Infographic - Are Guns And Ammo The New Gold?

Tyler Durden's picture

There are those who contend that when fiat dies, gold and precious metals will take its place. Then, a smaller subset out there, claims that it matters not who owns the gold or silver. All that matters is who is in charge of the lead. The following inforgraphic from may shed some much needed light on the topic, which as recent Thanksgiving record sales indicated, more and more people are starting to lock in on (and load).

Is Ammo The New Gold? Full Infographic


The threat of a U.S. double dip recession coupled with this summer's debt debacle in Washington - and the subsequent failure of the so-called "debt supercommittee" - has many ordinary Americans looking at gold as a safe store of value.  However, there's another commodity that historically has risen in price along with gold - and is potentially more useful in the event of a global crisis: Ammunition.


Some of the fear-based psychological reasons for gold's popularity in times of economic crisis appear to be similar to the reasons cited for purchasing guns and ammunition.  Michael Thompson, a small business owner from Virginia, had this to say about why he recently purchased 2,000 rounds of 223 ammunition to go with his growing collection of AR-15 assault rifles: "Since ARs are so well-known & widespread, quality ones don't really go down in value.  I don't trust what's going on in Washington and a reliable firearm that'll hold it's value plus ammo that I can always re-sell later if I don't use it up seems like as safe a place as any to put my money in these uncertain times."


One prominent factor which customers at cite as one of their primary reasons for stocking up on guns & ammo now is the uncertainty surrounding U.S. firearm regulations.  Many wonder if President Obama's official position on firearm regulation will change if he wins a second term. Others point to recent actions taken by President Obama's appointees in the EPA and the Department of Justice, citing the EPA's recently proposed ban on lead ammunition due to health concerns about the lead seeping into ground water supplies and the on-going debacle surrounding the Deparment of Justice's failed Fast & Furious sting operation.  Several states have also enacted anti-gun legislation recently, such as California expanding their controversial gun registry to now include purchasers of new rifles and shotguns.


Dustin Ramsey, a 28 year old self-proclaimed "realist" from Tennessee who says hunting and fishing are two of his favorite outdoor activities, counts the 5,000 rounds of 9mm ammunition he keeps on-hand as one of his investments along with gold coins: "I'm a hunter so I know I can use my guns & ammo to feed my family if something happens to our usual food supply and there's a run at our grocery store. Plus, it seems like somebody on Wall Street is always getting bailed out nowadays and my faith in the stock market has been gone for a long time. Look, I've seen what happens when times get tough and I figure I can always barter a popular caliber like 9mm for other supplies like I would with gold if push comes to shove. And if a crisis never materializes where I need my stash of ammo, I still love to shoot so those bullets won't go to waste. Given the uncertainty in our world, ammunition seems more practical to me than gold, whether there's an economic crisis or not."


Whatever their reason, Americans are purchasing firearms and ammunition in record numbers.  USA Today recently reported that the FBI experienced on Black Friday their single largest number of background check requests ever in a single day, smashing the previous record by 32%.  Background check requests are processed by the FBI according to federal law.  Gallop also reported that gun ownership is at an 18 year high, with 47% of Americans admitting to Gallop they own a gun.  These statistics coupled with customer feedback at indicate more Americans are taking advantage of their constitutional right to own a firearm - and are arming up in increasing large numbers.

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ratso's picture

You're trading on fear, paranoia and racisim at this point.  Booo.

economics1996's picture

Yugoslavia, it happens.  Importing third world people by the millions will probably not end well for us. 

iDealMeat's picture

Who has good deals on some .223?

Yardfarmer's picture

Cabelas, Sportsmans Guide.

disabledvet's picture

I'm buying! I'm buying! What's the ticker symbol?!

Troll Magnet's picture

Weed: Portable, durable, divisible, fungible and a store of value!  

Guns and ammos?  Okay, but ever tried firing a pistol while high?  No?  Oh, you're missing out! 

fuu's picture

There is an error in the infographic.

"Official US unemployment has risen from 8.6% in the fourth quarter of 1999(a 30-year low) to 4.1%."

MobBarley's picture

That's not an error! That's AMAZINGLY GOOD NEWS.


Hardy har har.


Mauibrad's picture

Guns and Grub, Bitchez.  Gold's a distant 3rd.

John Bigboote's picture

I am personally going to have access to some incremental discretionary funds in a month or so.

Am I gonna buy equities? Fuck that!

US dollars? Hell no!

PMs - got that.

Food - ditto.

No. I'm gonna buy a shit load more of .223! Bitchez!

Mauibrad's picture

Excellent Interview with Col. Lawrence Wilkerson 12 22 2011 on Present National Security Affairs 

pupton's picture

I'd love to believe you, but doesn't weed lose quality/potency/value with age?  Bullets properly stored may last 50 years or more.  Gold and silver will last indefinitely.

