This page has been archived and commenting is disabled.
Facebook Details IPO Details, Issues Amended S-1
Facebook has just released a revised S-1 filing (link) which list additional information on the IPO. Among the details:
- The IPO would value the company at as much as $74.8 billion, based on a total of 2.138 billion Class A and B shares outstanding after the offering, assuming a $35 share price. Wasn't this supposed to be $100 billion?
- Total shares offered wil be 337,415,352 at a proposed price range of $28-$35 (mid point of the range is $31.50)
- Primary shares (proceeds going to company) will be 180 million
- Selling stockholders shares will be 157.4 million: these proceeds will not go to the company
- Facebook estimates: "We estimate that our net proceeds from the sale of the Class A common stock that we are offering will be approximately $5.6 billion, assuming an initial public offering price of $31.50 per share, which is the midpoint of the price range on the cover page of this prospectus"
- Zuckerberg will do the following: "In connection with our initial public offering, Mark Zuckerberg, our founder, Chairman, and CEO, will exercise an outstanding stock option with respect to 60,000,000 shares of Class B common stock and will then offer 30,200,000 of those shares as Class A common stock in our initial public offering. We expect that the substantial majority of the net proceeds Mr. Zuckerberg will receive upon such sale will be used to satisfy taxes that he will incur in connection with the option exercise"
- Zuckerberg would control over 57.3% of the capital stock voting power following the IPO
- Facebook says it has $3.91 billion in cash as of March 31. It estiamtes it will have $9.511 billion in cash assuming a $31.50 IPO prices
- The company reports $381 Million in Income from Operations; this number was $388 million a year earlier. Better watch those expenses...
Curious about the lockup conditions? Here is the full schedule:
A quarterly update including the latest Marc 31, 2012 quarter:
And big oops: did Revenues just peak in Q1?
»
- 9357 reads
- Printer-friendly version
- Send to friend
- advertisements -
FACEBOOK, CREATED BY DOUCHEBAGS FOR DOUCHEBAGS, EXCLUSIVELY.
I Seriously hope the BATS guys crash it..
It won't crash, in fact, our price target is $1000.
Sincerely, Henry Blodgett and Mary Meeker (based on our late 90's expertise)
I can not find ANY positive feedback on facebook anywhere in the comments section of any FB article. Who is lining up to buy this POS.
I hear people are finally taking their capital losses on etoys.com and pets.com and are just DYING to get in..........
MY SPACE BOOK!!!
oh, that's why PokerStars was shut down.
Daniel Ray Carter and Robert McCoy were deputies in the Hampton, Virginia sheriff’s office. Were, that is, until they made the mistake of “liking” their boss’ opponent’s Facebook page during a contested sheriff election. They were both fired shortly after their boss won reelection.
As government employees, Carter and McCoy are protected by the First Amendment. Nevertheless, a federal judge in Virginia denied their claim that they were unconstitutionally fired for expressing their political view on the unusual theory that “liking” a Facebook page does not constitute a form of expression protected by the First Amendment:
Say what you want about Facebook ... but it has revolutionized the way idiots waste their lives.
Facebook is documented as a CIA company, set up with CIA funds, which was artificially pumped up into dominance by the CIA's Google - Google Inc. also documented as developed with CIA funds.
The CIA does much main recruiting at Harvard - going back more than half a century - and at Harvard they selected Mark Zuckerberg from the large group of ultra-Zionists there, to be the CIA dude getting wealthy from Facebook.
Zuckerberg is a CIA tool, as is arch-Zionist internet hoaxter and criminal Jimmy 'Jimbo' Wales, posing as the 'founder' of the CIA's Wikipedia, after his previous stint as a pornography meister, Wales involved in violating children as well as spreading lies on the utterly dominant Wikipedia, to smear and kill Muslims of course, but also political dissidents from America and Israel. Wikipedia's Wales is so high in Zionism he attends private birthday parties of the elderly President of Israel.
