Minimum Wage Massacre: Wendy's Unleashes 1,000 Robots To Counter Higher Labor Costs

Tyler Durden's picture

In yet another awkwardly rational response to government intervention in deciding what's "fair", the blowback from minimum wage demanding fast food workers has struck again. Wendy's plans to install self-ordering kiosks in 1,000 of its stores - 16% of its locations nationwide.

"Last year was tough — 5 percent wage inflation," said Bob Wright, Wendy's chief operating officer, during his presentation to investors and analysts last week. He added that the company expects wages to rise 4 percent in 2017. "But the real question is what are we doing about it?"


Wright noted that over the past two years, Wendy's has figured out how to eliminate 31 hours of labor per week from its restaurants and is now working to use technology, such as kiosks, to increase efficiency.

Wendy's chief information officer, David Trimm, said the kiosks are intended to appeal to younger customers and reduce labor costs. Kiosks also allow customers of the fast food giant to circumvent long lines during peak dining hours while increasing kitchen production.

As reports, the Dublin-based burger giant started offering kiosks last year, and demand for the technology has been high from both customers and franchise owners.

"There is a huge amount of pull from (franchisees) in order to get them," David Trimm, Wendy's chief information officer, said last week during the company's investors' day.


"With the demand we are seeing ... we can absolutely see our way to having 1,000 or more restaurants live with kiosks by the end of the year."


A typical store would get three kiosks for about $15,000. Trimm estimated the payback on those machines would be less than two years, thanks to labor savings and increased sales. Customers still could order at the counter.


Kiosks are where the industry is headed, but Wendy's is ahead of the curve, said Darren Tristano, vice president with Technomic, a food-service research and consulting firm.


"They are looking to improve their automation and their labor costs, and this is a good way to do it," he said.

Who could have seen that coming? As we noted previously, minimum wage laws - while advertised under the banner of social justice - do not live up to the claims made by those who tout them. They do not lift low wage earners to a so-called “social minimum”. Indeed, minimum wage laws — imposed at the levels employed in Europe — push a considerable number of people into unemployment. And, unless those newly unemployed qualify for government assistance (read: welfare), they will sink below, or further below, the social minimum.

As Nobelist Milton Friedman correctly quipped, “A minimum wage law is, in reality, a law that makes it illegal for an employer to hire a person with limited skills.”

Despite the piling up mountain of evidence on the harmful "unintended consequences" of artificially high minimum wages, we suspect we already know how this story ends.  After all, it's much easier to win elections by promising people more stuff rather than less.  And, as an added bonus, when it all goes horribly wrong it's very easy to lame the blame at the feet of the wealthy 1%'ers who are behind all the layoffs. Checkmate.

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Nutflush60's picture

We need a 50% Robot Adjustment Tax so workers can have jobs and be paid fairly.

Looney's picture


I betcha, some Libtard in DC will try to find a way to unionize the Robots.  ;-)


edifice's picture

I'm sorry, Dave, I can't do that.

Strider52's picture

Stop Dave. Dave, stop. I can feel it. Stop Dave.

Paper Boy's picture
Paper Boy (not verified) Strider52 Feb 27, 2017 6:29 PM

Socialism might actually work... in a world of robots.

Chief Wonder Bread's picture

It's a breeze going thru the automated check-out in the super market. I say bring it, the fewer zombies to deal with the better.

twh99's picture

At least the kiosk (or robot) will know how much change to give back to me.

UnclePhester's picture
UnclePhester (not verified) twh99 Feb 27, 2017 6:49 PM

Robot pussy won't expect to spoon afterward, will it?

Mr 9x19's picture

the only advantage i see with bots is you have a on/off button.

Shocker's picture

All that fighting for higher minimum wages... well it looks like you just priced yourself out of the market.

Layoff List:


xythras's picture
xythras (not verified) Shocker Feb 27, 2017 8:16 PM

I'd rather have a Machine serving my food than a pot head.

Jeff Sessions brings some interesting news.

Legalization Up in Smoke: Jeff Sessions – More Violence Around Pot than “One Would Think”


Chris Dakota's picture
Chris Dakota (not verified) xythras Feb 27, 2017 10:16 PM

They shut the water off today in Oroville to the spillway.

Look what was hiding under the water on the spillway in Oroville.

Notice flying thing going into the hole

Jack's Raging Bile Duct's picture

Wait wait wait. Andromeda was cross-eyed Hephaestus while waxing humorous. The dam was guaranteed to fail on the 26th!

