Consumer Blinks as "Consumer Comfort" Collapses Most In 4 Years

Tyler Durden's picture


We have seen three very loud and very clear messages this week on the state of the US consumer's mind. After a few months of extravagance, on the back of what can only be described as depression-fatigue, reality is biting once again. The Bloomberg Consumer Comfort index just missed expectations by its greatest amount in three years and has plunged over the last 5 weeks by the most in four years - dropping back to four-month lows. Do these two messages explain the catastrophe that is JCP's results this quarter? We suspect so as the outlook for the economy (sub-index) has plummeted by the most in 14 months - once again echoing the last two years and the end of the central-bank easing periods exposing the sad reality beneath.

Bloomberg's Consumer Comfort Index missed expectations by the most in 3 years...

And the last 5 weeks have seen the index crash its most in 4 years...

As econoimic expectations plunge...


Charts: Bloomberg

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Thu, 05/17/2012 - 10:06 | 2435146 mayhem_korner
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Did they blink or did they open their eyes?

Thu, 05/17/2012 - 10:11 | 2435165 GetZeeGold
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Collapse? We're not using that word it's egress.


Thu, 05/17/2012 - 10:12 | 2435189 SHEEPFUKKER

Gold spikey spikey

Thu, 05/17/2012 - 10:14 | 2435208 JPM Hater001
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I took my first look at the market about 30 minutes in.  I knew PM's opened green so I thought the market would to.  Hmmm, is that called unhinged?

Thu, 05/17/2012 - 10:21 | 2435257 Eclipse89
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It's called Munger'd

Thu, 05/17/2012 - 10:23 | 2435271 GetZeeGold
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Mr. Munger.....there are some Philistines here to see you.


Thu, 05/17/2012 - 10:37 | 2435362 greyghost
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well as far as j.c. couldn't be their ad campaign insulting 98% of their customer base????? the ceo needs to be fired for bringing the social engineering nonsense into the business arena. don't get me wrong...i don't care what these people do in their bedrooms...just don't throw it up in my face. enough already. i have to laugh everytime i hear that idiot "modern family" show is touted as one of the most top rated show. i asked maybe 100 people and most don't even know what show i'm talking

Thu, 05/17/2012 - 13:30 | 2436233 blunderdog
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Turn off the teevee and learn something.

Thu, 05/17/2012 - 10:10 | 2435172 Doubleguns
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Head came out of sand ummmm.....ass is more like it.

Thu, 05/17/2012 - 10:15 | 2435212 JPM Hater001
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Out of sand, up ass...

What can I say, it was buried deep.

Thu, 05/17/2012 - 10:19 | 2435235 Mercury
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Unless consumers can be confident and uncomfortable at the same time...

Maybe they're just confident that they're uncomfortable.

Thu, 05/17/2012 - 10:24 | 2435276 toady
toady's picture

I was gonna say... Didn't confidence beat last week?

Thu, 05/17/2012 - 10:54 | 2435496 Shizzmoney
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They looked at their checking accounts.

Thu, 05/17/2012 - 13:04 | 2436106 Totentänzerlied
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They squinted in disbelief when their credit cards were declined for those new iToys. A sad day indeed.

Thu, 05/17/2012 - 10:08 | 2435161 the 300000000th...
the 300000000th percent's picture

But but but I thought consumer confidence was up most as its been in like 1000 years??? 

Thu, 05/17/2012 - 10:10 | 2435173 GetZeeGold
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Yeah but it was an AP I just ignored it.


Thu, 05/17/2012 - 10:08 | 2435162 battle axe
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They were blindfolded and shot.....

Thu, 05/17/2012 - 10:09 | 2435164 monopoly
monopoly's picture

Reality setting in? And I hope no one here sold their gold.

Thu, 05/17/2012 - 10:09 | 2435167 DavidJ
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Is this due to Oh Sh*t there goes my 401K?

Thu, 05/17/2012 - 10:09 | 2435168 Sandmann
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Probably seen the cost of the J35 and the "too good to breathe" J22 Raptor to want to spend any money when the Feds are doing it for them with such gusto. The way Washington can spend makes everyone else understand why they can't breathe when flying over Bernanke Bump on top of Debt Mountain and swooping over Greenspan Gulch before blacking out in Dollar Gap

Thu, 05/17/2012 - 10:09 | 2435170 the 300000000th...
the 300000000th percent's picture

You wont se that on CNN

Thu, 05/17/2012 - 10:11 | 2435185 GetZeeGold
GetZeeGold's picture there's some collapse for you.


Thu, 05/17/2012 - 10:16 | 2435224 JPM Hater001
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Well played.

Thu, 05/17/2012 - 10:09 | 2435171 asteroids
asteroids's picture

45million people on food stamps. Millions on "disabiliity". What, you expect the "data" to improve?

Thu, 05/17/2012 - 10:13 | 2435200 EscapeKey
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Yes, I do expect the "data" to improve.

Emphasis on quotation marks.

