The NFL Is Now The Least Popular Professional Sports League In America

Tyler Durden's picture

While mainstream media outlets like the New York Times have continued to assert that the dip in NFL ratings that began last season is in no way connected to the controversy surrounding players kneeling during the National Anthem, yet another poll has reaffirmed what many football fans have suspected for weeks: The protests have transformed the NFL into the least popular professional sports league in America.

From the end of August to the end of September, the favorable ratings for the NFL have dropped from 57% to 44%, and it has the highest unfavorable rating – 40 percent – of any big sport, according to the Winston Group survey provided exclusively to Secrets.

Worse for football, which was already seeing lower TV ratings and empty stadium seats, the month of protests and calls from President Trump for fans to boycott the league or “walk out” of games if they see players taking a knee has apparently turned off men aged 34-54 – one of the league’s most important demographics and a troubling sign that the league isn’t in touch with its fans. The Winston Poll from the Washington-based Winston Group found that the attitude of those fans went from an August rating of 73 percent favorable and 19 percent unfavorable to 42 percent favorable and 47 percent unfavorable, a remarkable turn against the sport.

According to analysis of the poll cited by the Washington Examiner, the "more critically for the NFL, the fall off in favorables occurred among important audiences. Among males, NFL favorables fell 23 percent, going from 68 percent to 45 percent. In looking at a more specific audience, males 34-54, NFL favorables fell 31 percent, going from 73 percent to 42 percent. Among this group the NFL has a surprising negative image, as it went from +54 percent in August to -5 percent in September."

The Winston Poll was of brand images for the NFL, Major League Baseball, the National Basketball Association, and college football and basketball. It was of 1,000 registered voters and taken August 29-30 and then again Sept. 28 to Sept. 29.

September Winston Poll

  • MLB/63 percent favorable to 16 percent unfavorable.
  • College football/51 percent favorable to 21 percent unfavorable.
  • NBA/46 percent favorable to 28 percent unfavorable.
  • College basketball/45 percent favorable to 25 percent unfavorable.
  • NFL/44 percent favorable to 40 percent unfavorable

And for anybody who believes the controversy is confined to a red state vs. blue state issue, data shows that NFL is equally well-liked among Republicans and Democrats – suggesting that both liberals and conservatives are outraged over what Trump characterized as "disrespecting our heritage."

The survey isn’t the first to document this phenomenon: A J.D. Power survey showed that NFL fans did in fact tune out in droves because of the disrespect and protest of the National Anthem before games.

The pollster said it asked more than 9,200 people who attended either one football, basketball or hockey game whether they tuned into fewer games and why. Twenty-six percent of those who watched fewer games last season said they were put off by the anthem protests.

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Joebloinvestor's picture

It ain't the sport, it's the players.

remain calm's picture

Way to go Dumb Fucks Do we need any more proof that you all suffer from CTE. You will get what you deserve.

pods's picture

Bullshit. NBA is way less popular. 

I'd say hockey too, simply because it's a Canadian sport. (Canadian in the real sense, not like calling all the NBA players "Canadians")


Escrava Isaura's picture

Call them what you want, but football, basketball, and track and field athletes have balls. Can’t say the same of most sports, especially swimmers, racing cars, and dice players. Chess players have more balls them those combined.


pods's picture

Racing cars?

You've never gone fast have you?

Even alone, on two wheels or four, it takes balls to do it. And I played hockey. Never had the stress levels up higher than doing 125 in third gear out running a cop on a two lane road. Man I loved that v45 magna. Wish I bought it from my brother, but I'd probably be dead. 


FatTony7915726's picture

The master owners are crying for the loss of shekels......

Manthong's picture


Maybe if they could find a good crisis manager/image consultant, like Bruce Willis (“The Kid”, 2000)…

..the owners could figure out how to grovel in front of their customers and beg forgiveness.

They might also whip their spoiled brat millionaire black players and white virtue signalers into shape or show them the street.


BTW, “The Kid” with Bruce Willis… Great family movie… you could probably get it on DVD from the library.

Stuck on Zero's picture

The whole nation would be calmer and less violent if we made Curling the national sport. 