Along your line of thinking though, I did buy some "store of value" bottles of booze (Jim Beam).  I figure alcohol will be in demand and hard to find after SHTF.  It will never go bad, if nothing else I will want to personally drink it, plus it could be used as a bribe, barter, bomb, etc.

Abiotic Oil's picture

And as soon as you sell some weed (or booze) to someone and folks find out you have it, you will need a way to defend it.

Weed will last for at least a few years if properly dried/cured/preserved.  Using super critical fiuid extraction, probably longer.

Just ordered more cases of .22, .40, .223 and .308.  Oh and more reloading supplies.

pupton's picture

I have several ways to defend me.  I need more "trigger pullers" in my family though.  Kids will be capable some day, but too young now.  It's good to have a like minded neighbor or family nearby to help control things and watch your back IF SHTF.  Brother in law across the street in my case, plus nephew.  I got .223, .40S&W, .380, .280, 7.62, .22LR, 12ga, lots of all of it.  I have a nice hoard of the 22LR because it is damn cheap, easy to shoot (for women/kids) and quiet yet lethal if well-placed. 

All of you guys may want to check before buying.  They have very competitive prices!

A Lunatic's picture

Don't be so quick to rule out the usefulness of those little tykes. They make great carriers of suicide bombs, come in handy for clearing mine fields, and in a pinch can be used to test foods for various toxins and poisons............just to name a few.

JPM Hater001's picture


We are sick and twisted here.  Not cruel.

These actions are only approved for enemy combatant children.

A Lunatic's picture

Look, I understand your sentiment, however I really do think it would be wise to, at the very least, make provision for the unregulated use of step-kids, adopted children and neighbor kids. Make it part of no child left behind in the next round of budgetary hearings.

Jack Napier's picture

Weed is a horrible investment unless you are a feigning pothead. For one, it will probably be legalized soon and lose a lot of its value. It's not going to last forever at the bottom of the ocean like precious metals, and fails the durability test. Ammo might be the only thing better than metals. Food and water aren't really investments since you will most likely consume them :) and ammo isn't really either even though having it is a necessity.

JPM Hater001's picture

Weed is always a good investment.  Believe me, when society breaks down the cost of alchol will go very hi as the addicts will pay anything.

Fortunately Weed is only habit forming and not addicting.  So those unable to find booze will happily trade some manual labor, or stand gaurd, for a joint or two.

Todays markup is absurd.  So actually, according to your theory once legal those with the skills to grow will have a huge advantage in the early days of the market.

Now how to explain it to my Sunday School class the Church that's another question.

WonderDawg's picture

You can grow weed, but you can't grow PMs or ammo.

Seeds, bitchez.

Jekyll On The Island's picture


RULE #2  - The person with the gun can take the Gold away from the frist guy.

RULE #3  - The person with the gun can take the Weed away from the "WEED" guy!

Violence is the supreme authority from which all other authorities are derived    - GOOGLE IT!!!

wee-weed up's picture



Abiotic Oil said:

And as soon as you sell some weed (or booze) to someone and folks find out you have it, you will need a way to defend it.


Same will apply to all those selling small amounts of their gold and silver for the necessities of life when TSHTF.

Franktastic's picture

Get an alcohol still and a shit load of ass wipe...very valuable indeed.


I roll of ass wipe for one once of gold...unless u turn ur gold into a spoon to wipe with. heh

disabledvet's picture

A pistol? We did entire live fire exercise while high as a kite! And I ain't talking "all firin in the same direction" either! You've never seen the movie Platoon have you...

Dugald's picture

At last, an explanation as to Friendly Fire!!!!!!!!!!!!!!

Hugh G Rection's picture

Friendly Fire... *see Blue Force Situational Awareness.

Don't worry, they will have transponders to identify each other, only us enemy combata...err, Red Forc... err, American Citizens will be targeted under Continuity of Government.

Jekyll On The Island's picture


RULE #2  - The person with the gun can take the Gold away from the frist guy.

RULE #3  - The person with the gun can take the Weed away from the "WEED" guy!

Violence is the supreme authority from which all other authorities are derived    - GOOGLE IT!!!

X. Kurt OSis's picture

Cheaper Than Dirt always has a good deal on non-reloadable 223.  I have no intention of handloading in that caliber so it makes sense to me.  I bought 500 rounds of Russian made, so far no misfires.  They'll make quarter of an inch sized holes in things regardless of what the cartridge is made of.

If you don't mind stripper clips, they usually have NATO rounds on the cheap too. 


RobD's picture

One ding I have heard on the steel casings is that they are hard on extractors so if you are shooting a lot of steel you might want to get some spar extractors. I have a bunch of steel cased .223 also but I only shoot brass right now, the steel is for when the SHTF and the brass is for practice.

