Infographic - Are Guns And Ammo The New Gold?

Tyler Durden's picture

There are those who contend that when fiat dies, gold and precious metals will take its place. Then, a smaller subset out there, claims that it matters not who owns the gold or silver. All that matters is who is in charge of the lead. The following inforgraphic from may shed some much needed light on the topic, which as recent Thanksgiving record sales indicated, more and more people are starting to lock in on (and load).

Is Ammo The New Gold? Full Infographic


The threat of a U.S. double dip recession coupled with this summer's debt debacle in Washington - and the subsequent failure of the so-called "debt supercommittee" - has many ordinary Americans looking at gold as a safe store of value.  However, there's another commodity that historically has risen in price along with gold - and is potentially more useful in the event of a global crisis: Ammunition.


Some of the fear-based psychological reasons for gold's popularity in times of economic crisis appear to be similar to the reasons cited for purchasing guns and ammunition.  Michael Thompson, a small business owner from Virginia, had this to say about why he recently purchased 2,000 rounds of 223 ammunition to go with his growing collection of AR-15 assault rifles: "Since ARs are so well-known & widespread, quality ones don't really go down in value.  I don't trust what's going on in Washington and a reliable firearm that'll hold it's value plus ammo that I can always re-sell later if I don't use it up seems like as safe a place as any to put my money in these uncertain times."


One prominent factor which customers at cite as one of their primary reasons for stocking up on guns & ammo now is the uncertainty surrounding U.S. firearm regulations.  Many wonder if President Obama's official position on firearm regulation will change if he wins a second term. Others point to recent actions taken by President Obama's appointees in the EPA and the Department of Justice, citing the EPA's recently proposed ban on lead ammunition due to health concerns about the lead seeping into ground water supplies and the on-going debacle surrounding the Deparment of Justice's failed Fast & Furious sting operation.  Several states have also enacted anti-gun legislation recently, such as California expanding their controversial gun registry to now include purchasers of new rifles and shotguns.


Dustin Ramsey, a 28 year old self-proclaimed "realist" from Tennessee who says hunting and fishing are two of his favorite outdoor activities, counts the 5,000 rounds of 9mm ammunition he keeps on-hand as one of his investments along with gold coins: "I'm a hunter so I know I can use my guns & ammo to feed my family if something happens to our usual food supply and there's a run at our grocery store. Plus, it seems like somebody on Wall Street is always getting bailed out nowadays and my faith in the stock market has been gone for a long time. Look, I've seen what happens when times get tough and I figure I can always barter a popular caliber like 9mm for other supplies like I would with gold if push comes to shove. And if a crisis never materializes where I need my stash of ammo, I still love to shoot so those bullets won't go to waste. Given the uncertainty in our world, ammunition seems more practical to me than gold, whether there's an economic crisis or not."


Whatever their reason, Americans are purchasing firearms and ammunition in record numbers.  USA Today recently reported that the FBI experienced on Black Friday their single largest number of background check requests ever in a single day, smashing the previous record by 32%.  Background check requests are processed by the FBI according to federal law.  Gallop also reported that gun ownership is at an 18 year high, with 47% of Americans admitting to Gallop they own a gun.  These statistics coupled with customer feedback at indicate more Americans are taking advantage of their constitutional right to own a firearm - and are arming up in increasing large numbers.

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Yardfarmer's picture

@econ1996  FROM YOUR LINK:

Why Most Serial Killers Are White Men
Buried beneath mounds of sociological data, certain quantities hole up waiting to be unearthed. Requiring a bit of digging to expose, La Griffe, with analytical shovel in hand, reveals the criminality distributions for white, black and Hispanic men. From these he proposes two recipes for reducing the black-to-white incarceration ratio. Volume 9, Number 2, May 2007

I suppose that it's Obama's caucasian ancestry that predisposes him to his own particular brand of mass murder and genocide.

disabledvet's picture

"I just give 'em name, rank and serial number."

disabledvet's picture

why would that get an up arrow? that is definitely NOT funny. I did hear it at a bar though and it made laugh.

Optimusprime's picture

You've got to be kidding.  If there is a "racism" issue with regard to murder, it is the sedulously unreported race war going on for decades, resulting in huge imbalances of violent race crime, to wit: blacks are overwhelmingly more likely to assault, murder and rape whites than vice-versa. 


Either you know this already and are just flinging dust in everyone's eyes, or you are ignorant of basics and wasting our time with irrelevancies.

MobBarley's picture

The prisons are full of black men who have commited multiple homocides.

The appelation 'serial killer' was invented by some Judith psychology major afraid of her ex husband.'s picture

Ron Paul says that the US justice system unfairly targets blacks.

navy62802's picture

So, answer me this. Is it racist to own guns and purchase gold?

xela2200's picture

Time to move out of California. I don't care if the weather is nice.

tmosley's picture

Racisim, not racism.

Must be a raci simulator or something.

scratch_en_sniff's picture

ouch, it always helps to be correct when pontificating mosley. Jesus Christ, sort it out.

tmosley's picture

Helps even more to understand the difference between "pontification" and "sardonic humor".  I was pointing out that the guy couldn't even spell racism by positing a premise where he used the correct spelling of a word that didn't exist.

The Big Ching-aso's picture



 The development and manifestations of a very polite new society......................

"How much for the mocha latte?"

"That'll be four .45 ACP, two 9MM, and one 00 12 gauge."

"Hmmmmm.   Do you have change for a .30-06 by any chance?"

"Sure, no prob.   Do you mind .22lr's?"

"That's fine.  Hollowpoints would be great, thanks."


duo's picture

ammo has 3 of the 4 criteria for money, per Aristotle.  The only thing ammo ISN'T, is divisible.

