Infographic - Are Guns And Ammo The New Gold?

Tyler Durden's picture

There are those who contend that when fiat dies, gold and precious metals will take its place. Then, a smaller subset out there, claims that it matters not who owns the gold or silver. All that matters is who is in charge of the lead. The following inforgraphic from may shed some much needed light on the topic, which as recent Thanksgiving record sales indicated, more and more people are starting to lock in on (and load).

Is Ammo The New Gold? Full Infographic


The threat of a U.S. double dip recession coupled with this summer's debt debacle in Washington - and the subsequent failure of the so-called "debt supercommittee" - has many ordinary Americans looking at gold as a safe store of value.  However, there's another commodity that historically has risen in price along with gold - and is potentially more useful in the event of a global crisis: Ammunition.


Some of the fear-based psychological reasons for gold's popularity in times of economic crisis appear to be similar to the reasons cited for purchasing guns and ammunition.  Michael Thompson, a small business owner from Virginia, had this to say about why he recently purchased 2,000 rounds of 223 ammunition to go with his growing collection of AR-15 assault rifles: "Since ARs are so well-known & widespread, quality ones don't really go down in value.  I don't trust what's going on in Washington and a reliable firearm that'll hold it's value plus ammo that I can always re-sell later if I don't use it up seems like as safe a place as any to put my money in these uncertain times."


One prominent factor which customers at cite as one of their primary reasons for stocking up on guns & ammo now is the uncertainty surrounding U.S. firearm regulations.  Many wonder if President Obama's official position on firearm regulation will change if he wins a second term. Others point to recent actions taken by President Obama's appointees in the EPA and the Department of Justice, citing the EPA's recently proposed ban on lead ammunition due to health concerns about the lead seeping into ground water supplies and the on-going debacle surrounding the Deparment of Justice's failed Fast & Furious sting operation.  Several states have also enacted anti-gun legislation recently, such as California expanding their controversial gun registry to now include purchasers of new rifles and shotguns.


Dustin Ramsey, a 28 year old self-proclaimed "realist" from Tennessee who says hunting and fishing are two of his favorite outdoor activities, counts the 5,000 rounds of 9mm ammunition he keeps on-hand as one of his investments along with gold coins: "I'm a hunter so I know I can use my guns & ammo to feed my family if something happens to our usual food supply and there's a run at our grocery store. Plus, it seems like somebody on Wall Street is always getting bailed out nowadays and my faith in the stock market has been gone for a long time. Look, I've seen what happens when times get tough and I figure I can always barter a popular caliber like 9mm for other supplies like I would with gold if push comes to shove. And if a crisis never materializes where I need my stash of ammo, I still love to shoot so those bullets won't go to waste. Given the uncertainty in our world, ammunition seems more practical to me than gold, whether there's an economic crisis or not."


Whatever their reason, Americans are purchasing firearms and ammunition in record numbers.  USA Today recently reported that the FBI experienced on Black Friday their single largest number of background check requests ever in a single day, smashing the previous record by 32%.  Background check requests are processed by the FBI according to federal law.  Gallop also reported that gun ownership is at an 18 year high, with 47% of Americans admitting to Gallop they own a gun.  These statistics coupled with customer feedback at indicate more Americans are taking advantage of their constitutional right to own a firearm - and are arming up in increasing large numbers.

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lincolnsteffens's picture

Silver bullets!!! You always need some for when the blood sucking vampire squids come calling.

FOC 1183's picture

don't leave home without it

disabledvet's picture

"Let me map your mind and I will tell you all you need to know."

Dick Darlington's picture

But but but, CONsumer CONfidence is rising according to the propaganda so why would people feel the need to buy guns and ammo, not to mention the barbarous relic?

HardwoodAg's picture

Consumers have confidence, because more now own some fire-power. Makes for a leveler playing field.

johngaltfla's picture

f you're hoarding .223, you're already dead.

johngaltfla's picture

If you're going to survive what is coming you need 3 things:

1. Range

2. Penetrating power

3. Things that make bigger holes

.223 don't cut it.

GrinandBearit's picture

Yeah... a .223 does none of those things.

You're an assclown.

johngaltfla's picture

Okay, set a target up in deep underbrush or as I live, in tropical conditions.