DCFusor's picture

The other ding on those is that they use some pretty crappy surplus powder that fouls barrels a lot faster than you might be used to.  Some things are just too cheap, if you figure total cost of ownership (cleaning and barrel wear) - they're not so cheap anymore.

KK Tipton's picture

Not a big deal. Clean your guns after every shooting session.

Don't be lazy..take them apart fully.

Break Free CLP...use it liberally and it will protect.
Also, look up Ballistol in liquid form. It neutralizes corrosive ammo residue.

AR-15's suck for cleaning. I detest them..especially for their caliber.
A good AK variant or FAL variant (really anything in .308) is a much better deal.

If you are a lazy gun cleaner and really want .223...get a Ruger Mini-14. Spray down with carb cleaner after every session and oil up with Break Free. You don't even have to take it apart. Just take it out of the stock and hold it by the barrel.

Cistercian's picture

I like my mini, but it is a bit of a toy.It is very accurate, reliable, and good for close work.And as you point out, it is easy to clean.... but hard on brass.I really prefer 30-06 bolt actions for serious fun.My 03a3 smith corona is a particularly hard ass style gun...very accurate,easy to clean and rugged enough to use as a club or spear...and remain undamaged.

   I wish I had a HK G3.Aside from being chambered in 308, it is a good rifle.

I am one of "those" who really like the 30-06 over 308.The modern high energy loadings from Hornady and others result in serious muzzle energy with concomitant usefulness at range.

 Good luck and best wishes!

 PS.I am also an Elmer Keith fan.That should explain a lot....

KK Tipton's picture

I had a stainless scoped Mini-14. Did sell it though. It was not as accurate as my friends old Mini-14 with factory side fold stock (exact A-Team model). Why? Never bothered to find out as I bought a nice AK next. One of the most perfect rifle concepts ever made. Dead simple, powerful, compact. Mine shot *really* well. Definetely a weapon you can trust.

The Mini-14  construction is why I suggested it to the lazy ;)
Hose that sucker down with carb cleaner and be done with it.
If that's your style (for lack of a nicer term).

My friend had a 30-06 bolt action with a Douglas Air Gauged barrel. We shot it from a sandbag on a table in the center of the dining room. Opened the window and fired at a target way in the "back 40". The muzzle blast was pretty intense indoors. It made dishes and stuff fall down in the kitchen nearby.


X. Kurt OSis's picture

I've pretty much gotten accustomed to loading up on spare everything for my AR's.  Between upper parts, lower parts, bolt carrier group parts and everyother fucking thing... I must have three complete spare uppers at this point, if fully assembled.

And to the point about additional fouling, I honestly haven't noticed that yet, though I always think of fouling as a result of the quality of the jacket, not the powder.  

I will say that I bought a case of NATO green tips and cleaning seemed particularly difficult that day.  Again based on my experience, thoroughly cleaning AR15's is a bitch no matter what you are shooting.  I have actually started getting paranoid about just that fact.  If the shit does hit the fan, you all would be wise to stock pile Rem Oil and Hoppe's No. 9... and a fuck-load of patches. 

Among the pro's for the AR style rifles are that they are easy to take apart and put back together.  Among the con's is that in order to make them easy to take apart and reassemble, AR's are a fucking mess of springs and pins that need constant upkeep and replacement.

economics1996's picture

Russian ammo is dirty, makes smoke, and misfires.

Silver Dreamer's picture

For a second there, I thought you were talking about ARs, not ammunition.  At least AK's fire while dirty and very rarely misfire.

You may have "clean" ammunition, but it won't fire through your dirty rifle.

UP Forester's picture

Don't you love Wolf?

Sometimes, you even get brass- and nickle-plated primers in the same box!  Bonus!

ThrivingAdmistCollapse's picture

Yeah, I've gots to stock up on some of that.  It would make for fine trading currency when the economic collapse happens!

Chuck Norris's picture

Abiotic Oil's picture (great deal on .223 68gr match and .308 FMJ from PRVI right now)

Oh regional Indian's picture

Guns and Gold will fold. I speak as a military man with some experience regarding the guns.

What they have... most personal stashes are pea-shooters in comparison. Firearms are a poor defence in todays world. Ultrasonics, X-Rays, Microwave Dishes, lasers, death metal.....

Guns make you stupid, not safe. They give you a false sense of power. To beat the real threat, you have to think waaaaay outside the box.

And in the right hands, a .177 is gun enough anyways. ;-)



Vergeltung's picture

stupid comment as always gupta.

disabledvet's picture

ORI? Who knew! "that seems far from a peace loving buddhay guy" ORI.

Oh regional Indian's picture

I did my time disabledvet. 12 years to be precise. Left me witha partial shift of hearing and a crazy perspective on life. 


GeneMarchbanks's picture

That sounds about right. It is no use my dear Indian friend. America is a young country, you have to let them go through this to catch up...