Guest Post: Brainwashing Starts With This Two-Letter Word

Tyler Durden's picture

Submitted by Simon Black from Sovereign Man

Brainwashing Starts With This Two-Letter Word

The big news out of New York City these days is Mayor Mike Bloomberg’s proposed ban on the sale of soda drinks over 16-ounces (about 1/2 liter) at restaurants, movie theaters, sports stadia, street carts, fast food chains, etc.
article 2152535 1362E6FC000005DC 299 634x371 300x175 Brainwashing starts with this two letter word
Bloomberg stressed that we have a responsibility to combat obesity, diabetes, and heart disease, and that the government must consequently regulate what people can/cannot put in their bodies. Michelle Obama even came down to applaud the idea.

Last night I was out with a group of friends at a chic Soho restaurant called the Dutch, and we started talking about the soda ban.

One of them defended it, saying that ‘we’ have a responsibility to do something about the obesity problem in this country.

“Excuse me,” I asked, “but who exactly is ‘we’…? I certainly didn’t come into this world born with a burden prevent obesity. And I’m pretty sure nobody else signed up for it either.”

‘We’ is one of the most dangerous words in the English language, particularly when bandied about in Western representative democracy.

It’s a term often used when a politician wants to thrust a burden or obligation onto everyone else’s shoulders, but without being too direct about it.

‘We’ masks responsibility by pushing the burden to some nebulous collective like ‘society’ or ‘the country’ rather than directly to individuals. This makes things much more palatable.

For example, it’s easier to say “We have a responsibility” rather than ”You three guys– Don, John, and Bill, have a responsibility.”

‘We’ is disarming. It makes the stakes seems smaller, so it’s easier to achieve buy-in. And this is what makes it so dangerous… because in actuality, ‘we’ is code for ‘you’.

I live my life by the principle that human beings come into this world born free, born without obligation to serve another human being, a government, some political construct bounded by invisible lines… and certainly not to ‘do something’ about the obesity problem.

Simultaneously, government is based on the principle of awarding a small handful of individuals a set of powers that no human being should wield– the power to kill. The power to steal. The power to wage war. The power to control what we put in our own bodies.

Throughout our lives, governments use these powers to create artificial obligations and reduce the natural freedom that we were born with. It’s so commonplace that most people have simply become accustomed to it… hence only 30% opposition to the soda ban.

Such policies, however, fall on a very slippery slope. When government begins regulating X, the regulation of Y and Z will follow by extension.

This is how frogs are brought to a boil– slowly, deliberately, gradually, and grounded in good intentions. The real question is whether you want to be trapped in the same pot as everyone else.

Needless to say, the rest of the conversation didn’t go especially well; we debated endlessly over several bottles of wine, after which I reached an obvious conclusion:

People will either see the light for themselves, or they’ll become victims. Trying to change their minds is fruitless.

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CharlieSDT's picture

Whatever.  The whole obesity problem in America starts with these retarded federal subsidies for corn, so regulating against sugar soda is actually a case a states' rights issue, trying to make the food industry pay its share of the destructive effects of injecting HFCS into everything and making Americans a bunch of disgusting fatasses.  

Everywhere I go in America they’re there, mountainous creatures waddling down the street armed with their XXL Big and Tall outfits, burritos in hand, with gargantuan partners and morbidly obese children drinking Super Big Gulps filled with sugar soda.  Sweating through their pits at the slightest effort and mouth breathing like some woolly mammoth out of Ice Age, these disgusting creatures are everywhere and it is only getting worse.  This is an epidemic that is to America what AIDS is to Africa.

Vagabond's picture

Its a case of two wrongs taking a right, there is no right being made.

The Big Ching-aso's picture



I would guess Bloomberg weighs about 130lbs.  That represents about 2,080 oz of bullshit that should be regulated.

hedgeless_horseman's picture




I garden.

I farm.

I run.

You do as you so desire with your body.

We should have nothing to do with it.


jekyll island's picture

End the Fed.  Pretty much takes care of the problem. 

LawsofPhysics's picture

Wrong, the perps would still manipulate whatever system was put in place.

