Seattle Mayor Wants To Tax Diet Soda To Fight "White Privileged Institutionalized Racism"

Tyler Durden's picture

Back in February, Seattle's Mayor Ed Murray called for a 2 cent per ounce tax on sugary soft drinks in order to "improve Seattle's educational opportunities for students of color."  Per Lynx Media, the tax was expected to raise some $16 million per year.

Of course, when someone on his staff pointed out that a tax on sugary drinks would disproportionately impact the minorities that he was apparently trying to help, Murray knew that something drastic had to happen.  So that's when he decided to launch a new attack against the most recognizable symbol of "white privileged institutionalized racism" on the planet:  DIET SODA!

Per the Seattle Times:

The changes were recommendations that emerged when staff from the mayor’s office and the office of Councilmember Tim Burgess studied disparate impacts the tax could have on people with low incomes and on people of color, according to Murray.


That work involved conversations with community advocates, public-health professionals and business owners, according to the mayor. After Murray’s initial announcement, some suggested the exclusion of beverages with artificial sweeteners would be unfair because affluent white people tend to consume more diet drinks.

And while we suspect that many of our readers who frequently enjoy diet sodas didn't realize they were racist, trust Ed Murray when he says that you most certainly are...and he's going to tax you for it.

And now that Democrats have found a way to directly tax "white privilege," we suspect we're going to see a whole lot more diet soda taxes. 

Of course, Murray's staffers may also want to remind him of how well Philadelphia's soda tax has worked out for their mayor.  When Philadelphia became the first US city to pass a soda tax last summer, city officials were eagerly looking forward to the surplus-tax funded windfall to plug gaping budget deficits (and, since this is Philadelphia, the occasional embezzlement scheme). Then, shortly after the tax went into effect on January 1st we showed the tax applied in practice: a receipt for a 10 pack of flavored water carried a 51% beverage tax. And since  PA has a sales tax of 6% and Philly already charges another 2%, the total sales tax was 8%. In other words, a purchase which until last year came to $6.47 had overnight become $9.75.

What happened next? Precisely what most expected would happen: full blown sticker shock, and a collapse in purchases. According to reports, just a couple of months into the city’s sweetened-beverage tax, supermarkets and distributors were reporting a 30% to 50% drop in beverage sales and - adding insult to injury - are now planning for layoffs.

Then, a month ago, PepsiCo slashed jobs, blaming the soda tax...

With sales slumping because of the new Philadelphia sweetened beverage tax, Pepsi said that it will lay off 80 to 100 workers at three distribution plants that serve the city.


The company, which employs 423 people in the city, sent out notices and said the layoffs would be spread over the next few months. The layoffs come in response to the  beverage tax, which has cut sales by 40 percent in the city, PepsiCo Inc. spokesman Dave DeCecco said.


“Unfortunately, after careful consideration of the economic realities created by the recently enacted beverage tax, we have been forced to give notice that we intend to eliminate 80 to 100 positions, including frontline and supervisory roles,” DeCecco said.


Outside of the North Philadelphia plant Wednesday, Ed Langdon, a 40-year employee  who shuttles products between warehouses, said the cuts are the most drastic he's seen in his time at Pepsi. Langdon said the writing was on the wall: Some colleagues who are paid on commission were seeing drastic cuts in weekly pay. "The trucks are going out and they're coming back with the soda on it," he said. "No one's buying it. It's just not happening."

And just a week ago, as reported, Coke did the same...

Philadelphia’s new sweetened-beverage tax has led to the loss of 40 Coca-Cola jobs and a 32 percent drop in sales, the company said Friday.


Fran McGorry, president and general manager of Philly Coke, the local Coca-Cola bottler, said in a news release that the job losses are due to commission-based employees leaving the company, not layoffs.


“We are not able to replace those positions right now,” he said. “In total, we have fewer people working in the city while more people are now working outside Philadelphia due to increased demand there. We have also made the decision not to hire seasonal employees for the summer months due to the negative impact the tax is having on our business.”

Of course, if nothing else, Murray's stupidity at least serves to debunk the notion that 'soda taxes' arise from some compassionate attempt on the part of Democrats to eradicate obesity.  And, at a minimum, we can only hope that this embarrassing mishap just might prove to at least a few liberals that these taxes, like Obamacare, are nothing more than just a another money grab from an oppressive government, wrapped in clever packaging to dupe the American public. 

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ChargingHandle's picture

Tax everything right dipshit!

Red-dawn's picture

someone never bothered to teach mr socialist about the laffer-curve.

Savvy's picture

I'm just laughing. So many on this forum jack off to trashing other countries. Point a finger at someone and there's 3 pointing back at you.


