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Facebook Files IPO Prospectus

Tyler Durden's picture


The most eagerly awaited IPO of the decade has just filed its S-1 statement (link). Some real time observations:

  • Symbol: FB
  • Proposed maximum aggregate offering price: $5 Billion
  • 845 million monthly active users (MAU)
  • 483 million daily active users (DAU)
  • Users generated on average 2.7 billion Likes and Comments per day in Q4 2011. Er..."liking" is monetizable?
  • 100 billion friendships
  • 250 million photos uploaded per day
  • FB generated $3.7 billion in Revenue in 2011, up from $2 billion in 2010
  • FB generated $1 billion in net income in 2011, up from $606 billion in 2010, a 40% growth rate, compared to the 165% growth rate from 2009's $229MM.
  • EBIT margin peaked at 52.3% in 2010 ($1MM in EBIT on $2 billion in revenue), has since declined to 47.3% or $1.756Bn on $3.711Bn in Revenue
  • $3.9 billion in cash and marketable securities
  • Effective January 1, 2013, Mr. Zuckerberg’s annual base salary will be reduced to $1.
  • Entities affiliated with Goldman Sachs own 65.9 million Class A shares or 56.3% of total, Zuckerberg owns 36.1% of Class A, and 57.1% of Class B (all pre offering)
  • Peaked model? - MAU additions peaked in 2010 when FB added 248MM to a total of 608MM; in 2011 it added 237MM to 845MM
  • What happens when Zynga goes: "Revenue from one customer, Zynga, represented 12% of total revenue for the year ended December 31, 2011"
  • Some revent valuation data points: In December 2010, we sold an aggregate of 2,398,081 shares of our Class A common stock to DST Global Limited at a purchase price per share of $20.85, for an aggregate purchase price of approximately $50 million.

Mark Zuckerberg's letter:

Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.

We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.

At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television — by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.

Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones — the raw tools necessary to start sharing what they’re thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

We hope to strengthen how people relate to each other.

Even if our mission sounds big, it starts small — with the relationship between two people.

Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

People sharing more — even if just with their close friends or families — creates a more open culture and leads to a better understanding of the lives and perspectives of others. We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives.

By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world’s information infrastructure should resemble the social graph — a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring.

We have already helped more than 800 million people map out more than 100 billion connections so far, and our goal is to help this rewiring accelerate.

We hope to improve how people connect to businesses and the economy.

We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.

As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.

One result of making it easier to find better products is that businesses will be rewarded for building better products — ones that are personalized and designed around people. We have found that products that are “social by design” tend to be more engaging than their traditional counterparts, and we look forward to seeing more of the world’s products move in this direction.

Our developer platform has already enabled hundreds of thousands of businesses to build higher-quality and more social products. We have seen disruptive new approaches in industries like games, music and news, and we expect to see similar disruption in more industries by new approaches that are social by design.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

We hope to change how people relate to their governments and social institutions.

We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.

By giving people the power to share, we are starting to see people make their voices heard on a different scale from what has historically been possible. These voices will increase in number and volume. They cannot be ignored. Over time, we expect governments will become more responsive to issues and concerns raised directly by all their people rather than through intermediaries controlled by a select few.

Through this process, we believe that leaders will emerge across all countries who are pro-internet and fight for the rights of their people, including the right to share what they want and the right to access all information that people want to share with them.

Finally, as more of the economy moves towards higher-quality products that are personalized, we also expect to see the emergence of new services that are social by design to address the large worldwide problems we face in job creation, education and health care. We look forward to doing what we can to help this progress.

Our Mission and Our Business

As I said above, Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works.

I started off by writing the first version of Facebook myself because it was something I wanted to exist. Since then, most of the ideas and code that have gone into Facebook have come from the great people we’ve attracted to our team.

Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team — and also building a developer community, advertising market and investor base — I’ve developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.

Simply put: we don’t build services to make money; we make money to build better services.

And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.

By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term — and this in turn will enable us to keep attracting the best people and building more great services. We don’t wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.

This is how we think about our IPO as well. We’re going public for our employees and our investors. We made a commitment to them when we gave them equity that we’d work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As we become a public company, we’re making a similar commitment to our new investors and we will work just as hard to fulfill it.

The Hacker Way

As part of building a strong company, we work hard at making Facebook the best place for great people to have a big impact on the world and learn from other great people. We have cultivated a unique culture and management approach that we call the Hacker Way.

The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I’ve met tend to be idealistic people who want to have a positive impact on the world.

The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo.

Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping.

Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”

Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win — not the person who is best at lobbying for an idea or the person who manages the most people.

To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have. At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.

To make sure all our engineers share this approach, we require all new engineers — even managers whose primary job will not be to write code — to go through a program called Bootcamp where they learn our codebase, our tools and our approach. There are a lot of folks in the industry who manage engineers and don’t want to code themselves, but the type of hands-on people we’re looking for are willing and able to go through Bootcamp.

The examples above all relate to engineering, but we have distilled these principles into five core values for how we run Facebook:

Focus on Impact

If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.

Move Fast

Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.

Be Bold

Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time.

Be Open

We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.

Build Social Value

Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.

Thanks for taking the time to read this letter. We believe that we have an opportunity to have an important impact on the world and build a lasting company in the process. I look forward to building something great together.


