Economic Countdown To The Olympics 5: Ten Olympic Trends

Tyler Durden's picture

With the 302 events across 32 sports of the Olympics about to start (with early round soccer starting tomorrow), we conclude our five part (Part 1, Part 2, Part 3, and Part 4) series of posts bringing markets, economics, and sports together by looking at 10 exhibits that Goldman sees as describing how various aspects of the Olympics have evolved from the first modern Games in 1896 (where Greece won 46 medals compared to USA's 20) all the way to London 2012. From the monetary value of the distributed gold medals to the globalization of medal wins, the trends are analogous to the world's change but the full report attached provides some incredible interviews with many of the greatest Olympians ever with Michael Johnson reminding us that: "People are generally very fed up with political processes and the bickering that comes with it. You have some politicians with one particular set of ideas as to how to fix the problems and one with another set of ideas, and this continues to create a divide between people. The Olympic Games is the epitome of non-politicised activity. It’s about coming together... and having the opportunity to put differences aside and get behind their country and the athletes who are representing them."

Trend 1: The Olympic Radar is Now Becoming Truly Global, Reaching EMs in Recent Times


Trend 2: Share of Women Athletes Has Been Rising and Will Likely Continue to Rise


Trend 3: Olympic Games Cover a Broad Set of Nations with Different Income Levels


Trend 4: Emerging Markets Now Win Half of All Olympic Medals, Reflecting their Growing Influence


Trend 5: Emerging Markets Have Become Leaders or Stronger Competitors in Many Sports


Trend 6: Split of Medals around the Globe is Moving Towards Emerging Economic Groups


Trend 7: Set of Olympic Sports Has Expanded and Changed Composition Through Time


Trend 8: Number of Medal Events Has Increased Markedly in Both the Olympics and the Paralympics


Trend 9: Monetary Value of Distributed Gold Medals Has Declined as Composition Effects Offset More Competitions


Trend 10: ‘Olympic Economies’, Constructed by Linking Host Countries, Grow Faster on Average


and full presentation is below:

GS the Olympics


Source: Goldman Sachs

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Racer's picture

...and if you wear the wrong T shirt say Pepsi and not Coke and have to pay for a replacement and have the wrong sort of card... not Visa... if you don't have any cash you will have to leave!!


HelluvaEngineer's picture

Trend #1: false flag attacks

same old story's picture

LOL.  The olympics were fun during the fake cold war, now not so much.  my family lives in london and most are leaving during the games.  the place will be chaos, and getting around a nightmare.  

HelluvaEngineer's picture

I lived in Atlanta during "the bombing", but moved off-campus.  My wife worked with the mom of the patsy, who luckily was exonerated.  Anyone remember that?  Of course not.  That was so long ago.

Race Car Driver's picture

His name was Richard Jewell.

It wasn't oh-so-long ago.

The world - even then - was a much nicer place.

The closer we get to the event horizon - the uglier it is.

AldousHuxley's picture

Top olympic trends:


  • more bullshit sports like trampoline (for gymnastic rejects)
  • more combination of medals in certain sports like swimming has 34 medals with men's freestyle alone has 5 with different lengths.
  • US cheats on medals "ranking" by sorting by medals count versus traditional /global method of ranking by medal priority: gold> silver > bronze
  • previously poor ex-colonial countries are gaining medals signifying Europe getting poorer and Asia/Africa getting richer
  • more georestriction in broadcasting
  • more saccharine stories on athletes by annoying talking heads. hopefully someone tells bob costas to shut the up at his fireside chat.


JohnG's picture



I lived downtown Atlanta at that time.

Go Yellow Jackets. My son is a student now.


same old story's picture

yes but being there half naked and with no ability to buy a t shirt, priceless.  

