Bollixed's picture

Half of all traffic? What is that, 20 Chinese are now clicking on their website?

Omen IV's picture

The epi center of Fake News are the MSM with NYT in the lead - for them to manufacture traffic so blatantly they are panicked -Trump is winning bigger than understood - same thing must be there for TV - MSNBC / CNN

they dont have a middle class audience anymore - if you know what they are going to say before they say it - there is no news to listen to - tune out!

 

 

Handful of Dust's picture

nyt, like Nordstroms, wont be around in 1-2 years.

R.I.P.

philipat's picture

They can pretend all they like but, at the end of the day, paying for clicks is an additional expense which has no impact on real revenues. They have got it all wrong and it will soon be over. I won't touch any of these "News"papers even if given to me free staying in in a hotel. In fact, I make a point of returning them to Reception with a complaint that I never asked for this junk. The same, in fact especially so, goes for USA Today. In fact, if it weren't for free copies in Hotels, I wonder if USA Today actually has ANY paying subscibers?

old naughty's picture

Oh well blame it on the Rooster )year of)...

Wake up call !?