Infographic - Are Guns And Ammo The New Gold?

Tyler Durden's picture

There are those who contend that when fiat dies, gold and precious metals will take its place. Then, a smaller subset out there, claims that it matters not who owns the gold or silver. All that matters is who is in charge of the lead. The following inforgraphic from may shed some much needed light on the topic, which as recent Thanksgiving record sales indicated, more and more people are starting to lock in on (and load).

Is Ammo The New Gold? Full Infographic


The threat of a U.S. double dip recession coupled with this summer's debt debacle in Washington - and the subsequent failure of the so-called "debt supercommittee" - has many ordinary Americans looking at gold as a safe store of value.  However, there's another commodity that historically has risen in price along with gold - and is potentially more useful in the event of a global crisis: Ammunition.


Some of the fear-based psychological reasons for gold's popularity in times of economic crisis appear to be similar to the reasons cited for purchasing guns and ammunition.  Michael Thompson, a small business owner from Virginia, had this to say about why he recently purchased 2,000 rounds of 223 ammunition to go with his growing collection of AR-15 assault rifles: "Since ARs are so well-known & widespread, quality ones don't really go down in value.  I don't trust what's going on in Washington and a reliable firearm that'll hold it's value plus ammo that I can always re-sell later if I don't use it up seems like as safe a place as any to put my money in these uncertain times."


One prominent factor which customers at cite as one of their primary reasons for stocking up on guns & ammo now is the uncertainty surrounding U.S. firearm regulations.  Many wonder if President Obama's official position on firearm regulation will change if he wins a second term. Others point to recent actions taken by President Obama's appointees in the EPA and the Department of Justice, citing the EPA's recently proposed ban on lead ammunition due to health concerns about the lead seeping into ground water supplies and the on-going debacle surrounding the Deparment of Justice's failed Fast & Furious sting operation.  Several states have also enacted anti-gun legislation recently, such as California expanding their controversial gun registry to now include purchasers of new rifles and shotguns.


Dustin Ramsey, a 28 year old self-proclaimed "realist" from Tennessee who says hunting and fishing are two of his favorite outdoor activities, counts the 5,000 rounds of 9mm ammunition he keeps on-hand as one of his investments along with gold coins: "I'm a hunter so I know I can use my guns & ammo to feed my family if something happens to our usual food supply and there's a run at our grocery store. Plus, it seems like somebody on Wall Street is always getting bailed out nowadays and my faith in the stock market has been gone for a long time. Look, I've seen what happens when times get tough and I figure I can always barter a popular caliber like 9mm for other supplies like I would with gold if push comes to shove. And if a crisis never materializes where I need my stash of ammo, I still love to shoot so those bullets won't go to waste. Given the uncertainty in our world, ammunition seems more practical to me than gold, whether there's an economic crisis or not."


Whatever their reason, Americans are purchasing firearms and ammunition in record numbers.  USA Today recently reported that the FBI experienced on Black Friday their single largest number of background check requests ever in a single day, smashing the previous record by 32%.  Background check requests are processed by the FBI according to federal law.  Gallop also reported that gun ownership is at an 18 year high, with 47% of Americans admitting to Gallop they own a gun.  These statistics coupled with customer feedback at indicate more Americans are taking advantage of their constitutional right to own a firearm - and are arming up in increasing large numbers.

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Freddie's picture

Hey brother - I am not throwing in the towel.  I am just trying to anticipate what might happen.  I would guess 97% of Americans have no clue how much people gave up and suffered to separate from the English.  The Revolutionary war was not some little skirmish.

They will try to control food, electricity, information, etc.  The public cares about HD TV brainwashing, beer and govt free stuff.  Still about 30% supported spliting from England back in the day.   The rule by the English sucked but it is probably less oppressive than what we have today.

Silver Dreamer's picture

Small arms and boots on the ground are what win wars.  Are you kidding me?  Resistance does too work.  As long as the civilian population supports it, the occupying force doesn't stand a chance in the long run.

Some folks on here sound like the loyalists.  How could we ever fight the British?!  They have the strongest military on the planet...