JR's picture

In the words of comedian Robin Williams: "Congressmen should wear uniforms like NASCAR drivers so we can identify their corporate sponsors.”

fonzannoon's picture

Very important Dick Bove banking experience update:

Bove does not feel the bank was putting him first. In his report, he describes when a banker asked him to wait to talk with him, but instead went to the bathroom and then left the branch. In another example, the branch referred Bove to a call center for a question about a check, only to have the call center refer him back to the branch.In an interview, Bove said the last straw came about 10 days ago when he withdrew an application to refinance his mortgage that had dragged on for about four months. Wells later sent him a note saying his application had been denied, which could hurt his credit rating.Bove said he has been talking with the bank about his grievances for months,

graneros's picture

"The Olympic Games is the epitome of non-politicised activity. It’s about coming together..."


Non-politicised my ass.  This is bread and circuses on steroids.  Though I will give a thumbs up to the athletes who trained hard and sacrificed to be the best.

I wonder if Obama will tell them their hard work and sacrifice was not their's alone and that the couch potatoes of the world actually put them where they are.  Hey somebody pass the Dorito's gymnastics is coming up, think I'm gonna help this young woman win a gold medal.

knukles's picture

And the uniforms have ads on them...
Everybody plays for a country, even if they're not a citizen thereof...
Not politicized or commercialized....

Kinda like the plague in the middle ages.

JR's picture

From deaconbleus911: “Hey, Mr. President?   Regarding Obamacare…”You didn’t build that. Somebody else made that happen. His name is Mitt Romney.”

Buckaroo Banzai's picture

This is why the London Olympics is going to suck royal balls:

Is there nothing more laughable or pathetic than the British.

kito's picture


Vic Vinegar's picture

How many golds do you think Phelps is going to get this year kito?

1Inthebeginning's picture

Hi Vic.  You asked what could be done.  Here is a small part of what can be done.  If you want a more complete answer, then send me a message.  The point is we have options.  We just need to exercise these options.  Ok.  I'm crossing this off my to do list.

Just saw an interesting documentary put out by the Chinese consulate.  The documentary made China seem like the US.  



kito's picture

no gold medals for phelps, apparently there is a shortage of physical gold......they are thinking of switching to iphones as top prize...................

max2205's picture

Right, how many non Americans are on the USA team???? Yep

duo's picture

After watching the trials for gymnastics on NBC and hearing twice in 30 minutes that the team had to be "international looking"(e.g. no blond har or blue eyes), that was it for me.  I won't watch any of this crap on the Obama channel (NBC)

HelluvaEngineer's picture

Don't fall for the easy bait.  We're all Americans, and we need to hang together for the coming tribulations.

Jay Gould Esq.'s picture

Prediction: The 2012 Games will draw the lowest Nielsen share amongst the past four Olympiads.

TrainWreck1's picture

If Goldman is Bullish on the Olympics, this wlll be the most expensive, lowest ROI olympiad in history.

Prediction: some VIP will leave a bag of Viagra or coke unattended, and the worlds most massive security presence in history wll swing into action, devolving into turf bickering over whose drug sniffing robot gets to go in first. Someone will catch it and post a Youtube, and be the first person sentenced to death in the UK in centuries.

In the end. it may be enough to push the UK into the Greece/Italy/Spain/Ireland financial soup line, despite being declared a 'raging success' by the robot media.

The only hope for a 'good show' will be if Tony Robbins catches an errant javelin, and expires, teeth gleaming, on intergalactic TV. Even the space aliens will cheer.


New World Chaos's picture


You can also rest assured that someone will catch a billy club in the teeth for each of the following:

  • Publicly showing a Burger King wrapper instead of the approved athletics sponsor McDonalds (or vice versa),
  • Holding a protest sign mentioning banksters,
  • Being homeless,
  • Taking photos,
  • Looking at the wall of pigs without the proper submissive body language,
  • Pointing at the missile launchers and laughing,
  • Wearing a T-shirt showing a series of handcuffs interlocked like the Olympic logo, with the British flag as a background,
  • Pointing out that the "security" is provided by an Israeli company that only provides security theatre while allowing Mossad terrorists to slip through.

