Infographic - Are Guns And Ammo The New Gold?

Tyler Durden's picture

There are those who contend that when fiat dies, gold and precious metals will take its place. Then, a smaller subset out there, claims that it matters not who owns the gold or silver. All that matters is who is in charge of the lead. The following inforgraphic from may shed some much needed light on the topic, which as recent Thanksgiving record sales indicated, more and more people are starting to lock in on (and load).

Is Ammo The New Gold? Full Infographic


The threat of a U.S. double dip recession coupled with this summer's debt debacle in Washington - and the subsequent failure of the so-called "debt supercommittee" - has many ordinary Americans looking at gold as a safe store of value.  However, there's another commodity that historically has risen in price along with gold - and is potentially more useful in the event of a global crisis: Ammunition.


Some of the fear-based psychological reasons for gold's popularity in times of economic crisis appear to be similar to the reasons cited for purchasing guns and ammunition.  Michael Thompson, a small business owner from Virginia, had this to say about why he recently purchased 2,000 rounds of 223 ammunition to go with his growing collection of AR-15 assault rifles: "Since ARs are so well-known & widespread, quality ones don't really go down in value.  I don't trust what's going on in Washington and a reliable firearm that'll hold it's value plus ammo that I can always re-sell later if I don't use it up seems like as safe a place as any to put my money in these uncertain times."


One prominent factor which customers at cite as one of their primary reasons for stocking up on guns & ammo now is the uncertainty surrounding U.S. firearm regulations.  Many wonder if President Obama's official position on firearm regulation will change if he wins a second term. Others point to recent actions taken by President Obama's appointees in the EPA and the Department of Justice, citing the EPA's recently proposed ban on lead ammunition due to health concerns about the lead seeping into ground water supplies and the on-going debacle surrounding the Deparment of Justice's failed Fast & Furious sting operation.  Several states have also enacted anti-gun legislation recently, such as California expanding their controversial gun registry to now include purchasers of new rifles and shotguns.


Dustin Ramsey, a 28 year old self-proclaimed "realist" from Tennessee who says hunting and fishing are two of his favorite outdoor activities, counts the 5,000 rounds of 9mm ammunition he keeps on-hand as one of his investments along with gold coins: "I'm a hunter so I know I can use my guns & ammo to feed my family if something happens to our usual food supply and there's a run at our grocery store. Plus, it seems like somebody on Wall Street is always getting bailed out nowadays and my faith in the stock market has been gone for a long time. Look, I've seen what happens when times get tough and I figure I can always barter a popular caliber like 9mm for other supplies like I would with gold if push comes to shove. And if a crisis never materializes where I need my stash of ammo, I still love to shoot so those bullets won't go to waste. Given the uncertainty in our world, ammunition seems more practical to me than gold, whether there's an economic crisis or not."


Whatever their reason, Americans are purchasing firearms and ammunition in record numbers.  USA Today recently reported that the FBI experienced on Black Friday their single largest number of background check requests ever in a single day, smashing the previous record by 32%.  Background check requests are processed by the FBI according to federal law.  Gallop also reported that gun ownership is at an 18 year high, with 47% of Americans admitting to Gallop they own a gun.  These statistics coupled with customer feedback at indicate more Americans are taking advantage of their constitutional right to own a firearm - and are arming up in increasing large numbers.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
disabledvet's picture

It only took "basic training" for that to happen to me. And I graduated! (to Airborne School and from there to the Ranger Indoctrination Program. Initials RIP...I always like that.)

Oh regional Indian's picture

I was a Naval Officer and felt like a big leech on the system. Totally useless make-work. But training shows you what the human is capable of, eh? 


A ranger..... you know exactly what I'm talking about. I feel parts of my mind are lying strewn about on parade grounds and decks and cabins and ward rooms and "situations".


Ruffcut's picture

Sure weapons are for comfort and peice of mind. Like insurance. When raiders come to my house, if ever, they will be greeted with some boom boom. You can just stand there and shake your dick at them. Good luck with that plan.

disabledvet's picture

You have a "plan Shake Dick at People"?

Dugald's picture

Get your Shit Together son.....

clymer's picture

ORI - I think most people know that a bunch of rifles and shot guns are no match against military grade ordinance and foreign troops (paid for with our own tax dollars - yes, it's planned).

But to help defend yourself against what will assuredly be a massive crime wave.

I don't think anyone here is dumb enough to think we are actually arming for an insurrection, and expect to be victorious. The only way that would happen is if the military and government was split, and most chose the side of the people and constitution to whom they swore an oath.

Let's all just focus on getting through this peacefully, and planning for the worst.



