Infographic - Are Guns And Ammo The New Gold?

Tyler Durden's picture

There are those who contend that when fiat dies, gold and precious metals will take its place. Then, a smaller subset out there, claims that it matters not who owns the gold or silver. All that matters is who is in charge of the lead. The following inforgraphic from may shed some much needed light on the topic, which as recent Thanksgiving record sales indicated, more and more people are starting to lock in on (and load).

Is Ammo The New Gold? Full Infographic


The threat of a U.S. double dip recession coupled with this summer's debt debacle in Washington - and the subsequent failure of the so-called "debt supercommittee" - has many ordinary Americans looking at gold as a safe store of value.  However, there's another commodity that historically has risen in price along with gold - and is potentially more useful in the event of a global crisis: Ammunition.


Some of the fear-based psychological reasons for gold's popularity in times of economic crisis appear to be similar to the reasons cited for purchasing guns and ammunition.  Michael Thompson, a small business owner from Virginia, had this to say about why he recently purchased 2,000 rounds of 223 ammunition to go with his growing collection of AR-15 assault rifles: "Since ARs are so well-known & widespread, quality ones don't really go down in value.  I don't trust what's going on in Washington and a reliable firearm that'll hold it's value plus ammo that I can always re-sell later if I don't use it up seems like as safe a place as any to put my money in these uncertain times."


One prominent factor which customers at cite as one of their primary reasons for stocking up on guns & ammo now is the uncertainty surrounding U.S. firearm regulations.  Many wonder if President Obama's official position on firearm regulation will change if he wins a second term. Others point to recent actions taken by President Obama's appointees in the EPA and the Department of Justice, citing the EPA's recently proposed ban on lead ammunition due to health concerns about the lead seeping into ground water supplies and the on-going debacle surrounding the Deparment of Justice's failed Fast & Furious sting operation.  Several states have also enacted anti-gun legislation recently, such as California expanding their controversial gun registry to now include purchasers of new rifles and shotguns.


Dustin Ramsey, a 28 year old self-proclaimed "realist" from Tennessee who says hunting and fishing are two of his favorite outdoor activities, counts the 5,000 rounds of 9mm ammunition he keeps on-hand as one of his investments along with gold coins: "I'm a hunter so I know I can use my guns & ammo to feed my family if something happens to our usual food supply and there's a run at our grocery store. Plus, it seems like somebody on Wall Street is always getting bailed out nowadays and my faith in the stock market has been gone for a long time. Look, I've seen what happens when times get tough and I figure I can always barter a popular caliber like 9mm for other supplies like I would with gold if push comes to shove. And if a crisis never materializes where I need my stash of ammo, I still love to shoot so those bullets won't go to waste. Given the uncertainty in our world, ammunition seems more practical to me than gold, whether there's an economic crisis or not."


Whatever their reason, Americans are purchasing firearms and ammunition in record numbers.  USA Today recently reported that the FBI experienced on Black Friday their single largest number of background check requests ever in a single day, smashing the previous record by 32%.  Background check requests are processed by the FBI according to federal law.  Gallop also reported that gun ownership is at an 18 year high, with 47% of Americans admitting to Gallop they own a gun.  These statistics coupled with customer feedback at indicate more Americans are taking advantage of their constitutional right to own a firearm - and are arming up in increasing large numbers.

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disabledvet's picture

How come only ORI only says he agrees with me...DV...and not any of rest of you? I feel hurt here people. Show me a little love...

kinganuthin's picture

So youre going to protect a micro dish with a .177?  Great.  Do you know how the Colonials got cannons since they were not being manufactured in the 13 colonies? 
Seeing how long it took the governemnt to deal with Goat herders, I aint worried.

SgtShaftoe's picture

Best deals I find are (free shipping) and  Also, has a good selection and price on incendiary, tracer, etc, and they're good people.  I've dealt with Ammunitiontogo quite a bit, and they're easy to work with as well.  I'll pick up a box every now and then at Cabelas, but only because I'm driving by, plus tax and prices aren't all that good, but your mileage may vary.

A Lunatic's picture

Thumbs up for ammunitiontogo. They also have the best selection of "specialty" ammo, although if you didn't stock up on the really good stuff (wink, wink) a year or so ago then you will have to settle for the novelties; which are cool but impractical for realistic defense purposes. They also nearly always have the best price on milspec .223 ammo, such as the ever so popular SS109.

pupton's picture

I have found to usually be the best online source if you're buying buy the case:

Occassionally they have a really nice clearance sale on my ammo.  I picked up a case of the TAP Personal Defense linked above for $15 and change a box about two weeks ago.  Now it looks like it's $17+

Stock up now.  They will not get any cheaper, or easier to get than they are today.  And you may not yet be on some watch list for buying in bulk today.  I believe shelf life if properly stored +plus utility = barter and resale and inflation hedge value later.

Barbarians_R_Us's picture

Wolf Classic Military (Russian made) .223 are dirt cheap and very decent ammo. 1000 rounds for around $200 online, some with free shipping. My AK eats them like candy. Over 750 rounds so far without a single misfire or jam.