The way that Google-CIA artificially pumped CIA-Wikipedia over several years, was practice for how they pumped CIA-Facebook.
The CIA funding at the origin of Facebook -
« ... funding into Facebook ($US12.7 million) came from venture capital firm Accel Partners. Its manager James Breyer ... served on the board ... of In-Q-Tel, a venture capital firm established by the Central Intelligence Agency in 1999. One of the company's key areas of expertise are in "data mining technologies". »
http://adventofdeception.com/facebook-ciacover-nwo-agenda/
Quite funny - 'satire' but truthful - Onion News Report on the CIA's Facebook project:
http://www.youtube.com/watch?v=cqggW08BWO0
'Ex-Agent: CIA Seed Money Helped Launch Google', retired intelligence agent Robert David Steele interviewed by Paul Joseph Watson, and speaking of the CIA's Dr Rick Steinheiser and his connections with Google:
http://www.infowars.com/articles/bb/google_cia_seed_money_launched_googl...
The CIA's main internet tool, Google Inc. at work - Here is Google's censoring of an important political refugee from the US in Belgium (whose avatar I use as a way of honouring him) - a Sachs unconnected with Goldman Sachs - who went to Harvard and the CIA tried to recruit him, too, but he became a dissident against America, and barely got out of America alive:
Live Photo: Google Inc. Caught Censoring EU Search Results (for USA - CIA)
Google Internet Censorship - Censure d'Internet par Google - Internet censuur door Google
http://www.flickr.com/photos/22325431@N05/6100668211/in/photostream
A new reason for why I closed my account... I feel like I have so much more time left in my life after getting rid of that productivity vacuum and no longer get mad about how stupid people are. Some people post that they are going on vacation on that to get others jealous. I always would tell them I'm going to rob their house.
market top
I agree...except for my wife...she is not a D-Bag
"my wife...she is not a D-Bag"
A Hallmark Hall of Fame Feature Presentation: My Wife is not a D-Bag.
Brought to you with limited commercial interruptions.
HD this comment made me houl in laughter.
"Starring Lisa Rinna for Depends undergarments".
Brought to you by Massengill.
-1
Trade it, don't date it.
i can honestly say i've never visited facebook.com.
im probably on a national threat list for not publicly (or privately) giving up my information for the .gov to steal.
Facespook.com?
+ 1 Very good!
Fecebook
r u that self-involved???
(i +1'ed u)
The fixation must terminate.
EZ, just un-friend it......................................
Hopefully Facebook's IPO won't pop like a pus-filled pimple.
jump the shark
FB is the perfect anti-cyclical gimmick, errrrr, stock. Its users are the ones that have too much time on their hands ( students, stay at home moms/dads, unemployed)
pump & dump...
What's gonna be the next big IPO after this to capture 99% of the internet market? NudeFacebook.cum?
nothing. the game is over. and bernake can't be caught buying up fb stock directly. now - when the crash actually occurs - i can't time or predict and i won't dare spend a dime betting, because big ben burns me over and over. but this really is the last big fraud they can pump.
really - they doubled down. they pumped the .com bubble and saw the results. they pumped the housing bubble. they pumped the russell 2000 bubble. and now they are pumping the .com bubble again, hoping that it will pump the housing bubble. double bubble, double trouble? it's going to be a lot of fun.
i'm hoping someday to see bennie b. in a dive somewhere and buy him a drink and get him to riff.
Is this a joke? How many pensions are going to discard their fiduciary duty and invest in this turd?
Anyone "investing" in facebook deserves to lose it all. Of course, since retail is out - everyone will head for the exits as soon as possible....