I'm not sure what could have gone wrong. Are you sure you waived the dead chicken in a anti-clockwise motion? Perhaps you should have read mint, instead of Earl Grey tea leaves?

Manthong's picture

It will be so fun to visit Seattle when everything is automated and the Mexicans and Liberals have fled south to LA which will slide into the sea because of all the grease.

Manthong's picture

Well at least the bots are comfy knowing they do not have to have to  lavado sus manos.

Chris Dakota's picture

Looks like a failure to me.

And it ain't over yet stupid ASSHOLE.

The dam is no longer generating power, they are using generators to operate the spillway, both this spillway and the emergency spillway has failed.


Jack's Raging Bile Duct's picture

"Anyway this dam is going to break wide open on or around Fed 26th."

Check that out. You said, "Dam failure". At that time, the spillway had already failed, as noted by a person responding to your comment. Luckily, I was able to retrieve the comment that you removed.

@WordSmith2013 - Feb 13, 2017 4:39 PM

Jerry Brown is a deranged faggot and everyone around in the 1790s in Sac knew this.
24 billion for illegals, zero for infrastrucure maintenance!
Solar eclipse on the 26th is in Pices Conjunct Neptune, this dam is going to fail !
you better get the hell out of the way!

You're a fucking voodoo priestess--a charlatan. Your absurd superstitions cheapen this place and poison the well. I think what galls me most about it, is that people seem to swallow your bullshit. Yet another indicator of Zerohedge's decline, no doubt. Perhaps if I brought my humors back into equillibrium with Circe, I could let it be. Got any snake oil for me to clear that up with, by chance?

Chris Dakota's picture

Who are you to censor me, or people who read me?

Snake oil, Im not selling anything here.

Why are you here and who made you the hall monitor.

Spillway on Feb 13th was not anywhere near like this.

I didn't remove any coments, I am not the owner of this site, you sick fuck.


What are you, a Jew? You know Jews think they are the keepers of this, but they aren't.

Does it bother you that I say Pluto/Saturn in Capricorn is going to take you all down like it did when you attacked the Romans?

Jack's Raging Bile Duct's picture

I couldn't censor your if I tried. This is me calling you out on your bullshit. This is me, choosing you to step into Fight Club's circle. You arrived with the Trump cultists, so I doubt you're familiar with the custom. Before this place became an echo chamber, people used to debate and disprove eachother.

I say that you're a charlatan, grasping at the idle superstitions of an ancient people bereft of modern quantitative/qualitative analysis. None of your bullshit is repeatable, or empirical, which is what makes it superstitious bullshit. You're a source of pseudointellectualism, and that annoys me. Soothsayers are all about hindsight, and you're no different. This is an instance where you didn't spout your babble in ex-post-facto, so I'm seizing the opportunity to call you out. Your uoija board said the dam was breaking wide open on Feb 26th. It did not, and has not. Explain.

PS: Stow your Jew fetish for a moment. As convienient as it is to shriek "Das Juden!" and be absolved of all intellectual burdens, I'm not a kike.

Chris Dakota's picture

pfft.......I don't owe you anything, go find some other sucker to vent your anger to.

I came here May 2015, Trump had not even announced.

Go find a site you agree with, your echo chamber

now go fight with a man.

Jack's Raging Bile Duct's picture

Coward. You have no problem mixing it in with others. You've remarked about how obviously accurate your palm reading is, and even said that Zerohedge's admin "can't handle your startalk". When directly challenged to explain your methods, you attempt to bow out under pretense of high-mindedness. That's not credible. I'll take that as admission that your entrails divining is indefensible. If you don't want to tangle with a man, perhaps you should keep that in mind the next time men are conversing, bitchez.

Chris Dakota's picture

you are insane

Jack's Raging Bile Duct's picture

A psyche evaluation by a voodoo priestess. Somehow I imagine the irony is lost on you.

I'd still like to know why the Oroville dam hasn't "broken wide open". After all, Aquarius was humperdink contra-Demeter. You called it. The only call you haven't made in hindsight, and it was wrong. I'm don't understand how that could have happened.

Arnold's picture

The inconceivable disaster on the twenty sixth was Warren announcing the wrong 'Best Movie' at the Oscars.

delacroix's picture

I thought they were gonna fix it with bags of gravel.

blown income's picture

No shit..that isn't the 17th street canal

fattail's picture

Mother Nature.  Still.  Undefeated.

glenlloyd's picture

That's one big gash that copter is flying into!

