Germany’s Best-Selling Tabloid Bild's Front Page Encourages Readers To Buy Gold

Tyler Durden's picture

From GoldCore

Germany’s Best-Selling Tabloid Bild's Front Page Encourages Readers To Buy Gold

Gold has fallen today in all major currencies except the Swiss franc which has fallen on SNB intervention rumours. Gold is trading at USD 1,791.40 , EUR 1,257.10 , GBP 1,107.70, CHF 1,318.80 per ounce and 136,976.00 JPY.  The yen has fallen by 8.7% against gold so far in August as the yen, while rising in dollar terms, is falling sharply in gold terms (see chart beow).

Gold reached new record nominal highs at $1,814.95/oz and new nominal highs in euros and sterling yesterday. Gold’s London AM fix this morning was USD 1,786.00, EUR 1241.75, GBP 1105.75/oz.

Cross Currency Rates

The CME announced margin requirements on gold will rise by over 22% by close of business today. This saw an initial slight sell off prior to further gains.

A rise in CME margin requirements may lead to speculative long elements getting squeezed and to short term weakness in gold. However, the scale of physical demand internationally is such that any sell off will likely be brief and reasonably shallow.

Gold remains in a strong upward trending channel and until we see a breach of this to the downside, it should continue to move higher. Any pullback will again be used by astute buyers to accumulate bullion on the dip.

There continue to be many important breaking news stories regarding the global debt crisis and pertaining to gold – indeed it is often difficult to keep up with developments.

One such development is today’s edition of Germany’s best selling newspaper Bild which encourages German people to buy gold due to the risks posed to the euro and to cash (see Bild article in Commentary).

Bild Zeitung, is Germany’s biggest- selling newspaper, is the best-selling newspaper outside Japan and has the sixth-largest circulation worldwide.

Bild encouraged German people to invest in gold as the global debt crisis continues to deteriorate and cause turmoil in global markets.

“While the companies listed on stock exchanges have lost over the past 14 days, about $8 trillion dollars in value, the price of gold climbed to a record high.”

“While money can be printed, gold reserves are limited. To date some 150,000 tonnes of gold have been mined.”

Gold “is better than cash,” the newspaper said. “While any amount of money can be printed, gold is limited,” making it “one of the safest investments in crisis times.”

The article is interesting as gold has remained taboo is much of the non specialist European press and media and was only briefly covered in recent days due to the deepening crisis and succession of new record nominal highs.

German demand for gold has been very robust in recent years and the Germans experience of the Weimar hyperinflation means that they are very aware of the risks posed by today’s excessive money printing and global currency debasement.

Gold in Swiss Francs – 5 Year (Daily)

Gold’s bull market continues in all major currencies but its recent strength has been more pronounced in dollars, euros and pounds.

In Swiss francs, gold has seen massive consolidation for the last 12 months and looks like it could be on the verge of breaking out and moving sharply higher.

The Swiss central bank will not and cannot allow the franc to continue to appreciate on world markets. The Swiss franc is being debased, albeit on a somewhat lesser scale than the U.S. dollar and some other currencies as Swiss money supply continues to grow rapidly and interest rates are now near zero.

Gold in Japanese Yen – 1971 – Today (Weekly)

Meanwhile, gold in yen has broken out to new 28 year nominal highs over 137,000 yen per ounce and looks set to target the record nominal high of 1980 of 200,000 yen per ounce.

Gold’s rise in yen (see chart above) has been gradual in recent years due to the yen’s relative strength versus other fiat currencies.
Yen gold is likely to rise above its nominal high of 200,000 yen seen over 31 years ago on January 18th, 1980. In the longer term, the inflation adjusted high of over ¥500,000/oz is quite possible given Japan’s dreadful economic, fiscal and monetary position.

No fiat currency will be a “safe haven” in the coming months and years.  

From the GoldCore Trading Desk: There is extremely strong demand for gold bullion in all formats at the moment. Although clients are expressing a preference for taking delivery of 1 ounce bars and coins, for allocated storage in Perth Mint and for allocated storage in Zurich. The level of demand is on a par with that seen at the height of the Lehman crisis.  However, much of the demand is from existing clients (particularly high net worth) who are increasing allocations. Retail participation has increased and is increasing but remains low. There is tightness in sections of the pre-1933 semi numismatic gold market with French Rooster gold coins becoming difficult to source in volume. Silver demand is robust but there has been no significant increase this week or in recent weeks. Similarly to gold, smart money continues to add to allocations. There continues to be signs of a degree of tightness in the market which suggests that silver may soon bottom and resume its bull market targeting $50/z again.

For the latest news and commentary on gold and financial markets follow us on Twitter.

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achmachat's picture

Holy smokes buttman!
We do NOT want that!

Highrev's picture

Careful Batman. When something makes the front pages . . .