BigJim's picture

The problem is... the civilian population won't support resistance; at least, not yet. And maybe not ever.

There have been a lot of failed revolutions over the years.

Physical resistance is useless until we wake enough people up... at which point, it won't be necessary because we can just vote the bastards out.

Assuming they still let us vote, that is...

Silver Dreamer's picture

Entire states would revolt depending on the actions taken by the feds.  I have zero confidence in voting at the federal level too.  People who still do are definitely not awake.  It's a selection, not an election.

Blano's picture

Our Regional Idiot would be a much more appropriate name for you.

disabledvet's picture

How 'bout Chicken Little then?

disabledvet's picture

I thought that was the name of that Rooster guy there? Or is that "Chicken Hawk"?

disabledvet's picture

My bad. Foghorn Leghorn it is. Interesting name. Would it be wrong to name your child "Foghorn Leghorn"?

BigJim's picture

I genuinely don't know. Why don't you try it, and get back to us when you've found out?

Optimusprime's picture

I guess this explains why third-worlders armed largely with small arms and home-made explosives have done so poorly agains the US in Vietnam, Afghanistan, Iraq, etc.



Oh regional Indian's picture

Well, the vietnamese third worlders defeated the US, so drop that from the list.

Was Iraq a victory? Leaving with your tail between your legs after a disaster of a campaign from first shot to last whimper? Cuuntless lives and wealth and history destroyed, Only remaining presence a 30 Billion dollar fortress and a puppet PM? 

And Afghanistan, winning? Do you follow the news, read outside the msm? The Army is only guarding routs. Drug routes and fields and pipeline routes. No winning I'm afraid.

The rest is a set up for the next soon to be failing mis-adventure.

Look where Guns got America. Seriously. Wild West, Yee haw, bang bang, you dead. I shot the Sherriffffffff..... now policing the world. 


disabledvet's picture

I hate to agree with that. Tell me ORI...what is you'e expertise in the world of economics? How are we doing there?

Oh regional Indian's picture

Just general awareness DV. I wrote about it, check it out if called.





disabledvet's picture

I'm afraid of the blue words. What do those do?

nihilist's picture

You should be it's nothing but horseshit!

nihilist's picture

You should be it's nothing but horseshit!

Ruffcut's picture

You fuktard, AWARENESS IS LOCK AND LOAD. It is not shits and giggles over growing "love and forgiveness" bullshit. Love can't pay the bills and protect you from harm.  Just ask all the collateral damage dead peeps all over the world.

If you want the perp walk into the gas chamber, be my guest. JUst be AWARE of what you are doing.

Your past military experience is pure brain washed bullshit. You have been conned and still have the hangover, thereof.

Ag1761's picture

How are we doing there


I think US should stick to guns.

disabledvet's picture

Why? Our interest rates have not only never been lower but they are the lowest in the world. I mean "even the most advanced minds on the planet" can't explain it. Should I be worried?

SilverDOG's picture

Look beyond what you consider an "advanced mind."

There are multitudes of minds that graphically explain the interest rate "plank" the UAssA is walking.

ZeroH has plenty of references, pull head out of MSM sand pile.

disabledvet's picture

I've searched in vain for someone to explain the bond market to me on the "MSM." Or anywhere else for that matter! Having said that i know this really cool guy and "he stayed long the market" (the treasury market that would be) and outperformed both your gold and your silver hands down this year. And yet the MSM does not report this! They would rather i day trade my puny savings away on something i neither care about nor have (much) of. That deficit and those interest rates are supporting a massive war effort. If i were... "the enemy"...i would want to destroy that. As such would it be wrong for it to be said "if all the Banks on the Planet failed but interest rates stayed near zero across the curve" that that would be a good thing? I would argue "if your plan is to keep an entire country together absolutely low to zero interest rates are preferable." And we all know this here because of a nation called "Greece" yes, yes?

pupton's picture

He was being sarcastic dummy.  I believe his point was that indigenous populations with the same small arms Americans are hoarding can win a war of attrition against an apparently far more powerful occupying force.  The reason is, like they said in the movie "Red Dawn"  - "BECAUSE WE LIVE HERE!" (BANG.)

