NY Times: "Every Time Trump Tweets It Drives Our Subscriptions Wildly"

Tyler Durden's picture

Another day, another skirmish between Donald Trump and the "failing" New York Times.

It started early on Saturday morning, when in a tweet Trump slammed the Times' new ad campaign set to air during the Oscars on Sunday night: "For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation,” the president tweeted."

The ad in question is the following:

Appearing several hours later on CNN - another media outlet bashed by Donald Trump as "fake news" - the executive editor of the New York Times said that Trump’s attempts to smear the publication have instead encouraged more people to read it.

“Trump is the best thing to happen to the Times’ subscription strategy,” Dean Baquet said during an interview with CNN’s "Reliable Sources." “Every time he tweets it drives subscriptions wildly.”

The NYT executive added that Trump has revitalized reporters who may have been pessimistic about the future of the industry.

"There was a long time when the press wondered about its place in society, the last several years as newspaper subscriptions dwindled, as particularly local newspapers worried about their future."

"What’s happened in the last couple of months I have to say has been tremendous for news organizations."

"Our mission is clearer than it's ever been — we’re covering a dramatic revolution in government and how the country is governed, and it feels like all of the things that sort of bothered us and made us lose a little bit of confidence in the last few months have sort of gone away."

While the NYT has often repeated that Trump's bashing has resulted in a boost to its subscriptions (without elaborating on new subscriber churn) confirmation will only be available when the NYT reports it first quarter results in over a month. Meanwhile, however, a more troubling trend for the news paper which was recently forced to lease space in its landmark NYC headquarters to boost cash flow, is the decline in advertising - mostly print - revenue, which in Q4 tumbled by 10%. In fact, while circulation/subscription revenue rose by $10 million in Q4, ad revenue declined by double the amount or $20 million.

That, coupled with a 3% rise in operating costs, has led to a continued decline in operating profits, even when excluding one-time charges.

This is what the NYT said in its public filing on what to expect in the coming quarter:

Total circulation revenues in the first quarter of 2017 are expected to increase approximately 6 percent compared to the first quarter of 2016.


Total advertising revenues in the first quarter of 2017 are expected to decrease in the high-single digits compared to the first quarter of 2016.

Ultimately, for the NYT to be viable as a going concern, it will need to stem the plunge in ad revenue which may also be adversely impacted by Trump's relentless bashing.

And then there is the question of overall traffic, which brings up another curious observation.

Three weeks ago we showed that, inexplicably, according to Alexa a whopping 49% of the NYT's readers were out of China, which was impossible since the US publication is firewalled in China.

Since our public observation, the NYT's Chinese "traffic" has crashed to just 3.5%, which while still improbable, is far more reasonable.

As a consequence of this, the public-facing NYT traffic has tumbled to the lowest level in a year. It is this, more so than Trump's twitter feed, that advertisers will be closely looking at when making future ad campaign decisions.

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Tlön Uqbar's picture
Tlön Uqbar (not verified) Feb 26, 2017 1:40 PM


tuetenueggel's picture

By whome ?

Same as facebooks 16 million likes baught ?

OK, the only problem:  they never will pay a single dime to keep NYT employees shitting.

Gaius Frakkin' Baltar's picture

By whome ?

By Soros. All of them.

The Saint's picture

If FakeBook can have millions of fake accounts so can the NYT.  They are both liars.


xythras's picture
xythras (not verified) bamawatson Feb 26, 2017 1:59 PM

What studying Economics will teach you:

If your business is doing great you don't need to throw money on advertising.

The new ad video just shows you how desperate NYTimes is for customers <=> their business is going down.

Bumpo's picture

Imagine what their visit count would be if Drudge didnt link to the NYT 5 times a day. Much worse. 

Logan 5's picture
Logan 5 (not verified) Bumpo Feb 26, 2017 2:06 PM

Bullshit ~ Not even libtards read the NYT

Pinto Currency's picture

Subscriptions driven so wildy that NYT has to rent out 8 floors of its office tower and lay off employees.

Maybe if they rededicate themselves to honest reporting 64 more times things will get better.

SafelyGraze's picture

NYT webhits went Thru The Roof on election nights

everybody wanted to see that probability chart thing

NYT is not dumb

they know what bring in the eyeballs


SafelyGraze's picture


this site was a big big revenue generator

and subscription generator


jeff montanye's picture

ten years ago the nyt revenues were roughly twice what they are today: https://ycharts.com/companies/NYT/revenues

couldn't happen to a more appropriate organization: war mongering, mossad/likud zionist sayan, cia stooge.

weburke's picture

Online only, paid by soros types. No actual people

Mareka's picture

The only way I end up reading anything form the now completely discredited NYT or Washington Post is if Drudge report has a link to it.

If they stopped counting the traffic they get through Matt Drudge they would be on par with the readership of the average sorority newsletter.

