Consumer Blinks as "Consumer Comfort" Collapses Most In 4 Years

Tyler Durden's picture

We have seen three very loud and very clear messages this week on the state of the US consumer's mind. After a few months of extravagance, on the back of what can only be described as depression-fatigue, reality is biting once again. The Bloomberg Consumer Comfort index just missed expectations by its greatest amount in three years and has plunged over the last 5 weeks by the most in four years - dropping back to four-month lows. Do these two messages explain the catastrophe that is JCP's results this quarter? We suspect so as the outlook for the economy (sub-index) has plummeted by the most in 14 months - once again echoing the last two years and the end of the central-bank easing periods exposing the sad reality beneath.

Bloomberg's Consumer Comfort Index missed expectations by the most in 3 years...

And the last 5 weeks have seen the index crash its most in 4 years...

As econoimic expectations plunge...


Charts: Bloomberg

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ArrestBobRubin's picture

Comfort? What comfort? We're all being ass-dildoed by international bankster trash with full air cover provided by their craven DC Vassal Squad.

Not many people I know take much "comfort" there.

rosiescenario's picture

The news item yesterday reporting that NASCAR has seen a drop off in attendance due to folks not being able to afford the gas to get to their events nor the ticket prices pretty well confirms where Joe six pack sits with the economy. Next we'll be hearing from the NFL about weak season ticket sales.....I'd trust that data more than most of the other stuff.

rosiescenario's picture

One dead canary:


"The study, from the pro-market think tank Public Notice and Race Fans 4 Freedom, finds that the economic downturn of the last several years has directly affected how NASCAR fans watch and enjoy their sport. Since 2009, race attendance per year has fallen below 4 million people, and the number has been declining severely as the unemployment rate has skyrocketed. The cost of attending—with higher gas prices, less disposable income, and diminished financial security—has increased. 

According to the study, the value of the sport, too, is threatened by the poor economy, with the stock prices of racing team companies plummeting in the last five years and sponsors pulling back on funding cars. “The days of $25 million sponsorship deals appears to be over for the time being, sending teams scrambling for support,” the study reads. The result is a less competitive field with fewer racers. 

“At the end of the day, these numbers really hit NASCAR fans’ quality of life,” says Liz Dyar, the founder of Race Fans 4 Freedom. Dyar adds that with nearly 75 million fans across the country, the NASCAR nation is a “great snapshot” of the country as a whole—and that with plenty of those fans in swing states like Virginia, North Carolina, and Florida, their views on the economy could impact the election."

earnyermoney's picture

Just need to race Chevy Volts instead of those gas guzzling V8 stock engines.


dcb's picture

we clearly need more QE, and inflation to make it more difficult for the consumer to stetch decreasing wages and put food on their table and gas in thei car. the only path to recovery to to make the vast majority of ameicans worse off while we ramp the stock makets so the top 1% see the value of their assets grow, wealth inequality equals prosperity--- Ben bernanke

Snakeeyes's picture

But at least the elites in LA are outbidding each other on multimillion dollar homes! Who said Fed policiy isn't working.

Freddie Mac rates continue to fall.

earnyermoney's picture

Now that's what I call "FOward 2012".


Notice a small blurb in today's NYT stating the U.S. has Iran strike plans ready for O's signature. Of course this was ahead of planned meetings this weekend on Iran's nuclear program. I believe Iran will call O's bluff. A resource war is coming as O gets desperate to keep his 1% life style on the tax payers dime.