Records Of 198 Million US Voters "Accidentally" Exposed By RNC Contractor

Tyler Durden's picture

While the Republican National Committee was allegedly busy evading Russian hacking attempts during the campaign, one of the contractors tasked with running its big-data operation apparently stored some of its most-sensitive files on an unsecured Amazon server that could be accessed by anyone who stumbled across the URL. As the Hill reports, Deep Root Analytics left a database containing 24 terabytes of data, including information about 198 million potential voters, or virtually the entire eligible population. The data included sensitive, but publicly available, information like voters’ addresses and phone numbers.

But more interesting than any personal information involved in the leak was the insight into Deep Root’s "big data" modeling tactics. The data included probabilities for individual voters’ positions on dozens of political issues, as well as estimates of how they voted in past elections. It also provided some insight into how big-data firms collaborate, as identifiers in the data suggest some of it was provided to Deep Root from TargetPoint and the Data Trust, two other big-data firms used by the Republicans.

Here’s the Hill:

For example, a 50-gigabyte file of "Post Elect 2016" information, last updated in mid-January, contained modeled data about a voter's likely positions on 46 different issues ranging from "how likely it is the individual voted for Obama in 2012, whether they agree with the Trump foreign policy of 'America First' and how likely they are to be concerned with auto manufacturing as an issue, among others."

That file appears in a folder titled "targetpoint," an apparent reference to another firm contracted by the RNC to crunch data. UpGuard speculates that the folder may imply that the firm TargetPoint compiled and shared the data with Deep Root. Another folder appears to reference Data Trust, another contracted firm.”

One UpGuard analyst who spoke with the Hill said he looked himself up in the data and that the estimated preferences were right on the money.

Gizmodo went into more detail about the exact nature of some of Deep Root’s models, including one that was used to predict voters’ opinions about the oil and gas industry in the US.

“One exposed folder is labeled “Exxon-Mobile” [sic] and contains spreadsheets apparently used to predict which voters support the oil and gas industry. Divided by state, the files include the voters’ names and addresses, along with a unique RNC identification number assigned to every US citizen registered to vote. Each row indicates where voters likely fall on issues of interest to ExxonMobil, the country’s biggest natural gas producer.”

The data evaluates, for example, whether or not a specific voter believes drilling for fossil fuels is vital to US security. It also predicts if the voter thinks the US should be moving away from fossil-fuel use. The ExxonMobil ‘national score’ document alone contains data on 182,746,897 Americans spread across 19 fields.”

Some of the data were apparently scraped from various subreddits, including, bizarrely, the banned subreddit “r/fatpeoplehate.” As Gizmodo noted, this is likely an attempt by Republicans to match social-media profiles with individual voters, a technique at Obama’s 2012 reelection campaign pioneered.

Some of the data included in Deep Root’s dataset veers into downright bizarre territory. A folder titled simply ‘reddit’ houses 170 GBs of data apparently scraped from several subreddits, including the controversial r/fatpeoplehate that was home to a community of people who posted pictures of people and mocked them for their weight before it was banned from Reddit’s platform in 2015. Other subreddits that appear to have been scraped by Deep Root or a partner organization focused on more benign topics, like mountain biking and the Spanish language.”

The Reddit data could’ve been used as training data for an artificial intelligence algorithm focused on natural language processing, or it might have been harvested as part of an effort to match up Reddit users with their voter registration records. During the 2012 election cycle, Barack Obama’s campaign data team relied on information gleaned from Facebook profiles and matched profiles to voter records.”

Reddit was an important locus of activity for Trump supporters during the campaign: it was the medium where they would create memes and share news stories that countered the mainstream media narrative. The subreddit currently boasts more than 440,000 members. Deep Root was paid handsomely for its efforts. The Hill, citing FEC data, said the firm collected $983,000 from the RNC between January 2015 and November 2016, according to Ad Age.

Though Deep Root has characterized the leak as an oversight, it still amounts to the largest leak of voter information ever.

“It dwarfs the second-largest exposure of voter information — 93.4 million records of Mexican citizens — by more than 100 million voters and tops the largest data breach of voter information — 55 million records of Philippine voters — by more than 140 million."

For its part, Deep Root said it was merely using the data to help target TV ad-buys. “Deep Root Analytics builds voter models to help enhance advertiser understanding of TV viewership. The data accessed was not built for or used by any specific client. It is our proprietary analysis to help inform local television ad buying."

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Cordeezy's picture

Do we blame Amazon here or the Russians again!

Croesus's picture

I've got $100 on imbeciles...and these same assholes keep saying "C'mon, you can trust us".

Tar & Feathers 2020

Joe Davola's picture

Somewhere in Paraguay Goebbels weeps wishing he'd been born 60 years later.