Hoi Polloi's picture

Chinese subscription bots

Son of Loki's picture

He wishes.

This is another Alynski move. Don't believe it. He wouldn't be talking about it if that were true.

The "Failing" New York Slime is slipping down the cliff into the Abyss of Forgotten fish wrapping paper.


New York Times, Suicided itself in the Year of our Lord, 2017.

Ignatius's picture

"So successful, in fact, that we're renting out 8 floors of our iconic NYT building to unrelated business enterprise.  People just wanna be closer to us and so how could we say 'no'?  And let me tell you it's really invigorated our news department." --  NYT

Shemp 4 Victory's picture


Total circulation revenues in the first quarter of 2017 are expected to increase approximately 6 percent compared to the first quarter of 2016.

So that's about what, maybe another 900 to 1200 paid subscriptions?

bugs_'s picture

fake subscriptions

onewayticket2's picture

now the NYT is using the news to pump its junk stock?  


"When it gets really bad, you have to lie!"

CheapBastard's picture

It must be a new medfia marketing strategy from Whore-Vord MBAs to bash the most popular guy around (Donald Trump), even after he wins the presidential election by a landlside and his popularity grows wider every day among all classes except maybe the DC parasites and The Establishment.

Especially their lying and fake stories....has to be an Ivy League thingy.

847328_3527's picture

CNN 'interviewing' NYT...lol. One fakester talking to another.

Maybe Buzzfeed and interview both of them and BBC ... sort of a panel discussion .....

Joebloinvestor's picture

HAHAHAHA More "whistling past the graveyard" by some media shit publication.

Just like CNN claiming Trump's snubs are great for their moral, until they got denied to a press gaggle.

Then it became "unacceptable"

Well, left standing outside it appears to me CNN accepted the snub.

CheapBastard's picture

Acosta and Shitzer will have to stand in the hallway outside and ask Alex Jones and Fox news what Trump and Spicer said as the REAL media walk out of the wh press conference.


And yes, publishing Fake News and finally getting thrown out of the wh press room should be wonderful selling strategy to their advertizers. As fewer and fewer people read the NYS and Crooked news Network, ad sales should go "wild."


otschelnik's picture

Two losers gloating.   Hey Dean why did you hire Glenn Thrush who admited to Podesta in Wikileaks that he's a HACK?   Hey CNN, how's your internal investigation coming along on who leaked the town hall questions to Donna Brazile?  

NoWayJose's picture

If the Chinese government cannot stop the NYT how can it stop BitCoin!

VWAndy's picture

 Foaming at the mouth is the lattest in fashion.

Quinvarius's picture

The exact opposite of the truth.

Son of Loki's picture

Even two week old smelt don't want ot be wrapped in the nyt anymore it stinks so bad.

That's awful.

buzzsaw99's picture

they lose money on every subscription but make it up on volume.

izzee's picture

that's the Washington Post's business strategy.

Ballin D's picture

That's completely true. The cia has pumped more into the Washington post than the company is even worth

Infinite QE's picture

LOL. Is the Fed buying NY Times futures now?  LOL.

Vardaman's picture

As believable as everything else that the ghey, er gray lady mumbles...

Sledge-hammer's picture
Sledge-hammer (not verified) Feb 26, 2017 1:50 PM

I do not believe a word that comes out of the Jew York Times.  However, if in this single instance, this news-hack is correct, then the Trump Effect is positive for all.  Jew and goy alike.  Oy vey, you should see my subscriptions.  

stant's picture

They get $ from deep state entity's, same as the others. Did anyone believe a Minnesota pillow co ad revenue keeps their sorry ass up?


SharkBit's picture

Very Failing NY Times + Very Fake CNN = Winning!

Tortuga's picture



south40_dreams's picture

Sure it does bubba. Sure it does

Nobodys Home's picture

Subscriptions increasing? Failing fake news nyt during very fake news cnn interview ..this should have been reported by wapo.

Consuelo's picture



“Trump is the best thing to happen to the Times’ subscription strategy,” Dean Baquet said during an interview with CNN’s "Reliable Sources." “Every time he tweets it drives subscriptions wildly.”   (Btw, I think he meant, 'Bigly'...)



Of course he's the best thing to happen, when all you're about is Entertainment...

CheapBastard's picture

"Business is so good we are firing another 100 employees and closing down two more floors...."


If "business" gets any better, the nyt may go bankrupt!

Peak Finance's picture

And apparently 50% of the new subscriptions are from china...




"What’s most interesting is that The NY Times has been completely blocked in China since 2012, and just last month Apple was ordered to pull two NYT apps from the App store despite users being unable to view content since the original 2012 ban. Per the NY Times:"

MaxDemon's picture

Inflating their web traffic numbers so they can charge more for their ads is fraud.

Misty 34's picture

Internet subscribers it bet "tripled"...... from a solid 100 to a blast off 300.