What everyone knows isn't worth knowing.

agent default's picture

Indeed this is actually worrying if you are heavily in gold.  It could be the first signal of the beginning of a gold bubble.

fx's picture

Sorry, but this simply is not true! They give away a 20g (0.66 oz) gold bar every hour to readers who phone them. not exactly getting people to buy gold. I understand ZH's urge to be the first to report things but you should be careful to cross-check before publishing. just remember that silly and embarassing ZH-piece a few days ago claiming a BigMac to cost $17 in switzerland? It was taken from some dubious internet source without even asking whether this could really be true. of course it was not, as a BigMac over there costs about $7 "only".

TheDriver's picture

Came here to post the same. Bild is running a trivia contest with 20g bars as prizes. Winners have their names published in the paper and on the site (how thoughtful of Bild). While the contest page does briefly cover some benefits of owning gold, it is not a front page financial article that's encouraging people to buy and hold physical metal.

Link to Google Translate page:

unky's picture

agreed. however gold was in german newspapers few weeks ago just days before the second greece bailout.

the headlines were saying: "german cititenz storm the coin dealers " or "gold-rush in berlin"

because of this i was thinking the EE will teach the sheeps a lesson and raise gold margins 5 times in a week or so. has not happened just until now.

its time for them to teach the sheep a lesson ;- )

Dismal Scientist's picture

Quite so, quality of reporting going down at ZH. No longer reliable, things have to be checked. Increasingly sensationalist, and disappointing as a result.

Highrev's picture

+1 and thanks for commenting.

(I hate it when I feel like I'm the only one - I mean, that Big Mac bit was so far fetched that I didn't even bother to think it further through - but I'm glad someone did as it so well illustrates via something so trivial the waning of something so important.)

MillionDollarBonus_'s picture

We should be greatful that American news outlets have not stooped as low as this German newspaper. Our outlets understand that mingling with doomers and conspiracy theorists is the worst way to maintain confidence and spur on the global recovery. In the end it is our values that will pull us through these trying times - values of respecting our elected politicians who have proven their leadership skills and know how to navigate this turmoil, and bring us to safer shores.

MolotovCockhead's picture

values of respecting our elected politicians who have proven their leadership skills and know how to navigate this turmoil, and bring us to safer shores.



Never met a retarded kid that could express himself so well....till I bump into you! Keep up the good work.

Freddie's picture

This is satire right?  ALL the US News outlets love Obama.  Fox is no better. ALL TV is the same.  Bilderberger & Al Waleed (Saudi) money.  The US news media is total shit and all TV is total propaganda.

Sudden Debt's picture


Most people skip everything and go straight to the funny pages followed by the weather report.


Ratscam's picture

the theme on the headline is not about buying gold, its a game where you can win gold, big difference

Ratscam's picture

you can win 20 grams of gold if you call a number which costs you 0.50 euro cents. millions of people will call, so quite a good business for the newspaper as they only give away 100 bars

EvlTheCat's picture

That is a good point though.

EvlTheCat's picture

Did you read the Bild's article it refers to? It builds a case for why owning gold is important then gives you a way to win some from Bild's.

Zeroexperience2010's picture

The Swiss equivalent of BILD is BLICK, they actually are running the 'opposite' message:

"Switzerland in Gold Fever, but careful, keep your fingers off!"


In CHF gold is not moving, but wait for the day the SNB couples the swissy to the zero:

Then it will also go ballistic in CHF.

LongGold's picture

Damn :-( Looks like I might have to change my nickname soon :-/

slaughterer's picture

Bild Zeitung: I think I might have to get a copy and frame it. 

Honestly, though: most all of the German newspapers have had articles on the PMs in the last 3 months, some with reassurances that the price is not a bubble, but well supported.  

bullionbaron's picture

If we see Gold correct significantly from this parabolic move it's likely that Silver will get slammed. Unfortunately...

DosZap's picture

It's getting a CLEANING this morning.................1765, from 1815,HELL that's a $50.00 smackdown...........

We're DOOMED!!!!!!!!!!!,DOOMED I say!!!!!!!!!!!!!..................Sell, sell,sell!!!!!!!!!!!!!

Where are the Parabola CALLERS now?.

Yes, and sister Silver is folowing................

Was hopium for another DROP for antother SHOT at more...........................PLs keep dropping.

Oh, shice, it's crawling back up...........................

THE DORK OF CORK's picture

I wonder if the SNB whispered a little something into the Bilds owners / editors ear , ALL cash bad GOLD good.

achmachat's picture

I can assure you that it was not BILD readers who were buying swiss francs.

THE DORK OF CORK's picture

Yes perhaps , I guess their liquid assets are not up to much either - is BILD the Teutonic SUN ?

Even so it might add to the zeitgeist.

Gunther's picture

I do not know the SUN but I know that you are not supposed to tilt the paper because otherwise the blood drops out; you might as well expect an interview with somebody who died recently.