Mtnrunnr's picture

Fucking Bernie Sanders at it again.

AllOfGood's picture

I'm making over $7k a month working part time. I kept hearing other people tell me how much money they can make online so I decided to look into it. Well, it was all true and has totally changed my life. This is what I do...

Cognitive Dissonance's picture

There are no accidents.

Just fraudian slips. ;-)

Ghost of PartysOver's picture

Good Gawd Republicans,  Stupidity is not a virtue.  Got it!

Jim in MN's picture

Dil, this is Do.  Dil-Do.

Do, this is Do.  Do-Do.

OK have fun with all the voter data.  Be back after the election. 

And remember, don't leave it all out where the neighbors can see it.  


Bye, Dildo and Dodo! 

nidaar's picture

now now, let's not label all russians. It's Putin who did it.

Everyman's picture

How the hell is there "198,000,000" voters????  Last two or three elections we have had a close 50/50 spread of 120-140 million voters TOTAL, democrats AND republicans.

Quie a slip, from the cyber security POV and also the issue of "voter fraud" from the GOP.


There is only 330,000,000 population in the USA, including kids that can't vote and those that do not have the mental capacity to vote and felons.  There is NO WAY this is a true number.

ShrNfr's picture

They included Shit Congo.

Jim in MN's picture

Hell, if we could attach it to a CITIZENSHIP STATUS database we'd actually have something here.

Waste of a good security breach.

therover's picture

Its raw numbers...they are including those who are registered in more than one state !

New_Meat's picture

and of course, Philly, where there are more voters in some precincts than there are people.

Cthonic's picture

Eligible voters vs turnout. 1968-2016: the 'popular vote winner' in each of those presidential elections garnered fewer votes than the number of people abstaining from voting.

rubiconsolutions's picture

Just one of the many reasons I haven't voted since 1996.

ASimpleTrader's picture

AWS services have to bve secured by the user of those services. All AWS does is rent out computing infrastructure, servers, storage, network, whatever. Its up to the USER of those services to make sure their crap is secure.

The RNC dolt,probably uplaoded their crap to an S3 Bucket for stoarage and thought "Since only I know the URL, thats secure enough. The only people that know the URL of the S3 bucket can access it." NEvermind that the said dolt, didn't think any farther than what happens when the said URL is passed by someone else to someone else to someone else that eventually it reaches soeon that SHOULDN'T have it??

RNC is still behind on the IT skills. SEcurein your stuff in AWS isn't super easy but easy enough for most system admins to grasp, just not the average office worker type.


meditate_vigorously's picture

And nobody goes to jail. It is almost like this sort of thing has the endorsement of the government, when no one is ever held accountable to the criminal justice system.

Bill of Rights's picture

Accidentally you say?

LyLo's picture

"Oh no!  I accidently dropped a CD with every email on my mailing list!"

"And I accidently dropped a bag with a nickel for every one!"

Strong Bad, paraphrased--an oldie but a goodie that in my mind explains most every "hack" we hear about.

Old Dirty Bastid's picture

"duh email duh email uh uh duh email"

VWAndy's picture

 So thats the red list?

Hunter S. Thompson's picture

Any searchable database published online yet?

MrBoompi's picture

It's nice to know the $600 million contract the CIA gave Amazon/Bezos for "cloud services" is in such good hands.  

ASimpleTrader's picture

Has nothing to do with it.

The CIA stuff they paid Amazon for in in GovCloud datacenter. The RNC would be using the same AWS resources that anyone can rent by the hour.

The users, using the AWS resoruces are responsable to secure their own stuff. Amazon will make sure the underlying computer sysytems are secure, but if you have a Windows server you are renting  by the hour, you need to make sure you've make it secure by whatever best practices you follow. 

PleasedToMeatYou's picture

Bush, Jeb.csv

Christis, Chris.csv

Clinton, Hillary.csv

...calling Mr. EMP, you're needed in the Reset Foyer.  Mr. EMP to the Reset Foyer. 

VWAndy's picture

 The IRS took it.

Insurrexion's picture

Amazon is owned by the Russians.


Jeff Bezos is a Russian Spy.

Nobodys Home's picture

Isn't ZH hosted on Amazon servers now?

hutnela's picture

Here are some highlights from the future investigation... "I don't know" "I don't remember" and "what difference does any of it make now???" 

decentralisedscrutinizer's picture


Why waste time on this alligator when the swamp’s most critical economic and political problems revolve around the hegemony of a global corporate cartel, which is headquartered in the US because this is where their dominant military force resides. The US Constitution is therefore the “kingpin” of an all-inclusive global financial empire. These fictitious entities now own the USA and command its military infrastructure by virtue of the Federal Reserve Corporation, regulatory capture, MSM propaganda, and congressional lobbying.


