"Sunday Night Football" Ratings Slide Following Day Of Player Protests

Tyler Durden's picture

As it turns out, President Donald Trump may have been on to something when he said NFL players were turning off viewers by kneeling during the National Anthem. As Deadline reports, both the NBC and NFL took a hit during Sunday Night Football last night when ratings dropped, as some Americans appeared to heed Trump’s call to boycott the NFL unless owners agree to fire or suspend players who don’t stand during the anthem.

In metered market numbers, the primetime match-up between the 27-10 winning Washington Redskins and the Oakland Raiders snared an 11.6/20. That’s the worst rating for SNF so far this season, marking an 8% dip from the early numbers of last week’s Atlanta Falcon’s 34-23 win over the Green Bay Packers, and a 10% dip from the same week last year.

The Redskins linked arms last night, while nearly every single Raiders player sat on the bench during the anthem, Deadline says.

Here are the top markets for last night’s SNF:

D.C.- 23.3/40

Richmond – 22.1/33

Norfolk – 19.8/31

Sacramento – 17.5/32

S.F./Oakland – 17.2/35

New Orleans – 17.2/24

Denver – 16.2/27

Buffalo- 15.4/24

Kansas City – 14.8/24

Las Vegas – 14.5/23

However, not every network saw a ratings dip. Bloomberg reports that CBS, whose Sunday night games included a closely fought matchup between the Green Bay Packers and the Cincinnati Bengals, experienced a small ratings bump, probably because the close score drew in more viewers. Fox hasn’t yet released viewership numbers for its NFL games on Sunday. Overnight ratings are subject to change when final numbers are released later Monday. The New York Times and other mainstream media had discounted Trump's claim, tweeted over the weekend, that the NFL's ratings had suffered because of the protests, despite a survey showing that many fans reported tuning out last year because of the protests.

Trump criticized the NFL Friday night during a rally in Alabama, where he called players who kneel for the anthem "a son of a b***H" and said any team owner who fired or suspended the protesting players would become "the most popular person in the country - at least for a week." His comments drew rebukes from NFL Commissioner Roger Goodell, as well as Patriots owner Robert Kraft and former Buffalo Bills and New York Jets head coach Rex Ryan.

The trend of kneeling for the anthem started last year when no- unemployed quarterback and then San Francisco 49er Colin Kaepernick refused to stand, saying he refused to honor the US because of institutionalized racism. Since then, a number of NFL players have publicly protested police brutality and racial injustice by not standing for the National Anthem.

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Ben A Drill's picture

Draft all the kneelers.

38BWD22's picture



The NFL is done.

Rush ranted during his opening monologue that he is done even with his beloved Pittsburgh Steelers.

Spoiled whining millionaire bitchez.


evoila's picture

The left is too busy listening to itself, to realize what is really happening to the people in this country and where their minds are really at. 

hedgeless_horseman's picture


Chicago's numbers seem to be holding up...


dogismycopilot's picture

yeah, we're not hearing much about that player are we!



JRobby's picture

There goes the TV $$$$$$$  OHHHHHHH NOOOOOOOOO

That beautiful "69" that the NFL and the Networks have had for decades with the advertisers standing around them in a circle shrieking "don't come yet !!!" is finally OVER!


macholatte's picture


Don’t get too excited.  There’s a Pacific Ocean between a minor ratings dip and advertisers raising hell. NOTHING is going to happen unless and until it hits them in the pocket book. Until then, the sheeple graze. It’s all Bread and Circuses.

Ironically, once the sheeple discover that there are other things to do besides watch someone else, they might never go back to the couch potato status. Maybe white people will begin to procreate again.



barndoor's picture

Trumps on a roll.  He should bans some books while things are going well.

barndoor's picture

Anybody got a list of un-American books we can ban?

bonin006's picture

What Happened

Dreams of my Father

HopefulCynical's picture

The arrogance of the Marxists will be their undoing. It always has been. It always will be. But it's up to all of us who see them for what they are, to wipe them out of power before they get to the point where they can round up and murder milions of people, which is ALWAYS their go-to play.

