30 Million Americans Were Just Diagnosed With High Blood Pressure, Here's Why...

Tyler Durden's picture

30 million Americans who woke perfectly healthy yesterday morning are now suddenly in need of expensive hypertension treatments after the American Heart Association and the American College of Cardiology decided to lower the definition of "high blood pressure" to 130/80 from the previous trigger of 140/90.  According to Reuters, the change means that nearly 50% of American adults, or roughly 100 million people, now suffer from high blood pressure.

Americans with blood pressure of 130/80 or higher should be treated, down from the previous trigger of 140/90, according to new guidelines announced on Monday by the American Heart Association and the American College of Cardiology.


At the new cutoff, around 46 percent, or more than 103 million, of American adults are considered to have high blood pressure, compared with an estimated 72 million under the previous guidelines in place since 2003.


High blood pressure accounts for the second-largest number of preventable heart disease and stroke deaths in the United States, second only to smoking.


A large, government-sponsored study of hypertension patients aged 50 and older showed in 2015 that death from heart-related causes fell 43 percent and heart failure rates dropped 38 percent when their systolic blood pressure was lowered below 120 versus those taken to a target of under 140.


But patients in the 120 systolic blood pressure group had a higher rate of kidney injury or failure, as well as fainting.


Not surprisingly, these new guidelines are expected to be a boon for pharma giants like Merck, Pfizer and Novartis who supply the world's expensive hypertension medications.

Potentially deadly high blood pressure can be brought under control with a wide array of medications, many sold as relatively inexpensive generics. The drug classes include angiotensin receptor blockers, such as Novartis AG’s Diovan, calcium channel blockers, like Pfizer Incs’s Norvasc, ACE inhibitors, including Pfizer’s Altace, and diuretics, such as Merck & Co Inc’s Hyzaar.


But the drugs have side effects and the new guidelines emphasize lifestyle changes including weight loss, diet and exercise as the first tool for combating hypertension.


“I think this will encourage both patients to adhere to recommendations but also clinicians to be more vigorous in their attempts to prescribe lifestyle changes,” said Dr. Pamela Morris, chair of the ACC’s committee on prevention of cardiovascular disease.

Of course, perhaps a slight, artificial "tweaking" of their addressable market was exactly the right cure for what's been ailing Merck's stock of late...

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redmudhooch's picture

Sitting on the couch smoking a Marlboro, eating McDonalds "cheeseburgers", chased down with some cheap vodka, while watching the "news" will do that to you.

milo_hoffman's picture

More people need to read this book:

The High Blood Pressure Hoax


howieg's picture

You Guys are morons, generic blood pressure meds cost under $10 a month with NO INSURANCE, actually I pay $6. If you think the guidelines are too low discuss it with the doctor, but boy if that second number getting toward 90 you are playing with fire.

jago's picture

taking those meds youre the one playing with fire.

production irregularities, errors in dosage, liver and kidney damage.

diet and exercise.

best to you.


wharfdaddy's picture

Yoga-Whole Food Plant Based Vegan Diet-Fuck more-screw the drug companies

MarcusAurelius's picture

I don't think its about money...lol, although this is the medical communities response to 40 years of abusive substances entering into the bodies of the aging baby boomers who are too stressed, too addled and of course too stupid to understand that this is the end result of all these great products entering your system. Heart disease, diabetes and dementia are running rampant and it has nothing more to do with anything other than people who should not have been so foolish. Past generations were no where near as sedentary or spoiled. Gen Xers and some millenials are in this too. A problem created by big corporations (much like Tobacco) which now falls squarely on the medical community and the government. This is their response. Sorry fellas maybe people should take more responsibility for their actions? Ya think?????

z530's picture

It's because everyone in the US is technically fat. It's the insulin from the carbs that is making everyone fat. Research the effects of the Keto diet, it's amazing.

I Write Code's picture

130/80?  That 80 is pretty low, should probably be like 84 but that's not a round-enough number for them.  Actually the 130 is pretty low too.  Bunch of us out here, we just run higher even when mostly healthy.  And, they need to add, that these new lower numbers do not necessarily apply over about age 55, even more people run high with age, and nothing short of leeches, and lots of them, is going to lower your BP to that range.