This IPO in the future will be the item used in all the books as the turning point of the great collapse of the USA markets and the USA itself.......this will make Green Mountain look like just a cup of coffee....what a joke....but it is all we will hear for the next 6 months...sorry APPLE...you just got kicked off the pedestal.....well at least I know the people buying into this hype will not be selling PM´s to do so....they are not that dumb....using fiat paper to buy paper of a company that is only electrons...wierd
You are right, but unfortunately Facebook is too big too fail. People voluntarily giving up their privacy is priceless.
yes, this is the case study of tulip mania and east india trading companys. and they know that. very well. and that's why it's the swan song before the black swan. they are all praying (remember doing god's work) 'please, please, just let us get this last one out the door'
Faceplant IPO
FACETWAT
Is that an acronym for something or what I think it is?
For cheating persons to connect better, I'm thinking of starting, TwoFacebook.com. Whaddya think? A winner?
Well I guess I got my answer on this being a winner.
There are TV shows where you watch people lose weight or eat bugs. Al Sharpton has a news program.
Facebook fits right into Amerikana.
Yes, but is there a show where Al Sharpton loses weight by eating bugs? Now that's good television.
When will it be on? I can't wait. Mebbe we can get Benny, Timmie & Obammy to eat bugs too!!
Between Google, AAPL, and now Facebook, I don't know where else I can lose my money.
I would watch if were specific parts of Gold/Silver Bugs!
Oh hell, as long as everyone is making shit up, why not just IPO it at an even $1trillion value?
Cut that price in half and double it. You got yourself a deal.
No I think it will go up to $1000 a share..it has to beat Apple.....then one day it will have its Green Mountain day...and then it will become forgotten like MySpace is....just a fad.....and it will show the world just how fake out markets are....and how stupid we have become...as Arch Coal at that time will be going out of business because of regulations and crap....
im hoping GS crashes the markets prior to FB going public in retaliation for FB selecting MS as lead underwriter.
That's out of the box thinking. Hope you're right.
Certainly imaginable that this kind of company will be nationalized immediately if such a mishap were to occur.
They don't need it anymore. They built a multi-billion dollar domestic data center in Utah.
http://rt.com/news/utah-data-center-spy-789/
Can't wait for that thing's IPO...as a mining stock.
How many Facebook friends does it take to equal one real friend?
Without benefits - 5,899,403
With benefits - 1-800-Spitzer
GUESS YOU HAVE NO IDEA HOW THE WORLD OF FINANCE WORK
What price a creepy data-harvesting corp in a world where privacy is at a premium and becoming more dear every day?
Can't wait for this bankster bribe to pay out and be done with..
Like/
Unlike/
I hope youseall ain't the majority opinion because my contrarian alter-ego say if you are, I should be long. Youseall is a nasty bunch.
Class B stock...0 sold..that is the voting stock..10 to 1 ratio to class A...
Class A..yes....no votes
What a joke...and this is legal......
Agreed. To put money in a Company that Shareholders have no say is crazy. They will not get a penny from me.
I like Facebook, I can keep tabs on my kids. And if anyone thinks it is a goldmine for personal information, they really do not understand what our wonderful government is capable of.
I wouldn't invest monkey shit in the stock, but Facebook does have a use. And it makes me laugh just like you fleshy headed mutants....hahahahaha!
If my entire life was an open book on FB I think most people would just skip the 1st two sentences and go right to the final 3rd sentence.
I really don't want to know what my daughters are up to....I really don't.
Yes, you do. But you're afraid.
Each path they take has the same destination....my wallet.
Did your parents "Keep tabs" on you? How did they do that? How did you turn out, without the electronic surveillence "tabs" being kept on you? Just ask'n
see thats why i think facebook has to fail, as a young person how is anythng cool or relevant if your parents use it?
it is a goldmine of personal information. Its creates a nice tidy picture of people, their ties to friends, family, allows for pictures. My god the Nazi's would of splooged themsleves with such data. In a society in which you can be discredited easily by those who you have assoicated with, it amazes me people make it so easy for third parties to have access to information that can be used at a later date.
Will ther be a groupon for that IPO?
I think Facebook is run by an alien life-force. How else can U explain some people on there?