MachoMan's picture

Palmetto State Armory has XM193 for $5.49/20

You're not going to find it any cheaper...  even from wholesalers.  Enjoy.

Just be sure you have the right chambered gun for 5.56 ;)

Agent P's picture

That's a great price.  Thanks for the link.

chunga's picture

Timing of this post is too funny. Just got back from the local shop. 1,000 rds XM193 to add to the stack. AKs eat anything but I like XM193.

This place here is great. Loose pack 0f 1,000 62 gr. M855 green tips at $329

Vincent Vega's picture

Try ammoman or cheaperthandirt web sites.

Chupacabra-322's picture

"Who has good deals on some .223?"

@ iDealMeat, Go with the PMC.  Use it all the time, great value.

Real Money Wins's picture

Online Site "Cheaper than Dirt"

2000 rounds on 5.56 Nato/.223 rounds for $632.00

1000 Rounds of .223 Remington for $309.79

BLOTTO's picture

Samo Sloga Srbina Spasava

ratso's picture

No logic and a great deal of ignorance.

Pegasus Muse's picture

Thoughts for the Day:

“I don't make jokes. I just watch the government and report the facts.” - Will Rogers (as tweeted by ZH)

“An armed society is a polite society.” – writer Robert Heinlein

Mr Lennon Hendrix's picture

If the Brits had guns those riots wouldn't have lasted so long.  Intstead of chasing the looters around with bats, the looters would have stayed in the streets.

clymer's picture

Ratso you would appear to like collecting red down mods

narapoiddyslexia's picture

Well, Ratso said the diarist was trading on racism. So he deserves red down mods.

strannick's picture

"No logic and a good deal of ignorance."

 Sounds like the academic ivory tower that spawns the bloated bureaucracies and corrupt political mileau that Obama thrives in, and Ron Paul wants to abolish. Unfortunately for America, the Goldman Sachs and JPMorgans wont be as ready to shell out millions for the Paul campaign as they did and will do for lackey Obama

disabledvet's picture

I hear "the CIA has gone from Cubicle Country to a more Open Space design" as well.

disabledvet's picture

why all the negativity here? that was joke people!

SgtShaftoe's picture

If every Jewish and anti-Nazi family in Germany had possessed a Mauser rifle, twenty rounds AND THE WILL TO USE IT, Adolf Hitler would have been an obscure footnote to the history of the Weimar Republic. -- Aaron Zelman. (Founder Jews for the Preservation of Firearms Ownership)

Nuff said I think...

GeneMarchbanks's picture

Wow. That guy has a deep sociological understanding.

hedgeless_horseman's picture



If every Jewish and anti-Nazi family in Germany had possessed a Mauser rifle, twenty rounds AND THE WILL TO USE IT...

See Switzerland.


aerojet's picture

Maybe, maybe not.  The Swiss were really lucky.  That, and the Nazis sent a lot of gold there to be kept safe by all those big mountains.

xela2200's picture

Nobody messes with the bankers. lol

Clay Hill's picture

Hedgeless is correct. The Swiss do not rely on good luck, they depend on good planning, and make the best use of their terrain.

Every male citizen is a soldier, even some of the women.
For generations, they have taxed themselves to provide the best Civil Defense on the planet. Their Republic has lasted more than 720 years, and they seem determined to keep it.

A very good example for the U.S. to follow.

BigJim's picture

Unfortunately... the Swiss have been hollowed out from within. When their bigger banks went multi-national, they were then subject to the threats of the anglo bankers. Hence the endless raft of reports of more and more data sharing agreements with the US.

Switzerland is probably not much more of a safe haven than... Belgium.

Ruffcut's picture

That's why the cheese of the swiss has so many holes in it.

disabledvet's picture

really? I'll believe anything if it makes me laugh!

squidward's picture

The Swiss also have bombshelters and food storage for all citizens.  They have made themselves too costly to invade in a conventional war with a fraction of the military spending as a % of GDP.  Several million dug-in alpen snipers makes for a formatable foe.  And while we spend billions on overpriced weapons systems their citizens have places to hide in case of a nuclear meltdown.

Cathartes Aura's picture

and yet, the lovely Alps & their inhabitants are not immune to the global spraying:

Lednbrass's picture

The Weimar government banned private ownership and pretty much anyone found owning a weapon during all of the street fighting in the early 20's was summarily shot by both Communists and Freikorps alike. 

Nobody really wanted private weapon ownership in Germany.

jekyll island's picture

That is really a stupid comment.  It's like saying if I had only known the light at the end of the tunnel was a train, I would have gotten out of the way.  

oddjob's picture

Knowing the chances of it being a train could prove helpful.

WTFx10's picture

The same thing the government wants most of us to ignore.

Cistercian's picture

But ammo will provide food in the right hands.Turkey, deer, rabbit, etc.My grandfathers fed the family and friends by hunting in the last depression.