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Another Attempt At Paid Blogging Fails

Submitted by Tyler Durden on 10/13/2011 09:03 -0400

It took FT Alphaville offshoot FT Tilt precisely 9 months to learn that charging £1,000 a head for widely available information may not be the best business model (unless one is that "other" and probably only profitable FT business line DebtWire, which actually does have "expert network" level information now and then). One wonders just how successful some other financial blogs would be if they were spun off from their publicly traded corporate parents.

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Thu, 10/13/2011 - 09:04 | 1768984 Careless Whisper

The Careless Whisper Morning Report

Federal Judge: NYC Cops Widespread Planting Of Drugs On Innocent People To Meet Drug Bust Quotas

http://www.nydailynews.com/news/ny_crime/2011/10/13/2011-10-13_excop_we_...

Tricky Bloomberg: Protesters Must Leave Park So We Can Clean It

http://www.nypost.com/p/news/local/manhattan/bloomberg_says_protesters_n...

Trump To Buy Famed Doral Country Club; Lenders To Take 50% Haircut On Mortgages

http://www.miamiherald.com/2011/10/12/2451020/trump-to-buy-doral-resort....

Geek Explains How SIRI (DARPA Designed Artificial Intelligence) Will Make Apple Largest Ad Network

http://fabiandesimone.com/siri-apple-trojan-horse/

Judge Arrested: Charged With Forcing Defendants To Make Porn With Him For Not Guilty Verdict

http://www.post-gazette.com/pg/11286/1181771-56-3.stm

Merkel Cabinet Members In Disarray Over Trojan Horse Spyware By Gov; First Headlined By CarelessWhisper

http://www.spiegel.de/international/germany/0,1518,791455,00.html

Chinese People Outsmart Traffic Cams

http://shanghaiist.com/2011/10/13/photos_chinese_use_maxipads_chicken.ph...

Morgan Stanley Cops A Plea To Bid Rigging NYC Electricity; Gets Off With Fine, No Admission

http://cryptome.org/0005/doj101111.htm

AKAM Shares Pumped After Hours On Buyout Rumor; Goolge Denies Interest In Akamai

http://www.bloomberg.com/news/2011-10-12/google-is-said-not-to-plan-akam...

"Oil Orgy" Performed By Protestors On Table At UK Gov Energy Summit; Gets Applause

http://vimeo.com/30373841

Betty F*cking White!!! Stars In New Luciana Music Vid: "I'm Still Hot"

http://www.youtube.com/watch?v=5phqDvrWNZc

Thu, 10/13/2011 - 09:11 | 1768997 Fips_OnTheSpot

Bloomberg says protesters need to leave park, but only so it can be cleaned

Hahahahhaaha.. that would only work in Germany - just pull up a sign "Occupy VERBOTEN" and it's done

Thu, 10/13/2011 - 09:16 | 1769012 sabra1

http://www.infowars.com/fbi-insider-obama-administration-likely-manufactured-dubious-terror-plot/

http://www.infowars.com/pepe-escobar-iranian-plot-was-an-inside-job/

http://www.infowars.com/feds-foil-own-saudi-assassination-plot-pin-it-on-iran/

http://www.infowars.com/the-suicide-of-liberty-the-transformation-of-the-us-into-a-police-state/

Thu, 10/13/2011 - 11:27 | 1769660 Freddie

The whole Iran faux terror thing was an attempt to save Holder from ISsa's supenonas. Holder and O need to be in prison. Pretty funny seeing O's owners and US TV's owners the Saudis act like they are in charge of the US govt which is true. The "good" Saudi Sunnis are as bad as the "bad" Iranian Shia.

Thu, 10/13/2011 - 09:04 | 1768985 DaBernank

know your limits

Thu, 10/13/2011 - 09:07 | 1768988 SheepDog-One

$1,000 for what, first looks at false rumors? I guess that could somehow be profitable information.

Thu, 10/13/2011 - 10:28 | 1769365 riley martini

For a 1000 pounds you get one line . Don't belive the rumors in the FT.

Thu, 10/13/2011 - 09:14 | 1769005 mayhem_korner

Why are they allowed to fail? Where's the bailout? Where's the cranberry sauce? Where's the pumpkin pie? :D

Thu, 10/13/2011 - 09:14 | 1769007 Poor Grogman

Damn that invisible hand.
I thought the ECB and FED had outlawed it.

Thu, 10/13/2011 - 09:15 | 1769008 spanish inquisition

Tilt? - As in game over, end of turn. What an awesome name. Let's give the stoned marketing rep a bonus.

Thu, 10/13/2011 - 09:18 | 1769023 Jay Gould Esq.

Perhaps they fancied themselves pinball wizards.