Zuckerberg would control over 57.3% of the capital stock voting power following the IPO
Doesn't really seem like a company going public... more like, "gimme millions of dollars, but I'll still absolute control as if it's still all mine, Mine, MINE, MIIIIIIINE AHAHAhahahahahahahahah!"
You all realise that Facebook is a new social communication paradigm on a scale similar to the television or telephone?
Nah, not really.
What is true though: It doesn't have any competition.
a new communistic paradigm more likely - it's too heavy - AOL-ish.
Only somewhat true. The were sites before facebook. Remember MySpace? I’m not convinced the barriers-to-entry are high-enough to prevent new entrants with some new gimmick from disrupting entrenched players – even facebook.
exactly and why did myspace die and facebook take over, simply because one was cnsidered more hip then the other. As for facebook, how hip is it for a 17 year old to be friended by their mother and aunt edna?
Facebook is LAME... and as for companies using it, iys beyond dumb, all you get is comments that you suck balls. SO unless you are totally on top of things, your facebook page is covered with " you suck balls comments".
yes. social communication for the glorification of stupidity. i do not have a television, but from what i can glean from being surrounded by it in any public venue, in nyc there are something like 500 channels 24/7 and not really anything for an intelligent person to watch. i reluctantly rid myself of fixed phone for a cell phone, and mostly i leave it turned off. and don't carry it.
you got a problem with that? i don't have a gps either. i can read a map, and god forbid, if i did get lost, i might actually ask someone for directions. (real social communication). or put a quarter in a pay phone and ask a friend for help. css1971 - it's all about selling you things you don't need and don't want and they dumb you down to buy it, and the fact you bought it makes you even dumber because you rely on it to do the things you could do if you had a brain.
the positive outcomes for humanity for things like phones and internet and telephone are probably outweighed by the greed used to get you to consume.
css1971 - here's a few. you can probably find them on kindle if you like. i'd burn kindle if i could (just realized how they are actually implying burning books). classics - people reading these for thousands of year some of them and they aren't that bad.
bible. koran. tao te ching. candide. autobiography of ben franklin. utopia - thomas more. in praise of vanity - erasmus. plate. socrates. etc. etc. a few other books worth reading. preferably bought from a book shop with an owner, who decides what he stock.
i hope you get it.
No, Facebook is not comparable to television. The Internet can be compared to Television, or you might say that social media can be compared to television.
What is the total valuation of all television stations world wide, cable, free to air, satellite, (include internet VOD if you want or remove it). Now what is the value of all "social media" sites globally combined.
Facebook, you could compare to Fox. It is one company and service in a large sector. Now they may be the largest company in that sector today, but so was Myspace.............
Facebook is not comparable to the telephone. The Internet can be comparable to the telephone, in fact your ISP probably started as, or was acquired by, or has acquired a telecommunications company at some point in the past. Now, of all the data that Facebook has about you, is it anything that your ISP and/or your fixed line provider don't know about you? The only difference is your ISP milks you for money every month and Facebook uses your clicks to milk the markets.
In this case Facebook I would compare to an ISP (albiet a large one), not compared to "the telephone" itself.
I also fail to see the uniqueness or barrier to entry to any competitor except that viral effect, but that's exactly how Facebook overtook their competitors. It is the fad meme spreading through society like a virus. Then next thing ya know, the next big thing will pop up. And Facebook will become the next Myspace........or they will become the vampire squid of the internet and expand into everything like Google. Why did Facebook buy INstagram? It is very simple, because Instagram was a great example of how Facebook core offering has zero barrier to entry and any little viral company can come around and pick up momentum and start getting the same users Facebook has. Not a great thing to have a recent startup with huge growth grabbing the same subscribers as you have, especially pre-IPO!
Anyone investing in Facebook is investing in the ability of Zuckerberg to steer that Facebook ship to be the next Google. My biggest problem with that is, we already have a Google and they are much better placed to be the next Google than Facebook is on all fronts, i.e.: management, talent, network infrastructure, vertical reach, mobile platform, cloud, enterprise, etc.
