Another Attempt At Paid Blogging Fails

Tyler Durden's picture

It took FT Alphaville offshoot FT Tilt precisely 9 months to learn that charging £1,000 a head for widely available information may not be the best business model (unless one is that "other" and probably only profitable FT business line DebtWire, which actually does have "expert network" level information now and then). One wonders just how successful some other financial blogs would be if they were spun off from their publicly traded corporate parents.

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Careless Whisper's picture

The Careless Whisper Morning Report


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Betty F*cking White!!! Stars In New Luciana Music Vid: "I'm Still Hot"

Fips_OnTheSpot's picture

Bloomberg says protesters need to leave park, but only so it can be cleaned

Hahahahhaaha.. that would only work in Germany - just pull up a sign "Occupy VERBOTEN" and it's done

Freddie's picture

The whole Iran faux terror thing was an attempt to save Holder from ISsa's supenonas.  Holder and O need to be in prison.   Pretty funny seeing O's owners and US TV's owners the Saudis act like they are in charge of the US govt which is true.  The "good" Saudi Sunnis are as bad as the "bad" Iranian Shia.

DaBernank's picture

know your limits

SheepDog-One's picture

$1,000 for what, first looks at false rumors? I guess that could somehow be profitable information.

riley martini's picture

 For a 1000 pounds you get one line . Don't belive the rumors in the FT.

mayhem_korner's picture



Why are they allowed to fail?  Where's the bailout?  Where's the cranberry sauce?  Where's the pumpkin pie?  :D

Poor Grogman's picture

Damn that invisible hand.
I thought the ECB and FED had outlawed it.

spanish inquisition's picture

Tilt? - As in game over, end of turn. What an awesome name. Let's give the stoned marketing rep a bonus.

Jay Gould Esq.'s picture

Perhaps they fancied themselves pinball wizards.

mayhem_korner's picture



Yes!  I can see the Tyler(s) ginning up some tasty headlines like Euro Bailout Rumor #91 Goes Full Tilt as Slovaks Turn the Other Cheek Again


Zgangsta's picture

Just clicked an ad. Keep up the good work Tylers!

JW n FL's picture



They are competing for market share and click thru's..

They are trying to stay relevant without being relevant..

The truth will always out shine bullshit, at least for your target audience Tyler.

the others are trying to be hip and trendy and edgy and today.. when the yes men running, writing and working these corporate offshoots spend most of thier day buried up some other idiots ass blind to the world.. instead of reading and working.. people cannot work and kiss some idiots ass at the same time and after kissing ass no one wants to work at an elevated level which dumbs down ALL! the work product!

Corporate Kiss Asses - 0

Truth Telling Workaholics - 1


trampstamp's picture

I normally don't read financial blogs, but when I do... I read ZH! Blog safe my friends

gastrolith's picture

Even news services like Bloomberg and Reuters lose money on their journalism, a lot of money. The value is in their data. Being a journalist today is kind of like being the guy who collects horse manure from the streets when the first Model-T is rolling off the assembly line.

Peter K's picture

I beg to disagree. Bloomberg and Reuters DO NOT lose money on their journalism because they do NOT DO any journalism:)

riley martini's picture

 Bloomturd journalism a Buffet propaganda piece brought to you by Ex-jet and Gieco .

Fíréan's picture

Who pays the costs for this blog ?


mayhem_korner's picture



We will give you the benefit of the doubt that you are so entranced by its content so as not to notice the silhouettes on the periphery...

topcallingtroll's picture

Click throughs are pennies. No one can make a living at it. Please donate a few bucks now and then.

Tyler is not MSM. Zero hedge does not get government welfare like NPR and PBS.

oogs66's picture

they should have only leaked european efsf rumors through tilt, then they would have found subscribers...

Problem Is's picture

"It took FT Alphaville offshoot FT Tilt precisely 9 months to learn that charging £1,000 a head for widely available information may not be the best business model..."

Wait... Isn't that what TBTF Wall Street analysts do???

FreeNewEnergy's picture

One should not be so quick to criticize paid blogging, as it is a viable form of advertising, though it does blur the lines between responsible journalism and blatant advertising hype. There are a number of successful companies doing paid blogging and I myself have made a tidy sum over the years, mixing paid posts in between actual stories.

The trick is to be accurate when you're doing a paid blog, not overemphasizing the value of the client's product or service while being careful about supplying relevant links.

Bear in mind that Google takes a dim view of paid blog posts, and has penalized many bloggers who are doing nothing worse than trying to make a few extra bucks. Compared to Google's claims of "don't be evil" juxtaposed against their ever-bending policies, proclamations and rules, paid bloggers appear to be close to saintliness in their attitude.

Google, the main proponent against paid blogging, has become less and less relevant the past few years as social media and Bing have taken the fight to them. I haven't "googled" anything in months, finding Bing's interface and additions to be much more functional, entertaining and at least equal to Google in regard to actually finding what you're looking for.

Disclosure: Bing paid me absolutely nothing to praise them. They are, IMO, far superior to the former king of internet search.

topcallingtroll's picture

Thank you Tyler for blogging for free, essentially.

Everyone who enjoys this blog please contribute, even ten bucks, and buy a zero hedge thong for your lady.

We need a secret handshake. We may fight, but ultimately we are mostly in agreement.

mayhem_korner's picture



Secret handshake = show us the thong

mcguire's picture

cass sunstein is hiring i hear... 'A high-ranking official in the Obama administration has come under fire in the past few weeks for suggesting that it would be a good idea to deploy federal agents to "cognitively infiltrate" political groups that believe in conspiracy theories.'...