As for the false flag- they would love it if all the 100x rehypothecated paper gold in London was suddenly vaporized on world TV.  No point looking for the missing banksters either.  And why does Larry Silverstein's WTC investment partner own the Olympics transit hub, with another huge terrorism insurance policy?

A victory condition for these troubled times is that we will see a major false flag blow up in their face and call the other ones into question.  Will we get our lucky day next week?  This would make it the best Olympics ever even though it will surely be an epic corporatized pigfest and general disgrace to Britain.

New World Chaos's picture

Even I didn't think the pigs would get THIS bad.  This sounds like something out of North Korea.  They arrested an old man with Parkinson's for not smiling at the Olympics:

francis_sawyer's picture

Dates to consider


July 27, 1694 Bank of England chartered
July 27, 1789 “The first U.S. federal government agency, the Department of Foreign Affairs, is established (later renamed Department of State).”
July 27, 1794 “French Revolution: Maximilien Robespierre is arrested after encouraging the execution of more than 17,000 “”enemies of the Revolution.”
July 27, 1977 John Lennon is granted a green card for permanent residence in US
July 27, 1996 “Centennial Olympic Park bombing: In Atlanta, Georgia, a pipe bomb explodes at Centennial Olympic Park during the 1996 Summer Olympics, killing two and injuring 111
July 27, 2005 “STS-114: NASA grounds the Space shuttle, pending an investigation of the external tank’s continued foam-shedding problem. During ascent, the external tank of the Space Shuttle Discovery sheds a piece of foam slightly smaller than the piece that caused the Space Shuttle Columbia disaster; this foam does not strike the spacecraft.”


August 4, 0070 The destruction of the Second Temple in Jerusalem by the Romans
August 4, 0181 Supernova seen in Cassiopia
August 4, 1753 George Washington becomes a Master Mason
August 4, 1789 In France members of the National Constituent Assembly take an oath to end feudalism and abandon their privileges
August 4, 1830 Plans for the city of Chicago laid out
August 4, 1858 First trans-Atlantic cable completed
August 4, 1892 “The family of Lizzie Borden is found murdered in their Fall River, Massachusetts home.”

August 4, 1900 Queen Mother born
August 4, 1902 Greenwich foot tunnel under the River Thames opens.
August 4, 1961 Barry Soetoro Born

August 4, 1914 Britain declares war on Germany
August 4, 1982 Prince William Baptized


1979 "London Calling" (Clash)

- released December 7th, 1979 (38 years after Pearl Harbor)

video of "London Calling" (opening frame, Big Ben set at 4:08 ~ or, 4/8 as it would be expressed by someone in England)

"London Calling" hit number 27 on US Billboard charts


"London calling to the faraway towns
Now war is declared - and battle come down
London calling to the underworld
Come out of the cupboard,you boys and girls
London calling, now don't look at us
All that phoney Beatlemania has bitten the dust
London calling, see we ain't got no swing
'Cept for the REIGN of that truncheon thing

The ice age is coming, the sun is zooming in
Meltdown expected, the wheat is growing thin
Engines stop running, but I have no fear
Cause London is drowning - I, I live by the river

London calling to the imitation zone
Forget it, brother, you can go at it alone
London calling upon the zombies of death
Quit holding out - and draw another breath
London calling - and I don't wanna shout
But while we were talking I saw you running out
London calling, see we ain't got no HIGH
Except for that one with the yellowy eyes

The ice age is coming, the sun is zooming in
Engines stop running and the wheat is growing thin
A nuclear ERROR, but I have no fear
Cause London is drowning - I, I live by the river

Now get this
London calling, yes, I was there, too
An' you know what they said? Well, some of it was true!
London calling at the top of the dial
And after all this, won't you give me a smile?
London Calling"

Franklin Templeton commercial (aired last weekend during British Open)... Big Ben set at 9:11


Vic Vinegar's picture

Why did you leave out that on August 4, 2001 Lorenzo Music - the voice of Garfield the Cat - died?  Seems about as relevant as what you noted above.

jez's picture

He also forgot my birthday. Again.