Legal Proceedings:

Paul D. Ceglia filed suit against us and Mark Zuckerberg on or about June 30, 2010, in the Supreme Court of the State of New York for the County of Allegheny claiming substantial ownership of our company based on a purported contract between Mr. Ceglia and Mr. Zuckerberg allegedly entered into in April 2003. We removed the case to the U.S. District Court for the Western District of New York, where the case is now pending. In his first amended complaint, filed on April 11, 2011, Mr. Ceglia revised his claims to include an alleged partnership with Mr. Zuckerberg, he revised his claims for relief to seek a substantial share of Mr. Zuckerberg’s ownership in us, and he included quotations from supposed emails that he claims to have exchanged with Mr. Zuckerberg in 2003 and 2004. On June 2, 2011, we filed a motion for expedited discovery based on evidence we submitted to the court showing that the alleged contract and emails upon which Mr. Ceglia bases his complaint are fraudulent. On July 1, 2011, the court granted our motion and ordered Mr. Ceglia to produce, among other things, all hard copy and electronic versions of the purported contract and emails. On January 10, 2012, the court granted our request for sanctions against Mr. Ceglia for his delay in compliance with that order. We continue to believe that Mr. Ceglia is attempting to perpetrate a fraud on the court and we intend to continue to defend the case vigorously.

The Enforcement Division of the Securities and Exchange Commission (SEC) has been conducting an inquiry into secondary transactions involving the sale of private company securities as well as the number of our stockholders of record. In connection with this inquiry, we have received both formal and informal requests for information from the staff of the SEC and we have been fully cooperating with the staff. We have provided all information requested and there are no requests for documents or information that remain outstanding. We believe that we have been in compliance with the provisions of the federal securities laws relating to these matters.

Although the results of claims, lawsuits, government investigations, and proceedings in which we are involved cannot be predicted with certainty, we do not believe that the final outcome of the matters discussed above will have a material adverse effect on our business, financial condition, or results of operations. However, defending these claims is costly and can impose a significant burden on management and employees, we may receive unfavorable preliminary or interim rulings in the course of litigation, and there can be no assurances that favorable final outcomes will be obtained.


On Goldman's share holdings:

Consists of (i) 14,214,807 shares of Class A common stock held of record by The Goldman Sachs Group, Inc.; (ii) 2,598,652 shares of Class A common stock held of record by Goldman Sachs Investment Partners Master Fund, L.P.; (iii) 1,010,587 shares of Class A common stock held of record by Goldman Sachs Investment Partners Private Opportunities Holdings, L.P.; and (iv) 48,123,195 shares of Class A common stock held of record by FBDC Investors Offshore Holdings, L.P. Affiliates of The Goldman Sachs Group, Inc. are the general partner, managing general partner or investment manager of each of Goldman Sachs Investment Partners Master Fund, L.P., Goldman Sachs Investment Partners Private Opportunities Holdings, L.P., and FBDC Investors Offshore Holdings, L.P., and each of these funds shares voting and investment power with certain of its respective affiliates. The address of The Goldman Sachs Group, Inc., Goldman Sachs Investment Partners Master Fund, L.P., Goldman Sachs Investment Partners Private Opportunities Holdings, L.P., and FBDC Investors Offshore Holdings, L.P. is 200 West Street, New York, NY 10282.


Some valuation data points:

Class A Common Stock Financing

In December 2010, we sold an aggregate of 2,398,081 shares of our Class A common stock to DST Global Limited at a purchase price per share of $20.85, for an aggregate purchase price of approximately $50 million.


Commercial Agreements

During 2009, 2010, and 2011, The Washington Post Company and its related companies purchased $0.6 million, $4.8 million, and $4.2 million, respectively, of advertisements on our website. Mr. Graham, a member of our board of directors, is the Chief Executive Officer of The Washington Post Company. The purchases by The Washington Post Company and its related entities were made in the ordinary course of business on commercially reasonable terms. In addition, The Washington Post Company is affiliated with an advertising agency, Social Code LLC, that has advertising clients that do business with us.

During 2009, 2010, and 2011, Netflix purchased $1.9 million, $1.6 million, and $3.8 million, respectively, of advertisements on our website. Mr. Hastings, a member of our board of directors, is the Chief Executive Officer of Netflix. The purchases by Netflix were made in the ordinary course of business on commercially reasonable terms.

During 2010 and 2011, we made payments to GMG Lifestyle Entertainment Inc. (GMG) of $0.9 million and $0.7 million, respectively, for certain sales and marketing services. Rob Goldberg, the founder and Chief Executive Officer of GMG, is the brother-in-law of Ms. Sandberg, our Chief Operating Officer. The GMG relationship was entered into in the ordinary course of business and on commercially reasonable terms.


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Wed, 02/01/2012 - 18:03 | 2117903 ZippyBananaPants
ZippyBananaPants's picture

Why does all the media want people to think this thing is going to start trading today?



Wed, 02/01/2012 - 18:05 | 2117912 redpill
redpill's picture

Pump & Dump baby!  This thing will be oozing santorum within a week.

Wed, 02/01/2012 - 18:06 | 2117917 TruthInSunshine
TruthInSunshine's picture

I plan on buying shares of and, instead.

Wed, 02/01/2012 - 18:07 | 2117923 ACP
ACP's picture

I think line 4 is supposed to read, "483 million fuckin' idiots."

Wed, 02/01/2012 - 18:10 | 2117942 Manthong
Manthong's picture

I know more than a few women that have monetized "like".

Wed, 02/01/2012 - 18:13 | 2117950 ACP
ACP's picture

I'd like to monetize a few women.

Wed, 02/01/2012 - 18:16 | 2117964 Xkwisetly Paneful
Xkwisetly Paneful's picture

FB will be a cash machine as soon as they iron out the internet gambling rules in the US.

Wed, 02/01/2012 - 18:40 | 2118061 CrazyCooter
CrazyCooter's picture

And they have a corner on the online gambling market precisely how ... ?