Anyone remember the old Googlezon video?: http://idorosen.com/mirrors/robinsloan.com/epic/
And after watching that Googlezon video (have not done so in years): http://idorosen.com/mirrors/robinsloan.com/epic/
Who would have thought that the concept of spreading out media production and independant investigative reporting to the masses would actually turn into something like this: http://www.youtube.com/user/EpicMealTime?feature=chclk
A true-false question:
FB:Glencore as 2012:2011?
Besides being filled with solipsistic bores, and presenting very real privacy concerns, I find Facebook's user interface to be nearly unusable. I can't believe they've been around this long and transitioned to a "legitimate" business without making their site intelligible.
"I find Facebook's user interface to be nearly unusable..." Hello - been looking around for someone to mention this -- feel the same way -- it's fat, heavy, stupid. Can't stand fat programs.
Sounds like Zuckerberg's gonna pay more in taxes than his secretary.
"And big oops: did Revenues just peak in Q1?"
Facebook: you are fucking retarded.
Facebook for me... nothing more than a modern day white/yellow pages listing and an address book to maintain contact information for 100s of people I've known in the past that I don't really have any need to communicate with any more.
If I need to speak to a real friend I call or text... and then it's usually just to arrange a time to get together for a beer.
or join up w/ a ton of fake friends - like an OWS rally or Trayvon mosh fest.
I agree, however, the Baby Boomers have grasped this Facebook convention pretty quickly and has provided a boon to Divorce Attorneys. These are the ones who couldn't figure out how to set up their friggin' AOL email account. Much easier to use FB.
My mother-in-law left my father-in-law after 43 years of marriage after my wife introduced here to FB. I'm sure there were other issues but FB manifestly profligated this immediate divide between the 2 of them.
Anyone that has any hint of narcissism will certainly be enabled on FB if they aren't already. She was. There are hundreds of stories just like these according to my wife who spent countless hours on blogs researching how many marriages have been destroyed by FB.
65 is the new 45!
zymurguy - you must be about 3000 years old like me. i remember saying 'i will meet you at this place at this time on this day' and for the most part - it happened. it all promotes stupidity and anti-social behavior.
I'll get 100 shares to see how it goes.
will it go the way of the ZNGA or fly high like the LNKD?
P/E 936 for LNKD. That's gotta be a record somewhere.
Its funny, as soon as LNKD went public, they started blocking out information, trying more and more to get users to pay. I just stopped using it, log on maybe once every two months now to check messages. The last thing I need is a semi-useful site nagging me for dollars. If I wanted to be nagged for dollars I would just take my kids to Toys R Us its a much better user experience.
Those user metrics are brutally overstated. If you click on a like button anywhere on the web, they count you as a user even if you do not have a Fartbook account.
I wouldn't buy this shit with your guys' money.
And I see Q1 EPS is actually DOWN!. Margins are imploding.
Run Forrest, runfast.
WARNING WARNING WARNING
(this is off topic but important!)
Russia threatens to strike NATO missile defense sites
http://www.washingtontimes.com/news/2012/may/3/russia-threatens-strike-nato-missile-defense-sites/
Russia’s most senior military officer said Thursday that Moscow would pre-emptively strike and destroy U.S.-led NATO missile defense sites in Eastern Europe if talks with Washington about the developing system continue to stall.
“A decision to use destructive force pre-emptively will be taken if the situation worsens,” Russian Chief of General Staff Nikolai Makarov said at an international missile defense conference in Moscow attended by senior U.S. and NATO officials.
Russia warns on missile defence deal with Nato and US
http://www.bbc.co.uk/news/world-europe-17937795
Russia says it is prepared to use "destructive force pre-emptively" if the US goes ahead with controversial plans for a missile defence system based in Central Europe.
Sounds like the Facebook IPO scam is about to crash and burn if all they are aiming to get is a 28-35 price. That is absolutely no premium to shares already sold.
