This page has been archived and commenting is disabled.

Americans Scrambling To Refinance: HARP Beats Out McRib, NFLX As Hottest Topic On Google Trends

Tyler Durden's picture


For once Americans are all over arcane economic alphabet soup concepts, at least according to Google Trends. As of minutes ago, the hottest topic on Google is the Home Affordable Refinance Program, or HARP, which makes sense - to borrow an Obamaism, "there is money to be made or saved."  Following yesterday's announcement of significant changes to EFSF eligibility which was pitched as allowing every American to effectively have access to the discount window, it is not surprising that mortgage holders everywhere are scrambling to refi, or at least attempt to do so. Even with the laxer guidelines, it is hardly likely that HARP, which has only refinanced under 900,000 mortgages since inception, will do much good due to forceful bank pushback on terms especially with the 2s10s trading where it is now. But regardless, the mere promise of more money in one's pocket has brought out the great unwashed in droves, cap in hand. After all there are apps to be bought. What is stunning is that interest in refinancing is even bigger than in such more "American" pastimes as the McRib or NFLX, although we attribute the fascination in the latter more to rubbernecking at a slow motion train crash. We wonder how long it will take the bulk of Americans to realize that going forward they purchase a government REOed home from HUD for $100 down, and use the 2000x levered money for a variety of "fungible" purposes. Expect the term "203k" to be quite popular shortly...


- advertisements -

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Tue, 10/25/2011 - 12:04 | 1808559 SokPOTUS
SokPOTUS's picture

What?  No hot chicks on that list?  Lame.

Tue, 10/25/2011 - 12:21 | 1808623 eureka
eureka's picture

Can you say credit - and bubble economic....

Tue, 10/25/2011 - 12:42 | 1808746 Fukushima Sam
Fukushima Sam's picture

I must say, what is up with the ravens?  There are a lot of them around these days.  Harbingers of bad tidings, I believe.

Tue, 10/25/2011 - 13:01 | 1808877 ratso
ratso's picture


Tue, 10/25/2011 - 13:04 | 1808908 Don Birnam
Don Birnam's picture

Where is "tranny porn ?"

Apparently SEC surfers were excluded from the data.

Tue, 10/25/2011 - 12:24 | 1808641 Sudden Debt
Sudden Debt's picture

when shit like this happens, they start to call it a depression...

sorry honey, I don't feel that good.


Tue, 10/25/2011 - 12:38 | 1808716 MillionDollarBonus_
MillionDollarBonus_'s picture


Tue, 10/25/2011 - 13:52 | 1809127 knukles
knukles's picture

Good thinking.

Tue, 10/25/2011 - 13:51 | 1809123 Snidley Whipsnae
Snidley Whipsnae's picture

Anyone seen the early Vegas line on the LSU vs Bama game?

Tue, 10/25/2011 - 12:05 | 1808565 spiral_eyes
spiral_eyes's picture

HAARP, bitchez

Tue, 10/25/2011 - 12:06 | 1808567 AnAnonymous
AnAnonymous's picture

Northern lights and aurora borealis? What happened lately for US citizens to get concerned about that?

Tue, 10/25/2011 - 12:06 | 1808570 PY-129-20
PY-129-20's picture

Trust me, you don't want to know that.

Tue, 10/25/2011 - 12:17 | 1808607 Carlyle Groupie
Carlyle Groupie's picture

Good grief I hope you guys are ready for the suns EMP. Your power could be out for months.

Anyway; check all about the auroras news here:

Tue, 10/25/2011 - 12:21 | 1808629 john39
john39's picture

totally normal to be able to see the northern lights in arkansas.  /sarc off.

Tue, 10/25/2011 - 12:28 | 1808664 Iriestx
Iriestx's picture

It's transitory.


Wed, 10/26/2011 - 20:19 | 1814954 Phil Free
Phil Free's picture

.... bitcheZ.

Tue, 10/25/2011 - 12:43 | 1808757 Fukushima Sam
Fukushima Sam's picture

If a solar EMP takes out the US power grid then you are looking at Fukushima times fifty.  Power will be the least of our concerns.

Tue, 10/25/2011 - 13:07 | 1808886 Shvanztanz
Shvanztanz's picture

Come on y'all, seriously, as soon as people chase down that snipe, it will be time for a remake of War of the Worlds or some pesky comet en route to destroy us. 

Now, pass the northern lights and if that's caked, then load up some afternoon delight. 

