Why Is Google Hiring 1,000 Journalists To Flood Newsrooms Around America?

Tyler Durden's picture

So what do you do when you fail to elect your chosen candidate and your former political allies and mainstream media turn against you by painting you not as the 'progressive', open-minded, friendly tech company that you used to be but as an evil, racist, Russian-colluding corporate villain intent upon destroying all that is sacred in the world?  Well, you just buy the media, of course.

As Poynter notes today, after a series of public relations debacles in recent weeks, from the firing of James Damore to news last week that Google's algos served up some fairly disturbing keywords to potential advertising buyers (e.g. "Why Do Black People Ruin Neighborhoods"), Google is ramping up its media presence with the announcement that the Google News Lab will be working with Report For America (RFA) to hire 1,000 journalists all around the country. 

Many local newsrooms have been cut to the bone so often that there's hardly any bone left. But starting early next year, some may get the chance to rebuild, at least by one.


On Monday, a new project was announced at the Google News Lab Summit that aims to place 1,000 journalists in local newsrooms in the next five years. Report For America takes ideas from several existing organizations, including the Peace Corps, Americorps, Teach for America and public media.


Unlike foreign or domestic service programs or public media, however, RFA gets no government funding. But they are calling RFA a national service project. That might make some journalists uncomfortable  – the idea of service and patriotism. But at its most fundamental, local journalism is about protecting democracy, said co-founder Charles Sennott, founder and CEO of the GroundTruth Project.


"I think journalism needs that kind of passion for public service to bring it back and to really address some of the ailments of the heart of journalism," he said.


Here's how RFA will work: On one end, emerging journalists will apply to be part of RFA. On the other, newsrooms will apply for a journalist. RFA will pay 50 percent of that journalist's salary, with the newsroom paying 25 percent and local donors paying the other 25 percent. That reporter will work in the local newsroom for a year, with the opportunity to renew.



Of course, while the press release above tries to tout the shared financial responsibility of these 1,000 journalists, presumably as a testament to their 'independence', it took about 35 seconds to figure out that the primary funder of the journalists' salaries, RFA, is funded by none other than Google News Lab.


Meanwhile, as a further testament to RFA's 'independence, we noticed that their Advisory Board is flooded with reputable, 'impartial' news organizations like the New York Times, NPR, CBS, ABC, etc....


That said, as Jeff Bezos found out this morning, you can buy the media outlet but that doesn't necessarily mean you can buy their loyalty (see: Did WaPo Break The Law When It Disciplined A Writer For This Negative Article On Jeff Bezos?)....

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quasi_verbatim's picture

Herr Schmidt is watching you.

FoggyWorld's picture

Herr Schmidt just got back from Burning Man and now is ready to take on yet another EVIL project that he cautions those beneath him not to take.

Catahoula's picture

Should read....."hiring 1000 propagandists"

uhland62's picture

Rand Corporation had advertised influencing operations; they were probably consultants for that one. 

honestann's picture

Funny, I just typed the following into Google search engine:  Who is Google?

What is funny is the answer that came back.  George Orwell.

And then... Who are you?

And then... Where are you?

Apparently George doesn't like to be grilled by an anonymous entity, especially one hidden somewhere secret.

PS:  No, I'm not stupid.  I did not answer his questions.  And I have an extremely effective yet simple system to hide my whereabouts.

Implied Violins's picture

You should have just said, "I *AM* George Orwell" and I am at (address of some evil bastard). Maybe it would have droned some asshole.


Worth a try now that SkyNet is active. Gotta put it through it's paces!!

pigpen's picture

Two words. Brave browser. Render digital advertising model useless. What is value of advertising when I block delivery of ads and ability to track me across the web?

I run all social media in brave browser including YouTube. Zero advertising.

Destroy digital advertising and tracking business model. Use brave browser on any device and operating system. Set it and forget it.

Take back the web and revalue your attention. It is your attention and you should get paid for your data.



lakabarra's picture

I'm pretty sure (however don't know) that google does NOT depend on advertisement money, they have other sources....

FreeNewEnergy's picture

I'm pretty sure (however don't know) that google does NOT depend on advertisement money, they have other sources....