The Founders had to fight a bloody Revolutionary War to win our right to incorporate as a nation – the USA. But then, for whatever reason, our Founders granted the greediest businessmen among them unrestricted corporate charters with enough potential capital & power to compete with the individual states, smaller sovereign nations, and eventually to buy out the USA itself. The only way The People can regain our sovereignty as a constitutional republic now is to severely curtail the privileges of any corporation doing business here. To remain sovereign we have to stop granting corporate charters to just any “suit” that comes along without fulfilling a defined social value in return. The "Divine Right Of Kings” should not apply to fictitious entities just because they are “Too Big To Fail”. We can't afford to privatize our Treasury to transnational banks anymore. Government must be held responsible only to the electorate, not fictitious entities; and banks must be held responsible to the government if we are ever to restore sanity, much less prosperity, to the world.


It was a loophole in our Constitution that allowed corporate charters to be so easily obtained that a swamp of corruption inevitably flooded our entire economic system. It is a swamp that can't be drained at this point because the Constitution doesn’t provide a drain. This 28th amendment is intended to install that drain so Congress can pull the plug ASAP. As a matter of political practicality we must rely on the Article 5 option to do this, for which the electorate will need overwhelming consensus beforehand. Seriously; an Article 5 Constitutional Convention is rapidly becoming our only sensible option.


This is what I think it will take to save the world; and nobody gets hurt:


28th Amendment:


Corporations are not persons in any sense of the word and shall be granted only those rights and privileges that Congress deems necessary for the well-being of the People. Congress shall provide legislation defining the terms and conditions of corporate charters according to their purpose; which shall include, but are not limited to:


1, prohibitions against any corporation; a, owning another corporation; b, becoming economically indispensable or monopolistic; or c, otherwise distorting the general economy;


2, prohibitions against any form of interference in the affairs of; a, government, b, education, c, news media; or d, healthcare, and


3, provisions for; a, the auditing of standardized, current, and transparent account books; b, the establishment of state and municipal banking; and c, civil and criminal penalties to be suffered by corporate executives for violation of the terms of a corporate charter.


shovelhead's picture


please get rid of this spamming moron.


PleasedToMeatYou's picture


Copies and pastes here at ZH the verbose rants that he writes to himself. 

...sorta like Bruce Wilds, but without his own blog.

Khan Bucklin's picture

Even if you disagree with the content (and god forbid you actually specify what you disagree with), you have to give the guy props for posting something halfway thought out. It beats the regurgitated dad jokes and racist memes usually floating around ZH.

He gets my upvote for the Zappa reference alone.

Chupacabra-322's picture

The only "List" needed is the one with the Global Elite Pure Evil War Criminal Treasonous Seditious Psychopaths located in Israel, The City of London, The Vatican & DC.

Stud Duck's picture

Just had a peek at Kunstlers newest rant, it awesome!

Sledge750's picture

...and the shit show never ends...


EMP 2020

montresor's picture

I guess if they're going to dox everyone like that, it's probably time to set up some old viet cong style booby traps around the property..

shovelhead's picture

Well at least they know who Hillary voted for...

Just Another Vietnam Vet's picture


WHEN does the GOP stop playing Kumbaya nice and fair and up front

...........and fight fire with fire against the corrupted DIMS ???????


No Consequence for the criminal DIM leakers, liers that desire, incite, and promote hate, violence. 

WaPo, NYT, CNN  run over the GOP with lies and leaks at will and without consequence. 

O Mamma admin continues to have leakers and spys in place to intentionally damage the elected President

DIMS plead the fifth on any questions or consequence.    

GOP in power in the executive, House, Senate, and with Governors and allows the DIMS to conduct an

unlimited red herring fiction investigation of the PRES over nothing, nada, zip, no evidence.    

No consequence for numerous past known and documented criminal behaviors of past administration officials in high places, 

for instance, like tens of thousands of missing emails and unsecure data on known pedo pc.

A massive large foundation that has nver been held to account for criminal pay to play.


ToSoft4Truth's picture

Republicans must be retards.  Stop voting for retards!

Catullus's picture

This is why you shouldn't vote. You end up on a list

LeftandRightareWrong's picture

Why are people dumb enough to store "stuff" in the cloud?

HoserF16's picture

Liberal Democrat "Hit List" has just been "Purposely" released by someone in the RNC.

Nothing happens by chance. NOTHING!

incharge1976's picture

You certainly do not need a list. For instance, 95% of my town has Trunp signs and stickers.

Umh's picture

In my town less than 1% have Trump signs and stickers. More people than that voted for President Trump, but we are surrounded by intolerant Democrats.