THE DORK OF CORK's picture

Ha ha  - Gunther you crack me up - it sounds like a German Sun alright.

Gavrikon's picture

Au Contraire.  You'd be surprised at the number of Germans who slip over the border to open a bank account.

Or was that a statement about the average intelligence of the readers of Bild?

Pegasus Muse's picture

Many Germans have pm's tucked safely away.  They've been well schooled by their elders about the Weimar days.

unky's picture

that is simply not true. because the elders u are talking avout are 99% dead now.

people around 50-70 still trust the pension and insurance companies more and they rather think gold is in a bubble.

its more the young people that are buying small quantities of gold (i m not saying that old people not buying it, its just not the majority)

if the old people in germany would really old start to buy gold the price would explode

Instant Wealth's picture

With the Central Bank of Greece buying tons of gold, why shouldn´t the average German taxpayer do the same ... uh...oh, wait ... something is wrong there.

wombats's picture

Don't forget to buy beans, bullets and bandages too!

Gavrikon's picture

And canned Wursts, Schnapps, etc.  But not so much bullets.  Very few Germans can own guns.  YOu have to be a member of a shooting club, or have gone through the difficult studies and procedures to become a Jäger.  Oh, replace that Schnapps with Jägermeister!

margaris's picture

Wait a minute... just take a look at

It looks to me like the usual competition they make to win subscriptions etc...


You have to make a call and answer a question, and then with a little luck you can win a goldbar.

I have seen that scheme here in switzerland again and again in the last 30 years. "Call to Win 20 goldvrenelis"

Nothing new! Dont read to much into it. Its a simple prize competition. Certainly not the "public notice to buy gold" this zerohedge article wants to make us believe.

Azannoth's picture

I doubt the average Bild reader has enough spare cash to afford 1/2 of an oz. even if he wanted to buy, and if they buy they will do it at a local street vendor and overpay by 10-20%(at least)

iota's picture

Yeah. The pemium rate lines will probably net substantially more than the value of the gold.

FoieGras's picture

Not a good sign.  Encourages taxi drivers and house wifes to speculate.

trampstamp's picture

Ah crap! Looks like the party is over for now. Looks like we will see a butt load of people joing the party soon. Probably scaling in on some gold short ETF would not be a bad idea until the gold correction is over. It's like they do this on purpose. Bastards!

Instant Wealth's picture

Yesterdays "Handelsblatt" titles

"Gold wird zur Reservewährung" (... becomes reserve currency)


"In Gold I Trust" (commentary)

MsCreant's picture

My local news last night, after talking about the stock market numbers, stated that gold did great and reached an all time high of over $1800. (yikes). Did not say buy it, did not explain what it meant.

Founders Keeper's picture

Hi MsCreant.

I'm sure you'll agree, your local news reporters likely do not understand why gold is $1800.


MsCreant's picture

It was so weird they even said it. The talked about how bad the Dow was, talked about the troubles in Europe and some of our own bad numbers. Then out of the blue they said, "But one thing doing well admidst all this bad news, Gold got up past a record $1800 today." And the news blip was over. They connected it with nothing at all.

Bazooka's picture

Observe the massive divergence between Silver and Gold. This is not the time to buy gold!! The fact that silver is not rising to new highs like Gold is a big bright yellow (no red) warning sign!

GET OUT OF GOLD! Take your money, profits so far and run!


Dr. Engali's picture

I agree. You need to be buying silver now hand over fist.

eurusdog's picture

I am a silver buyer, but I think the industrial componenet of silver keeps it lower for several more months. Possibly as low as the high 20's.

Pegasus Muse's picture

The alleged "lack of industrial demand" is just another Bankster fear tactic Wall St is using to dampen enthusiam for silver.

The reason Silver has lagged Gold lately is the massive CME Margin Hike Attack it waged on Silver when it was at $50/oz.  It pushed all the weak handed Spec Longs out of the futures market. 

While the CME was raising Margins on Silver it lowered the Margins on Gold in order to further entice Spec Longs to move from Ag to Au.  

AFAIK, the COMEX Silver Market is still on the edge of default.  Only 25 million or so ounces of registered silver left in the COMEX vaults. 

Would not be surprised if the Bullion Banksters themselves have been buying gold during this run-up.  JPM raised its target price, as have other shops.  All the positive air time gold is getting on cnbc, etc.  It appears to be a concerted coordinated campaign.  They're pulling out all the stops to try and keep people from buying silver.

IQ 145's picture

"The high twenties" !! Well, that might be possible, but you have to convince about 75 million Chinese to change their minds. Can you speak Chinese; real fast ?

thunderchief's picture

The public truly do deserve the title sheeple.  Silver is at least twice the bargain and should be way above 50.  The only good thing to this, is it will create a frenzy for a while and maybe tighten silver demand to the point of creating a default.  It's was a very tight market going into this last runnup.  In Dubai they are turning away people and limiting orders on gold.  Heard it on the radio.