Why don't they just lower it to 30/8, then we'll all live for a thousand years.

And yes, the drugs all have side effects, you're not living a normal life when you're on any of them.

And no, most "practicing" physicians don't know squat about the subject or the drugs.  For example, nobody anywhere really knows what the cause(s) is, this is all still pretty primitive in science terms.

Conax's picture

Citizen, you have been diagnosed with high blood pressure and prescribed this new drug.

Bu but I feel just fine Senior Physician!

YOU are NOT fine. You will need this medication the rest of your life.

I can't afford that and won't be filling the prescription, sir.

The drugs will be sent to your address and the cost of the medication will be deducted from your bank account for your personal convenience whether you take it or not.

Oh, ok then.. you bastard.


hooligan2009's picture

all you need to know - an extra 30 million people BUT the better way is to say 100 million americans now above the (revised) bp limit (of course, simply eating and exercising would mean no cost to anyone at all).

".. boon for pharma giants like Merck, Pfizer and Novartis who supply the world's expensive hypertension medications"

all these meds cost 5 bucks a unit - coincidence?

i don't think so, this is industry standard for the profit required to pay ceo's more than 20 million a year and boards of directors a combined 50-100 million a year.

these drugs cost less than 5 cents a unit to mass produce - five bucks represents the mark-up of 100 times (10,000%) that is the going industry standard for cartel profits.

of course the industry pays around 20 million a year in backhanders, bribes and other "incentives" to the drug industry.

i doubt anyone will compare the price of these drugs to the generic equivalents in europe/japan or elsewhere. (my bet is that the unit price is the equivalent of less than one dollar.

so.. let's assume that you need what one unit a day, costing 5 bucks, for life of 30 years or around 11,000 days times 100 million patients?

the odd cartel, price rigged, price gouged annual contirubtion to ANNUAL revenue of 182.5 BILLION DOLLRS or 


here's some pricing data.

Novartis AG’s Diovan


calcium channel blockers, like Pfizer Incs’s Norvasc,


ACE inhibitors, including Pfizer’s Altace, 


diuretics, such as Merck & Co Inc’s Hyzaar.





I Write Code's picture

I don't know why they bother with the name brands anymore, who ever gets them?  There are generics for each of these for maybe $10/month.

Herdee's picture

It's called CBD. You can lower your blood pressure with a lot less of the pharma crap.

TRM's picture

Which is why pharma is dead set against it and will keep it illegal as long as they can.

Arrow4Truth's picture

Technically, but slang is... weed.

Last of the Middle Class's picture

New guidelines will incease premium across the board as the percentage of people who get weekly exercise two or three years running is probably less than 1% for the over 30 age group. New guidelines will put you in a higher risk group, require more pills, more doctor visits and earlier capture by the federal health care system so as to better monitor your habits. It's a scam, go walk, give up the golden arches and social media. You'll live longer. 

Manipuflation's picture

I am 150 over 106 at the moment.  You can't live forever can you?


edit:  150 over 104

amadeus39's picture

ZH: The length of the timeline will drop to zero.


jago's picture

see, you're better already!

Karl Marxist's picture

What raises my BP is all thie phony science behind the "medical" establishment. And this is precisely the same model the APA uses to get people hooked on psychatric pharmacuticals -- deeming certain usually everyday behaviors as some mental illness requiring drugs to shut down one's brain chemical interaction to do what again, Dr?

Dutch1206's picture

Smells like big Pharma lobbying to me.

Manipuflation's picture

Does anyone want the rest of this Lisinopril?  No, I did not finish the prescription and did not consult a doctor.

Manipuflation's picture

When I am dead then you won't have to worry about me.

Zorba's idea's picture

High Blood pressure in the modern reality can be solved by a sensible diet, exercise, and turning off the TV. 