Wed, 02/01/2012 - 18:42 | 2118064 ACP
ACP's picture

Maybe a new company called CaChynga?

Wed, 02/01/2012 - 19:31 | 2118247 chumbawamba
chumbawamba's picture

Um, what does this company make, again?  I'm trying to figure out how you can generate a billion dollars in revenue by simply providing the world's largest chat room.

I am Chumbawamba.

Wed, 02/01/2012 - 19:45 | 2118282 Manthong
Manthong's picture

Seems folks "friend" each other (with benefits) quite readily nowadays.

Wed, 02/01/2012 - 19:56 | 2118315 TuesdayBen
TuesdayBen's picture

Yo, Trav, when's the RaceBook IPO?

Wed, 02/01/2012 - 20:09 | 2118348 dark pools of soros
dark pools of soros's picture

you mean where everyone just get racist with everyone??   or Hatebook?   that one is good

Wed, 02/01/2012 - 20:20 | 2118365 Mr Lennon Hendrix
Mr Lennon Hendrix's picture

Hate that like Fight Club?

Wed, 02/01/2012 - 21:33 | 2118580 Comay Mierda
Comay Mierda's picture

How long until I can buy puts on this overvalued turd of a company again?

Wed, 02/01/2012 - 21:38 | 2118591 Michael
Michael's picture

During my housing bubble blogging days, an FB is known as a Fucked Buyer.

Wed, 02/01/2012 - 23:17 | 2118805 BLOTTO
BLOTTO's picture


facebook (-----strike through not working)


RFIDBook - coming to a melon near you...


Wed, 02/01/2012 - 23:44 | 2118860 Oh regional Indian
Oh regional Indian's picture

Face Book = Face Palm

Between social notworking and smart phones, BigB has us in his sights and in his minds 24/7. The Architect.

Come into my parlour, said the SpYder to the Fly. 




Thu, 02/02/2012 - 08:39 | 2119397 glenn17
glenn17's picture

I was very encouraged to find this site. The reason being that this is such an informative post. I wanted to thank for this informative analysis of the subject. I ate every bit of it and I submitted your site to some of the biggest social networks so others can find this blog.

buy facebook fans

Thu, 02/02/2012 - 09:51 | 2119515 Don Birnam
Don Birnam's picture


At the implied market capitalization of $100 billion, some $40 billion larger than both 3M and Altria, $8 billion more endowed than ConocoPhillps, and four times the value of Lockheed Martin.

Facebook. The very flower of absurdity; yet, will make those Wall Street grifters of record who are jobbing this issue fabulously rich-er.

Caveat emptor, fools who would consider this...

Sun, 04/22/2012 - 04:03 | 2364425 l.hauri
l.hauri's picture

I know what you mean. ANd he new Facebook timeline cover is stupid.

Thu, 02/02/2012 - 02:48 | 2119160 BorisTheBlade
BorisTheBlade's picture

Fight Club is not so much about hate, but resurrection through fight. Pure love.

Facebook though: they monetize faces now, but there are so many body parts left, follow-ups to include: assbook, bellybook, nipplesbook, feetbook, handbook. I can see big potential here.

Thu, 02/02/2012 - 03:17 | 2119186 TruthInSunshine
TruthInSunshine's picture

Anthony Weiner is planning to IPO weinerbook next February

Wed, 02/01/2012 - 19:57 | 2118316 Cheesy Bastard
Cheesy Bastard's picture

Um, what does this company make, again?


Wed, 02/01/2012 - 20:24 | 2118383 disabledvet
disabledvet's picture

if that's the case i should be buying.

Wed, 02/01/2012 - 22:19 | 2118681 Mr Lennon Hendrix
Mr Lennon Hendrix's picture

Mirror, mirror on the wall....

Wed, 02/01/2012 - 23:45 | 2118862 Cheesy Bastard
Cheesy Bastard's picture

Ya know, it took me a while to figure that one out because I never facebooked, but finally I see what you did there.  Greenie for you.

Wed, 02/01/2012 - 23:47 | 2118866 Freddie
Freddie's picture

LOL!  Too damn true.  Isn't mostly older people and losers now.  Kids are running away from FaceBook because their parents and granny use it.

Wed, 02/01/2012 - 18:42 | 2118065 Joeman34
Joeman34's picture

FB will be the next MySpace.  They're already losing subscribers to twitter.

Thu, 03/29/2012 - 17:32 | 2301933 l.hauri
l.hauri's picture

what about the new facebook timeline?

Wed, 02/01/2012 - 18:48 | 2118084 Xkwisetly Paneful
Xkwisetly Paneful's picture

THey have the largest existing network.

The US government ran the largest proprietors out of business paving the way for these idiots.

The online poker rooms with thousands of tables going were cash machines until the US government stepped in.

And who better to take advantage of the shift in the DOJ stance on 12/31 than facebook,

the answer is nobody.

Besides that the herd here was out panning the Linkln IPO not that long ago as the stock is only trading $30 higher than the IPO.


Wed, 02/01/2012 - 19:12 | 2118183 TruthInSunshine
TruthInSunshine's picture

Did you buy LNKD at the $121 intraday high on IPO day?

Wed, 02/01/2012 - 19:21 | 2118215 animalspirit
animalspirit's picture

Outside the U.S. the online gambling services are still alive and kicking.

While waiting for online gambling in the U.S. to become legal there are some under-the-rader services.  Like online poker -- uses bitcoins not dollars. also is a bitcoin-based online gambling service but they don't allow users from the U.S.

