Germany’s Best-Selling Tabloid Bild's Front Page Encourages Readers To Buy Gold

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Thu, 08/11/2011 - 07:10 | 1550069 achmachat
achmachat's picture

Holy smokes buttman!
We do NOT want that!

Thu, 08/11/2011 - 07:12 | 1550075 Highrev
Highrev's picture

Careful Batman. When something makes the front pages . . .

What everyone knows isn't worth knowing.

Thu, 08/11/2011 - 07:24 | 1550092 agent default
agent default's picture

Indeed this is actually worrying if you are heavily in gold.  It could be the first signal of the beginning of a gold bubble.

Thu, 08/11/2011 - 07:55 | 1550166 fx
fx's picture

Sorry, but this simply is not true! They give away a 20g (0.66 oz) gold bar every hour to readers who phone them. not exactly getting people to buy gold. I understand ZH's urge to be the first to report things but you should be careful to cross-check before publishing. just remember that silly and embarassing ZH-piece a few days ago claiming a BigMac to cost $17 in switzerland? It was taken from some dubious internet source without even asking whether this could really be true. of course it was not, as a BigMac over there costs about $7 "only".

Thu, 08/11/2011 - 08:10 | 1550204 TheDriver
TheDriver's picture

Came here to post the same. Bild is running a trivia contest with 20g bars as prizes. Winners have their names published in the paper and on the site (how thoughtful of Bild). While the contest page does briefly cover some benefits of owning gold, it is not a front page financial article that's encouraging people to buy and hold physical metal.

Link to Google Translate page:

Thu, 08/11/2011 - 08:17 | 1550213 unky
unky's picture

agreed. however gold was in german newspapers few weeks ago just days before the second greece bailout.

the headlines were saying: "german cititenz storm the coin dealers " or "gold-rush in berlin"

because of this i was thinking the EE will teach the sheeps a lesson and raise gold margins 5 times in a week or so. has not happened just until now.

its time for them to teach the sheep a lesson ;- )

Thu, 08/11/2011 - 09:11 | 1550375 Dismal Scientist
Dismal Scientist's picture

Quite so, quality of reporting going down at ZH. No longer reliable, things have to be checked. Increasingly sensationalist, and disappointing as a result.

Thu, 08/11/2011 - 17:40 | 1552244 Highrev
Highrev's picture

+1 and thanks for commenting.

(I hate it when I feel like I'm the only one - I mean, that Big Mac bit was so far fetched that I didn't even bother to think it further through - but I'm glad someone did as it so well illustrates via something so trivial the waning of something so important.)

Thu, 08/11/2011 - 07:28 | 1550100 MillionDollarBonus_
MillionDollarBonus_'s picture

We should be greatful that American news outlets have not stooped as low as this German newspaper. Our outlets understand that mingling with doomers and conspiracy theorists is the worst way to maintain confidence and spur on the global recovery. In the end it is our values that will pull us through these trying times - values of respecting our elected politicians who have proven their leadership skills and know how to navigate this turmoil, and bring us to safer shores.

Thu, 08/11/2011 - 08:43 | 1550299 MolotovCockhead
MolotovCockhead's picture

values of respecting our elected politicians who have proven their leadership skills and know how to navigate this turmoil, and bring us to safer shores.



Never met a retarded kid that could express himself so well....till I bump into you! Keep up the good work.

Thu, 08/11/2011 - 09:04 | 1550354 Bastiat
Bastiat's picture


Thu, 08/11/2011 - 09:54 | 1550593 Freddie
Freddie's picture

This is satire right?  ALL the US News outlets love Obama.  Fox is no better. ALL TV is the same.  Bilderberger & Al Waleed (Saudi) money.  The US news media is total shit and all TV is total propaganda.

Thu, 08/11/2011 - 10:20 | 1550705 goldfish1
goldfish1's picture

Brilliant satire.

Thu, 08/11/2011 - 07:46 | 1550142 Sudden Debt
Sudden Debt's picture


Most people skip everything and go straight to the funny pages followed by the weather report.


Thu, 08/11/2011 - 07:48 | 1550145 Ratscam
Ratscam's picture

the theme on the headline is not about buying gold, its a game where you can win gold, big difference

Thu, 08/11/2011 - 07:51 | 1550151 Ratscam
Ratscam's picture

you can win 20 grams of gold if you call a number which costs you 0.50 euro cents. millions of people will call, so quite a good business for the newspaper as they only give away 100 bars

Thu, 08/11/2011 - 08:01 | 1550182 EvlTheCat
EvlTheCat's picture

That is a good point though.

Thu, 08/11/2011 - 08:00 | 1550179 EvlTheCat
EvlTheCat's picture

Did you read the Bild's article it refers to? It builds a case for why owning gold is important then gives you a way to win some from Bild's.