Kurpak's picture

Death is the only cure to the modern reality

frontierland's picture

Good Greif.  I wonder who lobbied for this move.

Reminds me...

I recall the EPA raising the tolerable level of radionuclides exposure ten fold, after Fukusima shit the bed.

Arrow4Truth's picture

"Wonder who lobbied for this?" That's easy. Follow the money. Who benefits? You're BP was normal, now it's high and they're going to raise your health insurance "premium" since you are now "at risk". Oh, and here... take this pill. 

Scornd's picture

why do they care so much?

its no ones GOD DAMN BUSINESS what my blood pressure is. every day above ground is a blessing dont over think it.

tnquake's picture

Big Pharma and Screw You Insurance companies are the ones the ones going to make MOAR money from this.

Yesterday chart said healthy, today chart says high BP, increase premium and take little pill! F*OFF!

Dogman57's picture

This makes me angry and my BP has just gone through the roof.

Occams_Chainsaw's picture

Just gives the Obamacare overlords more reason to jack up prices.....

Haitian Snackout's picture

They make people fat as F%@k. Yea, like, that will help their blood pressure. Nice scam if they can sell it though.

metanoic's picture

When you're rusty old and very expensive hammer you got to make everything a nail.

moonmac's picture
I only sleep 3 hours a night so my BP is high. Gets a lot  higher when I think about killing all the Socialists who prevent me from getting pain pills for Grade 3 annular tears in my lower back, dislocated shoulder, torn rotator cuff, broken ankle, hip bone spur and bum knee. ‎ ‎ Last surgery I almost died because they gave me way too much anesthesia since I never sleep but they're worried I might OD on 1 Vicadin pill? I pray to Jesus everynight they all burn in Hell which isn't good for my BP either!!! 
Rex Andrus's picture

You can always take a stand, Custer.

cherry picker's picture

I didn't realize how much freedom we lost until you mentioned what they have control over.

Me, going to buy a shotgun for self defense from .gov and building a still and make some moonshine and smuggle cigarrettes for a start.

Fundies's picture

The silent killer. 

idontcare's picture

Yep, those high blood pressure meds will silently kill you.... though not until after they cause severely loud kidney problems.

Dilluminati's picture

eating at chipolte, silent but deadly..

idontcare's picture

Blood pressure varies throughout the day.  Imagine how many people who will be misdiagnosed as "high blood pressure" because they had 130/80 after a morning of having to eat a high fat mcmuffin on the run with a cup of coffee prior to hitting morning rush hour traffic to then be made to wait for their doctor to be an hour+ late on their appointment time as this patient realizes that he/she will be chewed out by their boss and/or docked real money just because they decided to schedule a physical.   Take our blood pressure on a Sunday morning after a full night's rest with a non-stressfilled day ahead of us.  i assure you that the numbers will be a lot lower than 130/80.

RabbitChow's picture

I went to the docs.  They said bp 165/90.  I figured I would monitor my own and on my own.  Working from home, and after workout routines, etc., and even at first rising in the morning and meals, I couldn't find bp anywhere near that high.  I used two different electronic cuffs that actually rate pretty highly with the medical folk.  So why is it different?  most of my bp readings were 120's to 130's.  

My conclusion is that the two biggest sources of stress in my life is going to work and going to the doctor.  I don't feel like I'm really stressed at work but then again I am so much more relaxed at home.  And bp varies all over the place.  In fact, I thiink that the wider the variation the bettter off you'll be.  

I also think big pharma just wants to put more people onto their mood altering bp meds.  Control the population.  And then you get more meds for side effects and everything after that.  

Here, take this pill.

Radical Pragmatist's picture

Re: "My conclusion is that the two biggest sources of stress in my life is going to work and going to the doctor."

"White Coat HypertensionIt's pretty common, only most doctors don't even consider it before prescribing.

The One...'s picture

All the Doctors consider is the kickback from Big Pharma. All about the Benjamins my dear...

Dilluminati's picture

My bloodpressure rises when I read about the cocksuckers scheming up more illness for Obamacare to pay for, the cocksuckers!