Yeah, you don't know. Google's revenue is somewhere in the range of 90% supplied by advertising. Do a search for AdSense or AdWords. See what comes up.

Your statement qualifies for the most erroneous of the year award. You're way ahead and there's only 3 1/2 months left to qualify. My money's on you.

(Can't believe I had to respond to this)

FreeNewEnergy's picture

You people who are so intent on destroying the advertising business model need to take a reality check. Many small internet publishers rely on advertising for at least part of their income and you will effectively kill off what remains of independent journalism.

Sure, go ahead and wreck the ad model and see what you get. Only the biggest, best-financed (richest) companies will be able to operate news organizations on the internet. Yep, because of you, Gulag, WaPo, NYT, and all the other big news orgs will get bigger and the small, independent publishers will be out on the street.

Nice going guys! Don't wish too hard. You may not like what you get.

And, yes, I downvoted you, because you are short-sighted and thinking only of yourself.

Yen Cross's picture

 GOOG is hiring 1k journalists? 


   My name is George Soros, and I sanction/approve this article.

Blue Steel 309's picture

joogle has access to dark government money. Why not spend it all promoting the JWO. Bow to your master, goyim.

Hurfenurbler's picture

They will be looking for local donors.  This will make it easy to see where/who the propagandists are working for.

silverer's picture

Shut your phone, TV, and computer off for six months. Find your old wristwatch that's just a plain wristwatch, get it running and put it on. That's enough to run your life. Tell anyone who talks to you to write a letter instead of calling. Use only dumb wired phones with cords to the wall. All those tech companies would come crashing down if the population did that.

ClickNLook's picture

Dumb phones also now often are using voice over IP which is internet.

uhland62's picture

We in Australia have a new telephone system that plugs into wall to wall surveilance. No electricity, no phone line. Before that we could still use the fixed line phone during a blackout. Very infuriating, their idea of 'progress'. 

ClickNLook's picture

They've tried this in USSR. Eventually it failed. But it took 70 years or so.

headless blogger's picture

Yep, and they're just getting started. This won't end in our lifetime. God only knows what it will be like here in 70 years.

Vuke's picture

70 years??  It's ugly enough now...........

TGDavis's picture

Exactly.  When a nation looses it's common sense,  think immigration,  rap music, gender transitioning soldiers, etc., it will cease to be a nation. 

Max Victor's picture


Journalists, Bloggers & Political Artists -   are they the new Gun Slingers?


Welcome to the Wild Wild WEST - where up is down - left is right and wrong is next week.



AurorusBorealus's picture

I hereby declare Google to be a "hostile foreign intelligence service," and I encourage world leaders to do likewise.

south40_dreams's picture

Pay attention, google is morphing into something new and never before seen, an inept dysfunctional tech giant who can't do even simple tasks without totally screwing it up. Think Silicon Valley meets 1970s Detroit malaise

FreeNewEnergy's picture

Google needs some competition, or, maybe a good spanking. After all, that's what you do with a spoiled child, right?

aldol11's picture

breaking up of google way overdue

Rex Andrus's picture

Why? Upcoming midterm election propaganda war, including false flags

gdpetti's picture

They can build it, but can they get people to show up and watch/read/listen? Google, Amazon, FB, Tweeter, Apple, MS, etc etc are all club members, which is how they got financing to begin with... why they didn't get sued much along the way... why they found doors opening easily for them... etc etc... they are just the newer tools of state control.... Bernays, Machiavelli, Protocols of Zion etc.... same prinicipals... this project is part of the larger propaganda project that has always been in place, mostly when countries enter the empire stage of their civilization... in our history, we inherited our British parents Great Game traditions.... Google/Amazon et al, are just the latest tools in a long list of them.... nothing new.... just a new suit the old man has put on.... same Satanists at work.

SweetDoug's picture





Read your Orwell.


The Ministry couldn't do what it does, function as it would, without what Orwell could never imagine as what we know as "Google".


Google is only one piece, an important piece of the machine being built.


Propaganda/news control.

Intelligence/Information Gathering

Police/Military State Control