Oh regional Indian's picture

Fair enough Clymer. But as Lao Tzu said, no claw of a tiger in a jungle, nor tip of a spear in a battlefield can or will find one who is in the tao.

That is where I'm putting my efforts.

Guns are a force multiplier. They are also a stupidity multiplier. Ask anyone who has been in an actual battle situation.


disabledvet's picture

You know Lao Tzu?!!! You're moving WAY UP on my list.

hedgeless_horseman's picture



If you Pakistanis come again into our country and shoot up our parliment, just once more, or come into our country and shoot up our financial district, just one more time, then I promise you this, after the next time...we...we will...we will be very very angry.

Oh regional Indian's picture

Well, touche.

Each of the quoted incidents: CIA+MOSSAD+ISI

And I'm sure RAW is muck-raking there too. 

And it's all a damn shame.

And the same lot control both sides anyways.


disabledvet's picture

The CIA controls Mossad and ISI? How? Wait wait! Please tell me..."with MIND MARTIANS." I love that term. "we're on the move!" plus "they're green! Favorite color!

Iwanttoknow's picture

ISI was established with CIA funds and expertise.I'm not so sure about Mossad.

UP Forester's picture

Mossad's the trigger finger of the CIA.

It's just that they have to steal passports to forge them, the CIA just makes 'em up.

GeneMarchbanks's picture

It always amazes how former military/intelligence dudes end up thoroughly philosophical, at least the more profound ones do. And none of that arm-chair bullshit philosophy either but actual authenticity.

jekyll island's picture

You should read Patton's biography.  That man was a genius.  During my time in the military I really liked just about all the generals I met, can't say the same for the colonels.  You have to be smart and savvy to become a general, it is very difficult to do.  

The Navigator's picture

Another great one was General Smedley Butler who wrote "War is a Racket"

yabyum's picture

Patton was a prick. Damn near got the old man killed for NO good reason in the bulge.

Piranhanoia's picture

Georgie murdered a lot of his own men to get his hard ons. (personal medals)  He was a 1% asshole.

disabledvet's picture

from where i'm sitting all those who have served their country...and are currently serving i might add..appear to be about "1 percent." May I ask what your view on winning is if you believe such a reality is in fact true?

lemonobrien's picture

i'm actually a daoist. I've been thinking about this gun shit. I have a family, kid, and the wife hates it, and the kid is way too young to teach; so... i'd have to hide it; also, i live in a city: san francisco. fairly peaceful. crime is in oakland. and the only reason i'd get a weapon would be for protection.

truth is, if it gets as bad as everyone on zerohedge suspects; i'm just leaving. i'll use the silver to get out, and the gold to settle down. I've already found a couple of spots in fuck'n-nowhere land. the only problem i have is getting out, and it's not that much of a problem; a weapon makes it impossible to travel internationally; or way more difficult.

i've lived over seas, and my wife is imported; so, i could give a fuck if you niggas wanna burn your house down; I'll come back after and rebuild.

UGrev's picture

What.. you think we're gonna let you back in? and i dont' mean that in the literal sense of you entering/returning to America. Society has a funny way of excluding people who didn't pull their weight. 

lemonobrien's picture

yeah, you're probably right. so, i probably won't come back. who cares. I'm free.


as for pulling weight... shit, I gots a job. I'm one of the smart ones that can count and read.

MsCreant's picture

I don't think you caught the meaning regarding "weight pulling."

lemonobrien's picture

now i know i won't come back. fuck manual labor; unless it's on my farm and for my own profit.

RockyRacoon's picture

If he had understood it, Missy, he wouldn't have written what he did.

These no-goods will be there for us to target practice with.

EDIT: Oh, I see he has posted to your comment with a typical banker mentality -- gimme mine, and EFF YOU.

What I say still stands.

MsCreant's picture

Just wow! Good to see you in these parts, always.

lemonobrien's picture

you guys are just retards. never been nowhere, can't speak a foreign language, really don't know how to live off the land; just all up in dat ass on some power trip. Shit, you think you gonna tag some banker ass... all you are is pissed off. well. pissed off don't get you shit; except jail maybe.


All this gun talk is macho bullshit about you're poor and gonna get some when the world goes BANG!

this is why it's better to leave. let the retards kill themselves, enslave the rest.

lemonobrien's picture

i gots one for ya... "Ruby Ridge"

MsCreant's picture

I am going to try but you are right, I am probably a retard for doing this.

Here is UGrev's post to you:

"What.. you think we're gonna let you back in? and i dont' mean that in the literal sense of you entering/returning to America. Society has a funny way of excluding people who didn't pull their weight."