Chuck Walla's picture

Maybe he could get some phony FISA warrants and wiretap his political opponents. The Democrats would never do... wait, what? Obama...? Obama did what?

Sanity Bear's picture

I bet every single one of your friend does.

HockeyFool's picture

Can he ban your stupid posts from ZH? If so, I'll vote for him again.

undertow1141's picture

You leftists are already piling up history books for that bon fire. You have a bad case of projection.

Consuelo's picture



Excellent take --



BennyBoy's picture


I bet Visa Inc., Ford Motor Co., Nike Inc., Anheuser-Busch InBev, Microsoft Corp., McDonald’s Corp., PepsiCo Inc. and Bridgestone Corp. have all done focus groups or survey monkey last night to find out how their consumers feel about this BS.

If sales wont go down or even grow nothing will happen.

Is Sales go down, the NFL will shut down any protest.

NFL is too brain damaged to have a spine.

Ex-Oligarch's picture

So, those are the NFL's big sponsors? 
The results of sponsor boycotts could be great -- people paying less money to the banks, not wasting money on wildly overpriced imported sneakers, drinking actual beer instead of rancid pisswater, losing weight by avoiding fatty food and empty calories, and, uh ...

... OK, I actually have nothing major against Ford or Bridgestone, but give me time.  

jerseychris's picture

You must have never owned a Ford.

Killerdiggler's picture

As much as I will defend anyone's right to protest and exercise their first amendment rights, I think the players are off in their position. Kneeling during the flag ceremony  is  spitting on the country that gave you that right to protest. I hated Obama and Pelosi, but I would never sit down during the anthem and I'm far from som e nationalist.  The  anthem does not represent the political leaders. Blacks will only see increased racism from all the stupid shit they are doing lately. I know I find myself getting worse. I see Asians every day that just got off the boat that are more successful than most Americans. Their kids graduate top of the class and get into ivy league schools. Asians are treated ten times worse than blacks.  Yet, they don't use that as an excuse. Blacks should be on their knees thanking their tribe leaders they were sold into slavery as without all the U.S. government handouts they'd be living like the people in Africa. If you are so oppressed here, go back home.

I think this is the beginning of the end for football. With youth football losing kids every year due to concussions and injuries. They won't grow up fans of the game. My kids hate football and I've been an ardent fan. The pro soccer team in my town sells out every game. I thought they'd fold after a few seasons. The white kids don't emulate black players. My son doesn't want to be LeBron James, they have nothing in common.  At least the NFL still has white quarterbacks to look up to as a white kid. Soccer is full of white players which gives them someone to idolize.

I will be trying my best to quit watching pro football. I'll make due with college this season. I can't believe they'd just piss on their fan base!

jerseychris's picture

Not a right.  Suggest you read the !st Amendment.    Freedom of speech does not apply to the workplace......Try calling your boss an asshole.

SDShack's picture

Trump should just keep escalating this. As CIC, he should issue an EO banning all active duty military personnel from participating in any NFL function until the NFL enforces their own rules regarding standing for the anthem. No color guards, no flyovers, no honor guards, nothing. Also, pull all military advertising for all NFL functions, including all broadcasters of NFL media until the NFL caves. Keep the focus solely on the NFL not following their own rules about disrepsecting the anthem/flag. Use Alinsky tactics to show NFL hypocracy about patriotism/unity versus free speech. Let the NFL hire Miley Cyrus and Madonna to grab each others crotches and have lesbian sex during the anthem while they wave a LGBT Flag and see how many fans will support that.

Jim in MN's picture

Maybe.  Not sure the progressive liberal set was big on 'sportball' anyway.

This could be a bigger step toward an open rift between the player brothers and the fan base.  Depending on how stupid the players are.

AZLagun's picture

No joke...... Took the family out for a hike yesterday instead.   Was quite nice.