Escrava Isaura's picture

My point was: Balls outside their professional activity. Most athletes are regimented not to express any point of view, because the owners of this nation are scare to death of independent think. Athletes views can get a lot attention, and to a large audience. And that’s dangerous.


hoos bin pharteen's picture

It's actually the opposite. After a life of being spoiled rotten by coaches and fans for most of their life, they have zero self-awareness. That said, clearly they have more balls than the team owners.

SilverRhino's picture

148 mph on two wheels (non fairing bike) with no windshield is getting into serious pucker factor.     


JRobby's picture

I'm with you. 140 on a Speed Triple was a little nerve wracking.

This clown should check out Moto GP before he spews.

Moto/supercross riders are some if the fittest, stronget people.

tion's picture

On the street requires even more retardation than balls and a heavy dose of lack of consideration for the normies you share the roads with.

Been there, done that, thankfully everyone made it through alive.   

fattail's picture

Car racing is actually the one sport where the is a chance of someone dying.

Mazzy's picture

NBA stadiums are EMPTY.  They are literally giving away tickets and still can't fill seats.

What's the strategy?  Where's the game?  Where's the sportsmanship?  All you have to do is find the next taller/bigger/faster boog who can bounce a ball, jump and literally drop it into a basket.  They don't even have to shoot the ball anymore...just muscle everyone else out of the way, and it's not like they can touch you due to technicalities/fouls.

Basketball = BORING.  Maybe if they rose the rim to 20 ft. it would be interesting....maybe.

Only cuckolds watch the NBA, and it seems the NFL is delving down the same path.  I have not watched a single game this year (and have never seen an NBA game live nor on the propganda machine in over a decade).

Blue Steel 309's picture

Watching professional sports was never meant to be such a major pastime. People used to watch it because they either still play the sports, or would reminisce about when they were younger and healthy enough to do it. And they could all appreciate the skill. The community was based on shared first hand experience.

Modern marketing devolved spectators to something much less healthy and removed from its roots. It became more like bread and circuses. It developed hero-worship and fans (fanatics). People started to compete vicariously (WTF?).

SPortsball worship has become a mockery of masculinity.

To keep it short, I am going to avoid discussion of the role of race, community, and nationalism in sports. Suffice it to say that atomization, exceptionalism and meritocracy all undermined the positive cultural roots of sports. Turning it into a pure numbers game seemed to have divorced sports from its potential spiritual benefits.

MisterMousePotato's picture

" ... potential spiritual benefits ... ?"

Football does not build character; it reveals it.

-Vince Lombardi

sun tzu's picture

Same here. Gave up bouncyball 20 years ago and feetsball 15 years ago. I enjoy my weekends now

all-priced-in's picture

Hockey doesn’t even make the list to be considered a Professional sport.

Same thing with soccer. My kids played soccer it’s a really good sport for high school or younger. If they could just come up with a way to get a little bit more scoring I think it would catch on in America. Nobody wants to watch a whole game with a 00 score.

overbet's picture

Whole thing is a farce. Protesting what exactly?


That blacks are opressed? Tell that to the affirmative action quotas opressing Caucasians. 


That blacks are treated unfair by police? Tell that to the statistics that show 13% of the population committing over 50% of violent crimes. Black deaths by police are a drop in the ocean compared to deaths of all races by blacks.


Go fuck yourselves ungrateful ignorant assholes. 

Bunker Boy's picture

Yep. The NFL has been weaponized. It is in league with Soros and actively supports his mission of destroying the Republic.

pynky01's picture

Exactly ... you have provided the TRUE NEWS...thanx..marxist jews in our govt need to go... 

Snípéir_Ag_Obair's picture

Most Americans suspect that Blacks commit the majority of crime in this country. They are, in a word, correct. However, the government takes great strides to cover this up. From the federal on down to the city level, our rulers are loathe to release data on crime that includes racial breakdowns.

You are correct - and the conversation we should be fostering *should be* re the absolutely massive, wildly disproportionate amount of violent crime committed by black males.

