Japanese Are Going "Hog Wild" Buying $19,000 Doomsday Shelters

Tyler Durden's picture

North Korea’s latest ICBM test demonstrated once again that all of Japan is within striking range of the Kim Jong Un’s missiles, as it has been for a long time.

But it appears the North’s intensifying campaign of missile tests, which have increased dramatically in frequency since the beginning of the year, has convinced many wealthy Japanese that a nuclear confrontation could be imminent.

At least that’s what a surge in sales at one US-based builder of custom bunkers seems to suggest. The company, Atlas Survival Shelters, says the escalating tensions between President Donald Trump and North Korea have sparked a boom in sales, but not in the markets one might expect, according to Bloomberg.

“Business has never been better at Atlas Survival Shelters, which ships bunkers to customers around the world from its U.S. factories. Among the best sellers: the BombNado, with a starting price of $18,999.


The popularity of the company’s doomsday fortifications is no surprise, considering the state of the world in general and, specifically, Kim Jong-Un’s pursuit of a missile that can hit the continental U.S. Curiously, though, the most furious surge of interest isn’t in America but Japan, a country that’s long been within North Korea’s striking distance.


“Japan’s going hog wild right now,” said Ron Hubbard, owner of Atlas Survival. The Montebello, California-based company makes about a dozen different underground refuge models intended to be inhabitable for six months to a year, some outfitted with escape tunnels, decontamination rooms and bulletproof hatches.


While the Japanese have viewed North Korea as a menace for decades, the rogue regime’s July 4 launch of an intercontinental ballistic missile raised the level of alarm among preppers, as some people serious about emergency preparedness call themselves. Japan has its own small bunker-making sector, but the U.S., unique in its abundance of survivalist networks, is ground zero for get-ready-for-Armageddon businesses.”

Atlas isn’t the only one: Emergency shelter sales have soared since the beginning of the summer. One company, Rising S Co. of Murchison, Texas, said sales of its steel-clad products have doubled in the past three weeks, with Japanese buyers accounting for 80 percent of this demand.

“The company website lays out the many options — a decontamination area, a fitness center, a swimming pool, a gun range, a game room with pool tables, a garage for your Porsche. The Aristocrat, big enough to sleep more than 50 and delivered with a bowling alley, is listed at $8.35 million.

North Korea is behind the fresh interest, [General Manager Gary] Lynch said. ‘It’s really not a new threat, it’s just something the media and people are paying attention to.’”
Given that recent improvements in North Korea’s missile capabilities have potentially put several coastal US cities within striking distance, it’s surprising that US citizens with the means to afford it aren’t scrambling to buy shelters.

One reason for the discrepancy highlighted by Bloomberg is the tone of government rhetoric surrounding North Korea. President Donald Trump has never publicly spoken about precautions that Americans should take in the event of a strike (though this could change once the reality sinks in that NK could very well land a ballistic missile in US territory. Meanwhile, Japanese Prime Minister Shinzo Abe’s government takes the possibility of a strike very seriously.

“The government of Shinzo Abe takes it all seriously, regularly updating its civil-protection website with tips (stay inside, keep away from windows) and airing public-interest ads on TV about what to do in event a ballistic missile is en route and the country’s early warning system successfully sounds the alert. Children are given instructions at school — basically, get under your desks.”

The announcements have bred what one resident describes as a “culture of fear.”

“’People are genuinely afraid,’ said Seiichiro Nishimoto, president of Shelter Co., an Osaka-based installer of air-conditioned nuclear shelters imported from Israel. ‘That’s why we’re getting so many calls.’”

In recent years, the market for emergency shelters has evolved to include an ultra-high-end segment that would allow buyers to comfortably ride out the apocalypse – or at least create the illusion that doing so would be possible.

Robert Vicino, founder and chief executive officer of Vivos, in Del Mar, California, described features of one of his company’s luxury shelters, which is equipped with nuclear-biological-chemical air-filtration systems, space to store enough food and toilet paper for a year, a diesel generator and an emergency exit shaft. It also has the ability to take a 500,000-pound blast without crumpling.

Vivos also sells individual and communal apocalypse “retreats” with amenities like movie theaters and “members only” restaurants and bars, which begs the question: where will they source their employees?

“Vivos (“alive” in Spanish) sells models for individual and communal use, and has built subterranean survival communities in the U.S. and Europe. The latest is xPoint, on 9,000 acres in South Dakota, with 575 off-grid dugouts and planned amenities including a community theater, hydr oponic gardens, shooting ranges and a members-only restaurant and bar. The upfront cost to lease one is $25,000. Vicino, the CEO, said about 50 have been leased or reserved so far.”

