Why Nobody Can Trust Facebook

Tyler Durden's picture

Via CreateSend.com,

It becomes harder and harder to overstate the corruption and treachery of the online ad industry. Lord knows I've tried.

Among its other accomplishments, Facebook has become famous for its lunatic metrics and bizarre rationalizations.

You would think a company that built its business on the promise of putting sophisticated data to work for advertisers would have the sense not to release numbers that are patently ridiculous.

But time and again Facebook has undermined its credibility by making claims that are easily proven to be false, and then defended these claims with statements that are absurd.

This week it was reported that Facebook was claiming to reach 41 million Americans between the ages of 18-24. If Facebook reached every American between 18 and 24 they'd still be 10 million short. There are only 31 million of them.

But Facebook's ability to reach imaginary people isn't just limited to its home base here in the US. According to their metrics, they have also developed the amazing  technology to reach non-existent people all over the world.

Below is a chart from AdNews in Australia that sums up Facebook's "branded storytelling."

We are so used to bullshit from the online ad industry that this latest round of nonsense should surprise no one.

The online ad industry -- the most corrupt and fraud-laden medium anyone's ever seen -- famously gave us the wonderful acronym NHT for Non-Human Traffic. Now Facebook has given us NEP's -- Non-Existing People.

Facebook has been ridiculed all over the world for this obvious fakery. And they will pay the exact same price they've paid every time they've been found to be lying about their numbers -- nothing, nada, zilch. The marketing and advertising industries have reached a point of such exquisite incompetence that nothing any of these creeps does has any consequences. They are liars and we are fools.

I loved Facebook's explanation for their metrics:

    "They are designed to estimate how many people in a given area are eligible to see an ad a business might run. They are not designed to match population or census estimates."

There must be a planet on which that preposterous nonsense makes sense, but I'll be damned if I know where it is.

Is it any wonder Facebook is fighting to the bitter end to block 3rd party monitoring and auditing of its numbers? If the numbers they brazenly release to the public are this dishonest, can you imagine the horseshit they feed their credulous clients in private?


Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
YUNOSELL's picture

This day and age, who can you really trust anymore? The whole economy is basically one massive Ponzi. Know their agenda, and you know what you can trust from them.

jcaz's picture

Sounds like Zuckerfuck need to steal some new ideas from the twins.....

Croesus's picture

Suckerbug needs to get the lampshade treatment.

MillionDollarButter's picture

By my calculations, the Winklevoss twins are likely bitcoin billionaires.

IH8OBAMA's picture

Facebook shuts down legitamate users all the time.  They closed my account because I was mostly using it so I could post comments to some websites that use a Facebook login.  So I created an account with the name ZuckIs AFag.  They finally shut that name down yesterday.  LOL


wee-weed up's picture



SuckerBorg and his FaceFuck creation...

Fooling millions of dumb sheeple  every day!

fx's picture

Or maybe Fakebook has a very clear understanding of how many illegals are living in any given area...


Fuck all these zionist scum and corporate d33p $tate bastards, I know why I have never been on fakebook and never will be.

Automatic Choke's picture

it is obviously gasping for air -- the # of ads has increased exponentially just in the last month.   they are truly desperate, but being desperate, are driving away the few remaining loyal users ever faster.    #deadduck

Mr 9x19's picture

"Why Nobody Can Trust Facebook"


because it's pure shit.

JRobby's picture

Because it is the one of the biggest fucking piece of shit hoaxes ever perpetrated on the imbecilic sheep, but still behind the purposeful, murderous event that happened 16 years ago today.

TeamDepends's picture

It's not a lie if Zuckerturd tells it.

Akzed's picture

"I can get elected president!" -Mope Zuckerturd

JRobby's picture

 A little fucking Jew that everyone hates can not win the Electoral College

serotonindumptruck's picture

Yes, but when do we get to see the back of his head vaporized in a spray of red mist?

Anonymous_Beneficiary's picture

Trust is the fabric of society. That's why "social media" is often more truly referred to as "antisocial media".

giovanni_f's picture

We need more and more complex, ideally contradicting, regulations targeting small and mid-sized economic actors such as lemonade selling pre-school girls in order to eliminate unfair advantages that might adversely impact the free expression of the entrepreneurial geniuses of, e.g., the shale oil developers who will make the US the greatest exporter of energy of the known Cosmos and beyond, and all those social media bilionaire-sociopaths who help us eliminate hate speech and connect with assholes we don't want to from al over the planet.

Crazy Or Not's picture

Farcebook, Fakebook, Facefuck, Fuckface, Failbook...
All a truer description... 

kellys_eye's picture

The average over-estimate is around 33%.

If I was paying for adverts on Facebook I'd be demanding a 33% refund.  Hitting FB where it hurts is the only form of criticism they might acknowledge.

what happened's picture


They are taking vulnerable children with genetic and other disorders, adopting them out for profit and will not disclose conditions (fraud).  When you find out, you are left to pick up the pieces.


DeadFred's picture

I bet all these non-existing people are registered to vote (and supported Hillary)

Creepy_Azz_Crackaah's picture

And don't speak a word of English.

giovanni_f's picture

Facebook is indispensable - as indispensable as a malign prostate cancer.