Wed, 02/01/2012 - 22:20 | 2118686 Mr Lennon Hendrix
Mr Lennon Hendrix's picture

The poker sites were ponzi schemes.

Wed, 02/01/2012 - 19:18 | 2118196 TruthInSunshine
TruthInSunshine's picture

C'mon, it's not a stretch or conspiracy-rad theory to think government intelligence services work hand-in-hand with the Googles and Facebooks of the world to essentially use them [directly or indirectly] as cost-effective data aggregators.

(How short is collective human memory? Didn't we just learn that phone and internet companies were handing over all the data the U.S. government demanded, absent any warrant whatsoever, ala AT&T, Verizon, etc. a few years ago?)

To what extent government or governmental agencies participate in the formation and ongoing affairs of such entities is a matter of pure conjecture for those not privy to such 'sensitive' matters, but it's not the least bit "wildly speculative" to at least assert there's a better than not chance that a popular search engine or social networking site wouldn't be prime terra firma for intelligence gathering.

Wed, 02/01/2012 - 19:33 | 2118257 Moe Howard
Moe Howard's picture

FB is the Air America of the internet age.

Wed, 02/01/2012 - 21:07 | 2118508 UP Forester
UP Forester's picture

Funny, an In-Q-Tel board member is one of the three men behind Farcebook....

Wed, 02/01/2012 - 21:27 | 2118565 pods
pods's picture

Ticker symbol should have been FBI.


Thu, 02/02/2012 - 00:07 | 2118910 palmereldritch
palmereldritch's picture


Wed, 02/01/2012 - 19:49 | 2118296 Yes We Can. But...
Yes We Can. But Lets Not.'s picture

'zactly...having an account with google or facebook and their ilk could one day prove costly

Wed, 02/01/2012 - 19:50 | 2118301 spastic_colon
spastic_colon's picture

dont forget everyone's favorite iSpy.....AAPL

Wed, 02/01/2012 - 20:38 | 2118429 palmereldritch
palmereldritch's picture

Pre-crime - Internet Division

The investment arms of the CIA and Google are both backing a company that monitors the web in real time — and says it uses that information to predict the future.

The company is called Recorded Future, and it scours tens of thousands of websites, blogs and Twitter accounts to find the relationships between people, organizations, actions and incidents — both present and still-to-come. In a white paper, the company says its temporal analytics engine “goes beyond search” by “looking at the ‘invisible links’ between documents that talk about the same, or related, entities and events.”

Meet In-Q-Tel the CIA's Venture Capital Firm

Tue, 04/24/2012 - 06:55 | 2369270 casamader
casamader's picture

I think line 4 is supposed to read, "483 million fuckin' idiots." casas prefabricadas

Wed, 02/01/2012 - 19:01 | 2118144 irishlink
irishlink's picture

Totally agree, All  my friends are in FB and I have never even wanted to entertain the idea. I do not want to see happy ,smily drunken party goers, Personel pictures of little kids etc. Has our lives become so stupidly busy that we cannot even have memory. We need technology to keep up with WHAT?  I want special moments to remain special TO THE PEOPLE INVOLVED not the entire world. When will people wake up and realise that we are becoming fodder to the mills of technology and consumerism.

Wed, 02/01/2012 - 19:14 | 2118190 chinaguy
chinaguy's picture

I had a FB acct. for about 6 years...finally cancelled it...I call it "Sheeplebook"

Wed, 02/01/2012 - 19:34 | 2118261 beechmi
beechmi's picture

Are you sure? As I understand it, that's something about FaceBook most people don't understand. Once you set-up a profile it is impossible to truly delete. It may be 'inactive', but it is never 'purged'. FB maintains your data for as long as it chooses....

Wed, 02/01/2012 - 21:10 | 2118514 UP Forester
UP Forester's picture

Uh, NOTHING is purged from government databases, unless they're going to black-bag you under NDAA.

Wed, 02/01/2012 - 21:38 | 2118589 chinaguy
chinaguy's picture

correct, delete as much as you can & they hold the rest.

Wed, 02/01/2012 - 22:23 | 2118696 infinity8
infinity8's picture

That's why you give false information when you set up a profile. I was absolutely badgered for a while about 2 yrs ago to set up a FB page. Finally did it with a fake name, birthday, location, etc. Logged in 2 or 3 times back then. Never have bothered to try to delete it - don't remember my password at this point.

Thu, 02/02/2012 - 00:29 | 2118961 Hugh G Rection
Hugh G Rection's picture

"483 million fuckin' GOY idiots!  Hahahahah, willingly volunteer all your information to our Mossad network.  We will consume every last resource from your country, and your bought politicians/media will continue to lead you to slaughter.  The coup was complete on Sept. 11 2001.  All your country are belong to US!"

Thu, 02/02/2012 - 02:51 | 2119166 BorisTheBlade
BorisTheBlade's picture

483 million Dumbfaces Under Management (DUM)

Wed, 02/01/2012 - 18:07 | 2117925 brewing
brewing's picture

people who buy this sheep dip wil get what they deserve...

Wed, 02/01/2012 - 18:10 | 2117937 TruthInSunshine
TruthInSunshine's picture

Winners of the New World


Aside from those who have already made their money on this turd, as in the insiders (those on the subscription list), we're about to find out how many newly self-employed gamblers there are (in no small part to The Bernank's awesome monetary & now fiscal policies), and just how hungry and desperate they are, in the hopes that they can successfully intraday trade this POS and bank enough money to pay the utility/cable bill.

Wed, 02/01/2012 - 18:20 | 2117980 Vampyroteuthis ...
Vampyroteuthis infernalis's picture

The stock will spike tomorrow, remain elevated a couple of days and then crash as the squid makes a killing. Calamari anyone?