The end times is big business.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Dead Canary's picture

All 16yr blonde girls (preferably twins) are welcome in my bomb shelter for free.

American Psycho's picture

These shelters will be filled with sexbots, not real humans. 

ACP's picture

These aren't shelters. These are food storage areas for people with guns.

HockeyFool's picture

Find the air vent. You then own everything inside.

GUS100CORRINA's picture

Japanese Are Going "Hog Wild" Buying $19,000 Doomsday Shelters

My response: ROFL!!!! Building shelters in a region with a high propensity for earthquakes seems very foolish to me. 

The real threat in the months/years ahead is GLOBLAL COOLING that will lead to increase seismic activity. 

See what happens when you throw GOD out of your culture which the JAPANESE have effectively done, you become STUPID.

I will say one thing: This activity should be good for the constuction industry in JAPAN.

NoDebt's picture

Jezuz, you would think the Japs would be damned near immune to radiation by now, what with everything that's happened to them since 1945.


Backin2006's picture

The Japanese give us plenty of opportunity to beat up on them. I don't think this is one of these moments. The more preppers the better. Prepping doesn't work if your the only citizen (or country) with a big stockpile of essentials. Only once the mass of people and nations are secure against unexpected catastrophic events will the prepping actually prove to benefit everyone.

NoDecaf's picture

Come on, lets start a company right here. We can compete with these guys, who knows doom better than us?

"ZeroChance Bomb Shelters LLC"

BuddyEffed's picture

Everybody stay calm. Don't panic. Just breathe.
Now go out and get a copy of "How to build a bunker, For Dummies"
And get some candles while you are at it for night reading.

Mr 9x19's picture

only rats hide undergrounds.

die like men.

Dennisen's picture

Besides, it’s fake news. I’m in Tokyo, and people just don’t have the space, nor the interest in shelters beyond what the government provides. It’s a society built on cooperation here; in the States, it’s competition that predominates.

ScratInTheHat's picture

These people are smart! It’s not NK they have to worry about it’s the Chinese! It’s obvious the Chinese are going to start a war with all the countries around them.

lasvegaspersona's picture


Have you ever considered that it just lucky survivors of great catastrophes who THOUGHT their religion was what saved them. Were all that perished really the bad ones? Even babies.

I think there might be something wrong with how we look at the past.

OverTheHedge's picture

"I think there might be something wrong with how we look at the past"

I think there might be something wrong with how we look at religion. God saved you, yet killed everyone else -praise be to God?

How about "That fucking lunatic all-powerful psychopath just did it AGAIN, and there are dead bodies everywhere, AGAIN. Can we start pointing the finger yet?"

If religion isn't magical thinking, what is?

Mustafa Kemal's picture

Evidently, after WW1 few thought that religion had saved them.

virgule's picture

I'd go and market these shelters to North Korea - if they nuke Japan, there's going to big a lot of fall-out back home!

RayKu's picture

You do realize that the primary religion in Japan is Shinto followed by Buddism? That's after McAuthur's call for missionaries post WW2. You can't turn away from something you never had to begin with.

djealas's picture

Replace "GOD" with "GOLD" and you would be right.

SoDamnMad's picture

Pour a bottle of ammonia down the air vent and they will come out quicketr than shit.  Tends to get by most filtration systems.

smallblockchevy350's picture

Down the air vent, ammonia and bleach you shall pour

after you've set up the claymores, by their front door


Bit too late, Jappies - Fukushima was 2011 - you fuckers all glow in the dark relatively speaking after soaking it in for the last 6 years. 

We are next in line thanks to wind, ocean currents, and the Tepco non clean up effort.  

Thanks a lot, Tepco and General Electric.

May you all meet your maker on the day I come across, so I can watch you all burn for your irresponsible criminal genocidal actions.  

keep the bastards honest's picture

GE is an american company and US has lots of reactors of the GE Fuki design going strong in the  US, like down the New Madrid Fault and  the MIssissippi

harrybrown's picture

**so I can watch you all burn for your irresponsible criminal genocidal actions.  **

take a step back m8, it wasnt the jap people who did this, lets start with Isreal's ruling elite inducing the 2011 quake.

Its always the man in the street who gets buttF*** & suffers no matter where in the world shit happens.

once we can all focus & point our energies at THEM, then we can all live in a better world,
one where chosenites are shown the errors of their supremacist ways.


HRClinton's picture

If I were Japanese, I'd just move to Okinawa.

Out of the way of fighting, and it has the highest life expectancy in the world.