Compact, consistent (if not fired), and durable

Momauguin Joe's picture

A case of ammo is divisible into boxes of ammo. A box is further divisible into individual rounds. One box equals 20 rounds of .223 or 50 rounds of 9mm, etc...

boattrash's picture

He's thinking of Barney in Mayberry, only being issued one bullet.

RockyRacoon's picture

Most rounds can be fragmented even smaller with the right target and delivery velocity.

Mr Lennon Hendrix's picture

[A]mmo has 3 of the 4 criteria for money, per Aristotle.  The only thing ammo ISN'T, is divisible.

Thus why PM trumps guns, however marginally.

narapoiddyslexia's picture

Its not gonna' work as money.  Its too easy to make empty cartridges and you don't know till it doesn't fire. I've loaded thousands of rounds and if its done properly, which is easy, an empty cartridge cannot be distinguished from one with powder.

narapoiddyslexia's picture

Maybe reloading supplies would serve, but so would chocolate, antibiotics, and toilet paper. Commodities are commodities are commodities.

Momauguin Joe's picture

Regarding the problems with reloads, this is all the more reason for factory loaded ammo to command premium value for trade or barter.

Lednbrass's picture

Reloaders can often make better, more accurate, and more powerful  ammo then the majority of factory rounds.  If I were out of powder and primers Id rather have a box of rifle ammo from a decent reloader then factory.

boattrash's picture

Absolutely, hand loads or factory rounds will remove the back of a head equally, but the hand loads will take out the eye first.

narapoiddyslexia's picture

Hand loads from an experienced loader are always preferable. I've worn out a chrony testing both my stuff and factory stuff, and mine is better. Period. Moreover, I can polish the brass and a rube won't know it is not a factory load. Ammo will never be currency. It might be a decent store of wealth, but it will never be a good currency.

Fedaykinx's picture

pick random round, put it into bullet puller, whack it, look inside.  or just attempt to fire it, i suppose.


i highly recommend having a press and dies for the caliber of weapons you possess.

MachoMan's picture

um...  doesn't the powder have mass?

narapoiddyslexia's picture

I loaded a bunch of 9 mm last night with 4 grains of powder each.

Go pick up something that weighs 4 grains.

MrPalladium's picture

If you have a powder scale, a .223 squib round will be about 20gr light.

aerojet's picture

You could fill the cases with sand...

DCFusor's picture

Since I don't do compressed loads, of course I can tell if there's powder in a cartridge.  Shake it, maybe by your ear.  Duh.  Why would anyone not look at the primer to see if there's a dent?  Primers are so cheap it's hard to imagine a cheaper source of fakes.  If it's got brass and a bullet - that's most of the cost anyway already.  I don't get that line of reasoning.  You didn't think the gunpowder was the expensive part, did you?

narapoiddyslexia's picture

You're right that empty rounds are not much cheaper than loaded ones, but if a banker-type personality can pass off empty rounds, they'll do so. Moreover, the gov't will make the competing "currency" worthless by passing around millions of empty rounds. Its not a secure medium. It can't be as its manufactured just like dollars. Gold and silver are just about the only fair mediums of exchange that i can see. Give me another.

jekyll island's picture

Don't forget readily recognizable and accepted around the World

disabledvet's picture

Sounds expensive. Plus it weighs on the pocket. I just give 'em cash. And some change if I have it.

SgtShaftoe's picture

During extreme situations such as hyperinflation, we only need reference history.  Germany is a notable example.  For those who served in the US military in Germany, we all remember getting our ration cards to buy booze and cigarettes.  The ration cards were instituted originally because during the occupation packs of cigarettes and Jack Daniels were used as a medium exchange.  Also, the price of these goods on the "economy" were higher than US soldiers could buy them for at the PX and Commisary, hence the ration cards.  After the East fell, there was another brief spell of the same thing.  I remember a story about cans of sardines also being used as currency, and some fellow opening the can, which had gone bad.  He thought it ironic, because it wasn't about the value of the can, but that it was serving as a quasi currency, and he would have been better off not opening it, and to use it for trade.

Funny things happen when currencies break down and go away, until another currency is accepted by the society.  Cigarettes are hoarded by people who never smoked, bottles of whiskey buy safe passage and warmth.  To think otherwise flies in the face of evidence and memory of history.  Ammunition is just another one of those products.  It's pretty shelf stable - I've shot ammo from the world war, the first one 10 years ago or so, and it was fine. 

disabledvet's picture

Can "trust" be a currency then? "someone you confide in"? I've been told "that's one of the most powerful currencies in the world"...yet I cannot find a place to buy it.

Barbarians_R_Us's picture

That thar's funny, I dun't care who you are.

disabledvet's picture

there does indeed seem to be a "lakc of protocol" with the HTT Protocol this evening. I think we might be setting a record for viewership people! GREAT JOB!

Frankie Carbone's picture

In the future, the 22 long will be the new currency. 

DanDaley's picture

Hard to fake a .22 round (or any other rimfire).

JPM Hater001's picture

You can make a case for the fear and paranoia but racism?

WTF M_D_B...oh, wait...ratso.

Scuez me while I cling to my guns and religion...and gold...and 50 gallon drum of gasoline...and generator...and 20 sacks of flower, sugar, beans, pasta, salt, chicken and beef boullion, dried mushrooms, spices, yeast, and maryjane production facility and wait for Mars to attack.

Yeah, I said Mars.


divide_by_zero's picture

Holder is playing the race card with critics of his deadly "Fast and Furious" failed gun control initiative, so why not?

GOSPLAN HERO's picture

Only free men are armed.

disabledvet's picture

And something tells me "the Bible isn't part of the GOSPLAN" either.