NoDebt's picture

Well.... we still have hockey.


beemasters's picture

They'll be back...after hockey.

oldmanofthesee's picture

This is my fourth year of watching hockey. It is missing the common denominator of all this BS, if you grasp what I mean?

Antifaschistische's picture

If you're going to allow the football playing field to be a place of political protest (NFL Owners)...

...then expect a POLITICIAN to have an opinion about that.



HRH Feant2's picture

AJ is on a tear today! I knew he would be on fire and he doesn't dissapoint!

VWAndy's picture

 Sundays sunset was way better than anything on the telly.

TahoeBilly2012's picture

I gave up on NFL 20 years ago and MLB a few back with the TeeVee replays. You guys are behind the curve.

VWAndy's picture

 I ditched the boob tube years ago. Cant stand watching it for more than a few mins now. Gag reflex kicks in.

hedgeless_horseman's picture


No TV in our home for more than 10 years.  One of the greatest gifts we ever gave to our children.

3.  Get rid of your television.  Preferably, take it to the dump and destroy it in an extreme and violent fashion.




VWAndy's picture

 Yep one of the best things I ever did. Fuckin thing is poison for the soul.

338's picture

Or take it out and put an APIT .50 round through it.


Drain your own swamp before asking anyone else to drain one.


oops, I forgot, I don't want the swamp drained, I want it filled back in.


Preferably with a 50 foot wall around it.



warpigs's picture

As was elk hunting for a week. I leave the woods to arrive to a nation half-filled with pussies and babies. Fuck the NFL.

Deplorable's picture

Need to put the Chicago killings on live TV just like the Hunger Games...I'd watch that for sure

bowie28's picture


-->This is an important issue that the President should be raising awareness about and spending his time addressing.

-->This is a distraction to get the sheeple looking at the next shiny object while the swamp continues to not be drained in any way.


Dukes's picture

Will the knee grow if the kneeling continues?
Low IQ savages want to know.

QE4MeASAP's picture

CTE will finish the NFL.

How about BOBLM?  Brains of Black Lives Matter.

White racists have no choice.  Either watch blacks in NFL and college destroy their brains, or don't watch and be called racists.

Welcome to the Coleseum.

Blankone's picture

The CTE issue has not hammered high school football like I had expected. I know intelligent parents who still allow their children to play football. The kids only think about today, just like past generations of kids.

But then I have not been to the varsity games to see how many attend as compared to 20 yrs ago in places where HS football is king. Such as Texas, Oklahoma and Nebraska.

CH1's picture

The CTE issue has not hammered high school football like I had expected.

It's hammering youth league football in my locale. (As it should.)

truthseeker69's picture

 You're too stupid to realize that NFL is going broke because people are broke and not because some choose to kneel down at a stadium. 

38BWD22's picture



I reject the comment re stupidity.

But, you are correct that impending / current recession is indeed part of the NFL's decline as well.

swmnguy's picture

The NFL has been worried about TV ratings since long before this nonsense about kneeling for the National Anthem even started.

I don't know why we have to play the Star-Spangled banner before we so much as take a shit anyway.  Nobody does Fascist spectacle like the NFL, with the Anthem, the Air Force flyovers, the parading of soldiers, live-uplinks to video of the Imperial Grunts watching the NFL in other people's countries, the money from the Pentagon to the NFL; the whole thing is positively Late Roman Empire to begin with.

Until recently, the NFL was worried about the length of games, the interminable TV commercial breaks, the rules so ridiculous and complex they can't even tell what a "catch" is, the endless video reviews, etc.  The game isn't a game anymore; it's an exercise in forensic video analysis done by lawyers.

Not to mention the sheer evil of the NFL's strategy to the whole CTE issue, using tobacco company and petroleum industry PR tactics (the tobacco companies and the oil companies even use the same PR agencies) to create the false notion that there's some kind of uncertainty about the science.

But now Colin Kaepernick, BLM, and President Trump have given them the excuse they need to blame all their problems on black people getting sick of being treated like expendable gladiators, and getting shot by the cops when they take off their uniforms.

Americans love to be manipulated by authority figures, don't we.