Wed, 02/01/2012 - 20:17 | 2118361 J 457
J 457's picture

FB is Qtr 2 offering, not 2/2/12.

Wed, 02/01/2012 - 21:22 | 2118549 ClassicalLib17
ClassicalLib17's picture

Don't you mean mutton, anyone?

Wed, 02/01/2012 - 18:32 | 2118032 CompassionateFascist
CompassionateFascist's picture

As I child, I had several Imaginary Friends. Then, in order to comment on sites that require it, I put up a FB page. Now, I have hundreds and thousands of Imaginary Friends. Ann Barnhardt: "Facebook is evil".

Wed, 02/01/2012 - 18:42 | 2118063 Spastica Rex
Spastica Rex's picture

They're not going to turn the Internet off - oh, no. They're going to make it safe right under your nose. Enjoy your Internet ghettos, netizens.

Wed, 02/01/2012 - 19:11 | 2118177 Rainman
Rainman's picture

Fakebook...yeah! Lazy po po loves and encourages all forms of warrantless surveillance

Wed, 02/01/2012 - 22:52 | 2118749 Mr Lennon Hendrix
Mr Lennon Hendrix's picture

Please feel free to post when you will be on vacation!  Thank you for all the free stuff!

-Mel the house robber

Wed, 02/01/2012 - 20:41 | 2118438 The Monkey
The Monkey's picture

I am selling the sheep dip. I am long 30 year treasuries and 3X short the S&P 500 with 96% of my assets. Come and get me ! LSAP are on the way...

Wed, 02/01/2012 - 18:08 | 2117928 VanillAnalyst
VanillAnalyst's picture

Holding out for redtube's IPO.

Wed, 02/01/2012 - 18:24 | 2118005 darteaus
darteaus's picture

I'm waiting for the Zero Hedge IPO.

Wed, 02/01/2012 - 18:33 | 2118039 CompassionateFascist
CompassionateFascist's picture

I'll buy that for a dollar.

Wed, 02/01/2012 - 19:19 | 2118211 taniquetil
taniquetil's picture

Breaking News; cheezeburger network to IPO at $20 billion.

Wed, 02/01/2012 - 19:54 | 2118311 TuesdayBen
TuesdayBen's picture

Mmm, Mmm, Mmm...

Wed, 02/01/2012 - 20:08 | 2118342 NotApplicable
NotApplicable's picture

I can haz LOLcat?

Wed, 02/01/2012 - 19:56 | 2118314 spastic_colon
spastic_colon's picture

you jest that CNBS is actually paying homage to ZH, the hedgies can arbitrage their guidance, wouldnt be surprised to see ZH eventually exit ala IPO style

Wed, 02/01/2012 - 22:26 | 2118700 infinity8
infinity8's picture

Awww, you said that out loud! I respectfully request that you delete your comment.

Wed, 02/01/2012 - 20:02 | 2118328 I am a Man I am...
I am a Man I am Forty's picture

So many likes tells you the percentage of people that spank it on the internet.  Awesome.

Sat, 06/16/2012 - 03:11 | 2531541 nahshal
nahshal's picture

This is one of the right articles you can gain in the net explaining everything in particular regarding the subject. I thank you for action your abstraction sharing your thoughts and ideas to a lot of readers out there.  write my essay

Wed, 02/01/2012 - 18:32 | 2118033 I think I need ...
I think I need to buy a gun's picture

crammed this thing in all of a sudden we must have seen the top already in social networking, is something big coming? everyone will be showing pictures of their crops in the back yard and bikes in the new economy shortly

Wed, 02/01/2012 - 18:45 | 2118071 Karl von Bahnhof
Karl von Bahnhof's picture

Hey, and DARPA and InQTel will be spinned off?

Wed, 02/01/2012 - 18:47 | 2118083 mattu13048
Wed, 02/01/2012 - 19:18 | 2118207 Jendrzejczyk
Jendrzejczyk's picture

Respectfully, please stop the relentless spamming.

Wed, 02/01/2012 - 19:57 | 2118317 lakecity55
lakecity55's picture

Most of them can't read past a primary level. Just enough to read the TelePrompter. The rest is wardrobe and plastic surgery.

(see Obama, B H).

Wed, 02/01/2012 - 22:24 | 2118694 Gohn Galt
Gohn Galt's picture

It puts the lotion on it's back or it get's the hose.

Wed, 02/01/2012 - 22:42 | 2118741 VisualCSharp
VisualCSharp's picture

I do not think apostrophes mean what you think they mean.

Thu, 02/02/2012 - 00:39 | 2118978 Hugh G Rection
Hugh G Rection's picture

It puts the lotion on its skin, or else it gets the hose again!


C'mon don't misquote Buffalo Bill.

Thu, 04/26/2012 - 09:20 | 2376296 jaffa
jaffa's picture

In finance, a prospectus is a document that describes a financial security for potential buyers. A prospectus commonly provides investors with material information about mutual funds, stocks, bonds and other investments, such as a description of the company's business. Thanks.
email lookup

Wed, 08/01/2012 - 03:23 | 2667852 icetears
icetears's picture

This is good site to spent time on .I just stumbled upon your informative blog and wanted to say that I have really enjoyed reading your very well written blog posts. I will be your frequent visitor, that's for sure..