Tue, 10/25/2011 - 12:06 | 1808568 The Swedish Chef
The Swedish Chef's picture

Quite telling that at least two of the top ten search words were drug realted...

Tue, 10/25/2011 - 12:17 | 1808606 GeneMarchbanks
GeneMarchbanks's picture

That is a list to fear my friend. Now, I believe the only thing on that list that Americans actually get: Mcrib.

Tue, 10/25/2011 - 12:23 | 1808640 LFMayor
LFMayor's picture

do prefer yours with oran pop or grapedrank?

Tue, 10/25/2011 - 12:57 | 1808853 poor fella
poor fella's picture


Tue, 10/25/2011 - 13:54 | 1809136 Snidley Whipsnae
Snidley Whipsnae's picture

You say that like it's a bad thing...

Tue, 10/25/2011 - 15:19 | 1809496 blueRidgeBoy
blueRidgeBoy's picture

McDonalds is always hiring.

Tue, 10/25/2011 - 13:17 | 1808971 pods
pods's picture

Northern Lights+McRib= Winning!


Tue, 10/25/2011 - 13:44 | 1809093 Lord Blankcheck
Lord Blankcheck's picture

S978 ---  makes unauthorized streaming of copyrighted content on youboob a Felony

Tue, 10/25/2011 - 12:09 | 1808572 hedgeless_horseman
hedgeless_horseman's picture

HARP is #1 because you can't get 200:1 non-recourse leverage on NFLX.  Artificially low interest rates drive the sheep to risk.  Same as it ever was.

Tue, 10/25/2011 - 13:54 | 1809139 knukles
knukles's picture

Where for art thou oh whoever you were touting NetFlix every day?
Who was that?

Tue, 10/25/2011 - 12:06 | 1808573 fuu
fuu's picture

Gold 1699.60.

Tue, 10/25/2011 - 12:17 | 1808603 jomama
jomama's picture

what does that mean?

pretty much nothing.

Tue, 10/25/2011 - 12:36 | 1808619 GeneMarchbanks
GeneMarchbanks's picture

I can see you're excited but we've been there you know?

Tue, 10/25/2011 - 12:07 | 1808575 optionking
optionking's picture

I will have the McRib with no mortgage paymentm thanks!

Tue, 10/25/2011 - 12:07 | 1808576 -Michelle-
-Michelle-'s picture

And when they realize they don't have a GSE owned mortgage?  Wonder what the top search result will be then...

Tue, 10/25/2011 - 12:12 | 1808586 digalert
digalert's picture

How many bought into last years Cash4ClunkerHomes program now find their home worth less?

Tue, 10/25/2011 - 12:13 | 1808590 0cz
0cz's picture

I am just waiting for the EU to announce that all their problems are solved now that McDonalds has agreed to bring the McRib back in Europe. 

Tue, 10/25/2011 - 12:14 | 1808593 oddjob
oddjob's picture

McRib...think smaller and more legs.

Tue, 10/25/2011 - 13:56 | 1809147 knukles
knukles's picture


Tue, 10/25/2011 - 12:15 | 1808596 No One
No One's picture

trending in twitter (#2) - Lindsay Lohan Posing Nude in Playboy


Tue, 10/25/2011 - 13:19 | 1808978 pods
pods's picture

Next year's headline:

Lindsay Lohan to co-star in new movie, with that kid from The Toy.


Tue, 10/25/2011 - 13:58 | 1809161 knukles
knukles's picture

Add a 1.75 of vodka and that flick goes what the fuck into off the tracks never never land.
Actually, not a bad idea to meet her leaving rehab with one of those.  A few cogent moments and then, bazoomies!

Tue, 10/25/2011 - 12:15 | 1808598 Bazinga
Bazinga's picture

Yes, but how would have HARP done on the search list if American Idol was in season?

Tue, 10/25/2011 - 12:15 | 1808599 jomama
jomama's picture

i'm ashamed at some of these searches.  the country needs a serious cleansing.

Tue, 10/25/2011 - 12:22 | 1808632 Silver Alert
Silver Alert's picture

#20 is "flat tax" which is surprising, and a start.  "When "end the fed" is in the top 10 then we'll be getting somewhere.  That "occupy," "OWS", nor anything related is in there indicates it hasn't gained as much traction amongst the general population as some would want to make it out as having.