Thu, 05/17/2012 - 10:13 | 2435175 DeadFred
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Trend lines for the EURUSD put the January lows in play today for the first time. They've got until Tuuesday to change the trend or take out the low. Now where did I put that hockey stick?

Edit: Oops I hope it wasn't my post that caused them to goose it like that. That must have been uncomfortable.

Thu, 05/17/2012 - 10:10 | 2435178 HurricaneSeason
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Never fear, there's a new Iphone coming out soon. Bullish.

Thu, 05/17/2012 - 10:11 | 2435184 BudFox2012
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Now I'm getting worried.  When even their completely made-up fluff statistics are going negative, you know some bad shit is coming down the bend...

Thu, 05/17/2012 - 10:13 | 2435186 hedgeless_horseman
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Someday, we'll all look back and say, "Remember the Facebook iPO?"


Thu, 05/17/2012 - 10:16 | 2435223 mayhem_korner
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Facebook IPO = the mother of all bright, shiny objects.

Thu, 05/17/2012 - 10:18 | 2435233 JPM Hater001
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Thu, 05/17/2012 - 10:18 | 2435232 El
El's picture

I am getting this strange feeling that when we look back on 2012, the Facebook IPO is not going to be what comes to mind.

Thu, 05/17/2012 - 10:22 | 2435266 JPM Hater001
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Fully disagree.  This will be the "could no one see what was happening" moment and it will go something like this: "In stark contrast to the public view billions of dollars were flushed into a social media company that became obsolete 30 days later when a better social media app came out.  Most startling was Facebook co-founder, and native Brazilian, Eduardo Saverin announced he would denounce his US citizenship."

Everything pretty much fell apart after rumor spread J-lo wouldnt be back as a judge.

Thu, 05/17/2012 - 11:06 | 2435576 Nobody For President
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You know JPM Hater, the first thing I thought of when I heard the first official Jamie mea culpa on the (first) 2 billion was "JPM Hater must be a really, really happy person right now."


Thu, 05/17/2012 - 19:44 | 2437854 JPM Hater001
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Ear to ear

Thu, 05/17/2012 - 10:18 | 2435237 Winston Churchill
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Thu, 05/17/2012 - 10:25 | 2435284 Pairadimes
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Thu, 05/17/2012 - 10:40 | 2435388 BLACK_DOG
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america's new dating site!

Thu, 05/17/2012 - 10:12 | 2435187 dasein211
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I always said Ben wouldn't pull out the QE chopper before Greece exploded. Well it looks like he'll have to pull it out next month. My money is on about 3 trillion. Maybe 5 trillion. But it'll be the last time. Enjoy the year!

Thu, 05/17/2012 - 10:22 | 2435265 HurricaneSeason
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How will he hand out $5 trillion dollars if Germany and the U.S. Tea Party don't approve of raising the debt limits?  He could give it all to Greece after they exit the Euro and give them $5 trillion and let them disperse it throughout the world on wild toga party vacations.

Thu, 05/17/2012 - 10:23 | 2435272 BudFox2012
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If they do another QE next month, I fully expect the effects to only last a few months.  Each time they have done easing, whether it be QE or swaps or whatever they will call it, the effects have lasted half as long with each successive try.  Last one lasted about 6 months, so this should only last three.  So I revise your statement, have a nice SUMMER.

Thu, 05/17/2012 - 10:29 | 2435316 Dr. Engali
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Which is why this one has to be massive to carry them through the elections. Then once the elections are over all hell can break loose. There are a lot of year end events going into 2013.

Thu, 05/17/2012 - 10:12 | 2435192 Ted Baker
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Thu, 05/17/2012 - 10:12 | 2435193 JPM Hater001
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Why do I feel like a whore in the corner waiting to be paid.

Oh, because I am.

Thu, 05/17/2012 - 10:13 | 2435194 RoadKill
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What about Philly Fed?

Thu, 05/17/2012 - 10:14 | 2435206 uno
uno's picture

Sounds like a good time for the Obama's to take a well deserved monthly vacation in his and her 747's.  What will the She-male wear, the MSM will have their lapdogs reporting will special news breaks.

Thu, 05/17/2012 - 10:14 | 2435211 Politeyx
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These charts are supposed to be read from the comfort of a LazyBoy. 

Thu, 05/17/2012 - 10:15 | 2435214 El
El's picture

Just imagine... if the TBTF had been allowed to fail and malinvestments been allowed to liquidate five years ago, we would likely be post-recovery and in strong growth right now. How sad for us.

Thu, 05/17/2012 - 10:18 | 2435236 youngman
youngman's picture

Consumer Comfort .....i bought a bottle of that sweet for me...

Thu, 05/17/2012 - 10:20 | 2435248 Inthemix96
Inthemix96's picture

Well I had the bank manager on the phone this morning. Something about my outstanding balance, I said its fucking spot on isn't it. I don't think he took it that way mind.

Confidence? The only thing I'm confident about, is that its only gonna get fucking worse.

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