30 Million Americans Were Just Diagnosed With High Blood Pressure, Here's Why...

Tyler Durden's picture

30 million Americans who woke perfectly healthy yesterday morning are now suddenly in need of expensive hypertension treatments after the American Heart Association and the American College of Cardiology decided to lower the definition of "high blood pressure" to 130/80 from the previous trigger of 140/90.  According to Reuters, the change means that nearly 50% of American adults, or roughly 100 million people, now suffer from high blood pressure.

Americans with blood pressure of 130/80 or higher should be treated, down from the previous trigger of 140/90, according to new guidelines announced on Monday by the American Heart Association and the American College of Cardiology.


At the new cutoff, around 46 percent, or more than 103 million, of American adults are considered to have high blood pressure, compared with an estimated 72 million under the previous guidelines in place since 2003.


High blood pressure accounts for the second-largest number of preventable heart disease and stroke deaths in the United States, second only to smoking.


A large, government-sponsored study of hypertension patients aged 50 and older showed in 2015 that death from heart-related causes fell 43 percent and heart failure rates dropped 38 percent when their systolic blood pressure was lowered below 120 versus those taken to a target of under 140.


But patients in the 120 systolic blood pressure group had a higher rate of kidney injury or failure, as well as fainting.


Not surprisingly, these new guidelines are expected to be a boon for pharma giants like Merck, Pfizer and Novartis who supply the world's expensive hypertension medications.

Potentially deadly high blood pressure can be brought under control with a wide array of medications, many sold as relatively inexpensive generics. The drug classes include angiotensin receptor blockers, such as Novartis AG’s Diovan, calcium channel blockers, like Pfizer Incs’s Norvasc, ACE inhibitors, including Pfizer’s Altace, and diuretics, such as Merck & Co Inc’s Hyzaar.


But the drugs have side effects and the new guidelines emphasize lifestyle changes including weight loss, diet and exercise as the first tool for combating hypertension.


“I think this will encourage both patients to adhere to recommendations but also clinicians to be more vigorous in their attempts to prescribe lifestyle changes,” said Dr. Pamela Morris, chair of the ACC’s committee on prevention of cardiovascular disease.

Of course, perhaps a slight, artificial "tweaking" of their addressable market was exactly the right cure for what's been ailing Merck's stock of late...

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Philanthropocalypse's picture

I'll take two of what your avatar's having...     (.) (.) !

Zip_the_Zap's picture

It will raise your blood pressure! ;-).

ScratInTheHat's picture

I have high blood pressure so I eat one meal a day Monday through Firday. Eat mostly leafy greens and very lean meat. No carbs no fats on oils. Vegetable oil is as bad for you as suger! Follow that and all these modren food provoked illnesses will disappear!

tmosley's picture

You are gaining a benefit from intermittent fasting. You could add in fats and oils with not problem, according to my understanding of nutrition.

Tired of Bending Over's picture

Good fats are brain food; coconut oil, avocado oil, virgin olive oil for cooking; and blue ice fermented cod liver oil (caps). 

N0TME's picture

Ummm, no offense, but I think the new numbers benefit BIG PHARMA

and the separation of our greenbacks from our bank accounts.

weenz's picture

Ketosis + Intermittent Fasting. Bonus points for nuturing your gut microbiome.

I've noticed that when I can't follow this "healthy eating" regiment, it's usually because some aspect of my life is stressing me out.

weenz's picture

Ketosis + Intermittent Fasting. Bonus points for nuturing your gut microbiome.

I've noticed that when I can't follow this "healthy eating" regiment, it's usually because some aspect of my life is stressing me out.

OverTheHedge's picture

For me, it is when yet another bunch of freeloaders turn up for a free holiday (aka visiting family), and insist that I joint hem in holiday mode, despite the fact that I actually have to work.

Wheat products will kill you. The potato is your friend. More veg, less carbs, and don't forget that meat from a supermarket probably isn't actually meat. It mostly was never alive. You don't make ham or bacon by injecting it with unmentionable ingredients, you make it by reducing its water content (evil salt), to concentrate the flavours. Bacon should weigh less than the meat it started out as, not more. Make your own, it is unbelievably easy.

Oh, and if you are fat, eat less. As Billy Connelly pointed out, your mouth is bigger than your arse - not everything that goes in comes out, as it were.

effendi's picture

tmosley, I voted you up as you are mostly correct. There is however no problem with high cholesterol in itself as high cholesterol is often symptom of an underlying issue (predominantly inflammation of the arteries). If you just treat the symtom (high cholesterol, usually caused by a diet high in carbs) by taking statins then you will still be at a high risk. Also empirical studies have consistently found that higher dietary levels of cholesterol don't cause any health issues.