Thu, 08/11/2011 - 10:02 | 1550634 Zeroexperience2010
Zeroexperience2010's picture

The Swiss equivalent of BILD is BLICK, they actually are running the 'opposite' message:

"Switzerland in Gold Fever, but careful, keep your fingers off!"


In CHF gold is not moving, but wait for the day the SNB couples the swissy to the zero:

Then it will also go ballistic in CHF.

Thu, 08/11/2011 - 07:11 | 1550071 LongGold
LongGold's picture

Damn :-( Looks like I might have to change my nickname soon :-/

Thu, 08/11/2011 - 07:11 | 1550072 slaughterer
slaughterer's picture

Bild Zeitung: I think I might have to get a copy and frame it. 

Honestly, though: most all of the German newspapers have had articles on the PMs in the last 3 months, some with reassurances that the price is not a bubble, but well supported.  

Thu, 08/11/2011 - 07:14 | 1550076 bullionbaron
bullionbaron's picture

If we see Gold correct significantly from this parabolic move it's likely that Silver will get slammed. Unfortunately...

Thu, 08/11/2011 - 09:19 | 1550418 DosZap
DosZap's picture

It's getting a CLEANING this morning.................1765, from 1815,HELL that's a $50.00 smackdown...........

We're DOOMED!!!!!!!!!!!,DOOMED I say!!!!!!!!!!!!!..................Sell, sell,sell!!!!!!!!!!!!!

Where are the Parabola CALLERS now?.

Yes, and sister Silver is folowing................

Was hopium for another DROP for antother SHOT at more...........................PLs keep dropping.

Oh, shice, it's crawling back up...........................

Thu, 08/11/2011 - 07:16 | 1550079 Cassandra Syndrome
Cassandra Syndrome's picture

Vuy Ze Gold vitchez

Thu, 08/11/2011 - 07:17 | 1550081 THE DORK OF CORK
THE DORK OF CORK's picture

I wonder if the SNB whispered a little something into the Bilds owners / editors ear , ALL cash bad GOLD good.

Thu, 08/11/2011 - 07:20 | 1550086 achmachat
achmachat's picture

I can assure you that it was not BILD readers who were buying swiss francs.

Thu, 08/11/2011 - 07:28 | 1550097 THE DORK OF CORK
THE DORK OF CORK's picture

Yes perhaps , I guess their liquid assets are not up to much either - is BILD the Teutonic SUN ?

Even so it might add to the zeitgeist.

Thu, 08/11/2011 - 09:23 | 1550446 Gunther
Gunther's picture

I do not know the SUN but I know that you are not supposed to tilt the paper because otherwise the blood drops out; you might as well expect an interview with somebody who died recently.


Thu, 08/11/2011 - 17:24 | 1552190 THE DORK OF CORK
THE DORK OF CORK's picture

Ha ha  - Gunther you crack me up - it sounds like a German Sun alright.

Thu, 08/11/2011 - 07:32 | 1550106 Gavrikon
Gavrikon's picture

Au Contraire.  You'd be surprised at the number of Germans who slip over the border to open a bank account.

Or was that a statement about the average intelligence of the readers of Bild?

Thu, 08/11/2011 - 07:57 | 1550172 Pegasus Muse
Pegasus Muse's picture

Many Germans have pm's tucked safely away.  They've been well schooled by their elders about the Weimar days.

Thu, 08/11/2011 - 08:29 | 1550246 unky
unky's picture

that is simply not true. because the elders u are talking avout are 99% dead now.

people around 50-70 still trust the pension and insurance companies more and they rather think gold is in a bubble.

its more the young people that are buying small quantities of gold (i m not saying that old people not buying it, its just not the majority)

if the old people in germany would really old start to buy gold the price would explode

Thu, 08/11/2011 - 07:18 | 1550082 Instant Wealth
Instant Wealth's picture

With the Central Bank of Greece buying tons of gold, why shouldn´t the average German taxpayer do the same ... uh...oh, wait ... something is wrong there.

Thu, 08/11/2011 - 07:19 | 1550085 wombats
wombats's picture

Don't forget to buy beans, bullets and bandages too!

Thu, 08/11/2011 - 07:35 | 1550112 Gavrikon
Gavrikon's picture

And canned Wursts, Schnapps, etc.  But not so much bullets.  Very few Germans can own guns.  YOu have to be a member of a shooting club, or have gone through the difficult studies and procedures to become a Jäger.  Oh, replace that Schnapps with Jägermeister!

Thu, 08/11/2011 - 07:24 | 1550089 margaris
margaris's picture

Wait a minute... just take a look at

It looks to me like the usual competition they make to win subscriptions etc...


