Young Facebook Users "Less Engaged" As Demographic 'Time Bomb' Looms

Tyler Durden's picture

While Mark Zuckerberg is busy espousing virtues on Universal Basic Incomes, the deep divide in America, free-speech 'control', and what being president means; his billion-dollar-baby social network may have a problem.

This year, the world’s largest social network will see a decline among teen users in the U.S., according to a forecast by EMarketer. It’s the first time the research company has predicted a fall in Facebook usage for any age group.

Vanity Fair notes that for years Facebook has faced a lingering problem with one of its core constituencies: teenagers, the most fickle tech demographic, don’t think it’s cool.

Facebook, to its credit, saw the phenomenon coming: in a 2013 earnings call, then Chief Financial Officer David Ebersman acknowledged that teens were logging off the social network in growing numbers.

 

“We did see a decrease in daily users, specifically among younger teens,” Ebersman said. And the problem hasn’t gone away.

 

According to a 2014 survey conducted by Piper Jaffray, Facebook use among teenagers ages 13 to 19 dropped from 72 percent to 45 percent. In 2015, teens left Facebook because they found it “meaningless”.

For a company that relies, in part, on converting young adoptees into lifetime users, a teen exodus could create a demographic time bomb.

However, a new report from eMarketer suggests that Facebook’s 12- to 17-year-old user base in the U.S. will decrease by 3.4 percent this year - the first time eMarketer has predicted a decline among any age group in Facebook usage.

Its estimates for Facebook users who are 18 to 24 years old “will grow more slowly than previously forecast, too,” according to the firm.

 

Even worse, there’s now a group of children the firm calls “Facebook-nevers,” who are becoming tweens and skipping Facebook entirely.

Oscar Orozco, a forecasting analyst at eMarketer, told Bloomberg.

Teens and tweens remaining on Facebook seem to be less engaged - logging in less frequently and spending less time on the platform,” Orozco said.

 

At the same time, we now have Facebook-nevers, many children aging into the tween demographic that appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram.”

Leaving us to ask just one question... Did Facebook just peak?

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Shitonya Serfs's picture

Spybook Peak? Doubt it.

Ghost of PartysOver's picture

That my friends is just a tiny glimmer of hope for the future of Murica.

Occident Mortal's picture

As your own chart shows Tyler, Facebook peaked about 5 years ago.

The gimmick of "having your own page on the internet" has looooong since worn off.

Millennials don't see this as a gimmick at all. So of course they don't understand what Facebook has to offer. Or rather, they do.

hedgeless_horseman's picture

 

Guess what is big with teens now?

Cooking.

Specifically, smoking meat and BBQ.

evoila's picture

they've moved onto instagram..... which is owned by FB. False alarm article.

InjectTheVenom's picture

 

>>>>    Facebook

>>>>    Fakebook

Herd Redirection Committee's picture

Have you guys seen some of the soulless gazes these smart phone obsessed millenial girls have?  I mean, teenage girls were always aloof but this...

Erek's picture

The teens and tweens are leaving...

But what about the taints?

toady's picture

My kids are Facebook asshats. They go on there and threaten to kill/rape people and then get suspended from school. They all have police records now because of fucking Facebook.

lil dirtball's picture

Mbbe you should kill their access and spend more time with them than shitposting on the internet?

I doubt that FB was the problem.

toady's picture

Done and done.

Facebook is wonderful.

DWD-MOVIE's picture

I’m making over $7k a month working part time. I kept hearing other people tell me how much money they can make online so I decided to look into it. Well, it was all true and has totally changed my life. This is what I do… http://disq.us/url?url=http%3A%2F%2Fwww.jobproplan.com%3A68UoF1LgzM-Yo3S...

Shitonya Serfs's picture

Sounds like they have police records because of questionable parenting. You should have married one of the sperm donors...or closed the gaping V.

toady's picture

Yeah, it's obviously the parenting. I'm sure none of your kids ever did anything without your knowledge. 

auricle's picture

As more and more people lose career opportunities due to their online activity, social media will fall into fad status. Annonymous social media will be the new norm. Government just can't help themselves to invade the publics privacy and this will cause a revolution in encrypted communication and social media privacy and annonymity. 

Dammit Walter's picture

Bowling, golf, fancy hats, social networks  -- fads

Drinking booze, making snarky comments -- not a fad.

 

Publicus_Reanimated's picture

Wrong answer.  In The Future, you will not be able to go online without your personal credentials, which will be issued at birth and stay with you for life.  No, you will not have the option of remaining offline -- it will be mandatory.

shovelhead's picture

Primitive Americana making a comeback?

Could this mean polyester plaid pants and backyard BBQ's could be the next new wave?

My millennial son just told me about his first guy's night out poker game. He had fun even though he lost $10.

Hope springs eternal.

peopledontwanttruth's picture

Excellent. I hope Facebook burns to a distant memory and people would have that handful of friends like we did growing up in the 60-70s. We knew how to communicate by looking into the eyes and speaking.

I'm so sick of hearing about 1000's of other people I never met and sitting at family functions and 70+% of the people on FB and can't even have a simple conversation.

No one has hundreds to thousands of friends. Just ask them to help you move, you'll find out real quick who's a friend.

Chandos's picture

The recently pedo-oriented Food Network seems to agree with you. They keep making these disgusting 'kiddie' versions of their mostly stupid adult shows....It's used as a showcase and programming tool for the mantra of diversity and snowflakery.