Marigold's picture

tmosley , you are right about fasting for hypertensin and diabetes as you are about Crypto's Your detractors on both accounts are still in the false paradigm 

TruthHunter's picture

10 years and billions spent and then we'll find the truth; These interventions won't

actually solve the problem. Death rates won't change, people will just die with

lower blood pressure.


It'll be like Cholesterol meds;

your cholesterol will be lower, but you'll die at about the same rate.


If people knew the truth, half of American doctors would get dragged to the guillotines.


OverTheHedge's picture

I don't need any meds to reduce my cholesterol. This is because I have no idea what my cholesterol levels are. Don't visit a doctor, and you won't have to take medication. Win win.

oneshot2shots's picture

10 years and billions spent and then we'll find the truth; These interventions won't

actually solve the problem. Death rates won't change, people will just die with

lower blood pressure.


It'll be like Cholesterol meds;

your cholesterol will be lower, but you'll die at about the same rate.


If people knew the truth, half of American doctors would get dragged to the guillotines.


So true.

It's amusing that people still follow medical science, with a proven track record of killing people every year due to misinformation, opioids or just forgetting to take syringes out of people. Basic medical errors account for 220,000 a year. If a paradigm proves to be killing people, should we examine other paradigms?

The more the human body is artifically intervened with, the more errors that occur over time. No exceptions.

YUNOSELL's picture

Big Brother always knows best..... for Big Brother

Two-bits's picture

Guess what though? Now those 30 million people have a documented pre-existing condition for high blood pressure.

Ain't medicinen fun?

crazzziecanuck's picture

This kind of tactic isn't new.  It's suspected by many that big pharma donates to large national disease organizations, like diabetes, who in turn, expand their recommendations for diabetes treatment to include more potential patients.

It's just another one of the infinite number of rackets our society has wrought.

Socratic Dog's picture

Suspected?  It ain't suspected.  It's known.  Sorta like it's "suspected" that jews own all the world's central baks.

pods's picture

I will never listen to any of these "advocacy" groups. Total BS.  They are probably pimping a low fat diet too. Fucking criminals.

This has Pharma kickbacks written all over it.

Wanna lower my blood pressure?  Take back the money supply and kill all the fractional reserve bankers!


BarkingCat's picture

 Are these the same guys that have been telling people for decades to use margarine instead of butter?

Are these the same guys that have been pushing hydrogenated vegetable oils instead of animal fats? 

Same guys tgat today say that coconut oil is unhealthy? 

piceridu's picture

Leave it to big pharma companies to invent new ways to get sheep to take their blood pressure meds...Lower The Threshold!...soon they'll have the "bought & paid for" state lawmakers make taking their meds mandatory for all.

Bigly's picture

If they start making crap mandatory, stop going to doctors.

I can't believe I am advocating this, but will be doing this if that is what happens.

Stuck on Zero's picture

My blood pressure has been 90/60 for thirty years. I read ZH to get it up so that I feel better.

Miffed Microbiologist's picture

Margarine was invented by a French man. Funny how France just kept eating butter while America was suckered into consuming it.


Big Brother's picture

Probably the same reason why breakfast cereal become popular shortly after the automobile became mass-produced as there weren't nearly as many horses, flouride began being added to the drinking water shortly after nuclear power was perfected, and HFCS shortly after the green revolution in the early 1970s. 

Manthong's picture


OK….  I have my C-8 and eggs that slide easily off of my Teflon frying pans……..

Should that be an issue?


shovelhead's picture

People substituted post toasties for breakfast instead of horsemeat sausages?



bonin006's picture

What is criminal about this is that it has been known forever. I read in a kid's chemistry book in my elementary school library (I am 61 years old, so that was like 50 years ago) that hydrogenated vegetable oils contribute to arteriosclerosis. They even added something like "but nobody seems to care".

Also, in health class we were taught that fever is the bodies response to fighting infection. Then 30 or 40 years later I read about some researchers breathlessly announcing their findings that monkeys exposed to the cold virus recovered sooner if they were not given fever reducing "medications".

BarkingCat's picture

When I get a mild case of the flu, it seems to drag on for weeks sometimes. I always wish I would just get it really badly so I will get high fever and be done and over with and couple of days.

Seeing Red's picture

Check out Sambucol.  Both as an early-stage ward and for recovery.

Dabooda's picture

I use Sambucol (elderberry syrup) whenever I suspect the onset of a cold or flu.  It won't help with bacterial diseases, and it doesn't kill viruses -- but supposedly it stops viruses from reproducing, so you don't get any sicker, and you recover much faster.  Seems to work for me.  Also use extra Vitamin C and Zinc supplements.

Sokhmate's picture

best way to get rid of fever in ONE day is: lots of liquid. dress warmly. cover ur self with 3 blankets. SWEAT at night till your clothes, blanket and mattress are wet from sweat. in the morning, go to work. worked or me for 20 years. Zilch shit drugs.