Thu, 10/13/2011 - 09:18 | 1769024 mayhem_korner

Yes! I can see the Tyler(s) ginning up some tasty headlines like Euro Bailout Rumor #91 Goes Full Tilt as Slovaks Turn the Other Cheek Again

Thu, 10/13/2011 - 09:24 | 1769052 Zgangsta

Just clicked an ad. Keep up the good work Tylers!

Thu, 10/13/2011 - 09:26 | 1769058 JW n FL

They are competing for market share and click thru's..

They are trying to stay relevant without being relevant..

The truth will always out shine bullshit, at least for your target audience Tyler.

the others are trying to be hip and trendy and edgy and today.. when the yes men running, writing and working these corporate offshoots spend most of thier day buried up some other idiots ass blind to the world.. instead of reading and working.. people cannot work and kiss some idiots ass at the same time and after kissing ass no one wants to work at an elevated level which dumbs down ALL! the work product!

Corporate Kiss Asses - 0

Truth Telling Workaholics - 1

Thu, 10/13/2011 - 09:34 | 1769092 trampstamp

I normally don't read financial blogs, but when I do... I read ZH! Blog safe my friends

Thu, 10/13/2011 - 09:35 | 1769093 gastrolith

Even news services like Bloomberg and Reuters lose money on their journalism, a lot of money. The value is in their data. Being a journalist today is kind of like being the guy who collects horse manure from the streets when the first Model-T is rolling off the assembly line.

Thu, 10/13/2011 - 09:47 | 1769162 Peter K

I beg to disagree. Bloomberg and Reuters DO NOT lose money on their journalism because they do NOT DO any journalism:)

Thu, 10/13/2011 - 09:59 | 1769224 riley martini

Bloomturd journalism a Buffet propaganda piece brought to you by Ex-jet and Gieco .

Thu, 10/13/2011 - 10:00 | 1769225 Fíréan

Who pays the costs for this blog ?

Thu, 10/13/2011 - 10:23 | 1769327 mayhem_korner

We will give you the benefit of the doubt that you are so entranced by its content so as not to notice the silhouettes on the periphery...

Thu, 10/13/2011 - 11:09 | 1769530 topcallingtroll

Click throughs are pennies. No one can make a living at it. Please donate a few bucks now and then.

Tyler is not MSM. Zero hedge does not get government welfare like NPR and PBS.

Thu, 10/13/2011 - 10:11 | 1769271 oogs66

they should have only leaked european efsf rumors through tilt, then they would have found subscribers...

Thu, 10/13/2011 - 10:29 | 1769368 Problem Is

"It took FT Alphaville offshoot FT Tilt precisely 9 months to learn that charging £1,000 a head for widely available information may not be the best business model..."

Wait... Isn't that what TBTF Wall Street analysts do???

Thu, 10/13/2011 - 11:05 | 1769517 FreeNewEnergy

One should not be so quick to criticize paid blogging, as it is a viable form of advertising, though it does blur the lines between responsible journalism and blatant advertising hype. There are a number of successful companies doing paid blogging and I myself have made a tidy sum over the years, mixing paid posts in between actual stories.

The trick is to be accurate when you're doing a paid blog, not overemphasizing the value of the client's product or service while being careful about supplying relevant links.

Bear in mind that Google takes a dim view of paid blog posts, and has penalized many bloggers who are doing nothing worse than trying to make a few extra bucks. Compared to Google's claims of "don't be evil" juxtaposed against their ever-bending policies, proclamations and rules, paid bloggers appear to be close to saintliness in their attitude.

Google, the main proponent against paid blogging, has become less and less relevant the past few years as social media and Bing have taken the fight to them. I haven't "googled" anything in months, finding Bing's interface and additions to be much more functional, entertaining and at least equal to Google in regard to actually finding what you're looking for.

Disclosure: Bing paid me absolutely nothing to praise them. They are, IMO, far superior to the former king of internet search.

Thu, 10/13/2011 - 11:06 | 1769520 topcallingtroll

Thank you Tyler for blogging for free, essentially.

Everyone who enjoys this blog please contribute, even ten bucks, and buy a zero hedge thong for your lady.

We need a secret handshake. We may fight, but ultimately we are mostly in agreement.

Thu, 10/13/2011 - 14:25 | 1770422 mayhem_korner

Secret handshake = show us the thong

Fri, 10/14/2011 - 01:02 | 1772486 mcguire

cass sunstein is hiring i hear... 'A high-ranking official in the Obama administration has come under fire in the past few weeks for suggesting that it would be a good idea to deploy federal agents to "cognitively infiltrate" political groups that believe in conspiracy theories.'...http://www.huffingtonpost.com/arthur-goldwag/cass-sunsteins-thought-po_b...

Another Attempt At Paid Blogging Fails

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