Apple Stock Slumps After iPhone X Demo, Delivery Date Disappoints

Tyler Durden's picture

Update: This seemed to sum things up in Cupertino perfectly - Steve Wozniak is wandering around. He said he is excited to see the new iPhone features, especially the facial recognition. He likes the feature a lot on his Samsung phone.

Oops: APPLE EXEC'S FIRST ATTEMPT TO USE FACE UNLOCK FAILS, EXEC SWITCHES TO BACKUP PHONE - APPLE EVENT

It appears the excitement has faded...

 

1301ET BLACKBERRY ENTERPRISE UPDATED TO AAPL IOS 11 MOBILE OPER SYSTEM

The stock ran up excitedly into the event...

1307ET APPLE TURNS POSITIVE AS PRODUCT EVENT BEGINS

1319ET Apple Watch - *FOSSIL SHARES DIP AS APPLE CLAIMS TOP POSITION IN WATCHES

1328ET APPLE UNVEILS LTE-ENABLED APPLE WATCH SERIES 3 (stock surges), APPLE SAYS WATCH SERIES 3 WILL BE AVAILABLE 'NEXT MONTH', APPLE SAYS SERIES 3 WITH CELLULAR TO START AT $399

Bloomberg notes that it is interesting that the ad they show for Apple Watch pitches it as a music device. We’ve seen the marketing pitch for the device evolve -- first it was a luxury device, then last year they pivoted toward selling it as a health and fitness accessory. Now music is a selling point. One of the apps not mentioned in relation to the Watch: Spotify. It’s likely Apple will use its product as a way to push Apple Music, part of its plan to increase services revenue

1341ET APPLE UNVEILS APPLE TV WITH 4K RESOLUTION SUPPORT (stock drops), ALL MAJOR MOVIE STUDIOS HAVE SIGNED UP TO DELIVER 4K, ADDS LIVE SPORTS AND NEWS TO APPLE TV APP,

1353ET APPLE TV 4K TO COST $179 (stock gains on price)

1356ET APPLE UNVEILS NEW IPHONE

1356ET APPLE UNVEILS IPHONE 8 AND IPHONE 8 PLUS WITH GLASS BACK, (stocks sinks) AVAILABLE IN SILVER, SPACE GRAY AND GOLD, ADDS NEW LIGHTING PHOTO FEATURE CALLED PORTRAIT LIGHTING, INTRODUCES WIRELESS CHARGING FOR IPHONE 8

1415ET APPLE SAYS IPHONE 8 TO START AT $699, 8 PLUS AT $799, SAYS IPHONE 8 PREORDERS START SEPT 15, TO SHIP ON SEPT 22 (stock gains)

1417ET APPLE CEO TIM COOK SAYS CO. HAS `ONE MORE THING'

1418ET APPLE UNVEILS IPHONE X, APPLE SAYS IPHONE X DISPLAY IS OLED, DUBS IPHONE X 5.8-INCH DISPLAY `SUPER RETINA DISPLAY' IPHONE X ELIMINATES THE HOME BUTTON, IPHONE X HAS FRONT-FACING INFRARED CAMERA, DOT PROJECTOR, FACIAL RECOGNITION DUBBED `FACE ID'

1444ET APPLE SAYS AIRPOWER CHARGER TO BE AVAILABLE NEXT YEAR

1449ET APPLE IPHONE X TO START AT $999, IPHONE X TO BE AVAILABLE IN 64GB AND 256GB, PRE-ORDER OCT 27, SHIP ON NOV 3RD

And that ship date sent the stock to the Lows of the day...

*  *  *

As we detailed earlier, anticipation is sky high as CEO Tim Cook prepares to unveil Apple's latest iPhones (and 'one more things') from The Steve Jobs Theater at the new Apple 'spaceship' Campus.

As CNET reports, for the past eight months, we've watched a parade of flagship phone launches, from power players like Samsung with the Galaxy S8 to scrappy players like Motorola with its family of Moto phones. Premium phones with not-so-premium prices like the OnePlus 5 have also competed for our attention.

Meanwhile, rumors about the next iPhone kept trickling out thanks to leakers and established publications alike.

Apple is set to cut through all the noise with the official unveiling of at least one new iPhone (and maybe more), as well as the rumored release of updates to the Apple Watch and Apple TV. There's also a chance we get more details on the forthcoming HomePod smart speaker.

Watch live here (if you're on a Mac with Safari).

Live Feed (via CNET):

What are we expecting...

 A weekend leak of some unreleased iOS 11 code may have spoiled all the surprises Apple had in store for tech fiends at tomorrow’s big iPhone event, with John Gruber of Daring Fireball calling the leaker “the least-popular person in Cupertino.”

There is expected to be three new phones. Two will at least be modest upgrades to the iPhone 7, getting beefier chips and the like.

 

The phone people really care about -- in imagination, if not necessarily spending plans (yet) -- is the 10th anniversary version of the phone.

 

While Apple was typically quiet about its plans, by now the world has a pretty good sense of the feature set.