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Wed, 02/01/2012 - 18:04 | 2117904 Dreadker
Dreadker's picture

This will be like watching the Hindenberg.... ;-)

Wed, 02/01/2012 - 20:05 | 2118333 Goldilocks
Wed, 02/01/2012 - 18:04 | 2117905 fuu
fuu's picture


Wed, 02/01/2012 - 18:05 | 2117913 niktamere
niktamere's picture

News to me

Wed, 02/01/2012 - 18:05 | 2117915 swissaustrian
swissaustrian's picture

FB = Fucking Bastards. Hopefully they go the myspace way...

Wed, 02/01/2012 - 18:07 | 2117926 SheepDog-One
SheepDog-One's picture

I saw Facebook once, and I didnt get the attraction at all....I figured it would have already died.

Wed, 02/01/2012 - 18:09 | 2117934 swissaustrian
swissaustrian's picture

Even worse, they spy on the email-contacts of users in order to spam NON-users mail-inboxes with facebook ads

Wed, 02/01/2012 - 18:39 | 2118054 NotApplicable
NotApplicable's picture

What's not to like? Everything you do is tracked so you and your friends can communicate without actually communicating. It's like gossip without all of the trouble of interaction. I watch my wife for example, scroll through her "wall" constantly, keeping up to date on the trivia in everyone else's lives.

In other words, its just another form of escapism, but of a kind that feels lifelike. There's a million productive things she could be doing, but instead, she just wastes her whole fucking life, one click at a time. But hey, at least I'm not bitter about it all. (or at least not nearly as bitter as she gets when I get onto her about time wasted in the Skinner-box called Crackville)

As for it dying, well, I don't think the CIA is gonna let that happen. At least not until they've made a better trap.

Wed, 02/01/2012 - 18:44 | 2118070 Spastica Rex
Spastica Rex's picture

+1 for you. FB = honeypot for idiots.

Wed, 02/01/2012 - 18:45 | 2118074 CrazyCooter
CrazyCooter's picture

I think FB falls into the "Huxley" bucket ...



Wed, 02/01/2012 - 18:48 | 2118085 Spastica Rex
Wed, 02/01/2012 - 19:21 | 2118216 NotApplicable
NotApplicable's picture

Interesting comic. Though I'd argue that these two views are hardly mutually exclusive, but rather complimentary, as each reinforce the other in building a totalitarian state via the paths of pain and pleasure.

Wed, 02/01/2012 - 19:17 | 2118198 Osmium
Osmium's picture

I feel your pain.  My wife steals all the fkn bandwidth playing Farmville 24x7.  Makes it hard for me to read ZH. 

Wed, 02/01/2012 - 21:53 | 2118619 palmereldritch
palmereldritch's picture


As for it dying, well, I don't think the CIA is gonna let that happen. At least not until they've made a better trap.


They never stop refining the matrix.  These are early stages. For all these people that think FB is going to fade, look at the usual suspects behind Google and you will see them in FB.

Where the over arching plan is to have a biometric identity requirement to control commerce and user access to the Internet one can easily see Facebook as the permanent overlying grid to literally and smugly enable the planned facial recognition requirement for web/commercial access. To wit:

5 Unexpected Places You Can Be Tracked With Facial Recognition Technology


August 30, 2011  |     Earlier this summer Facebook rolled out facial recognition software that identifies users even when they appear in untagged photos. Like every other time the social networking site has introduced a creepy, invasive new feature, they made it the default setting without telling anyone.

Once people realized that Facebook was basically harvesting biometric data, the usual uproar over the site's relentless corrosion of privacy ensued. Germany even threatened to sue Facebook for violating German and EU data protection laws and a few other countries are investigating. But facial recognition technology is hardly confined to Facebook -- and unlike the social networking site, there's no "opt-out" of leaving your house.


New technology is being used at a casino in Nevada, and at some bars in Chicago, which scans the faces of walkers-by and patrons, using their image as data for consumer purposes.

At the Venetian in Las Vegas, whoever is walking by a large LCD display screen will be shown a different menu of entertainment and restaurant options, depending on the person’s age and sex.


Wed, 02/01/2012 - 18:06 | 2117918 LynRobison
Wed, 02/01/2012 - 20:25 | 2118384 Moe Howard
Moe Howard's picture

The NSA thanks you for using FaceBook. Please Like Us!

Thu, 02/02/2012 - 05:09 | 2119271 Bruin4
Bruin4's picture


Wed, 02/01/2012 - 18:06 | 2117919 Hulk
Hulk's picture

Put me down for a billion !

Wed, 02/01/2012 - 18:25 | 2118010 Kaiser Sousa
Kaiser Sousa's picture

"I got five on it...."

Wed, 02/01/2012 - 18:47 | 2118081 Sokhmate
Sokhmate's picture

Dollars or likes?

Wed, 02/01/2012 - 18:53 | 2118110 e_goldstein
e_goldstein's picture

Much like gold, you can't eat 'likes.'

Wed, 02/01/2012 - 18:06 | 2117922 SheepDog-One
SheepDog-One's picture

Invest in a .com for eyeball counts and ad revenue!

Gee, as long as we're not back in the bubble again or anything.

Wed, 02/01/2012 - 18:07 | 2117924 wandstrasse
wandstrasse's picture

MAUDAU, bitchez.

Wed, 02/01/2012 - 18:09 | 2117931 LeBalance
LeBalance's picture

symptomatic of shark jumping.

Wed, 02/01/2012 - 18:09 | 2117936 SheepDog-One
SheepDog-One's picture

$3.9 billion in launch it with a 50 P/E and $100 billion market cap then? ALLRIGHTY then!

Wed, 02/01/2012 - 19:16 | 2118194 taniquetil
taniquetil's picture

I may be off base here, but isn't P/E at 100 if their earnings were $1 billion?