3/7/11 Sharepost auction cleared @ $33 per Class B share
6/6/11 Sharepost auction cleared @ $33.01 per Class B share
8/31/11 Sharepost auction cleared @ $33 per Class B share
12/9/11 Sharepost auction cleared @ $33 per Class B share
Let me get this right. You want 1 ozt of my precious silver for a reciept that says I 'own' 1/337,415,352th of a company that was created by douchebags for douchebags to practice douchebaggery.
Yeah...ok. Is there a limit on how many shares I can purchase?
You cant update your Status or play Farmville on your Silver.
goldman. zuckerberg. nice. your best investment interests. i thought fb was cute. i had an account. it was cute to see baby pictures for all of us, rather then parents having to spend time to send to me and other. spend the time. it's not so bad. i closed my account months ago. it's all pump and dump and get the suckers in on. 'investing' was finished as soon as the fed bought fh/fn/aig/gm/c/gmac etc. etc. etc.
LOL CLASSIC
---
Fa(k)ebook will trade like Yelp, Zynga, Renn, or Groupon, in one of those patterns. The story, of course, will be distorted because "this time, it's different."
You cannot short this. Short interest rates will be expensive.
You cannot be long FB. Shares will give way when the holding period expires.
You can only sit on the sidelines and watch. Sit back, have some pop corn, enjoy the show.
Facebook will die when generations of young people raised on it discover that it's not such a good idea to disclose your personal information to predatory strangers, and that "friends" you thought you would rely on when the shit hits the fan turn out to have their own concerns and live a thousand fucking miles away.
I’m so sick of the Facebook hype in the mainstream media. If the company is so great and valuable, why do they have to spend millions on a ten day roadshow to promote their stock prior to the IPO? Look, I don’t know Mark Zuckerberg from the man in the moon. I only know what his Wall Street and media promoters have told me about him. That pretty much goes for Facebook.com too. That’s exactly my problem. I suspect Mark Zuckerberg is very smart and reasonably nice guy. I know a lot of people who use Facebook, though none of them are willing to pay anything for it. But, Facebook’s promoters would have me believe that Mark Zuckerberg is another Bill Gates, right down to his goofy haircut, and that Facebook is the next Microsoft. The truth is, Mark Zuckerberg and Facebook are a Musack version of the original Bill Gates and Microsoft. At least that’s how they’re being presented to us. They’re a Wall Street produced sequel; an attempt to follow a prior blockbuster with a new version packed with all the things that worked in the old version and none of the things that didn’t. It’s a new sanitized, politically correct, and dumbed down version of the original that will sell more easily to the masses with little conflict for a quick buck. It’s no surprise to me that Facebook’s Operations manager Sheryl Sandberg is also on the Board of Disney (Don’t even get me started on this phony bitch, who supposedly has purely humanitarian ambitions to save the children and is just coincidentally and unintentionally about to score a few hundred million for herself. I’ll believe she’s saving the children when she gives all her profits to them, and I’m not just talking about her children). This entire Facebook launch comes across like some fairy tale fantasy. But, therein lies the paradox. If Zuckerberg and Facebook are already so fucking perfect, why would I invest in their potential to get better? Sorry Wall Street, I’m not buying it.
For all you bears, this thing being priced at $75bn at the higher end of the range is a nice old trick from the syndicate team to entice their big fish to bid even more for this thing.
Fully expect a $100bn valuation on this by end of the year, this is the most anticipated IPO i can think of from recent memory.
SO what if like every other IPO con over the past few years, Facebook ramps like mad on the first day. You could see $145 a share at market open valuing the company at somewhere around $350 billion. Insanity, yes. Probable, yes.
Look at Linked In. That garbage company is now back at its IPO pop high and up almost 100% since Jan 1. Of course I think the rise in Linked is a holding vehicle for Facebook investment funds. Linked will probably drop like a rock after the Facebook IPO as the pump funds are transferred into the new scam Du Jour.
