German Food Chain Faces Backlash After Airbrushing Crosses From Churches On Food Packaging

Tyler Durden's picture

Europe’s war on religion has reached an absurd milestone.

According to the Telegraph, customers of budget supermarket Lidl have expressed outrage after the company airbrushed Christian symbols from packaging of its "Eridanous"-branded Greek-food line, which featured images of the Anastasis Church in Santorini, Greece, in order to remain "religiously neutral," as the company claimed.

“The German chain's Greek food range features images of the famous Anastasis Church in Santorini, Greece, complete with its world-renowned blue dome roof."

Shoppers have taken to the company’s Facebook page to express their "disappointment" that the cross was photoshopped. One user, Daniel Novak, wrote: "I'm highly disappointed in a company that is bending over to cater to specific people. Why are you hiding from the history?”

"We are all to learn from history, removing it with Photoshop will cause the same mistakes of the past to be done over and over again."

One user demanded to know who the company thought it would be offending with the crosses.

“Steve West added: ‘Why have you taken the crosses off the top of Greek churches in your advertising?


‘Is there somebody you will think takes offence? There is. Me, Greeks and many others. I definitely won't be using you again if you don't reverse this policy.’”

Another asked why the company felt compelled to erase reality.

“And Daisy Matthews wrote: ‘Why are you erasing the reality from a photo?’


If there were products from Hindu, Sikh, Jewish, or Muslim countries with their symbols depicted on there I wouldn't have a problem buying them.”

Still others said they felt discriminated against as Christians, and doubted that the company would treat an image of a mosque the same way.

“‘As a Christian I feel really hurt, discriminated against, upset and disappointed that you have done this, if it is the case I won't be shopping at your store anymore.’


The 'Eridanous' range features Greek delicacies such as olive oil, Moussaka, yogurt and gyros.”

In fact, customers have also pointed out that some of the packaging for Halal meats sold at Lidl appear to feature buildings with minarets, a piece of Islamic religious architecture. According to the Telegraph, the row has spread across Europe, with shoppers in Belgium and Germany criticizing the policy.

The company quickly apologized, but it did little to quiet customers’ anger.

"We have been selling our highly popular Eridanous own-label range in Lidl stores across Europe for over 10 years now, and in that time the design of the packaging has been through a number of updates.


"We are extremely sorry for any offence caused by the most recent artwork and would like to reassure our customers that this is not an intentional statement. In light of this we will ensure that all feedback is taken into consideration when redesigning future packaging."

But the Belgian arm of European TV and radio station RTL, which originally picked up the story after a reader who noticed the packaging wrote in, said it had been given a different statement.

Ironically, the company said it airbrushed the cross because it didn’t want to “exclude” customers of different faiths.

“‘We are avoiding the use of religious symbols because we do not wish to exclude any religious beliefs,’ it quoted a spokesman as saying.


‘We are a company that respects diversity and this is what explains the design of this packaging.’”


"Our intention has never been to shock," said the supermarket's spokesman.


"We avoid the use of religious symbols on our packaging to maintain neutrality in all religions.


‘If it has been perceived differently, we apologize to those who may have been shocked.’”

Lidl’s experience is one that’s becoming increasingly common in the modern PC-dominated culture: Companies offending large groups of customers while actively trying to do the opposite.

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Dwarsligger's picture

Religious war in Europe was announced on the new Euro note when it was re-designed and introduced for circulation last April. Checkout the symbolism the Woman in the Window:

Sandmann's picture

Not very clever really since Lidl has 220 stores in Greece including one in Santorini where this Greek Orthodox Church is located !!!!


Sandmann's picture

Not very clever really since Lidl has 220 stores in Greece including one in Santorini where this Greek Orthodox Church is located !!!!


Sandmann's picture

Not very clever really since Lidl has 220 stores in Greece including one in Santorini where this Greek Orthodox Church is located !!!!


jcbudmo's picture

It's no longer appropriate to call it just PC, it is systematic Cultural Marxism and should be labelled so. Our institutions have been taken over by brainwashed morons that don't see the irreversible damage they are doing to their OWN culture and people.

They are, ignorant but nevertheless they are TRAITORS.

d edwards's picture

I'm sure they don't want to offend all the nice, tolerant mooslims infesting their country.

shimmy's picture

Don't use religious buildings then if you don't want to have religious symbols shown.

This world is so jacked up. It's both comical and embarrassing. 

Bendromeda Strain's picture

Daniel Novak, Steve West & Daisy Matthews...

When do we hear from the real Germans? I might not like the answer...

silverer's picture

“‘We are avoiding the use of religious symbols because we do not wish to exclude any religious beliefs,’

But putting a cross on a can or anywhere else is NOT excluding other religious beliefs. Do you stop believing your own religion just because you are looking at a symbol of somebody else's? What total hogwash. Europe is OVER folks. It is totally down the drain.

Mike Masr's picture

Russians are NOT afraid to show Orthodox churches with crosses on anything and everything from products to televison shows to advertisements. The EU is going down and will be a Muslim caliphate within 5 years. My opinion.    

Mike Masr's picture

My friends son is doing prison time in the US for DUI. His 5th DUI resulted in a traffic accident and the death of his best friend [a passenger] in his car. At Christmas and Easter you would never know its a Christian holiday. The prison has no special meal. There is nothing provided to Christian prisioners. For Ramadan this prison offers special "halal meals" after sunset and after Ramadan concludes a halal feast and Muslim Iman is provided to Muslim prisoners.   

The message here is preferential treatment for Muslims but total disregard for Christians. Christian Faith doesn't matter and doesn't deserve to be recognized. And this is in the USA!

Rabbitnexus's picture

You know all food Muslims eat will be halal eh?  I think prisons tend to be full of rumours and crap.  has he been in there long enough to know?  on a DUI obviously not.  Grow a brain.  You'd believe the Reds under the Beds scare easily you lot these days.

Swampster's picture



Swampster's picture

Jew and Muzzie symbols are still allowed though....



Funn3r's picture

I approve of this. I shop at Lidl all the time and have been eating Eridanous products for years. Maybe I don't want symbols of someone else's invisible friend shoved in my face when I am trying to enjoy a stuffed aubergine. Then again I never even noticed that the blue roof thing was a church. You could probably cover it with 3D animated swastikas and I would still just open the can without looking.

Rabbitnexus's picture

So buy another product you ass.  Nobody should have to hide reality from you just for your pathetic lack of philosophy.

surf@jm's picture

"Europe’s war on religion".......misnomer

S/B "Europes war on Christianity"......

Politically correct religions are not warred against.......

dlweld's picture

How patronizing of the food company to remove the crosses - how sensitive or weak do they think Muslims are? Basically, saying to Muslims "we understand how weak you are - so weak you can't manage looking at a cross" so we'll manage all that for you.

Rabbitnexus's picture

Islam has no restriction against others' religious symbols. Those Wahhabi freaks in Saudi Arabia are not Muslims, any more than their Daesh offspring.  Generally no other religion has a problem with others' symbols and texts.  It is actually a command in the Quran to show respect for others that they may respect ours. 

Rabbitnexus's picture

^This is so stupid! It is indeed nothing but a war on religion. Muslims and even most Jews and other religions in general have no problem with Christian cross or any religious symbol despite what mainstream propaganda tries to sell. Extremists always pick on inanimate objects to build up courage to start on people but religious symbols are part of culture, societies and hiustory, enougyh of this bullshit.