Wed, 02/01/2012 - 22:55 | 2118767 Matt
Matt's picture

The previous poster is joking about $100 Billion. If I read the info right, they are aiming to IPO at $5 Billion on $1 Billion net revenue, or 5 time P/E. If I'm not reading it right, someone let me know what I'm missing.

What percentage will Goldman and Zuckerberg have after the IPO? and what is the composition of A and B Class shares?

Wed, 02/01/2012 - 18:10 | 2117941 Plumplechook
Plumplechook's picture

I've seen the future of Facebook and it's called MySpace.   Anyone dumb enough to invest in this IPO deserves to loose their shit.

Something new and sexy will come along and kids will drop Facebook as quickly as they joined it.   Within three years tumbleweed will blowing through that shitty piece of cyber terrain.  But before then Zuckerberg and his cronies will have rode off into the sunset with their saddlebags full of idiot investors cash.   Same as it ever was.

Wed, 02/01/2012 - 18:13 | 2117953 SheepDog-One
SheepDog-One's picture

Thats it, the 'IPO phase' means 'We're cashing out of this bitch now and riding into the sunset'.

Wed, 02/01/2012 - 21:26 | 2118561 ali-ali-al-qomfri
ali-ali-al-qomfri's picture

 riding into the sunset, on an ox.


please enjoy the feature presentation.

Wed, 02/01/2012 - 18:10 | 2117943 vote_libertaria...
vote_libertarian_party's picture

So does this signal stock bubble top?

Wed, 02/01/2012 - 18:12 | 2117949 A Lunatic
A Lunatic's picture

My family and I homesteaded at Farmville three years ago. Put in crops, raised some cattle, established an orchard...........Now all of this talk of an IPO. This place will be full of third-worlders before we know it.....higher taxes, shitty schools, roads all full of fucking chuck holes..............

Wed, 02/01/2012 - 18:19 | 2117975 fuu
fuu's picture

Time to get all Mafia on them!

Wed, 02/01/2012 - 22:16 | 2118673 Taterboy
Taterboy's picture

Jim Rogers said to buy farm land. I'm guessing that's why so many people are "Farmville" folks. Much like my neighbor who years ago said,"These Franklin Mint coins are my retirement plan."

Wed, 02/01/2012 - 18:14 | 2117959 alien-IQ
alien-IQ's picture

With nearly 20% of the global population already signed up and their ever more intrusive privacy policies (which achieves nothing but piss people off)...Facebook is ripe for decline.

They are launching this IPO while the company is at it's's all downhill from here kids.

I'm looking forward to buying some OTM Puts on this bitch.

Wed, 02/01/2012 - 18:18 | 2117969 Xkwisetly Paneful
Xkwisetly Paneful's picture

Asalam Alekem Mohammed,

Even broken clocks are right every now and then.

Once internet gambling is monetized in the US, facebook will be a cash cow.

But thanks for playing.

Wed, 02/01/2012 - 18:37 | 2118047 ChrisFromMorningside
ChrisFromMorningside's picture

What are you envisioning? Friend-to-friend betting on sports and the such? If/when internet gambling is completely opened up in the US, I would imagine there will be a whole lot of competition.

Wed, 02/01/2012 - 18:51 | 2118097 alien-IQ
alien-IQ's picture

All of his posts can and should be answered in the following manner:

"What you’ve just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.”

You will find that response to be 100% applicable to every post he ever makes. I guarantee it.

Wed, 02/01/2012 - 19:09 | 2118173 john39
john39's picture

internet is running short of trolls with an IQ over 50 these days.  but methinks that is part of the idea... flood decent forums with shrill idiotic comments to dissuade posters with original thoughts from posting.

-Achmed the Great.

Wed, 02/01/2012 - 19:19 | 2118200 alien-IQ
alien-IQ's picture

Seems like a lot of these trolls are operating from a Tel Aviv crack den offering 2 for 1 specials. Hence, the incoherent ramblings.

Wed, 02/01/2012 - 19:24 | 2118222 john39
john39's picture

the more they keep at it... the more obvious the game becomes. 

Wed, 02/01/2012 - 19:18 | 2118205 Xkwisetly Paneful
Xkwisetly Paneful's picture


Constantly trying to dissuade me from posting original thoughts in favor of the mantra of the herd.

Nothing you Arabs post here that is even remotely original.

Evil zionistas, evil banksters, those damn biatches.

Real original content.

Well put Achmed the Great.



Wed, 02/01/2012 - 19:00 | 2118107 Xkwisetly Paneful
Xkwisetly Paneful's picture

Hi Mohammed is there actually anything on this planet that you have clue one about and don't just regurgitate the herd mantra?


They have the largest network and the US government ran all their competition out of business.

There is no entity out there from the  casino companies to the Betfair's of the world that can possibly compete given the depth of Facebook's penetration of the human race.

The poker rooms that had thousands of tables going at once were cash machines,

that void eventually will be filled by these people.

People want to play against morons and since there is no ZH poker, FB will do nicely in that regard.

The sports/casino games et al is just icing on the cake.

and it is not small money either. The total online gaming market incl for money and for not is currently $1.6trillion a year.


Wed, 02/01/2012 - 19:05 | 2118158 Xkwisetly Paneful
Xkwisetly Paneful's picture

 "Zynga Poker is the world's largest online poker game with more than 7 million people playing every day and over 30 million each month. We know from listening to our players that there's an interest in the real-money gambling market. We're in active conversations with potential partners to better understand and explore this new opportunity."

Aslam alekem.