Make it visible and fire your Mommy's gun, a Bushmaster at 250 yards.

Then get a real gun which shoots .308.

Let me know which gun hits the target with the bigger hole.

If I'm an "assclown" you're an ignorant fool and never shot a weapon besides playing a video game or masturbated about it while watching Red Dawn 100 times.

MonsterBox's picture

.50 cal, running around 150 grain?

KK Tipton's picture

".223 don't cut it."

An understatement!
.223 is for rodent control or people with heavy weapon suppport (cannon fodder guys).

Shoot a bowling ball at 100 yards with .223...then one with .308
Come back and let us know the result.

It's better to have the power, and not need it....

X. Kurt OSis's picture

The 5.56 was adopted during the Vietnam Conflict because of its non-lethality.  Wounded NVA soldiers use up more resources than dead NVA soldiers.  It's easy to fire and to keep on target in full auto, but since most civilian AR15's don't include a fire selector, we don't get that benefit.

I like AR's cause parts and ammo are readily available.  The HK91 would be a way better rifle but they are harder to come by and way more expensive.

I like range and I'm real particular.  I have a pairing of a .270 Winchester and a .300 Winmag.  The 130 grain 270 is one of the most popular cartridges in the US and the 180 grain 300 winmag has almost identical ballistic characteristics so the line of sight drop and wind impact is the same.  I like the fact that the holdoffs are almost precisely the same so you get a feel for shooting in the wind with one and its the same for the other.  I can keep 500 yards between me and a threat with both of those. 

Chuck Walla's picture

There are a few hundred thousand dead who might take exception, if they only could...

disabledvet's picture

Aha! A loyal listener! And you thought "the only war is in Iraq." You should try your hand at being a media personality! I like my life as an amateur fisherman a lot better.

HardwoodAg's picture

Fly fishermen have the longest rods, and might even handle a Monteal Whore a couple times a day.

disabledvet's picture

I'm a fly fisherman! I'm a fly fisherman! Where'd you hear that one? I like it!

CompassionateFascist's picture

When you need comic relief, there's always Marketwatch.

hedgeless_horseman's picture



47% of Americans admitting to Gallop they own a gun.


<1% are able to employ a firearm consistently and effectively under stress.*

>99% rely on dumb luck.


Get professional training. 


Be in the 1%.



*Gun fights are stressful

JPM Hater001's picture

Well said.

I use this little rule.  Pick your fights carefully.

Win all fights.

ratso's picture

The perceived dangers are most likely your own inner demons.

JPM Hater001's picture

Well, there's Whitewidia, my Green Demon.

And Brandiminia, my amber liquid demon.

RonPaulia, my spokesmen demon.

Bersa0nia- my very concealable led delivery demon...

Oh, and Preparatparanoionia, my "I have an IQ of 130 and know enough to drop my normalcy bias" demon.  He's my favorite.

hedgeless_horseman's picture



The perceived dangers are most likely your own inner demons.

Obviously so.  Fortunately, both these inner demons and actual dangers can be vanquished with ability and capability. 

I have learned to listen to my instincts, but you have every right to ignore yours.

JPM Hater001's picture

Agreed.  You have every right to ignore reality.  However, you do not get to ignore the consequences of ignoring reality.

disabledvet's picture

How the hell do we move beyond what we "perceive"? I"'ve tried "driving by sense of smell"...but only briefly.

X. Kurt OSis's picture

The perceived dangers are most likely your own inner demons.

I find this mentaility striking.  My company has a business continuity plan that has contingencies escalating from an event localized in the NY Metro area to an event that essentially assumes the entire eastern half of the US is "offline" that includes staffing and operational support backed up all the way to the Rockies.

In the context of normal corporate risk management, this is not paranoia, it's sensible if not standard operating procedure for similar businesses.  If I personally decide to make preparations that assume the entire Eastern Seaboard could go "offline," I am a paranoid nutjob giving in to my inner demons. 

I'll admit that I stockpile food, ammo, medical supplies and precious metals.  Perhaps I should simply call that Business Continuity Planning.

disabledvet's picture

You can call it BCT for short. I'm looking at the Zero Hedge rule book" and it says "you can call anything anything you like."

X. Kurt OSis's picture

I honestly think if similar minded people adopted a corporate approach to describing this mentality, the sheep would get it.