End the moral hazard, prosecute the fucking fraud and hold the Fed and everyone else ACCOUNTABLE for their crimes.  Nothing changes until the rule of law is re-established.

U6 Alabamian's picture

Well, if they were in jail they would be stuck with manipulating the contraband trade.  I'd prefer that over them manipulating the country.

Precious's picture

Biden just spoke on CNN.  It's Bush's fault.

55 men's picture

Taking 4 ounces away will definitely solve the problem.

tekhneek's picture

Yeah. This just gets more and more ridiculou as the days go by doesn't it?

What's next? 1 soda per person, per day? How do they even expect this to work?

Go to the store... buy a 3 liter of soda... pour it in a 44oz cup...

Now what? What are they going to blame when people continue getting fatter because they eat like fucking pigs? Too much... sunshine? Bad air?

Let's face it, if you're fat, it's because you eat liek shit and you don't exercise. It's fairly simple unless you have a documented medical condition that prevents, and or makes it hard to lose weight like hyper thyroidism or whatever but most fatches just use that as an excuse. I have a friend who claims he has that, but has no documented medical proof and no medicine for it and is fat as shit.

Can't be the 3 sodas/day combined with every fast food meal possible on a daily basis.

Each time this kind of crap happens I say to myself, "can't get much dumber than that" and then they come out with this.

I'm running out of breath here.

mophead's picture

I live my life by the principle that human beings come into this world born free, born without obligation to serve another human being, a government, some political construct bounded by invisible lines…


CharlieSDT's picture

Actually, studies show that serving size has a huge effect on what someone eats/ drinks.  If plates and cups were smaller, people would eat and drink less, this has been conclusively proven.

hedgeless_horseman's picture



Actually, studies show that the size of the hole in one's lip plate has a huge effect on what someone eats/ drinks. If lip plate holes were smaller, people would eat and drink less, this has also been conclusively proven.


As a side note, this woman was interviewed and photographed outside her local UBS office moving her money out of Euros and into, "hunghing hhafer,"...that being the pot on her head.  When asked why she felt the Euro was no longer a safe currency, she was quoted as saying, "Ah hwhhr ha hu huurhan hanks har hot hell hahihhuhlhizzz."

AnAnonymous's picture

Any illustration of lip plate and the size of the hole that leads to overweighted and obese US citizens?

This one is already large and this negro woman is not obese or overweighted.

Maybe US citizens have solved the issue by getting rid of the plate and using only their throat hole as the limitation to their gluttony.

jus_lite_reading's picture

Really, who gives a shit what you drink except your own mother. And mom always said, "don't drink Coke, it causes cancer..." who woulda thunk she was 100% correct? 

Calmyourself's picture

Don't you have to make your bed in the Foxconn dorm or weed your lice patty??

The Alarmist's picture

By Bloomberg's logic, we should ban the Bloomberg terminal because it enables the sort of bad finanicial behaviour that led to the Global Financial Crisis. It's full of MBS data and other toxic crap.

kiwidor's picture

that negro woman is a fine specimen.  wonder if she'd let me into her house for some affectionate carnality? :)

Cathartes Aura's picture

the titty photo badge posting rights passing from Robo & Leo to you HH - yours appear more "politically correct" but really, you're just using tits to make your point, nothing more, just less.

currying favour with the majority demographic here. . .

nmewn's picture

Leo & Robo posted saggy titted African women with dishes in their lips?

And I missed it ;-)

Cathartes Aura's picture

no, both Leo and Robo have their flavours of titty pics, thus their "uniqueness" is intact - but it's all about scoring points with the lads, as the text is rarely related to the tits.

it's like the avatars of body parts that are so beloved here - dudes bonding with dudes over tits, etc. - it's quite a laugh when you're, oh, say, 13 - but it should lose it's appeal once you're of age to reproduce. . . daughters.

nmewn's picture

Well, I thought he was discussing dishes in the lip cutting down on calorie intake...not titties. You see two titties, many others saw one dish in the lip (and the tattoo scarring).

Anyways, guys (real guys) don't look at their daughters the way you more than a mother would look that way at her son.