Rik Haines's picture

Doesn't affect me any. I'm white, don't live in Seattle, and don't drink diet anything. The shit tastes nasty and gives you brain cancer. All it's going to do is (like here in Philly when they introduced the sugar tax) cause people to buy their diet shit outside the city, kill the revenue stream, and make people lose jobs. Fucking moron.

TeethVillage88s's picture

You strip off all your clothes,
Go through the lobby to the lounge,
Buy a soda, and get Ass-Reamed,

All you wanted was a connecting flight through Washington... Maybe you should have got Insurance against Govt Taxes...

I'm just saying...

100 Kinds of Taxes and Wall Street is Long... Liberty Insurance behind the curve for "Insurance against Govt Raising Taxes, Cost of Living, and Deflation of USD"

All Insurance Companies could jump on board, right?

Withnail's picture

Is this even relevant now? He just announced he's quitting his job; the story is a mere four hours old. 

I just found this on CNN:  

And yes, he is one of these gender-bending types; he claims he is being targeted for his

"unique" position in the gay community. 


EDIT: The first time I heard it, I literally thought he described himself as a "trysexual,"

as in he'll "try anything." However, after listening a second time, I realize I misunderstood.) 


Phil Sheo's picture

But doesn't such a tax discriminate against those who it purports to help by making diet soda out of reach?  After all, the incidence of diabetes among blacks and Hispanics is higher than that of whites.

Non-Corporate Entity's picture

The power of the Ring corrupts another would-be king. This man has failed the test!!!

So It Goes's picture

Tax diet soda as white privilege.

I never thought I would say this.

"Nigga pleez"

Blazing in BC's picture

Fucked up the ass you say?

hutnela's picture

This seems to be the govt default answer for every issue and nonissue alike.  So buy a soda and support your local politicians pocket book, all in the name of racial equality. 

SantaClaws's picture

An indirect tax on whites because they are supposedly privileged by being white?  Huh?  Why not impose a tax on whites just for being white?  The lighter the skin, the higher the tax.


daveO's picture

The income tax serves that role.

northern vigor's picture the mayor is discriminating against fat blacks who want to reduce their calories by buying diet soft drinks like whities. Now only whites are allowed to have skinny arses. 

Somedays a politician shouldn't even get out of bed.

frontierland's picture

The pathology (and psycopathy) of deracinated, Anti-Racist Whites in a Majority White City, on full display.

Only one thing worse than Anti-White Jews...  White Anti-Whites.

r3phl0x's picture

Seattle: where merely being white is racist, but designing a tax to mostly hit people of one color is not.

YourAverageJoe's picture

I'm seeing your post as a mesage/warnning for all white anglo saxon protestant stand up-go to work type folks to get the fuck away from Seattle asap ?



r3phl0x's picture

It's clearly trying to out-California the shittiest, leftest parts of California, except with worser-er traffic & weather. At this point I'd recommend any "stand up-go to work" type to move regardless of religion, race, gender or creed. There are still a few parts of this country that don't hate & vindictively tax people with a work ethic.

Panic Mode's picture

I like Vegas. Nice weather, LOW tax, much cheaper housing.

DIGrif's picture

Yet another shining example of why nobody cares if that collapsed tunnel nukes these liberal leftards out of this world.

wow thats crazy's picture

Why doesn't he say the truth about the tax! White privilege?? Racism?? Everything is Race in the United States!

The tax is cause there are TOOOO many of you FAT Mother Fuckers!

YourAverageJoe's picture

If some patriotic citizen shot this fuck on some street corner, they could find him or herself to be a viable Presidential candidate.

Lost in translation's picture

Yet another irrational faggot.  

atthelake's picture

We forget, the intent is to destroy America, Americans and the dollar. We think it's stupidity but it's treason, for money. They're taking the long way but that may change with WWIII.

YourAverageJoe's picture

People should realize the fattest slobs we have in this side of the Earth are regular chuggers of diet sodas. Diet sodas trick the metabolism into packing on fat recklessly instead of as needed like regular sugar.


marcel tjoeng's picture


There's nothing wrong with eradicating bad products and bad jobs these bring with them.

On the other hand there is everything wrong with a supposed wonderful American dream capitalism of market forces,
that cannot provide for proper jobs, that is obviously lacking.

An American voter population that is completely indoctrinated and is conditioned to salute the flag of market forces that then puts them out to pasture with no backup,

how sad is such a society akin a lunatic asylum.