 

The phone is expected to be Apple’s first with an organic light-emitting diode, OLED, display, which will be larger at 5.8 inches, and sharper, than the previous LCD displays.

 

Hold on to your hats: Apple ditched the home button in the phone, which is expected to now be unlocked through facial-recognition technology.

 

The phone is also expected to offer wireless charging and 3D sensors that enhance the performance of coming augmented-reality apps.

What will the stock do?

UBS technology analyst Steven Milunovich says there’s a distinct pattern in how Apple’s stock price reacts to these product launches.

“Based on the last five iPhone announcements, the stock has a reasonably consistent pattern: down in the two weeks preceding the event; up/down 1-2% the day of the event; up between the event and launch (phone availability about two weeks later); weak in the two weeks post launch; and then up going into earnings,” he wrote in a note out Tuesday morning.

“We think there is somewhat greater near-term downside risk this time though we expect the stock to outperform over the next 6-12 months.”

Here's how the stock has moved before, during, and after previous iPhone announcements, relative to the S&P 500:

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Robert Trip's picture

Wow the rubes with the bullshit and then Vaseline a $1000.00 phone and shove it right up there.

Raffie's picture

I never liked apple products and never will. 

 

Looney's picture

 

Steve Wozniak is looking for an iToiletBowl  ;-)

Looney

MillionDollarButter's picture

If it catches fire, the algos will send AAPL to the moon.

Syrin's picture

Meanwhile, a new study showed Americans have $1,000,000,000,000 of credit card debt, and those in Houston and Florida will be spending on rebuilding their lives.  Anyone think the $1,000 phone is a "brilliant" maneuver?  How much more cost in buying new hardware since old chargers, charging cables etc. likely won't be compatible AGAIN!

The_Juggernaut's picture

Does it suck your dick? Can't imagine what new features make it worth replacing the last one.

Ahmeexnal's picture

"Steve Jobs" theater?? Thass Racyss! They might as well have named it Robert Lee. Time for the BLM FSA to storm the Apple spaceship and demand the theater be renamed to "Mumia Abu-Jamal" theater.

Stackers's picture

Kitt, come pick me up behind the building in the alley.

Ahmeexnal's picture

Chester Gould holds the patent for the watch-phone. Apple is going to get screwed by his lawyers.

tmosley's picture

>He likes the feature a lot on his Samsung phone.

Trolling is a art.

CH1's picture

Fuck Apple!

(Save for Woz.)

Mr. Universe's picture

Screw the 10th anniversary iPhone, I'm waiting for the Hillary Clinton model. It wipes all sensitive files, keeps tabs on disgruntled staffers, locates the nearest Comet Pizza and more. I hear it's going to be released at 40% off.

wee-weed up's picture

But the Hillary Clinton model will have a $250K "speaking fee" to make the audio work.

Mr 9x19's picture

Does it suck your dick?

 

nope, they removed the jack plug...

Juggernaut x2's picture

Did Tim Cook purposely design APPL's  new HQ to resemble an anus?

cheech_wizard's picture

I wish I could show prior art on this because I had a similar idea back in the late 90's when I got tired of dragging my ass from one end of SUN microsystem's campus to the other... 

But I like your answer better and it is great to see Tim Cook ran with it.

 

ReturnOfDaMac's picture

Why would you mention him with the "runs"....

Bernie Madolf's picture

You can get an Autoblow 2 for 1/10th the price and use your old phone

c2nnib2l's picture

now they will have $1,000,000,000,100

jerry_theking_lawler's picture

I never understood how/why all of this added functionality is needed....if it doesn't help people work or communicate more efficiently. Why the big craze for this tech....

 

Oh, nobody is working and just sitting around playing on their phones. My bad.

Mr. Universe's picture

I think it's part of the larger "divide and conquer" strategy the NWO boys are playing. I go into a restaurant and watch two ladies meeting for lunch. They say hi, order and then right to their phones. Not another word until lunch comes and then the phones go on the table so they can read while eating. No one talks to each other anymore, they just share memes, play games and whack off. It's time for phones to go back being just phones. But then again that is like asking cars not to have adaptive cruise control, self driving and collision avoidance.

slwsnowman40's picture

This passed Sunday was the first meal with my wife where I was obsessed with my phone and for good reason.  We were talking about Hurrican Irma and how my grandparants would be affected (they live near Disnay World).

greenskeeper carl's picture

Kinda good for me. I need a new phone. Too many pictures of the kids, I suppose, but this old ones harddrive just fills up too fast and the battery is starting to go. I have no need or desire to shell out a grand on a fucking cell phone, but this should mean that around the time of the actual release for sale the 6S outta be available nice and cheap.

MillionDollarButter's picture

I am a file horder.  Could never do iPhone because of the lack of SD card.  Also, don't want bluetooth anywhere near my head.  Lost a relative to brain cancer who used one of the old-school 80's cell-phones, now I don't even stand near running microwaves.  No headphone jack is also a deal breaker.  Got hooked on crackberry and now use the last qwerty slider android that LG made in 2013.  Finding factory new ones will probably approach $1000 in a few years.  I swap out the motherboards to keep my ESN (because cloning is illegal, lol).

gmrpeabody's picture

Wow.., a barometer.., now each and every SJW can follow global warming for themselves!