GodSpeed_00's picture

I'd rather die than live like a rat undergound.

logicalman's picture

Who the fuck wants to 'survive' a full-on exchange?

'Survival' at that point would be just prolonging the agony.

Here's the reality of it.

When the Wind Blows. An interesting, but very powerful, approach to a nasty subject


This was filmed in Sheffield, where I was living, at the time. Makes things feel more real.



Both are a bit dated, but still pack a punch, bringing things down to a personal level.


Backin2006's picture

So many ignorant comments on here. Building a shelter simply gives you and your neighbours some options in the event of a whole range of expected events. It is not a get out of jail free card on human mortality and responsibility to answer for how you have lived your life. Tomorrow a meteorite could kill you, but you've still put your porridge out to soak, right! Why? You may not live til 80 (in fact as an American, you are now less likely than not to live to 80!), but you still make some provision for your retirement! Right?! Even imperfect provision is better than none at all. So you've got $300,000 in your bank account, gold, silver etc. Sure the government could take it all from you, or even punish you for having it, but you calculate that on balance you are better with it than not. So it is with a bomb shelter. It's no panacea, but it gives you some options.

Snout the First's picture

About the same time Threads was made, an even worse movie (at least to me) on the same subject, Testament, was filmed. It takes place north of San Francisco after we get nuked. Its somewhat similar to On the Beach, where the fallout is slowly killing everyone.

The Blank Stare's picture

Not worried about roving Mad Max gangs here. I just want a basement to get away from this fucking heat and humidty and not running the air conditioner 24/7 (no central air) which can run $350 a month, and getting raped by the construction companies and city for building a concrete basment.

nmewn's picture

Leave it to Texans to make a handsome profit off of surplus fuel containers ;-)

Vageling's picture

Here's the thing that puzzles me. That's all nice and all. But after a week? A month? A year? You pop up and the world is 'normal' again? Take out the credit card and go shopping? 

toady's picture

The week-month-years underground won't be a problem. The millennial are already habituated to not moving and staring at a screen. As long as there's electricity and food they can sit in one place for eternity.

When the food runs out and they face the harsh reality they'll take the easy way out.


Mustafa Kemal's picture

"ere's the thing that puzzles me. That's all nice and all. But after a week? A month? A year? You pop up and the world is 'normal' again? Take out the credit card and go shopping? "

No, but you may be able to wait out a couple of days or a week with heavy violence

Vageling's picture

And then what? The violence would have stopped? Look I know this mindset is hard to grasp for you as muslim. But Allah won't be there (in my sense) and for you (in your sense) it will be there. It will go from bad to worse. Each passing day. The longer it goes on the more desperate people get. In the end. It comes to survival. I don't see the added value here in these death coffins. " Hey! Late to the party. Now hand your shit over before I kill you!". 

allgoodmen's picture

Consider that thing a coffin, if you are one of the TBTF elites who are working to bring about WWIII. If I don't get you someone else will, you cannot hide.

Kyddyl's picture

Still won't protect you from Fukushima. Besides the US wants to claim another 9-11 style attack by N. Korea on US soil to further control it's own citizens and "justify" a much wider war.  

HockeyFool's picture

Why won't it protect you from Fukushima? Its a hole in the ground that shields you from radiation. Don't eat tuna. You're good to go.

junction's picture

I prefer to have one of those tickets on the nuclear submarines that will carry the select few to the Doomsday Redoubt on the coast of Antarctica, the hidden entrance underwater leading to an ancient valley first found by Viking explorers 800 years ago and rediscovered by the Nazis before WWII.

Gold Pedant's picture

Don't forget to stop by Australia and pick up Ava Gardner playing a very convincing drunk. That addressed, I'm in too.

logicalman's picture

I'd prefer to have one land on my head than watch as a radioactive cloud blew slowly in my direction.


0Theorem's picture

Base 211 has relocated, and is closed to visitors.

MonsterSchmuck's picture

There's a budget model
that protects just heads
buried in the sand.

Implied Violins's picture

For just a little bit more you get a buttplug.

dirty fingernails's picture

Can you imagine being in one of those things? If Japan ever gets nuked, or anywhere else along the ring of fire, the earthquakes and tsunamis are going to be epic. Underground in a tin can in a +7 magnitude. Fuuuck that shit.

Francis Marx's picture

The Godzilla shelter comes next. The cream la creme of shelters. Will fetch a big price.

cbxer55's picture

Yeah. But will it protect  you from Monster Zero? That's the 64,000 dollar question!  ;-)

Exota's picture

Fear is a good bussines model.profit guaranteed

NK can't kick a hole into a block of butter