Let's focus on this: "you think we're going to let you back in?"

He said this was not literal. If not literal, then what?

If everyone teams up together to tear it down and rebuild after you leave, then you come back once the work is done, did you "pull your weight?"

I have been "helped" before. It is a wonderful feeling, confusing, then humbling, then you just get all warm and grateful and stuff. Later, I have been in a position to help. That is also a wonderful feeling and it connects me back to the times when I was helped, those good feelings. Working together multiplies these feelings in the group. You bond. It is called community.

lemonobrien's picture

you need to get educated...

see the weathermen, ask the hippies; what happened... four dead in Ohio... and then what, "free love baby"

you can't win, you're foder as best, probably target practice til the government turns on itself and they destroy themselves.

you want real revolution. quit. drop out, stop paying taxes (don't tell no one though cause they'll tell big brother); starve the beast slowly. use the Tao, let it kill itself.

watch this long ass documentary, 4 parts...


FeralSerf's picture

It's the tribal instinct surfacing.  All humans are born with it.  A few reject it.

Desert Irish's picture

There's a term for this it's called "Carpetbaggers", apolgies if it's been brought up below. It's a term coined after the American Civil War.  It makes no difference if your a 1800's yankee or a 20th century exile. The meaning is the same..If what actually goes down as many suspect here, the same fate will await the latter day "Confederate" as back then.

Sadly the ones that actually put one's life, livleyhood, family etc on the line are the one's that often (should I say always) wear the brunt of the pain. The ones that makes the actual sacrafices are usually supplemented by the people that come after. I agree MsCreant about the warm and fuzzy feelings - the fact is we are still getting screwed and warm fuzzy feelings recieved by donating time to the Food Bank or Builders for Humanity are just masking issues that should be addressed by our elected leaders.

There will be a community once all have a comon purpose....question is will come down from goodwill or necessity. I'm thinking the latter.



lemonobrien's picture

first, I'm from Mississippi, so i knows about carpet baggers.

second, are you people stupid... if it comes to total civil war, China, Russia, and Mexico will invade and inslave your ass. That would be a complete meltdown.

and you're just stupid, all this nationalism, community crap is Nazi propaganda. 

and if you put your family in harms way, you're an idiot and your genetics deserve to get wiped off the earth.

I learned a lot from being a white slave master; pump the ghettoes full of guns and drugs and watch the niggas wipe themselves out. More economical, less police needed to control the ghetto.

play the game like a chess master, let them move, you stay still; they'll just kill themselves cause their egos demand that they something. thats how you win.

Kayman's picture


Well said.  And Merry Christmas. 

And Merry Christmas to all my punch-drunk friends at ZH.  Including the Newbies.

MsCreant's picture

Hope yours is Merry as well!

Clay Hill's picture

As Adams said...

"may your chains set lightly, and may posterity forget that you were our countrymen"

Dugald's picture

You GOTS a the world a favour and stay put!!

lemonobrien's picture

yeah, making money and buying gold; and if needed, food, shelter, ammo, etc... just paper.

High Plains Drifter's picture

remember ori


the bamboo is my friend 

because it conceals nothing inside of it


the water is my teacher

because it is crystal clear.....

disabledvet's picture

So what's that make the "bamboozle" then?

Mad Marv's picture

Right - you do the best you can with what you have.  To NOT prepare is folly. 

WonderDawg's picture

That's it, right there. It strikes me as irresponsible to not be prepared to take care of yourself and your family, for a minimum of a month (longer is better), if there should be some kind of disruption to the supply chain. If you have the means to prepare, and you don't, it is simply placing all faith in a system that is so much more fragile than most people appreciate.

Back in 2008 there was a minor disruption in the gas supply chain in the southeast, and struck some heavily populated areas like Atlanta pretty hard. Stations were out of gas, and cars lined up when they saw a tanker pull into a gas station. This was a minor disruption that lasted less than a month, but it was interesting to observe the change in behavior in people in a very short time period. I'm grateful I witnessed it, because it was that event that opened my eyes to the fact that the system is truly fragile, and we just take it for granted that the wheels are always going to turn. If you have the means, you would be wise to be prepared to survive at least a short term disruption.

Freddie's picture

The powers tat be will control the food, electricity and information.  The masses are easily control by the lies on TV.   Kirschner in Argentina took over the newsprint (paper) company and is attacking any opposition press.  Argentina has been ground into the dirt with 60+ years of socialism.

Barbarians_R_Us's picture

I am SO glad our forfathers didn't feel the same when faced with the powerful and experienced British military! We'd be eating crumpets and having afternoon tea still.

BigJim's picture

Instead of Big Macs and fries?