Taffy Lewis's picture

BarkingCat, it's the same criminal organization - the AHA - that took $1.7 million from Procter & Gamble in 1948, who just happen to be the makers of Crisco (which originally started out as hydrogenated cottonseed oil in 1910 - that wasn't even worthy enough to be fed to cattle 20 years before that - but I digress).

They've crammed "fat is bad" down our throats for generations. It's a great scam they have going. Make a bunch of garbage processed foods with almost no nutritional value; add chemicals so it tastes great. High carbs, burn tons of glucose quickly (and totally screw up insulin), get food cravings, rinse & repeat (and have a nutritious "snack bar" in between meals).

Then big pharma steps in: People worldwide get diabetes - and need lots of pills for it, get high cholesterol - and need lots of pills for it, get high blood pressure - and need lots of pills for it. And other metabolic diseases such as Alzheimers, Parkinsons, MS, etc. etc. etc.

BrownCoat's picture

During Bush Junior's regime, they tried to lower cholesterol to 80. 

WillyGroper's picture

pods, you've found the cure...no need for managed treatment.

JRobby's picture

Yea. The war on opioids is on, antidepressant scripts are maxed out. Need to push some new revenue streams.

mkkby's picture

Easy solution. Put blood pressure meds in the water. At jacked up prices, of course.

Can't have sheep (I mean prisoners... er, I mean patients) making bad decisions or carelessly forgetting to take their meds. What about all those helpless kids with negligent parents???

Big Brother's picture

It worked for our teeth, didn't it?

Bigly's picture

Drill your own well!!!!

Use alexapure type filtration.

Anonymous IX's picture

The really good news is that, apparently, more and more people are calling these corporations out and debunking all these "recommendations" and "new levels."  People are beginning to see the man behind the curtain.

JuliaS's picture

When I was taking psychology, I we studied big pharma practices. They fabricate their own research. If they have a solution for a non-problem, then they plant articles in mainstream media first to manufacture awareness. Then they doctor stats and at some point when the drug is ready for approval, they point to the papers they themselves have generated. Same as our military intel.

Mafia scumbags.

pods's picture

Exactly. The Bisphosphonates were like that. Except they decided who would get them by literally looking at the population and deciding that way. Using a surface bone density scan they chose a number that would make about half the population eligible for them (half that population required and half optional [osteopenia]).

They are probably the worst class of drugs ever let on the market. Awful stuff. Boniva. Your jaw can fucking die. Dead serious.  They are even worse than statins by a long shot!

And they dont even prevent fractures. Only increase surface density.  Does nothing to help make them stronger. Only resistance training can do that. 


DosZap's picture

Not to mention the HUGE increase in Erectile Dysfunction pills to come off this.High BP meds can cause an extremely ow sex drive,and loss of erections.

I know a 100 people who would DIE for a 130/80 reading.(this is all BS)

Socratic Dog's picture

It's becoming apparent that viagra causes a huge drop in heart disease numbers in those who use it.  To do with increased nitric oxide production, and consequent angiogenesis leading to alternative circulatory routes for blocked vessels; also less blocked vessels to start with since nitric oxide protects the endothelium.

Watch for viagra to be taken off the market.  Can't afford for heart disease to go away.

Refuse-Resist's picture

living with diversity raises your blood pressure.

I'll see your "Take back the money supply and kill all the fractional reserve bankers"

and raise you a "They have to go back" 

And we;ll all be better off.

P-51 Stiletto's picture

And keep inflation going by printing moar so no one can save shit, i.e. gotta spend it now, 'cause it ain't gonna be worth shit later.

robertsgt40's picture

I've been in "healthcare" for 30yrs.  This reminds me when, a few years ago,  the standard was altered for "pre-diabetes". The bar was dropped to help include another 30m people. Big pharma orchestrated the "modified criteria" .  It's a racket folks. More meds anyone? 

11b40's picture

I am 70.  I was first told that my Cholesterol levels were high at 264 when I was in my early 40's, and I needed to get the level down to 240.  I did that, but was then told the guidelines changed, and I needed to get it under 215.  I hit 214, but by then there were more new guidelines, and it needed to get under 200.

At that point, I just said never mind, and never filled the prescription my Dr. gave me.  I have kept it in the 210-225 level since, but was diagnosed with a slightly irregular heartbeat last year, and with the danger of AFib & stroke, I relented and now take a little 10mg statin.  That is my only refillable prescription.....ever.

Just like real estate investing, where is is all about location, location, location, BP is all about diet & exercise, diet & exercise, diet & exercise.  Mine started creeping up close to pre-diabetes, I dropped just 5 lbs & it is rocking back in the "safe" zone.  I was surprised, actually, that such a small drop would produce that much effect.