Chris Dakota's picture
Chris Dakota (not verified) xythras Feb 27, 2017 10:45 PM

They don't want to believe it, but I do.

I was working evidence on a lot of pot cases up in Humboldt County, CA where all the growing of marijuana takes place.

And you should have seen the evidence photos, guns, violence, blood, hacked up people.

One was two girls who cut this guys dick off, stabbed him, shot him and then burned him up.

Happy scene, eh?

And the case that had everything was a happy Eritrean immigrant family.

Child molestation, prostitution, knife fights, murder, kidnapping, rape, robbery, bad checks, drugs, stolen credit cards, and then they rioted in the courtroom during their trial several times.

Zero Point's picture

Yeah, so legalize it, have it farmed by some John Deere type, and your Eritrean scum fucks are looking for a new line of work. Like stealing service robots or something.

Marmite's picture

The word 'assassin' comes from Hashashin, according to Wiki:

The article does say that there is 'little evidence' that hash was used to motivate the assassins, but... well, maybe withdrawal does indeed cause some users to become aggressive. Not to mention all the other stuff that goes hand in hand with the black economy.

P.S. Chris, love your posts and astrology explanations. TY.



fattail's picture

Jeff Sessions ought to focus his energy on ridding this country of the third world peasants brought here to suppress wages, instead of prosecuting victimless crimes.  

Rabbitnexus's picture

A minimum wage is not much.  How can you justify employing someone for less than the money it takes for them to live on? If a person works full time, they have to expect to make enough to feed themselves and frankly I can't see how someone on a minimum wage even here in Oz can do that. I am an employer and have never sunk to paying "minimum wage"  If you have no minimum wage I cannot see how you'll ever stop the race to the bottom, illegal immigration will be huge because THEY will work for anything more than they're coming from. 

If you have minimum wage, nobody will work for less. Therefore no advantage to employ someone illegally. If you have no minimum then there will be a level below which your own citizens won't work, but not so others from disadvantaged countries and desperate they will stream for your borders. Hello USA! In Oz we do have tourists who abuse their visa and work, mainly itinerant agricultural. However it is minimal and risky for those participating and is only barely under the radar. It could be cleaned up quickly if the will was there but rural areas that have it hard often turn a blind eye.

DanDaley's picture

...and they won't spit on your food. I mean, how would they do that...

"Hey, who spit these micro-chips on my hamburger?"

crossroaddemon's picture

Maybe not, but when "i have a headache" is replaced with "downloading one of 27 updates, please stand by"... don't say you weren't warned.

blueberry100's picture

Did you hear about the High School boy in Texas ( I think I heard Texas ) that became the State Champion by wrestling up a Girl. — yea , he claim to be Transed, so he gets to beat up girls & Became The STATE High School FEMALE State Champ. 

Chris Dakota's picture
Chris Dakota (not verified) blueberry100 Feb 27, 2017 7:39 PM

Don't go there.

The stock should be lower, let Wall St take the hit.

Same with all these corporations.

chunga's picture

It's hard getting fired up about people getting "massacred" who work and make the least getting "massacred" because they make too much?

Something just isn't right about that.

Chris Dakota's picture
Chris Dakota (not verified) chunga Feb 27, 2017 10:27 PM

I know someone pushing "the fight for fifteen" this person is on the Soros payroll.

It was the way to bring the robots.

I think the invasion of violent migrants to Europe was to get them to accept the robots as less scary.

They think this many moves ahead.

We are dealing with a very intelligent and sophisticated entity....Satan.

I knew this guy who was an egyptologist and I asked him "is this the antichrist" 5 yrs ago, he said "No, the antichrist is the post human era"

that's now.

FreedomGuy's picture

Maybe they can get a job in the kiosk factory that makes their replacements?

UnclePhester's picture
UnclePhester (not verified) blueberry100 Feb 27, 2017 7:49 PM

Nope, it was an actual girl who TOOK ILLEGAL PERFORMANCE ENHANCING DRUGS, and became very muscular and manly because of it, and was made to wrestle other girls.

madmax1965's picture

Yeah, I saw that article and couldn't fn believe it!  This world get more screwed up by the day!

StagStopa's picture

Wrong stupid.  Check your facts. See below. However, the bitch is allowed to compete on prescribed steroids. It is unfair..