ZIRPY's picture

Diet soda is Racist and White Privelidge. We must be reaching peak Identity Politics because every. Fuckin. Time. A Liberal faces any opposition they reflexively trot out this Bullshit.


headless blogger's picture

Ed Murray "could be" a sexual offender according to some pretty awful allegations and charges. Sounds to me like this Gay guy is a racist and wants to get the minorities on his side.

If you purposely dig around to find a product that "more affluent" people use so you can tax it, then that is Racist and sounds like it should be illegal.

marcel tjoeng's picture



Marcel Tjoeng / ZeroHedge Tyler Durden - calling an intended Seattle tax on Diet Soda (beverages with artificial sweeteners) would be unfair on affluent white people who tend to consume more diet drinks,

a tax on the most recognizable symbol of "white privileged institutionalized racism" on the planet.


In the meantime ..

“Philadelphia soda Tax a 51% beverage tax resulted in Coke reporting a 32% drop in sales, PepsiCo said that it will lay off 80 to 100 workers at three distribution plants that serve the city.”

There's nothing wrong with eradicating bad products and bad jobs these bring with them.

On the other hand there is everything wrong with a supposed wonderful American dream capitalism of market forces,

that cannot provide for proper jobs, a business model that is obviously lacking.

An American voter population that is completely indoctrinated and is conditioned to salute the flag of market forces that then puts them out to pasture with no backup,

how sad, irrational and mentally unhinged is such a society.

When on top of the that a Tyler Durden of ZeroHedge introduces the race card considering a tax on artificially sweetened beverages, discrimination against white privilege and entitlement,

that's a lunatic asylum.



ZIRPY's picture

Market forces are generated by what people want. People want soda. It's a legal product. The desire for soda isnt the result of "indctrination;" it's a genuine desire based on the flavor and enjoyment people get from driniking soda. So tax it in a general way like every othe product. That is the proper role of govt in a free society.


Market forces even work on illegal items, like marijuana and cocaine. What say you about the War on Drugs? Do you think it's effective? Would you say it's successful?

praps's picture

Whites are no more racist than anybody else.  Howver they pretty much own all the land and businesses and wealth in general and this ownership gives them the power to implement their racism far more effectively than anybody else.

ZIRPY's picture

So, I own my home and the property it's on. I pay school taxes as a property owner. Non-school tax paying renters and Section 8 recipients get the same vote I do with regards to the schoold budget, even though they dont directly bear the costs. How is that an advantage for me?

praps's picture

Whites own most of the land and businesses.  This give them the ability to decide who gets the best jobs.  Good jobs allow you to by a house.  Sounds like you have benefited from the inherent racism.

ZIRPY's picture

Much real estate in America is under water, so whites are taking the hit while paying the property taxes.

I work for a diverse employer who pays whites and blacks the same pay scales.

praps's picture

The pay scales have to be legally the same.  The question is who gets the job.

ZIRPY's picture

What part of "diverse employer" did you not understand?

praps's picture

And it's not just racism.  Whites own pretty much all of the wealth but it's primarily owned by white men.  This gives them the ability to implement whatever misogyny (there only has to be a small bias) they may have and that's one of the reasons women, at the high end have few senior jobs, and at the low end are forced into poverty and prostitution.

Panic Mode's picture

I am not white but praps sounds just racist to me.

praps's picture

You are not addressing my point.  That whites pretty much own everything, and since they are as racist as anybody else, they have the power to implement that racism.

nodhannum's picture

When you go into STEM fields along with asians, save money to have a better life in the future and don't find youself puking you guts up on weekend raves you tend to end up with more of the goodies, so to speak.  It's a miraculous thing call delayed gratification.  Some groups get it and some groups don't (the FSA).  The groups that don't end up being envious of the groups that do look to the future.

praps's picture

The white minority who own pretty much everything do not generally start from scratch.  They inherit.

NoBillsOfCredit's picture

You are a stupid troll saying unbacked generalist bullshit aimed to inflame. Go away.

cornflakesdisease's picture

Dear fuckwit: no one owns any land.  You have a title to it.  Stoppaying your taxes and see what happens.

Panic Mode's picture

Don't care. Seattle is never a place I wanted to visit anyway.

Next thing, his is going to give tax refund if you kill some white people.

Sudden Debt's picture

American politics is just as opean politics.

  from private sentiment and not in a democratic way.


If you say that ALL WHITES ARE , you're a rascist.


You can call y a racist  or you can taontrol of your own life and make something of it

Panic Mode's picture

Who the fuck voted this leftard? Oh yeah, the even more leftard turds.

Why not just create a color tax? Of course, it's not racist.

pparalegal's picture

Clowns are the pegs on which the circus is hung. P. T. Barnum