Tue, 10/25/2011 - 12:15 | 1808600 bigwavedave
bigwavedave's picture

yeah. no porn stars. must be a quiet day

Tue, 10/25/2011 - 12:16 | 1808602 Shvanztanz
Shvanztanz's picture

Google rankings are purchased, so why aren't these hot trends purchased...or appropriated? Do you mean to tell me that whenever whoever actually eats McRib hears an ad for it they go straight for the internet to google it? I assert that these "trends" are trended from the top down. Kind of how people get trended into the military during war time and trended into tax filing around April 15. 

Tue, 10/25/2011 - 12:19 | 1808621 thedrickster
thedrickster's picture

Prior to the algo being changed, Alex Jones topped this thing every afternoon.

Tue, 10/25/2011 - 12:22 | 1808627 Shvanztanz
Shvanztanz's picture


that explains why I top it just after my wife goes to sleep. Auto-google feature. 

Tue, 10/25/2011 - 12:30 | 1808679 thedrickster
thedrickster's picture

I'm serious lol.

AJ would say "Google blah blah, e.g. Cancer Viruses in Vaccines", a short time later the phrase would top this list.

Tue, 10/25/2011 - 12:40 | 1808731 Shvanztanz
Shvanztanz's picture

McDonald's to leverage 2 trillion McRibs to collateralize EU debt crisis. McRib 2.0 rumored to contain cancer fighting virus. 

Tue, 10/25/2011 - 12:42 | 1808748 Shvanztanz
Shvanztanz's picture

Wendy's and Burger King expected to downgrade McRib meat grading to F+ due to suspected heightened saw dust content. 

Tue, 10/25/2011 - 14:02 | 1809180 knukles
knukles's picture

That be the absolute truth. 
TPTB (who were the orininal investors in Google, read NSA amongst others and it's all public domain) didn't like some of the results, so the algos got changed, the filters began, and try now (as was possible in the past) getting into Google DE or UK, etc.  Need an IP masking tool to be able to do so.

Freedom of the Internet is now a myth.
Google is the NSA's public arm.

Tue, 10/25/2011 - 12:17 | 1808609 SheepDog-One
SheepDog-One's picture

McRib is the nastiest thing ever put between 2 buns...except for HARP.

No Snookie on the list? Lame!

Tue, 10/25/2011 - 12:36 | 1808711 Shvanztanz
Shvanztanz's picture

The nastiest thing ever put between two buns is a dead heat between the fed and the government. Make that 600 million buns. 

Tue, 10/25/2011 - 12:18 | 1808616 thedrickster
thedrickster's picture

But what about HAARP?

Tue, 10/25/2011 - 12:49 | 1808774 Shvanztanz
Shvanztanz's picture

Take it easy there Tonto, read a little further:


The summit will take place as planned on Wednesday night, however, it said.

Though, to your credit, who the hell knows who will be there. Interns?

Tue, 10/25/2011 - 12:21 | 1808624 EvlTheCat
EvlTheCat's picture


Tue, 10/25/2011 - 12:25 | 1808630 dwdollar
dwdollar's picture


TIme for some...

Somebody should remix that song with a post '08 significance.

Tue, 10/25/2011 - 12:25 | 1808644 asheylarry
asheylarry's picture

It's comforting to know that the majority of HARP participants will be eating their 4th McRib of the week while trying to figure out how to add Rambo III to their Netflix que.


does HARP stand for Horribly Ass Raped Populous?

Tue, 10/25/2011 - 12:26 | 1808652 dwdollar
dwdollar's picture

Horribly Ass Raped Producers

Tue, 10/25/2011 - 13:41 | 1809077 Problem Is
Problem Is's picture


Timmah's big 3 TBTF mortgage bankster rescue ideas...

Tue, 10/25/2011 - 12:26 | 1808647 unclebill
unclebill's picture


Tue, 10/25/2011 - 12:27 | 1808657 eBuddha
eBuddha's picture

i'm surprised this isn't in the TOP 10:

"I am a loser and do not live within my means - Mr. Nobama Bail Me Out too"


Tue, 10/25/2011 - 12:28 | 1808672 KandiRaverHipster
KandiRaverHipster's picture

no no no the trick is to smear the mcrib sauce on your bills to make them spontaneously combust

Tue, 10/25/2011 - 12:30 | 1808681 eBuddha
eBuddha's picture

Hey Here's an idea -- because CRAZY seems to be all the rage now:

why don't we just figure out the average amount of money that would make everyone in the country whole and just give EVERYONE that amount of money.

i was appalled while the bubble was building to see everyone getting bigger houses, new appliances, etc and now they're all getting bailed out.  meanwhile, i'm not getting any funds from anyone and my taxes and future debt interest payments via inevitably increasing taxes will go towards all this bailing out.

if we're going to go into debt to literally give idiots free cash - why not just give everyone free cash.