Anonymous_Beneficiary's picture

Trust is based on personal relations..that's why nobody can "trust" facebook.

Having said that, one just has to look at the people who run the company. I recall one of them saying something to the effect of "They trust me...stupid fucks."

Giant Meteor's picture

Why no one can trust Fake Book? Seriously?

Good to know  ..

thanks ...


VWAndy's picture

 facebook is turning into dreamland. Its just pure escapism these days. Page after page of some persons dream world.

Anonymous_Beneficiary's picture

My wife has maintained an account over the years to keep up with family...one thing it certainly provides us with a good amount of laughter at how small, fake and frantic the average person's world has become.

I shut my fakebook account down when I realized that I didn't give a shit about what everybody else on there was doing with their life and therefore they couldn't possibly give a shit what I was doing with mine.

Pernicious Gold Phallusy's picture

Practice for helping non-existent people vote Zuckerberg for President.

cheech_wizard's picture

He's most likely got New Hampshire already in his corner.


NobodyNowhere's picture

"Among its other accomplishments, Facebook has become famous for its lunatic metrics and bizarre rationalizations"

The word that eludes the author here may be 'Talmudic'

As in Talmudic rationalizations


ReturnOfDaMac's picture

Gather 'round kiddies, greatest story ever told,

About how facers spun pure bullshit and turned it into solid gold!

Pulled numbers out of their butts and flashed powerpoint in their struts,

Then they went in for the kill when they Invoice you, your advertising Bill!



equity_momo's picture

No 9-11 Tribute band articles today?

ZH spends a week hyping up a bit of windy rain and nothing about the greatest event to shape our lives in living memory (unless anyone here was alive around Christmas 1913)

Almost like ZH is pulling the Mainstream line , eh? 

equity_momo's picture

Well not true. More and more are red-pilled than ever before.  It took the most open minded a while to get their head around 9-11 but theres a floodgate opened now in many many people due to internet.

Those willfully ignorant will never care , that much is true. Thats not the sort of person who comes and comments at 0h though.

toady's picture

Five more years it'll be just another date they force you to memorize in history.

equity_momo's picture

Looks to me like MSM want it scrubbed from history.  When u learnt WW2 there was no internet.  Just 1 published and a curriculae pushing a narrative. Think about that.

Giant Meteor's picture

Rang some bells, did the roll call , saluted the heroes ..

Orwellian doesn't begin to cover it ..

aliens is here's picture

Never trust a damn JOO.

south40_dreams's picture

Half trillion dollar market cap just waiting to be redirected

Bay of Pigs's picture

As I recall, fair value for this stock was low single digits.

All their numbers are pure fantasy, just like the website.

PitBullsRule's picture

If you ever thought you could trust an internet company you have to be a real sucker.  Thats what the whole dot-com stock market crash was about in the late 90's, rip-offs online.  And all those suckers put their real name on facebook, and then they tell everybody what they are doing, when they do it, who they are doing it with, and then they put photos!  What a bunch of suckers!

Consuelo's picture



This is going to be the (the demon-esque looking Burning Man attendee from GOOG as well), comeuppance for their OPEN SUPPORT OF A CRIMINAL ORGANIZATION, and FLAUNTING IT in the face of the American electorate during the presidential campaign and election process...

Better open wide ZuckerSchmidt...

shinobi-7's picture

Well yes their metrics are not perfect but it is metrics nevertheless. The off-line advertizing industry never offered much in this respect. Now for the "over" representation of population, we would need to check what we are talking about. People or more likely "devices"? In which case the numbers could make sense, well kind of. Advertisers are fools but not complete ones. FB is obliged to offer at least some value for money to its clients. Exagerations and misrepresentation are ripe but it is not the full story. (From an insider...) 

Deep Snorkeler's picture

America itself is a business model.

A model based on fraud.

A deep tradition and culture of fraud.

We accept it and expect it.

Authenticity and truthfulness are impediments.

Stan Smith's picture

   I can tell you that teenagers dont go on FB (collectively anyway) because most of their parents are on it.   FB is essentially AOL to them at this point.    There's also another dozen short attention span social media apps that seem to be more their speed.   It's all garbage at this point though.

  As someone who knows enough folks who've advertised on it,  to a man all of them say FBs numbers are bullshit.   None of them continue to use it for advertising,  other than a standard FB page promoting their business.   Im sure some folks have done well with it.   But anecdotally what I hear isnt good. 


CRM114's picture


No kid is ever going to do what their parents can find out about.

NotBuyingIt's picture

Teens AND younger! I heard an interview the other day with two Mommie Bloggers. These women say that Fakebook is basically "disgusting" to their kids (preteens). The moms say that Fakebook now has the reputation that MySpace had in about 2009... Its basically over as far as this demographic is concerned. Yes, I suppose a lot of it has to do with the fact that their parents and grandparents are on it. That SOOOO uncool! LOL! (Good... I wanna see Zuck get Fucked! Oh HAPPY DAY!)