FeralSerf's picture

That didn't work very well for the Native Americans.  What makes you think there won't be another technology gap?

Influenza can kill you no matter how well armed you are.  If you don't have the PTB's medicine, you and most of your companions are dead.  End of story.

GeneMarchbanks's picture

Dead on with the Vietnamese who always love to remind US visitors that they(the US) lost the war.

The Afghani's are suffocating them as we speak.

I can only explain Iraq with countless expletives and explosions.

jekyll island's picture

Your comments are misguided but have some truth to them.  If you polled most of the people in the US you would find most do not support these police and bullying actions which are meant to safeguard the elite's business interests, not the interests of the US citizens.  The military-industrial complex has carefully maneuvered to ensure that war is one of America's top exports.  Why should the US have a defense budget of $1T when the next closest, China, only spends $150 B?  There's a lot of money in war and the political insiders and TBTF banks know it.  Follow the dollars ORI, you're smarter than your last few comments make you appear.  

disabledvet's picture

But the "banks have failed." seems like a bad strategy if that was "their plan."

Ruffcut's picture

Holy fuck, DV, they fail and then grab more power. Ain't ya figured that out yet?

Create the problem, take out your competition and replace the system with your new improved system. UNderstand what history has taught you, not what you make up in your limited mind.

Silver Dreamer's picture

I guess it depends on the definition of failed.  If the banks walk away owning everything and the majority of the precious metals, did they really fail?

disabledvet's picture

plus "the government owns everything" when the bank fails. In other words "Socialism has succeeded" not when the government...does whatever it does...but when the financial system collapses. Of course we still gotta eat, gotta smoke, gotta get a job, yada yada yada. Where is even the free thought or free thinking? "Successful private banks allow your mind to wander." JP Morgan (the man) had this awesome private library. I still does i believe. I think you can go visit it...hang out in "his library" "his books"...spin "his Globe"! Imagine that! "Being JP Morgan the Man for a moment"! I understand everyone's..."abstract expressionism" here...but it seems filled with an enormous amount of emotion...and an equal amount of "this is all i really need to know" kinda stuff. Put yourself in someone else's shoes...if only for a moment...and ask yourself..."what would i do"..."what would i say." You'd wanna say something really "cool" wouldn't you. Something "people would remember and talk about for ages."

BigJim's picture

The 'banks' may have failed, but their executives, shareholders and bondholders didn't. They're all doing very nicely.

Freddie's picture

It goes ona nd on. What about Clintron, UN and NATO in Bosnia and Serbia.  What was the purpose there?  Was it the drug pipeline from Afghanistan that goes the through the Balkans to Europe or a supposed oil pipeline.

Esculent 69's picture

If you had a brain ORI then you should remember that we were winning in vietnam and especially after the tet offensive.  It was the cowardly democrats, as they are today, that prevent us from completing the task because it's just not fair that us evil americans have overwhelming amount of force to annihilate anyone we want.  If the US never saved Afghanistan from the Soviet Union then we never would have heard of al qaeda.  It is because of democrats/liberals/solcialists/progressives that don't let america defend itself.  Instead they want to farm out our security to those buffoons at the UN who think the USA is the problem in the world and not these piss ant dictators that they all seem to be in bed with.  President of France Jacque Chirac was good friends with saddam hussein, but wouldn't do the right thing by supporting our effort to get rid of Hussein.  Saddam not Obama. the oil food program that the UN promoted was actually a way for saddam to acquire weapons and ammo that he was prohibited from having from the first gulf war. What did American troops find strewn about in Iraq?  French weapons that were dated after the ban. Each of these wars you speak of were all hampered by the politics of the left. Have you heard any of the outrage from the antiwar left about 3 new wars that we have engaged in only to give the muslim brotherhood control over Egypt who was an ally, not a perfect one but still an ally. Where is Cindy Sheehan and code pink and protesting illegal wars? It only happens when there is a republican at the helm.  You are ignorant as can be.  Merry Christmas!