MillionDollarButter's picture

A rectal baromerter per Robert Trip of the FPBP.  Measures the pounding pressure of the NSA invading your privacy.

slwsnowman40's picture

Do you think TWC's Watson is getting excited?

 

Edit - wait, why do I need a barometer in my pocket?

Proofreder's picture

Dude -

Barometer is so you can tell how high you are ...

Duh

cossack55's picture

"Eat the Apple, fuck the corps"

TuPhat's picture

Quick, buy an Iphone, help pay for the mother ship.

Fake Trump's picture

He is looking for a blow job. This is Steve Job's legacy.

JethroBodien's picture

How did we lose our way so badly?  This consumerism thing is killing us slowly as a culture. 

Hal n back's picture

facial recognition to turn it on? Thats great if I have an accident and somene needs to use my phone to call emergency or call my home.

 

Robert Trip's picture

If your identical twin makes the call then you have a fighting chance.

If not, then no emergency phone call for you.

Raffie's picture

Sell your biometrics so you can access Candy Crush faster. 

Got it.

yaright's picture

Agree with you...but they already have yours and mine.  Been to a airport or any major city?  They got you lol

caconhma's picture

what if facial recognition does not work all the time perfectly? any backup?

BurningFuld's picture

Yes in fact! There is a picture of Krusty the Clown in the box with the phone. You just hold up the Krusty picture in front of the phone and boom. He is like the universal master key.

WillyGroper's picture

no problem.

head choppers just decapitate you if they want your phone...blood biomentrics or your bone freq.

 

Abbie Normal's picture

In the old days of touch ID, all the thief had to do was cut off your fingers. Now they'll have to cut off your face instead.

DoctorFix's picture

No different if you use a number or swipe pattern.  locked is locked.  Or wasn't the purpose?

whatswhat1@yahoo.com's picture

"I never liked apple products and never will. "

 

Me neither.  Apple products require "cross-wiring" in the brain.  If you ever had a conversation with a programmer regarding a software issue, you'll get an idea of what I mean.  Apple users are either cross-wired at birth or they have trained their brains to translate Apple think.  I myself would rather not train my brain for fear of stopping at green traffic lights and going on red traffic lights.  It's actually like asking someone what their horoscope is.  Once they tell you, you can connect the dots, which I'd rather not do while running a red light, riding shotgun, with an Apple driver.

Raffie's picture

Back in the day when Apple computers was popular I was a tech that had to fix them.

We'd call Apple and wait (no kidding) 2-3hrs, then they gave us a price to replace the mobo (everything was integrated into the mobo) if no exchange it was almost the price of a new computer, exchange was %50 cheaper.

Then Apple would sell REWORKED mobo's as NEW, not reworked for full price.

Also been proven Apple uses slave labor and seen various docs and vids on this.

No thx... Apple is to dark for my taste.

Cash2Riches's picture

What a pile of utter horse manure. As the world continues to suffer and tetters on the edge of another economic collapse, people still find the time to fiddle with themselves and distract their minds in this fantasy world they have created. These phones are about control and should be smashed into a million pieces. NOT embraced and rejoiced.

khnum's picture

The next generation 5G will be a beauty its the same microwave tech that is used in active denial systems every square inch of the USA will be weaponised... I return you now to Kim Kardashians ass and Sunday night football

JuliaS's picture

People glued to their phones - dopamine addicts, every single one of them. Who cares what brand the "dispenser" is.

At the same time, I'm partially sympathetic. Phones to people are what movies were during the Great Depression - an escape from reality.

George Carlin's quote comes to mind: "Imagine a light bulb that only shines at things worth looking at!" To those people a phone is such a light. It only shows things they care about. Meanwhile, the world gets neglected and falls into decay. Those people could be improving reality instead of altering their perception psychotropically by messing with the brain's natural reward mechanisms through a pocket-sized slot machine.

Crazy Or Not's picture

You know the future is fucked when the hype is about a fucking phone.... and one that costs $1,000.
China who produces 7 out of every 10 phones give more memory for less than half that price...
You need hype to sell that tired old Apple is best shit.

Hal n back's picture

wait til all the tv shows send crews out to apple stores to show the peopl ein line,app developers, I assume

 

Crazy Or Not's picture

"...tv shows send crews out to apple stores to show the peopl ein line..."

phones for clones!
 ( I'd rather see what you could have bought for  $1k 
Something useful like:
http://www.gunsandammo.com/shot-show-2017/great-centerfire-rifles/  
or a few of these to Key West?
http://www.boats.com/boat-buyers-guide/new-boats-1000/#.WbgaksgjHIU   )

FreeNewEnergy's picture

I bought a 35-foot camper for $700 this summer. It has old telephone jacks, working AC, heat, tub, shower, toilet, washer, dryer and is pretty nice for its age.

Does that count?

Do I get an award or something?

Can I punch Tim Cook in the jaw? Or kick him in the balls (he'd probably like that)?