Call it "ammo stockpiling for when the shit hits the fan" and you're paranoid.

Call it "calmly remove the life vest from the pouch beneath your seat-business continuity planning" and you are a prudent rational person.

KK Tipton's picture

It's all about the marketing!!!

toadold's picture

I was at a Doctors office earlier this year as a new patient. On the paperwork there was a question about if I had firearms in my dwelling. I checked no.  All of my guns, ammo, extra food, and pm was lost in a tragic boating accident.  For some reason I suspect people don't tell pollsters the truth about whether or not they own guns and gold. 

RobD's picture

I would have circled the question and added a commit like F**K off and die and walked out. That Dr. is part of the problem.

disabledvet's picture

I checked "no" as well...but wrote in "I have an arsenal." something about the wording bothered me.

boattrash's picture

You should have stated, No, it's in your office with me.

CompassionateFascist's picture

Standard stuff. ZOG is looking toward regulating firearms as a "health measure".

Hugh G Rection's picture


Gun fights are stressful indeed.  Training is VERY important. When faced with a life or death situation the body instantly goes into parasympathetic shock, loss of fine motor skills, tunnel vision, brief loss of hearing and time seems to slow down.

Training can help unfreeze you while your body goes through it's natural fight/flight.  Don't rely on a weapon you are not familiar with, and have trained with extensively.  I prefer Glocks and Springfield as carry pieces for this reason. No safety to manipulate under stressful circumstances, just "extend, front sight, touch, press"

Jim Cirillo was in numerous gunfights while serving on the NYPD stakeout squad. His book "Guns, Bullets, and Gunfighters" is very informative.

Rob Pincus has a dvd series "Combat Focus Shooting" that is very informative as well.

Jendrzejczyk's picture

" the body instantly goes into parasympathetic shock, loss of fine motor skills, tunnel vision, brief loss of hearing and time seems to slow down."

At first glance, it would seem that training on shrooms would be wise.

Hugh G Rection's picture

Maybe not shrooms, but people have been known to take meds to counter the bodies natural response to stress.


"Prior to raiding the North Hollywood bank, Phillips and Matasareanu took muscle relaxants, which left them moving in a slow and almost casual manner."

The Alarmist's picture

On average, 30% of shots fired by low-skilled shooters in close-quarters combat hit their mark ... If you stay cool, that can go to 70%. Focus is more than half the battle.

ClassicalLib17's picture

Lt. Col. Dave Grossman is a good source of knowledge, as well.

Thisson's picture

Does playing copious amounts of MW3 count as training? says it does...

Hugh G Rection's picture

I have to admit playing MW3 is a vice of mine.  I do get irritated by the little kiddies that pretend to be weapons experts because they play COD.  They're always flooding the comments of gun related youtube videos with "akimbo" this "sleight of hand pro" that, and blah, blah, blah.

Perhaps it is more social engineering from the likes of the Rockefeller cabal, but it's better than watching faux news or mslsd... and it helps me vent.

I also like to turn on my bluetooth and play AE911truth videos, interviews with Dr. Alan Sabrosky, and talk about the banking cartel while I'm in an online match, some people listen, most just mute me.

Chuck Walla's picture

Getting people to kill is easier than it was in  WW I where they figured 18% could be counted on to actually aim and shoot at the enemy. A little combat experieince brought more of them around. Its called "seasoning the troops". Best to try and stay alive untill you get used to it.  Its about surviving, not winning.

DanDaley's picture

You haven't lived until you've had a gun pointed at you in anger.  Practice under stress.

Mad Marv's picture

If someone asks me, "Do you own a Gun?"  Do you think I tell them??

Eally Ucked's picture

Are you a prof?

Do you think that when they send 15 guys with guns to subdue you and yor family, you'll have enough fire power to repel it and have time to call other guys to help you, and they will be willing to do it? Just give me a break!

Hugh G Rection's picture

15 guys....

Well those same 15 guys may reconsider if a well armed homeowner has them forced into a chokepoint or "fatal funnel" such as a doorway.  A steady stream of combat accurate fire from an elevated position and a bag of loaded magazines can even the odds.

What's the alternative?

Canaduh's picture

I hope your home is made of stone or concrete, cause Mr. Molotov likes to play.