DaveyJones's picture

the reviews on your history book aren't so good

Desert Irish's picture

two words "Pentagon Papers" ...


Thadeous's picture

If you think criminals will give up guns, you're wrong.

If you think citizens of America are better off being unarmed while criminals are still armed, you're stupid.


fuu's picture

You should stop watching American Westerns and equating it them to the truth.

aerojet's picture

You speak as a military man or an idiot?  I can't tell which one.  When I start seeing our troops carrying microwave rifles instead of M4s, then I might start to pay attention. 

Oh regional Indian's picture

Dude, just google G20 protest, microwave crowd control.


Or just google Darpa Microwave beam Weapon+crowd control

Educate yourself.


pupton's picture

I know about the microwave weapons.  They are no secret.  The US Military has been developing lots of "non-lethal" weapons for crowd control.  It is scary.  They have sonic weapons, lasers, foams, things that make you shit yourself, and microwaves that cook your from the inside.  But the M4 is their weapon of choice and oppression.  It is was lets the public know who is "in charge". 

If a no-kidding battle were to break out between an armed town of civilians and the military I suspect there would be lots of bloodshed on both sides, but mostly civilian, and it would be "the shot heard round the world"...per the US Revolution, as millions of freedom loving Americans took up arms to join their fellow Americans.  All bets would be off.  Then the man would have to impose a communications blackout and martial law.  There are over 100,000,000 armed Americans, and only 1% of them are uniformed military.  You would also have to weigh the role of state and local SWAT and law enforcement.  A standoff between state and Federal could also be in the cards before any armed conflict with civilians.  Would governors activate the National Guard to defend their states from the Marine's, etc. 

Odds are none of this happens, but it would not be pretty if it did.  With each additional increment of Federal tyranny the odds of a conflict of some kind go up just a little.

Oh regional Indian's picture

So you see pupton, multiplying weapons on both sides only increases the odds of a conflgaration happening, does nto diminish them. The quote abotu a polite society being an armed one is about inter-people society, not government Vs. People.

I'm an optimistic realist, a really tough place to be! ;-)


pupton's picture

ORI perhaps you are just more of a pacifist, I'm not sure.  But I think many here on ZH would agree with the following words of wisdom:

"When governments fear the people, there is liberty. When the people fear the government, there is tyranny." Thomas Jefferson (a fellow Virginian, God bless him)

THAT, my friend, is why we have a Second Amendment.  The federal government has been on a campaign to make us more afraid of them, especially since 911.  We have to prepare to resist physically, though we would definitely prefer a non-violent return of our liberty. 

Oh regional Indian's picture

I am a pacifist and explosives in all forms are just a sign of the times.

I'm trying to add to the silence by subtracting from the noise.


nihilist's picture

And yet you've done the opposite, go figure.

DRT RD's picture

I respect your views but feel it is important to remember that if it wasn't for war, pacificst wouldnt be needed.

FeralSerf's picture

When Jefferson wrote that, the people could legally have any weapon that the government had.  That is no longer the case, by a long shot.  Why do you think that is?

wisefool's picture

If you ever have to stand tall against the typical puke they call an IRS agent you will say: "But her face"

Tax collectors are douchebags, and do not know anything about law. They do know about weapons, but see "butter face."

NonViolence. Ron Paul 2012. Think it Through.

ali-ali-al-qomfri's picture

Darpa just announced a joint venture with Monsanto to make UPFJ’s “Ultra Pop (corn) Flak Jackets” available and are currently in test mode with warmed butter, garlic and other flavours. The UPFJ is capable of absorbing the microwave energy in the ultra fucking ridiculous spectrum allowing for genetic mutations to form almost immediately. Warning operators must rotate 360 degrees for 2 minutes, in order to absorb the micro-energy more evenly (thus cooking all the kernals) when being blasted with microwaves if they expect to survive the episode. (caution; limited to one time use, butter and salt not included)

jekyll island's picture

Didn't DARPA come up with the kevlar underwear to protect the nads from IED blasts?  That is about the pinnacle of their accomplishments.