But we're dangerously close to the discussion of real men & women we better drop it :-)

Cathartes Aura's picture

riiiiight, the majority gazed at the pic and went from plated-lips to belly scarring - didn't see the woman's breasts at all.

and my reference to daughters was the "aha" moment that occurs to some fathers, that the way they have "seen" women before is the way some other men will look at his daughter, and for some, that's a strong feeling of awareness, of how the culture sexualises humans, even young humans, even daughters.

not all fathers, just some - and they may go on to stop joking about "rape" when they remember their daughter (and wife, sisters, etc.), they may not see pornography in the same way when they think of their daughters. . . may.

and sure, no need to argue "real" - everyone's got a definition, as already proved.

nmewn's picture

I didn't mean to say they didn't see them...but I'm quite sure the vast majority didn't concentrate/ogle them...I damned sure didn'

I don't know about "the aha" moment...most "real men" I know look to protect & cherish women at all costs. And no one "jokes" about rape Cat, including me...(obviously an allusion to one of our past discussions).

Toward that last discussion, for me to acknowlege that it happens (to both men & women) is not a joke...its just a statement of fact...if the victim doesn't report it or kill the fucker who did it (during or after), what does that say about the victim? me, that they are weak and docile...perhaps I can't accept the fact that they don't or won't  fight back for themselves because of how I was raised and who I am now...maybe, if so, guilty as charged...I do have strong convictions of right & wrong and they don't always involve "law & order" dished out by a court system. 

But we've already plowed this ground and at some point you're going to have to accept the fact that all women (just like all men) are not as strong willed & independent as you or I.  

The lady (pardon my outdated chivalry?) will get the last word here between you and I ;-)

55 men's picture

Awesome rant....totally agree.....i believe my favorite excuse of people is, "its genetics" ass

55 men's picture

This is not about being fat, i could give a rats ass if someone chooses to be over weight. I am happy for ya if thats what you want to do but i choose to be healthy so QUIT TAKING MY RIGHTS AWAY FOR WANTING WHAT I FEEL IS BETTER FOODS FOR MY BODY. Asshole government!

This rant was directed at nobody other then the dumbass government.

williambanzai7's picture

You are right, it's not about fatties, it's about fat heads.

Totentänzerlied's picture

disregarding the truth, in whole or in part, does not make it go away

I am a Man I am Forty's picture

Where I live most everywhere has free refills.  This is really the dumbest fucking thing I have ever heard in my life.  How do stupid fucking people rise to the top?  How did Bloomberg get to where he is and have shit like this come out of his mouth?

Theta_Burn's picture

Good one Mr. Black, expert play on paranoia here at the Hedge....

Does anyone really think Mike Bloomberg gives a shit about fat slobs and how much soda they drink?

You think the soda manufacturers would be squealing more than some of these posters....but not a peep.

You still have the right to buy 2 sodas AT THE SAME TIME TWITS, if they banned that well now you have a beef, oh and just be prepaired to pay more for the smaller portion, and don't forget the +TAX to, which Bloomberg and the state of NY will accept dispite his concern for the soda junkies.

No, just a slow sound-bite day for Mr. Bloomberg who just increased the tax on soda without increasing the tax on soda....

Believable-Hypocrite's picture

You still have the right to buy 2 sodas AT THE SAME TIME TWITS


Yes but how can they hold on to their Xtra large slice of pizza and their Snickers bar for dessert?

beaker's picture

To manage this properly, everyone will have to give their social security number and a per ounce checkoff will be logged into the big fucking governmewnt data base which is monitoring evreything else you are doing or saying in your life. Sort of like putting your credit card in a gas pump - there is that pause until it identifies you, then it will come back and allow you your appropriate limits of soda pop. There willbe homeland security nearby to monitor that you are really not buying your soda pop for someone else who already reached their limit that day.  See, simple?

mkkby's picture

But fat asses could cheat by paying cash and not having a SSN.  Blomberg should have proposed installing a device on everyone's mouth to measure the caloric intake, plus charge the appropriate tax on exhaled CO2.

knightowl77's picture can choose to have an abortion, but you cannot choose to drink 20oz of soda....I thought women had the right to choose what happened to their own bodies???