Bernie Madolf's picture

Nothing like a teen smoking meat.

What were we talking about again?

NO QANA's picture

Went to Costco   my 8 yr old is an avid griller, and wants to get into smoking . She is on the grill everyweekend. Traeger was at Costco and she listened to the salesman's pitch and she is now dreaming of a Treager.  I told her we need to research and find something she can afford.  My 10 yr old she makes things out of found objects ( Current project is an A frame dog house made from pallets) Neither have or want facebook. ( Pintrest)The 14 yr old boy neer used facebook either...his school is all about SnapChat.  We live outside an urban area.

peopledontwanttruth's picture

Great good for you and I'm sure it was good parenting involved.

Sofa King's picture

A few years back, the 10 year old's wanted nothing to do with it. Now they are hitting 14 years old and are completely disgusted by Facebook, Instagram, Snapchat, etc.

Little bastards are all on Skype.

giovanni_f's picture

millenials are so fukcing uncool. looks like the coming generation will discard them like garbage along with everything those empty figures deem "cool" before they even had a chance to leave the basement of their parents home.

Sudden Debt's picture

Most 40 year olds are on facebook and know a shitload more then the young kids.

Just try to find a real social media expert and sure, young kids will say they are but the real experts are 35 to 45 year old.

 

And young kids don't want to hang out where there parents hang out.

Secondly, social media is being destroyed by the advertisings.

 

No Time for Fishing's picture

We're not talkng Millennials the problem for Facebook is the group after them. They have seen the downside of having your own page on the internet and have decided to skip facebook totally. Both of my highschool kids have never had a facebook accounts the goto is snapchat where everything disappears as quick as it is consume and doesn't come back to bite you. For the generation after Millenials Facebook doesn't reallly even exist and for Millenials is getting to be more just a way to prove to strangers you exist and are real. 

Freddie's picture

+1

I think the post Millenials aka generation younger appear to be among the smartest.   Maybe growing up with shitty Obola or they saw the surveilance state get even bigger.    These younger kids seem more self reliant.  I hope so and God bless em.

peopledontwanttruth's picture

My 53 year old brother in law when he comes for family picnics brings a secondary battery to be in FB all night. It's pathetic

True Blue's picture

Hey Macarena!

It was never anything but a short term fad coupled with CompuServe tech and an Enron mentality. Can't burn down soon enough.

Dammit Walter's picture

I'm 'with it', I'm hip, duka duka duka duka duka duka Ooooooooo.

https://www.youtube.com/watch?v=UeS-Xb5u4-U

 

chiswickcat's picture

I'm old (50) and I find FB meaningless too. Logged off and deleted account two years ago. Got fed up trying to convince morons they were morons. I must be a teen trapped in a pervy old body.

peopledontwanttruth's picture

My wife activated an account 3 times for me after I deleted it. Told her I never wanted it nor needed it. Told her never to activate it again

CorporateCongress's picture

Can't happen soon enough 

Iskiab's picture

Makes sense, whenever grandparents use something it's the last place someone young wants to be.

shovelhead's picture

Nobody wants to be with grandma's sharing their new tattoos.

No Time for Fishing's picture

Post Millenials have no interest in the overall concept of facebook. They don't won't the permacy of it which just seems to get people in trouble, they prefer the only exist for a moment in time nature of snapchat.

_triplesix_'s picture

My kid is 15 1/2.  Very conservative.  Thinks Fuckbook is a complete, millennial waste of time.

Facebook the way of the do-do bird...hopefully with a suicided Zuckerberg along with it.

mtndds's picture

Always thought Facebook blows.

rbianco3's picture

A good FB replacement will pay the people a portion of advertising revenue.

This is the natural progression- or they must offer something of value.

GeezerGeek's picture

TANSTAAFL. Ad revenue allows them to provide Facepalm for free. Ditto for Goolag, Youboob, and so on. Even ZH.

I sometimes feel guilty for running an ad-blocker. The feeling doesn't last for more than a few milliseconds, however.

 

Grandad Grumps's picture

Most likely the ad blocker is tracking you instead. And the ad blocker is selling your data. I sometimes think that the advertising revenue thing is a complete smokescreen and there cannot possibly be enough ad revenue to spread around to all of the multi billion dollar companies ... that supposedly run entirely on ad revenue. They are seemingly collectively bigger that the combination of other companies that advertise with them. How is that possible?

ZH also seems to be paid for running certain articles that serve the purpose of the controllers. We are lab rats, after all.

Most likely government debt has been used to pay Facebook and Google for collecting data on the human population and those companies simply call it ad revenue.

There is just so much of the mainstream story that makes no sense when combined together and that means it is most probably a lie.

Herd Redirection Committee's picture

Apparently ZH is on the 3rd pair of owners since I joined.  So...  Not too much sympathy.  I have contributed not by ad views, but by making relevant comments, for what, 8 years?!?!?!

jus_lite_reading's picture

Same here. I used to click on random ads just to support ZH. I still do so long as they keep printing the TRUTH

 

slwsnowman40's picture

I sometimes feel guilty about having the shields up on Brave...then I turn it off and am reminded why I use Brave and ad-blockers.

GeezerGeek's picture

Envision the Zuck on his Hawaiian island when the Norks decide to nuke it.

free_as_in_beer's picture

first time I've seen/heard 'Norks'

funny.