You have to make a call and answer a question, and then with a little luck you can win a goldbar.

I have seen that scheme here in switzerland again and again in the last 30 years. "Call to Win 20 goldvrenelis"

Nothing new! Dont read to much into it. Its a simple prize competition. Certainly not the "public notice to buy gold" this zerohedge article wants to make us believe.

Thu, 08/11/2011 - 07:52 | 1550157 Azannoth
Azannoth's picture

I doubt the average Bild reader has enough spare cash to afford 1/2 of an oz. even if he wanted to buy, and if they buy they will do it at a local street vendor and overpay by 10-20%(at least)

Thu, 08/11/2011 - 08:04 | 1550192 iota
iota's picture

Yeah. The pemium rate lines will probably net substantially more than the value of the gold.

Thu, 08/11/2011 - 07:25 | 1550095 FoieGras
FoieGras's picture

Not a good sign.  Encourages taxi drivers and house wifes to speculate.

Thu, 08/11/2011 - 07:26 | 1550098 trampstamp
trampstamp's picture

Ah crap! Looks like the party is over for now. Looks like we will see a butt load of people joing the party soon. Probably scaling in on some gold short ETF would not be a bad idea until the gold correction is over. It's like they do this on purpose. Bastards!

Thu, 08/11/2011 - 07:32 | 1550105 Instant Wealth
Instant Wealth's picture

Yesterdays "Handelsblatt" titles

"Gold wird zur Reservewährung" (... becomes reserve currency)


"In Gold I Trust" (commentary)

Thu, 08/11/2011 - 07:46 | 1550143 MsCreant
MsCreant's picture

My local news last night, after talking about the stock market numbers, stated that gold did great and reached an all time high of over $1800. (yikes). Did not say buy it, did not explain what it meant.

Thu, 08/11/2011 - 09:37 | 1550534 Founders Keeper
Founders Keeper's picture

Hi MsCreant.

I'm sure you'll agree, your local news reporters likely do not understand why gold is $1800.


Thu, 08/11/2011 - 17:08 | 1552122 MsCreant
MsCreant's picture

It was so weird they even said it. The talked about how bad the Dow was, talked about the troubles in Europe and some of our own bad numbers. Then out of the blue they said, "But one thing doing well admidst all this bad news, Gold got up past a record $1800 today." And the news blip was over. They connected it with nothing at all.

Thu, 08/11/2011 - 07:49 | 1550147 Bazooka
Bazooka's picture

Observe the massive divergence between Silver and Gold. This is not the time to buy gold!! The fact that silver is not rising to new highs like Gold is a big bright yellow (no red) warning sign!

GET OUT OF GOLD! Take your money, profits so far and run!


Thu, 08/11/2011 - 07:52 | 1550158 Dr. Engali
Dr. Engali's picture

I agree. You need to be buying silver now hand over fist.

Thu, 08/11/2011 - 07:56 | 1550167 eurusdog
eurusdog's picture

I am a silver buyer, but I think the industrial componenet of silver keeps it lower for several more months. Possibly as low as the high 20's.

Thu, 08/11/2011 - 08:19 | 1550202 Pegasus Muse
Pegasus Muse's picture

The alleged "lack of industrial demand" is just another Bankster fear tactic Wall St is using to dampen enthusiam for silver.

The reason Silver has lagged Gold lately is the massive CME Margin Hike Attack it waged on Silver when it was at $50/oz.  It pushed all the weak handed Spec Longs out of the futures market. 

While the CME was raising Margins on Silver it lowered the Margins on Gold in order to further entice Spec Longs to move from Ag to Au.  

AFAIK, the COMEX Silver Market is still on the edge of default.  Only 25 million or so ounces of registered silver left in the COMEX vaults. 

Would not be surprised if the Bullion Banksters themselves have been buying gold during this run-up.  JPM raised its target price, as have other shops.  All the positive air time gold is getting on cnbc, etc.  It appears to be a concerted coordinated campaign.  They're pulling out all the stops to try and keep people from buying silver.

Thu, 08/11/2011 - 23:52 | 1553263 IQ 145
IQ 145's picture

"The high twenties" !! Well, that might be possible, but you have to convince about 75 million Chinese to change their minds. Can you speak Chinese; real fast ?

Thu, 08/11/2011 - 08:10 | 1550200 thunderchief
thunderchief's picture

The public truly do deserve the title sheeple.  Silver is at least twice the bargain and should be way above 50.  The only good thing to this, is it will create a frenzy for a while and maybe tighten silver demand to the point of creating a default.  It's was a very tight market going into this last runnup.  In Dubai they are turning away people and limiting orders on gold.  Heard it on the radio.

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