Tue, 10/25/2011 - 13:23 | 1809000 pods
pods's picture

They can't because that would crash the system.

They have to loan people the money.


Tue, 10/25/2011 - 14:26 | 1809292 Canaduh
Canaduh's picture

Because there must always be more debt outstanding than there is 'money' available to pay that debt. Vicious circle of entrapment bitchez.

Tue, 10/25/2011 - 12:30 | 1808687 Josh Randall
Josh Randall's picture

WacArnolds tops the list


Tue, 10/25/2011 - 14:29 | 1809313 Shvanztanz
Shvanztanz's picture

until you find someone else's gloves on top of the fridge

Tue, 10/25/2011 - 12:31 | 1808689 dexter_morgan
dexter_morgan's picture


Tue, 10/25/2011 - 12:40 | 1808732 PulauHantu29
PulauHantu29's picture

I wonder how many prisoners on death row will apply for (and get!) benefits?

Tue, 10/25/2011 - 12:42 | 1808750 CvlDobd
CvlDobd's picture

I'm surprised Marco Simoncelli isn't on there.

RIP Super Sic #58

Tue, 10/25/2011 - 12:47 | 1808781 Fibz
Fibz's picture

That's pretty much America summed up in three words. "Home refinance, Netflix and Mc Rib"

Tue, 10/25/2011 - 12:57 | 1808839 Shvanztanz
Shvanztanz's picture

And that's marginally preferable to ...shit... I've got nothing. Wait, canyons of razor-sharp rock, unpredictable gravitational conditions, unexpected eruptions... scariest environment imaginable, that's all you had to say. 

Tue, 10/25/2011 - 12:59 | 1808863 Shvanztanz
Shvanztanz's picture

I just used Google's "time travel" search feature and six months from now, the top three are Martial Law, Rationing and Mass Rendition, whatever that last one is.

Tue, 10/25/2011 - 12:51 | 1808805 Agent P
Agent P's picture

I'm going to do a search on "How to refinance my home using HARP so I can afford to eat a McRib and rent Netflix videos about aurora borealis" just to see if I can bring Google down.

Tue, 10/25/2011 - 12:51 | 1808817 Dixie Rect
Dixie Rect's picture

Mcrib! Now with even more beaks and brain parts!


Tue, 10/25/2011 - 13:04 | 1808906 warchopper
warchopper's picture

Not any more! NetFlix and McRib have reestablished their hold on number 1 and number 2.

Tue, 10/25/2011 - 14:15 | 1809248 Bolweevil
Bolweevil's picture

You can't eat HARP.

Tue, 10/25/2011 - 13:11 | 1808943 What_Me_Worry
What_Me_Worry's picture

#10 should be changed to "how is blaine gabbert a starting NFL QB"

I love that our priorities are free government handouts, football and McRibs.  So basically, they need to have HARP reps at NFL games handing out free McRibs to whomever will take one of their homes.

Tue, 10/25/2011 - 13:12 | 1808949 rfullem
rfullem's picture

what a joke. yeh, cant wait to get a refi (cash handout) on my third vacation home. clearly those Occupy WS people dont know how to work hard (game the system).

Tue, 10/25/2011 - 13:21 | 1808992 Blano
Blano's picture

Go ask Alice brings back a few memories.  The few I remember anyways.

Tue, 10/25/2011 - 13:42 | 1809067 Problem Is
Problem Is's picture

Average Amerikan Public:

"I'll refinance my underwater house with HAMP... so I can pay my netflix account  and gets me a McRib... STFU bitch and let me google this shit..."

Tue, 10/25/2011 - 15:19 | 1809497 earleflorida
earleflorida's picture

this is just bad,... a plain and simple POS!

thankyou tyler

Thu, 04/05/2012 - 16:12 | 2320325 erinever
erinever's picture

I wonder if HARP 2.0 would also beat out the McRib and Netflix. Too bad we'll never be able to tell since McRib is out of season and NetFlix lost most of their customers after the price hike.

Do NOT follow this link or you will be banned from the site!