Something like 50% of homicides are committed by black males- as a group about 6% of the population.

And yet search 'black male violence' v 'white male iolence.'

The judeocorporate media has all but buried the staggering number of murders committed by blacks just as it obfuscates rapes by 'migrants' of white women in Europe.

If you still aren't, at least in some soft-core form, a 'white nationalist,' after decades of the calculated displacement of white, Europeans from not only power but demographic dominance in their own homelands...

'diversity' has meant European Americans are under-represented at top schools, while Jews are massively over-represented (and beyond merit.) Meanwhile decades of set asides and blacks are no better off.

'Diversity' has primarily benefitted Jews most of all while harming European Americans and Asians

one has to wonder what it would take for you to reject your Bernaysian programming which has it EVERY people but Europeans have a 'right' to maintain and take pride in their identity.

'Identitarianism' is decried by myopic imbeciles who want us to play by a set of rules no one else is. It is a word, like 'nativist' or 'populist' mean to delegitimize community identity and group self-interest without the bother of a coherent argument.

Anyway black violence... we should be marching against THAT.

HardAssets's picture

I came across an article lately that made that same point. That moron Kaepernick probably believes the msm propaganda about 'the problem' of 'white po-lice oppression of the black man'. A total farce.
People aren't taught critical thinking skills in school and these athletes probably didn't even bother going to class.

uno's picture

Any decent hit has a 15 yard penalty, it is unwatchable.  Many fo the hits from 70's and 60's would result in fines, penalties and ejectiion from game today.  Quarterbacks are untouchable, receivers are getting there also.  Defenders have to slow down not to hit qb.  Playing touch football as a kid had more contact than NFL today.

Rockatanski's picture

in 60'S-70'S players did use their helmets as weapons. it was about wrapping a guy up for a tackle, not running full speed head first and not using arms. these idiots now days dont know how to tackle.

todays players are dumb as fuck oysters. most dont understand the game and play it more like gladiators.

todays football is nothing like it was 25 yrs ago.

Arnold's picture

Night Train Lane.
Refrigerator Perry.
Killer Bees.

Linemen are the dirtiest players in sport.

Mazzy's picture

Who cares?  Why even watch it?

buyingsterling's picture

It's always been a bit gay - the hero worship of people who are good at running and jumping. Anyone who lives vicariously through sports is a lost little lamb. Get a life.

Cheapsob's picture

Just a bunnch of over paid ass grabbing dimwits. I never bought into the opiate of the people bullshit and that's what they want. Much more serious issues facing our country rather than their bullshit and there is nothing better than watching an idiot fuck himself.

JRobby's picture

They don't think strategically, that much is certain. They are marks for investment scammers and half get fleeced.

Then they are just regular old broke assed citizens with rung bells. Thanks for "competing" in the colosseum "games".

Another ratings dive this weekend with the player's union revelations. Solid Stupid.

NoVa's picture

they lost what ever residual interest I had was when Dallas Cowboys all knelt, WHEN last year the NFL prohibited the team for placing an honor sticker on their helmets to HONOR the 5 Dallas law officers who were ambushed and murdered by BLM sympathists.

I'm going to a winery tour this afternoon - NICE and CIVILIZED!





Zorba's idea's picture

Its Sunday afternoon and I'm reading a book,  the tv is out by the curb.

HardAssets's picture

We disconnected the cable t.v. several years ago. We get news from internet sources. Have read many books instead. When the fact comes up that we don't watch t.v., most people look at us with a look of horror on their faces.

Iconoc's picture

College Football is much more entertaining.  

ebworthen's picture

Agree 100%.

"Protest on your own time!" banner = perfect.

IridiumRebel's picture

Lifelong fan here:

Kalashnikov545's picture

Millionaire crybabies

Davidduke2000's picture

The colossium in rome was build during the last years of the Roman empire to distract people from their misery, by giving them gladiators because they were thirsty for blood, like the people in the us today, they would like to behead their politicians.

The sports are a distraction so people would forget that their country is bankrupt and living of illegally printed dollars. 

HRH Feant2's picture

NFL: Nigger Felon League. FIFY.