Buckaroo Banzai's picture

Much more importantly, he played Carlton the Doorman, the role of his life.

jez's picture

"Franklin Templeton commercial (aired last weekend during British Open)... Big Ben set at 9:11"


This proves that Franklin Templeton was complicit in the WTC bombings. Well spotted, Frankie.

I have another piece of evidence, even more sinister. On the Beatles' final album, Let It Be (1970), track 2 on the second side is menacingly entitled "One After 909". Well, the one after 909 is 910, or 9/10. And that was the day before 9/11!

So they were in on it as well! Over 30 years before it happened, those supposedly lovable moptops already hated you for your freedoms and were planning your destruction. The surviving members should be arrested immediately.

my puppy for prez's picture

Good work, Francis!  And oh, so creepy!

Everyone should check out the many very bizarre and occult symbolism-laced ads that seemingly don't make sense.

And then there was the British show called "Spooks:  Code 9".  Check that out and be creeped out!

What's up with the one-eyed teletubbie-like mascots, anyway?  (rhetorical question)

overmedicatedundersexed's picture

if you are spending fiat to go or time to watch, the olympics, be alerted the symbol of the olympics is the IQ of those who watch. screw them all go buy a batman movie ticket and be a loyal spending tax unit.

withhold your money like your life depends on it does.  drugs and alcohol would be money better spent.

HelluvaEngineer's picture

Hah. +1.  You're back on my good side, Vet. 

Haole's picture

Release the lions and hang the cunts on the balcony.  Personally, the only reason I have for following the Olympics at all is to see if the Zionists blow the frickin' place up.  Olympic Games -------> Hunger Games, a trend? 

Manthong's picture

I don't know.. women's beach volleyball seems like a pretty good reason.

JR's picture

The Israeli Defense Ministry has announced that they are planning to destroy eight Palestinian villages in the occupied West Bank, displacing 1,500 residents and forcing them to move to the city of Yatta.

“The military claims that the villages are “illegally” placed inside a “live fire zone” and will be demolished for military training. The area was only declared a military zone in 1976, and evidence suggests the villages have been there since 1830.” – Jason Dietz,

tony wilson's picture

danny zombie boil and bubble trouble or boyle

will his opening show out evil madonna's half time not so world series show.

englands tellytubby green and pleasant land fake or real controllable rain clouds.

clouds that harvest human energy and display holographic images.

ask yourselves after the show was it benign,full of goodness or demonic.

did you cry if yes that is good.

project blue beam or just a digital cloud.

either way look to the sky and wait for the sign of the coming

feel safe with 25 thousand soldiers ready to do battle.

missiles on roof tops.

navy on stand by.

g4s israeli security firm with mossad infiltrators.

cctv tv owned by israel companies waiting ready to be defective at the flick of a switch

basement panic rooms for the vip's secured by sas and mossad.

all together one big illuminated family feeding off life and death energies

with some sport as a distraction

BlackholeDivestment's picture

...a political Olympic size mind conditioning by the mark of the beast new world order suicide vampire squid of the transhuman image of man, as a Great Wal Mart of China host of contempt.

matrix2012's picture

eyeshiva... an Isreal site that boasts that British Biased Corp is more pro-Palestinian and said that the Qatari Aljazeera is a more credible press than the British Biased Corp.... :-D

how credible it is...  LOL

viva Rottenschilds' global squid

disabledvet's picture

I don't know if this was the last installment but i was kinda hoping one of the Tylers' Durden know...BITCH ABOUT THE GOLD MEDAL NOT BEING 100 PERCENT GOLD. (friggin' b.s. in my view.)

q99x2's picture

Olympics is a trick played on sheeple.

Schmuck Raker's picture

I have not read a single one of the posts in this series.

I suspect that's a good thing.

tony wilson's picture

when two englishmen meet, they first talk about the weather

introducing the cloud

listen to the words and look at the images benign or bestial.


since we all now have nano wires in are brains without knowing it here is a little bit of info.

Clowns on Acid's picture

They only win "gold" and "silver" colored medals.