Wed, 02/01/2012 - 19:14 | 2118191 Xkwisetly Paneful
Xkwisetly Paneful's picture

lets say only 10% play real money,

that is 700,000,

or 70,000 tables, at $120/hr(which is ultra conservative based on the previous online rooms experiences)

is only $73,584,000,000 a year.

Make it 1% and it's still $7billion a year.

on poker alone.

But thanks for playing.

Wed, 02/01/2012 - 19:22 | 2118220 CompassionateFascist
CompassionateFascist's picture

Not for long, ZOGsucker. It is all smoke and mirrors. Like Israel. 'Cept for the nukes.

Wed, 02/01/2012 - 19:37 | 2118267 Xkwisetly Paneful
Xkwisetly Paneful's picture

Aslam Alekem Ben Ali Akbar.

Zogsucker-good one.

Yea not for long, been saying that since '49 to no avail, all hat no cattle.

Shouldn't you be off stoning some women somewhere or maybe killing some gays?




Thu, 02/02/2012 - 00:53 | 2119005 Hugh G Rection
Hugh G Rection's picture

Speaking of gays...

Tel Aviv voted BEST GAY CITY in the WORLD!


Wed, 02/01/2012 - 18:49 | 2118088 CrazyCooter
CrazyCooter's picture

See my comment up thread.

Exactly what does FB have to do with internet gambling? I mean, people who want to gamble couldn't possibly put forth the effort to type another domain name or, heaven forbid, click on a link to get to a competitor?




Wed, 02/01/2012 - 18:57 | 2118125 Xkwisetly Paneful
Xkwisetly Paneful's picture

Have no clue whatsoever.

Not of the size of the market of the competitors that you keep citing that largely don't exist,

and I get it, want to desperately be part of the herd.

The herd is wrong a whole lot more than it is right around here.

From buy silver through the top, Linkln was another crap internet IPO only up 75% to Fukashima is the end of the world as we know it and too many others to count.

Fade machine.



Wed, 02/01/2012 - 18:20 | 2117981 slaughterer
slaughterer's picture

Something better than the Mayan End of the world prediction: Facebook IPO as market top!

Wed, 02/01/2012 - 19:03 | 2118148 WonderDawg
WonderDawg's picture

I'm with you. Poetic irony. Pop and drop.

Wed, 02/01/2012 - 18:17 | 2117960 nobusiness
nobusiness's picture

Revenue up 185% (2 Bil to 3.7 Bil) and expenses up 208% (1.3 Bil to 2.7 Bil) better go public quick

Wed, 02/01/2012 - 20:14 | 2118354 smiler03
smiler03's picture

Expenses - I'm curious about that, have they revealed any figures at all? They must be huge.

Wed, 02/01/2012 - 18:15 | 2117962 SheepDog-One
SheepDog-One's picture

'2.7 million 'likes' and 'hugs' per day'....WOW sign me up for $300 a share then!

Wed, 02/01/2012 - 18:19 | 2117974 TruthInSunshine
TruthInSunshine's picture

If they can get Government Motors to pay them 10 cents for each 'like' they'll be golden in no time.

Wed, 02/01/2012 - 18:21 | 2117983 Sudden Debt
Sudden Debt's picture

I'll put you on the timeline!!


Wed, 02/01/2012 - 18:52 | 2118100 Caviar Emptor
Caviar Emptor's picture

@Sheep: ti's what I like to call "monetizing chit-chat". That's the biz model. 

Our economy: people who produce goods or services are taxed. Those who chit-chat get paid

Wed, 02/01/2012 - 18:17 | 2117968 ReallySparky
ReallySparky's picture

The best thing FB could do would be to offer the initial to all their own users. No congress critters, just the members. Ha.

Wed, 02/01/2012 - 18:18 | 2117970 Eally Ucked
Eally Ucked's picture

What this shit is producing? Info for CIA?

Wed, 02/01/2012 - 18:21 | 2117984 slaughterer
slaughterer's picture

All your "likes" are belong to us.  

Wed, 02/01/2012 - 18:21 | 2117986 fuu
fuu's picture

They generate revenue by selling your info to other people and monetizing YOUR content.

Wed, 02/01/2012 - 19:13 | 2118188 alien-IQ
alien-IQ's picture

When a black man does that, it's called "identity theft".

Go figure.

Wed, 02/01/2012 - 18:23 | 2117996 Sudden Debt
Sudden Debt's picture

You don't wanna be my friend? I'LL KILL YOU!!!!!!!!! WHAAAAAAAAAAAAA!!!!!


Wed, 02/01/2012 - 19:00 | 2118135 Rover
Rover's picture

Knife Party - Internet Friends

Wed, 02/01/2012 - 22:31 | 2118710 infinity8
infinity8's picture

My best friend does the FB regularly. He gets introduced to people as "this is Michael, he's vulgar and abrasive" by his own MOTHER. So, apparently, he gets "un-friended" frequently and, funnier still, this upsets him. Every time he brings this up I cry laughing.

Wed, 02/01/2012 - 18:22 | 2117989 darteaus
darteaus's picture

The real value of Facebook and Google is their data, especially given their new privacy policies.  They offer the governement data mining access, and the government gives them competitive protection - ala Buffet.

Wed, 02/01/2012 - 18:22 | 2117991 Poetic injustice
Poetic injustice's picture

They could start sending out "you won a lottery" and "nigerian prince needs help" to cash on their users.

Wed, 02/01/2012 - 18:22 | 2117993 Kaiser Sousa
Kaiser Sousa's picture

Oh boy back up the truck pa'...
We gon be rich.....
Fuckin Facebook...knock that shit off please and say hello to my shiny Silver Eagles....bitchez

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