Can we please get an EMP burst over NYC. Actually make that Palo Alto and all of California.
linked in ..LOL should be called laid off and desperate....noone with a job uses that site.
facebook is the next aol and compuserve.
Next thing you know, You Tube, Twitter and Facebook will merge and they will combine to make the largest social networking conglomerate on the planet, calling it "YouTwitFace"
Here's how to drive the value of Facebook's stock down. It takes 30 seconds.
Find your "hosts" file on your computer. In linux/Mac OSX it's at:
/etc/hosts
In this file, put these lines:
127.0.0.1 facebook.com
127.0.0.1 www.facebook.com
If a large enough number of people did this, Facebook's inflated claims of "active users" would tank.
here's my take on facebook. this is essentially yet another advertising company. you can call it a social network, but essentially facebook sells itself to companies as a platform for ads, claiming that since people are on facebook all the time, if you buy ad here, you will be able to reach this enormous audience. google is also essentially an advertising company, so is yahoo and hell, most cites via which you do not buy a product directly are advertising companies. the issue is then what brings people to that particular site, and whether people will keep coming back for more (i.e., to look at the ads and potentially click through). more importantly, DO PEOPLE COME TO THE SITE TO LOOK AT THE ADS?
take google versus facebook. well, i come to google TO GET INFORMATION! google has made my life so much easier, improved my productivity immensely (i am in research). say, i am planning a trip and need a hotel. i go to googlemaps, go to my destination, and ask googlemaps to show me hotels nearby. of course hotels will want to advertise with this company, this will help them get customers. or i am looking for bikeshops in the area, i go to google. so, bikeshops will advertise with google. now, what do i go to facebook for? (i deactivated my account recently, so a more appropriate question is "what have i gone to facebook for?"). two reasons: check on what people i know have been up to and get in touch with someone i have not met for a while (for all the people i talk to regularly, there is email, thank you very much). say, i am going somewhere. i know that someone i have not seen for 5-10 years lives there, and i would like to check up with him to have a beer or with her to see if she's still hot and maybe we will finally be able to have sex (back then, i was too shy to approach). just kidding, i am happily married and do not cheat on my wife. cannot do that via google, but facebook is just fine. the question here is, however: "why should advertiser bring their money to this site, or rather how much should they bring to facebook relative to google?" not to mention that for most people who actually have jobs and money facebook is a huge productivity killer.
ok, facebook will say that i will see what my "friends" have been doing (what they read, what they bought, etc.) and this will drive my decisions. well, does not quite work for me. ok, i learn that a friend of mine has just been to ibiza and she's had a blast - will this affect my vacation plans? maybe, but if you are a travel agent selling tours to ibiza, would you rather pay for ads at a site to which people come specifically to begin planning their ibiza vacation (google), or to a site where you maybe able to get a click via this convoluted chain of events. fuck, if my friends' ibiza vacation made me want to go to ibiza, i will go to google and start searching there. ok, with modern technology if i search for ibiza vacation on google, i will get ads for this next time i go to facebook. BUT, if i searched on google, this means i have already made my plans via the links i found on google, thank you very much. i made a trip to amsterdam recently, and i still get those ads inviting me to buy a ticket to amsterdam. but i am back already, hello, i will not need this crap for another year or so. if you NOW want to advertise travel to me effectively, GUESS WHERE I WILL GO NEXT, BEFORE I MAKE MY PLANS VIA SOME ONLINE TRAVEL AGENT I FOUND ON GOOGLE. can facebook do that? maybe it can IF i change my status to "i really want to go to Siberia".
so, facebook model will not work in the long run (or at least there is NO way this company can be worth over 70 billion) IF most people going to facebook are people like me. i generally view facebook as something similar to a TV channel, BUT facebook cannot push its advertising as effectively as a TV channel can, and honestly the content on facebook becomes pretty boring after some time.
http://patrick.net/forum/content/uploads/2012/05/your-all-doing-it-wrong...