Like everything else the Nanny state says, you have the right, until you don't...or the right is whatever THEY state it is

hedgeless_horseman's picture



It's a child 128 oz ThirstBuster not a choice!

Cathartes Aura's picture

logic not your strong suit, eh lads?

if you want to equate "choosing" to drink chemical-sweetened-soda-water with having the CHOICE as to whether you will bring another human into the world that you bear the responsibility for, if you want to say that is an equivalent argument - and not some personal hatred you're carrying around for women. . .

go ahead.  doesn't make it truth tho'

force the pregnancy, and then who pays for the baby - will you also be passing MORE CONSTITUTIONAL AMENDMENTS to enforce the raising of the baby. . . on who's dime, you genius(es)?  will there be even MORE laws added? more taxes to support the forced baby?

prole's picture

I support any law that makes abortion legal and fully funded for you

pan-the-ist's picture

Did you know that Rape only applies to Vaginal penetration, otherwise it is sexual assault?  Rape can lead to unwanted pregnancies and abortions, therefore Rape is extra bad.  I say this, because in the case of Rape, abortion is absolutly justified.  A woamn should not be force to bear the child of someone who intentionally tries to get her pregant...

I think that anyone defending soft-drinks over 16 oz is an idiot.  Pure and simple.  It's like if someone found a plant that made women want to get raped and fed it to them, and we had an abortion epidemic... and then people complained when we made that plant illegal.

Cathartes Aura's picture

you're carrying the bitterness of an old exchange of opinions a bit far, don't you think prole.

let it go, you'll be healthier for it - resentment rots the soul.

Carbine's picture

Don't think logically here Knight. You'll confuse folks like CA who can't get past the abortion issue.  "Force the pregnancy" says it all.  Seems like someone made the choice initially (with rare exception which is a different matter of course). Whether smoking, soda, or children it's all about personal responsibility and the government should stay out of it. 

Cathartes Aura's picture

actually, it's not me that "can't get past the abortion issue" - it's the voters, of which I am not one, nor have I ever been.

I am merely trying to provoke a bit of critical thinking amongst those who vote, and cannot see the hypocrisy in calling themselves "libertarians" while advocating for laws that prevent a woman's right to make a decision relative to her personal circumstances and her own body.

and the fact that the law will only take into consideration the "egg bearer" and not the "sperm donor" - and the fact that no one has addressed the social consequences of law enforced pregnancies, some of which might be the result of rape or incest (which is far more common than any here want to acknowledge).

by the way, "some two" make the initial choice, only "some one" bears the responsibility and costs.  there is no immaculate conception.

pan-the-ist's picture

Some day you will learn how the brain really works, then you will think twice about uttering nonsense like "personal responsibilty."

tmosley's picture

Reminds me of the low-flow toilet episode from King of the Hill.  This will wind up being catastrophically counterproductive.

Totentänzerlied's picture


Who will do this prosecuting? The fully complicit and infinitely servile judicial branch, totally beholden to the other 2 branches?

Don't make me laugh.

Sudden Debt's picture

Right on!
I stand on my scale every day.
I have set out a maximum weit for myself and I never go above it and if I do I cut down.
I go to the gym, run and swim to keep up up and even increase my condition.
But I don't really care what others do, it's what I like to do what makes me feel good.
And any nut who feels like drinking a liter of cola with 3 bags a chips and a dorito with dip on the side can do so as he pleases.... As long as he's not sitting next to me and making noises every 2 seconds :)

pods's picture

I am shocked that you need to go to the gym!

Do you know how many calories you burn by merely waving your arms?


AnAnonymous's picture

I am shocked that you need to go to the gym!

Do you know how many calories you burn by merely waving your arms?


US citizen economics is all about consumption.

First, you produce too much food so that US citizens can eat lavishly like at orgies.

Then you point out that being soft on the edge is not that sexy.

Then you open a gym to help US citizens lose what they eat too much.

Activity. Consumption.

The way you want things to be when you aim at depleting resources.

Cathartes Aura's picture

closed loop consumer system, supported by taxation, enabled by global enforced "access" to depleting resources.